The brain strikes again
Human beings are still the most intelligent agents around.
Human sweat isn’t supposed to be part of the information future. That’s why we invented computers, and the Net, and fancy-pants infobot programs. Our software servants will tackle all the informational heavy lifting, searching and filtering and retrieving, while we of the flesh-and-blood persuasion kick back and click through the latest Microsoft sitcom on WebTV.
Sounds great, doesn’t it? But before we get too starry-eyed, maybe we should rein in those cyberpunk dreams. There’s a new fad sweeping the online marketplace — human-based data retrieval. Got a question? Forget about clunky search engines, unwieldy Internet directories and stupid intelligent agents. Instead, go ask a person. Hop on over to answers.com or HumanSearch, where live operators are standing by to take your e-mail call.
Yep, the information revolution is already being counter-revolutionized. The entrepreneurs behind answers.com and HumanSearch are convinced that no matter how good computers get at giving us what we want, they’ll never out-perform good old-fashioned people.
Both sites operate on essentially the same structure. After a short registration process, a user inputs a question. Part-time researchers then comb the Internet and other reference works to concoct an answer, which is e-mailed, within 48 hours, to the inquirer. Answers.com charges a fee on a sliding scale based on how detailed an answer you want. HumanSearch offers its services for free, planning to eventually recoup its operating expenses through site advertising or via other software products.
Both Clay Johnson, a University of Rhode Island undergrad who created HumanSearch, and Clement Izzi, the CEO of answers.com, concede that their businesses are staked right on top of a huge contradiction. They are well aware that a crucial component of the Net’s seductive lure has been its promise to cut out the middle man, to provide access to the entire sum of human knowledge, to connect each and every one of us to the infonuggets of our desire. But by introducing a new layer between the individual and the raw material of information, answers.com and HumanSearch are essentially declaring that the Net doesn’t deliver on that promise. Isn’t that going against the digital grain?
“Absolutely,” says Clay Johnson. “But the problem is there is just too much information on the Net. It’s too hard to find what you want.”
Granted. The Net is badly organized, always changing and a huge time sink. So is the world in general, which is why the practice of “information brokering” has been around for probably as long as people have been curious. But the Net is a digital environment, and from the beginning its advocates have claimed that it offers breakthrough potential for the alleviation of information anxiety.
Why throw human bodies at the problem? What about the software solution? What about better tools — knowbots and searchbots and softbots, smart filters and news agents and autonomous avatars? All over the world thousands of computer scientists, in both academia and the corporate world, are frantically at work crafting software programs that aim to make sense out of information chaos. Answers.com and HumanSearch seem hopelessly retro next to this vast oncoming array of natural language processing artificially intelligent software. People looking up answers? How quaint. How archaic.
Johnson and Izzi shrug at the prospect of competition from artificially intelligent software.
“They’ll put us out of business when they’re successful,” admits Izzi. But he doesn’t sound very worried. Nor does Johnson: ”They’ll never be as smart as humans.”
Both men offer a refreshing counterpoint to the hype that prevails in the intelligent agent research community. Not only do intelligent agents not work very well right now, they argue, but the technology’s prospects for being able to meaningfully satisfy critical human requirements in the foreseeable future are slim.
Johnson recounted testing one of the most highly touted agent products currently in the marketplace, AgentWare’s AutoNomy search robot. He asked it to look for everything on the Web that related to HumanSearch. After searching, says Johnson, the AutoNomy agent delivered a list of Web pages that included the HumanSearch home page and “15 pages about the rebellion in Zaire.”
So yes, there still are some bugs in the system. And it is far from clear whether those bugs will ever be entirely eradicated. It’s one thing to design a successful chess playing program. That’s the kind of problem that responds well to increased processing power. But to understand the subtleties of human speech? To know what a question means? To search the Net and retrieve only those left-wing critiques of Web-based business models that avoid neo-Marxist cant?
As Johnson observes, the day a machine can answer that kind of question, there probably won’t be any need for humans at all. And that would be a sad thing, so maybe we should be glad that answers.com and HumanSearch are declaring that there is still a place for humans in the digital wilderness, that our blood and guts are still good for something.
But the fact that enterprises like these online information brokers are emerging is also a declaration of surrender, an admission that the Net is not the fundamentally empowering instrument we once thought it could be. Information, the cyberpunks enjoy declaiming, wants to be free. But once enough information is free, it starts becoming expensive again.
Clay Johnson and his fellow Rhode Island students believe that they can offer their service for free, that they can scale up as demand rises, and that advertising revenue will pay the bills. But there’s a reason traditional information brokering has always been a costly service. There are a lot of people out there with questions, and answering all of them is a labor-intensive business. To keep on top of that demand, Johnson and his cohorts are going to require substantial investment capital. Humans — at least the kind who can answer questions — don’t come cheap. Any business model that permits answering questions for free will be the true information gold mine. HumanSearch and answers.com are just first stabs at building businesses out of harnessing human brainpower on the Net. And progress is being made, incrementally, in software agent technologies. Perhaps one day, our digital butlers will free us from information toil and trouble. But for now, a wry thing has happened on the way to the cyberpunk nirvana. Look what the digital revolution has wrought: The best intelligent agent money can buy is once again a human being.
Private equity’s evil twin
The Facebook IPO debacle exposed venture capital as just as problematic as the industry that gave us Romney
Facebook founder, Chairman and CEO Mark Zuckerberg, center, rings the Nasdaq opening bell from Facebook headquarters in Menlo Park, Calif on May 18, 2012 (Credit: AP/Zef Nikolla) A funny thing happened on the way to the Facebook IPO. The clash of competing economic ideologies at play in the 2012 presidential campaign got a lot more complicated.
With our first-ever private equity honcho running for president in an era of high unemployment and slow economic growth, it was always a foregone conclusion that this year’s election campaign would include an appraisal of whether Mitt Romney’s version of capitalism is good for America. It’s a debate the culture has been passionately engaged in at least as far back as Oliver Stone’s “Wall Street,” and the battle lines are well-drawn. Is Bain Capital a parasitic corporate raider or an engine for lean-and-mean capitalist renewal? You get to make the call, and then you can go vote.
Continue Reading CloseWall St. ruins Facebook
The social network's debacle of a public offering exposes, once again, the rotten heart of finance
Mark Zuckerberg (Credit: Reuters/Brian Snyder) Could there be a bigger public relations debacle for an aspiring technology colossus than the Facebook IPO? It’s bad enough when the stock price doesn’t “pop” at all on the first day of trading, but it gets a lot worse when the financial press spends the following week debating whether the machinations behind the scenes leading up to the botched public offering constitute outright evidence of securities fraud or merely a toxic mixture of greed and incompetence.
Continue Reading CloseWelcoming Wall Street’s anger
Obama should pick a fight with reckless bankers by beefing up the Volcker rule
Paul Volcker and President Obama (Credit: Reuters/Kevin Lamarque) Jamie Dimon’s Wall Street peers have good reason to be annoyed with him. Over the past several years, the financial sector spent hundreds of millions of dollars lobbying to weaken bank reform. Then came JPMorgan’s multiple-billion-dollar-losing credit default swap blunder. And suddenly, Washington hit the pause button on regulatory rollback. All it took was one reminder of how stupid even the best-run banks can be for everyone to recall that trusting these jokers to act responsibly is a losing game, and, wham, bank regulation was back in the news. Efforts to repeal various parts of the Dodd-Frank bank reform act halted, but more important, pundits and politicians are focusing a brand-new round of attention on the ongoing process of writing the “Volcker rule” into law.
Continue Reading CloseGOP to modernity: Stop
For House Republicans, the less we know about our country and our planet, the better
House of Representatives Republican leadership (Credit: AP) Watching the antics of the House GOP, you get the very strong sense that if the class of Republicans elected in 2010 were offered a chance to repeal the Enlightenment, they would leap at the opportunity. The great flowering of science and philosophy that reached critical mass in the 17th century employed human reason to batter away at the dogmas of blind faith. But as far as the Tea Party seems to be concerned, that was just one big wrong turn.
Continue Reading CloseHow John Roberts sold us out
Jeffrey Toobin's Citzen's United blow-by-blow leaves no room for doubt: The "moneyed interests" have won
(Credit: Reuters/Larry Downing) Jeffrey Toobin’s New Yorker masterpiece “Money Unlimited: How Chief Justice John Roberts Orchestrated the Citizens United Decision” is required reading for anyone concerned with one of the central problems plaguing the functioning of American democracy: the influence of corporate spending on the political process.
If you’re impatient, you can skip ahead to the last, chilling line: “The Roberts Court, it appears, will guarantee moneyed interests the freedom to raise and spend any amount, from any source, at any time, in order to win elections.” And from there, you can make your own decision about whom to vote for this November, based on the direction that the Supreme Court is currently headed.
Continue Reading ClosePage 1 of 690 in Andrew Leonard