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Monday, Jul 29, 1996 7:00 PM UTC1996-07-29T19:00:00Zl, M j, Y g:i A T

Pulp Friction

A conversation with the '90s Prince of Porn Paperbacks.

for 63-year-old Richard Kasak, being one of America’s leading publishers of erotica — gay, lesbian, straight, S&M, you name it — is a bit like being in the grocery business. “You know you need a certain number of eggs every day, and a certain number of milk bottles,” he said during a recent interview in his midtown Manhattan office. “But sometimes you also think: Maybe today I’ll buy some Haagen Dasz, just to dress up the store.”
It’s this kind of few-frills attitude that helps Kasak and his small staff publish up to 11 books a month, titles which span such imprints as Masquerade (primarily heterosexual and S&M), Bad Boy (gay erotica), Rosebud (lesbian erotica), Hard Candy (less sexually explicit gay and lesbian erotica), and Richard Kasak trade books. (Trade books are larger-format, high-end paper, as opposed to the smaller, cheaper paperbacks called “mass market.”)
The trade books are what Kasak is referring to when he talks about his “Haagen Dasz” writers. Among his better-known authors are Pat Califia (“Sensuous Magic”), the science fiction writer Samuel R. Delany (“The Motion of Light in Water: Sex and Science Fiction Writing in the East Village”) and John Preston (“My Life as a Pornographer”). Kasak also publishes erotica by Lars Eighner, best known for his bestselling memoir, “Travels with Lizbeth.”
Those writers aside, the vast majority of Kasak’s books are quickly written narratives with titles like “Mike and the Marines,” “Katerina in Charge,” and “Provincetown Summer.” A handful, like “Man with a Maid” and “The Yellow Room,” are issued under the suddenly hot nom de plume Anonymous.
Kasak has been in the book and publishing business for nearly 40 years. In the late ’50s, he opened the Bookmasters Chain, which he refers to as “the first paperback bookshop in the world” and which had up to 11 stores in New York. In the ’60s and early ’70s he published — with the help of the legendary Grove Press publisher Barney Rosset — a book called “Becoming a Sensuous Homosexual,” which he calls “probably the first gay sex manual ever published.” He founded his own publishing house in 1990.
In our interview, Kasak reminded me a bit of a suburban version of Screw publisher Al Goldstein. With his checked shirt, silvery hair and easy demeanor, Kasak could be a successful small-town insurance broker. The spell is broken only when you notice the large collection of erotica spread around his office and when he enthuses about current projects, such as the current issue of The Masquerade Erotic Newsletter ($5 on most newsstands), which features an exhaustive overview of spanking scenes in Hollywood movies.
You’re a straight man who’s made a lot of money publishing gay and lesbian erotica. Has that fact ever raised any eyebrows in those communities?
Not really. Because the gay and lesbian community knows I’m supportive, and I come with credentials. I’m not exploiting them. Often straight people who get involved in the gay and lesbian world are really exploitative. But I don’t do that. I have a lot of gay and lesbian friends. I’m straight, but I’m also queer.
What does that mean, “straight but queer”?
Well, I understand their sexuality. I don’t want to get into my own total sexuality — but I understand where they are coming from. I feel like we’re all one big family.
In what ways are your books less exploitative than others?
I promote books as they should be promoted. I value them as written works. I don’t promote books in a fashion to exploit gay or lesbian sex, or straight sex for that matter. I publish a lot of S&M books, but I don’t really exploit that area. I just treat everything as I would treat everything else. All the books I publish are treated in the same way.
Is there anything you wouldn’t publish?
You mean sexually? I won’t publish anything that exploits children. I won’t publish anything that’s demeaning to any religion or race. I try to steer away — in the S&M books — from having a man or a woman just destroyed in an act of sexuality. And we stay away from bestiality.
What makes a great book for one of your imprints?
When you say “great,” I assume you mean: What will make money? It’s sort of like being in the grocery business: You know you need a certain number of eggs every day, and a certain number of milk bottles. But sometimes you also think: Maybe today I’ll buy some Haagan Dasz, just to dress up the store. And we do that. We have our trade imprint [Richard Kasak books], which has titles that I am very proud of. Some make money, and some don’t make money. We’re not here just to make money, but to publish some work that might not otherwise get published. I published three of Alice Joanou’s books that never made any money. She’s also published in Europe now because of the books I published. She’s also being excerpted in a book that’s being published in Sweden; they’ve bought the rights. She needs a lot of work, and she’s just starting out — but I’m proud to have published her first.
There are other authors, too. With some of them, I don’t even have to read the book. Because I know it’s going to be the exact same thing I published six months ago, and the same reader will want that book. There are other books I’ve brought back. There’s an author named John Norman, who wrote a series of about 30 science fiction books in the ’60s called “The Gor Series.” They’ve been out of print since the ’60s. And I reprinted them because I felt there would be an audience, and there is an audience. He wasn’t politically correct in the ’60s, and he’s not politically correct today. But there is a market.
How important, in most of your books, is a strong plot line and believable characters?
It’s a balance of things. In my slightly more literary Hard Candy line, I have books by Felice Picano, and Viking has published his books. In the Rhinoceros line, I have a book by [National Public Radio commentor] Andrei Codrescu. He wrote a book called “The Repentance of Lorraine” many years ago, which I’ve reprinted. The trade books are dealing with erotica, but on a totally different level. We have books that have very little sexual description and content, but they have an undercurrent of sexuality, such as John Preston’s essay, which he gave at Harvard, called “My Life as a Pornographer.” It’s really not about pornography, but it deals with sexual aspects of his writings.
When a manuscript arrives in the mail, how quickly do you know if it’s a book that will work for you?
I know instantly. I got a book yesterday from a writer who has written five books for me, so I just have to look at the outline. I know how he writes, I know the market, so I bought it. I don’t have to read it. I don’t read all of the books.
Your books are carried by most of the national chain stores now, aren’t they?
They’re all over. Barnes & Noble, Borders, B. Dalton’s.
Do the chains ever say to you, There are certain books we won’t carry?
No. They do that with other publishers. But unlike other publishers, I have certain things that I will not publish. And my books don’t get complaints.
You have a long history of being at the front lines of publishing gay and lesbian literature. You were involved with Grove Press in the 1960s.
I wasn’t really at Grove Press. I was packaging books that Grove Press distributed. For a number of years, I was quite friendly with [influential Grove Press publisher] Barney Rosset. And the first gay book I did, in the late ’60s, was called “Becoming a Sensuous Homosexual,” probably the first gay sex manual ever published. I also did a photo book with Charles Gatewood called “Sidetripping,” with words by William Burroughs. It’s now a classic book. It’s out of print.
How difficult, at that time, was it to get those books published?
It was very difficult. But the Gatewood book was like the other side of Robert Frank’s “America.” It documented a culture that doesn’t really exist anymore. Robert Frank traveled across America photographing people. Gatewood went into the underbelly. He photographed transvestites, people demonstrating, people with outrageous costumes.
Did you have to fight to get those books into stores?
A lot of stores wouldn’t buy them. Frankly, they weren’t that successful. But they were important. And I still publish things that I think are important, not only to make money.
What has it been like, watching the change in this country in terms of its acceptance of erotic literature?
Well, the change is because of Grove Press and Barney Rosset. He caused the change. But I think that, in a little way, I have become very important in getting gay and lesbian erotica into the mainstream. Because my Bad Boy books and Rosebud books are selling in Borders and Barnes & Noble. I think what Rosset did with the heterosexual sexual books, I’ve done with gay and lesbian books. They’re accepted. A lot of mainstream publishers are following me. In Susie Bright’s “Best American Erotica” anthology, I would say that 30 percent of all those books contain my authors, my short stories. It’s because of me. That’s why it’s being published. Because of things I have done. I’m proud of that.
Are you happy to see the success of erotic fiction by so-called “literary” writers?
Well, that’s a different thing. It’s not on the cutting edge. You can also say that Danielle Steele has sex in her books, like Harold Robbins did. But that’s truck-driver sex. I mean, there are no relationships. Not that my books have gigantic relationships, but those are Harlequin Romances. I think, strangely enough, that my books are more meaningful. I’m probably wrong. The best was Mickey Spillane. Anything that dealt with sex in his books was in italics! Gimme a break. My books are sexual books, and I don’t disguise it. But Danielle Steele or Jackie Collins or that type of author, they throw in the sex. It has to have sex on page 60 and sex on page 180. But my books are only created for sex. There are some great stories, but they are all sexual.
When you get a manuscript, don’t you ever say: We need another sex scene right about now?
No. I might raise a question when somebody is unable to give a description of something that I think is important — a person, so that you get to know the person, or the sex act. I won’t publish something that contains the sentence: “And then we fucked. End of Chapter Eight.” Okay? I won’t do that. I want lots of description.
You publish a lot of books, as many as 11 a month. How do you keep quality up?
Don’t ask me [laughs]. I have a pretty good staff. They don’t speak to me; they’re overworked. I have an incredible editor in chief, who says two words to me every week — and those are hostile words. And we get along fine.

Dwight Garner is Salon's book review editor.  More Dwight Garner

Friday, Jan 27, 2012 7:45 PM UTC2012-01-27T19:45:00Zl, M j, Y g:i A T

A designer of perfect homes no one can live in

Meet the backyard architect whose book shows off inventive micro-homes with eye-popping, comic-book-style art

SLIDE SHOW
Author Deek Diedricksen in his $100 disaster relief shelter, the "GottaGiddaWay."

Author Deek Diedricksen in his $100 disaster relief shelter, the "GottaGiddaWay."  (Credit: Bruce Bettis/Reprinted with permission from Lyons Press)

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Photographs of tiny houses — like the ones Derek “Deek” Diedricksen regularly shares on his blog — tend to fascinate even those of us who might never be moved to try amateur carpentry ourselves. But open the new, expanded edition of Diedricksen’s book, “Humble Homes, Simple Shacks, Cozy Cottages, Ramshackle Retreats, Funky Forts, and Whatever the Heck Else We Could Squeeze in Here!” (out Feb. 1 from Lyons Press), and you’ll see this backyard architect’s inventive micro-homes through an entirely different, more exciting artistic lens.

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Emma Mustich is an assistant editor at Salon. Follow her on Twitter: @emustichMore Emma Mustich

Sunday, Jan 22, 2012 9:00 PM UTC2012-01-22T21:00:00Zl, M j, Y g:i A T

William Gibson: I really can’t predict the future

The science fiction legend tells Salon that if he had a crystal ball, he'd have put Facebook in an early novel

William Gibson

William Gibson  (Credit: Michael O'Shea)

On the Toronto stop of his book tour this month, William Gibson was asked by an earnest 20-something reader for advice: “Give my generation whatever you think is helpful for it to survive.” Where an author with an inflated sense of self-worth might have dispensed a few pearls of wisdom, Gibson replied that one should distrust people on stages offering programs for how to build the future.

As much as people look to Gibson as a prophet, the science-fiction writer who invented the term “cyberspace” (in the 1982 short story “Burning Chrome”) helped conceptualize the ways we interact with the Web (in 1984’s “Neuromancer” and later works) and foretold the explosion of reality TV (in 1993’s “Virtual Light”) is notoriously reluctant to predict the future. The title of his new collection of journalism and essays, “Distrust That Particular Flavor,” is taken from a piece on H.G. Wells where Gibson explains his suspicion of “the perpetually impatient and somehow perpetually unworldly futurist, seeing his model going terminally wrong in the hands of the less clever.” Though he’s often able to extrapolate from the present with great prescience, Gibson prefers to probe, not prescribe.

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  More Mike Doherty

Sunday, Jan 8, 2012 5:00 PM UTC2012-01-08T17:00:00Zl, M j, Y g:i A T

Dating tips from Dickens, Austen and Tolstoy

Authors Maura Kelly and Jack Murnighan tell Salon about their new book, which harvests love lessons from literature

Much Ado About Loving

It is a truth pretty generally demonstrable: A shrewd eye for the complexities of human nature does not guarantee its bearer an enviable love life. Still, it does often go hand in hand with the descriptive powers necessary to craft a lasting literary classic.

That’s one of the ideas addressed by journalist Maura Kelly and writer (and medieval literature scholar) Jack Murnighan in their new book, “Much Ado About Loving,” which draws advice on matters of courtship, sex and marriage from authors as diverse as Virgil and Sylvia Plath.

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Emma Mustich is an assistant editor at Salon. Follow her on Twitter: @emustichMore Emma Mustich

Sunday, Dec 4, 2011 7:00 PM UTC2011-12-04T19:00:00Zl, M j, Y g:i A T

Dennis Cooper: There’s nothing numbing about a wild fetish

In a Salon exclusive, the godfather of modern transgressive lit explains why he really loves Disney

Dennis Cooper

Dennis Cooper  (Credit: Yuri Smirnov/HarperCollins)

On the spectrum of extreme literature, Dennis Cooper lies somewhere between the Marquis de Sade and the Old Testament. His novels – terse, scatological and violent — are rooted in a kind of apocalyptic morality easily mistaken for sadism. The typical protagonist is a young gay man drifting from one trauma to the next, automatic and emotionally dazed. Cooper’s Southern California interiors take on the gothic ambience of bondage sets, autopsy rooms and theaters of the dark suburban absurd. In the hands of a lesser writer, such subterranean states would be merely lurid. Cooper, however, achieves something close to grace. Novels like “Try” and “Guide,” part of a five-book series called the George Miles Cycle, are often unexpectedly tender. In chronicling his characters’ obsessive search for love, he confronts our most desperate human instinct.

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  More Jeremy Lybarger

Saturday, Nov 26, 2011 10:00 PM UTC2011-11-26T22:00:00Zl, M j, Y g:i A T

The science of taste

Why can't a blindfolded person tell white wine from red? A top neuroscientist explains how the brain creates flavor

neurogastronomy

 (Credit: iStockphoto/apomares)

Whether we’re talking about America’s obesity epidemic, mocking the “foodie” movement on “The Simpsons,” the USDA’s revamped food pyramid, or what they’re cooking up on “Top Chef,” food and eating are a national obsession — especially at this time of year.

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