Tiger Woods

Is Tiger Woods' dad a racist?

The reporter to whom he told his Scotland joke, which has enraged Golf World magazine, says he's no Fuzzy Zoeller.

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Back in February, I was probably the last person left on earth who had trouble identifying Tiger Woods, the golfing phenomenon who won the Master’s tournament in 1997 at the age of 21. I’ve spent the last decade in the sheltered world of environmental politics and the only sport I really know about is the blood sport commonly known as an election.

But I’ve always had a secret desire to go Hollywood, and an editor at Icon magazine decided to try me out by having me interview Tiger Woods’ father, Earl, reasoning that a bona fide reporter might get him to say something interesting.

The night before the interview, I went to a local Border’s Books cafe and speed-read — but didn’t buy — the most recent of Earl Woods’ autobiographies. I was relieved to find there was more than advice about improving your swing. With a Thai mother and a black father who also claims Chinese and Native American blood, Tiger Woods is the sports equivalent of a Benetton ad. And his father had a lot to say. Earl’s book, “Playing Through,” forced me to think more carefully about the racism faced by African-Americans of my parents’ generation, who came before black power but after the worst of Jim Crow.

And Earl Woods was a jazz fan.

OK, I thought. I can do this.

Earl was a good interview, wittier than I expected, a bit pompous at times, but very intelligent. We talked for about two hours on the telephone.

For the article, I selected quotes that emphasized the themes I found most interesting: the creative similarities between jazz and golf, and Earl’s experiences with racism compared to Tiger’s milder ones, and a funny — I thought — riff on the awful weather in Scotland, golf’s heartland, which Woods insisted was a worse place to play the game than Africa.

I turned the piece in and I forgot about the whole thing.

That is, until Monday, when I got a frantic message from a reporter from Golf World. The magazine had zeroed in on the Scotland joke, which it deemed racist. Here’s what Earl said about Scotland (Icon tightened it up a tad):

“That’s for white people. It’s the heart of golf for people who came from there. It sucks as far as I’m concerned. It is the sorriest weather and I’ve made the public statement that people had better be happy that the Scots lived there instead of soul brothers. The game of golf would have never been invented. We would have been inside listening to jazz and we wouldn’t have been stupid enough to go out in that weather and play a silly-ass game and freeze yourself to death. We would have been inside laughing and joking with rum and stuff. Now, Africa … I played golf in Africa and I knew I was home.”

Golf World wanted to equate his remarks with those of Fuzzy Zoeller, who became a sports world pariah in 1997 for joking that Tiger Woods would serve fried chicken and collard greens at the next Master’s dinner.

I knew about as much about Fuzzy Zoeller as I had known about Tiger Woods. But I had to say something, because Earl was denying that he said this to me; in fact, he was denying that he had even given the interview. Of course, I had the tape to prove it.

The next thing I knew, I was giving a sound bite. “Earl Woods has paid his dues,” I told the Golf World guy. “He’s entitled to crack a joke.”

Golf World’s piece closed with my quote and the following kicker: “Isn’t that what Fuzzy Zoeller said?”

Oy. Over at Icon, the publicity folks were going into overdrive. “You sounded great,” one told me as I cringed on the other side of the telephone line. “Believe me, this is my business. I’ve got USA Today calling you.”

“But I want to talk about context,” I said feebly.

Yeah, right.

I felt sorry for Woods, until the publicity guy reminded me that he was attacking my professional credibility and lying to save his ass at my expense. Or maybe he genuinely didn’t remember talking to me. Maybe.

I listened to the tape I’d made of our conversation. After Earl finished his Scotland rap, I heard myself mentioning that he was awfully plainspoken for someone who had done 20 years in the military. I think I even called him “sir.”

“That’s my biggest problem,” was Woods’ response. “I’m honest. I tell the truth. And people can’t handle that.” He actually went on about this for some time.

OK, I thought. Maybe I’m pissed off enough to ride this little PR pony out the gate. After all, I have a book to promote. About an hour later, I lobbed off a quote to USA Today. This one wasn’t quite as dumb. Instead, it was revoltingly self-serving, and syntactically moronic. “Journalists tend to oversimplify race,” I said. “This article didn’t do that. It’s unfortunate that Earl Woods, a guy who’s paid a lot of dues, feels that he has to duck and cover because of a media feeding frenzy.”

Whoa, baby. Block that metaphor.

The so-called feeding frenzy abated by afternoon, when the East Coast closed down. When I actually had time to think about it, the whole thing seemed farcical.

First, what Fuzzy Zoeller said was racist — and it wasn’t funny. What Earl said wasn’t racist — and it was funny. Earl wasn’t saying anything bad about Scots. He was just saying that Scotland has lousy weather. Does anyone except for seagulls and lobsters consider this debatable?

If anything, Earl’s comments stereotyped blacks. But Richard Pryor and Chris Rock have proved that blacks can say things about blacks that whites simply can’t.

The tone of the Golf World story was that of angry white frat boys who blame affirmative action for their own mediocrity.

But the truly lousy part is that the subtlety in my conversation with Earl Woods was lost. Like typical strangers, we talked about the weather. Earl already knew from our conversation — about New York, about jazz — that like him, I wouldn’t be caught dead playing golf in that freezing Scottish rain. I’d be inside listening to jazz and drinking rum. And, like him, I’d rather be in Africa, anyway. He was being charming by including me in the company of “soul brothers.”

I was only slightly mad at Earl, even though he’d essentially called me a liar. I kind of liked the guy when I interviewed him. Plus, I thought his remarks were innocuous.

I also had the slightly uncomfortable feeling that I was benefitting from the whole thing by having my name splashed all over the media. My editors at Icon were even talking about sending me to interview a movie star. Hey, I thought, even a serious reporter can benefit from a good old-fashioned media shit-storm.

Of course, I hadn’t completely abandoned my environmental roots. I had asked Earl if he thought golf courses should be urged to use reclaimed water, but his answer hadn’t made it into the piece.

“Why not?” he answered. “Just don’t put the golf ball in your mouth.”

Right about now, I suspect that Earl may be wishing he put a golf ball in his own mouth, rather than make that joke about Scotland.

Susan Zakin is the author of "Coyotes and Town Dogs: Earth First! and the Environmental Movement" (Penguin 1995) and a former political columnist for Sports Afield magazine.

Five pop culture items we missed

Today's catch: A "Harry Potter" star terrified of women, Tiger Woods' ex-wife's rebound, and a Muppets tribute

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Five pop culture items we missedMatthew Lewis and Emma Watson in "Harry Potter and the Deathly Hallows: Part 2"

1. Six degrees of marital separation: No, don’t worry. Kevin Bacon and Kyra Sedgwick are fine. But after participating in an ancestry tracing program, “The Closer” star found out she was linked a lot closer to her husband than she may have liked.

2. In memoriam of the day: Sky the kitty, whose 77-year-old owner Luciana Matalon took out a full-page ad in a national Italian paper after the death of her feline friend.

3. Rebound of the day: Tiger Woods’ ex-wife Elin Nordegren is dating investor and son of a billionaire Jamie Dingman. You’d think she’d have learned that rich and powerful men don’t always make the best husbands …

4. Obligatory “Harry Potter” quote of the day: Matthew Lewis (who played Neville Longbottom in the films) thinks “girls in general are scarier than Voldemort.

5. Rainbow connection of the day: Salon’s own Matt Zoller Seitz takes a look back on Jim Henson’s years working with Frank Oz in this moving Muppets tribute video.

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Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew.

Jimmy Fallon thanks Tiger Woods

The fallen golf hero brings a forced grin to one of the many late-night shows that made him a punchline for months

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Jimmy Fallon thanks Tiger WoodsTiger Woods really wants to sell his golf video game.

Why would Tiger Woods come out of the, er, woodwork and start making the late-night circuit, which took every pot shot at the golfer during the revelation of his Perkin’s harem in late 2009? Not because he missed Jimmy Fallon, that’s for sure. Last night the PGA star put on his trademark grin, frozen into a near rictus, while NBC “thanked” Woods for providing comedians for so much late-night material in 2010.

 Tiger then went on to talk about his terrible golf game, and then his better golf video game “Tiger Woods PGA Tour 12: The Masters.” Oh, so that’s why he left the house.

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Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew.

Tiger Woods fined by European Tour for spitting

European Tour says Woods committed a breach of its code of conduct with aggressive salivation

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Tiger Woods fined by European Tour for spittingTiger Woods from U.S. reacts after he finishes on the 18th hole during the final round of Dubai Desert Classic golf tournament at the Emirates Golf Club in Dubai, United Arab Emirates, Sunday Feb. 13, 2011. (AP Photo/Kamran Jebreili)(Credit: AP)

Tiger Woods was fined by the European Tour on Monday for spitting during the final round of the Dubai Desert Classic.

The incident occurred Sunday on the 12th green, after the No. 3-ranked player missed a par putt on his way to a 3-over 75.

“The tournament director, Mike Stewart, has reviewed the incident and feels there has been a breach of the tour code of conduct and consequently Tiger Woods will be fined,” the European Tour said in a statement.

The tour said it would not disclose the amount of the fine.

The tour’s code of conduct states that when a player becomes a member, he “voluntarily submits himself to standards of behavior and ethical conduct beyond those required of ordinary golfers and members of the public.”

Woods began the final day one shot off the lead but never recovered after making two bogeys in his first three holes.

The 14-time major winner finished tied for 20th place at 4-under 284. Woods has gone 17 tournaments without a win for the first time since turning professional in 1996.

Television cameras spotted Woods spitting in an earlier round in the Dubai tournament.

Ewen Murray, a commentator for Britain’s Sky Sports, said on air after seeing Woods spit on the second tee during the second round that it was “one of the ugliest things you will ever see on a golf course.”

On Sunday, after Woods spit on the 12th green, Murray said on air that “somebody now has to come behind him and maybe putt over his spit. It does not get much lower than that.”

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Tiger Woods to reinvent image

The crestfallen golfer will try to be a cultural force again

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Dressed in Sunday red, hands on hips, Tiger Woods stood at the edge of a rocky drop-off and stared at the water below.

“It’s what you do next that counts,” the Accenture ad said.

For six years, those ads featuring Woods could be found in every corner of the world. There he was in the weeds, on the green, celebrating with a fist pump.

Every billboard oozed power and success:

“We know what it takes to be a Tiger.”

“Go on, be a Tiger.”

But when Woods ran his SUV over a fire hydrant last Nov. 27, unleashing a torrent of tawdry and shocking details about his infidelities, those clever catch phrases quickly became punchlines. Within weeks, Accenture and other sponsors distanced themselves from the golfer who had built a billion-dollar industry on his spectacular success on the course and impeccable image off it. It was part of the fallout from a scandal that eventually cost him his marriage and his No. 1 world ranking.

A year has passed since the infamous crash that started it all, and Woods appears ready to re-enter the marketing game. A survey within the last month to test Woods’ appeal produced “very powerful, positive, positive results,” his longtime agent, Mark Steinberg, said, adding that he’s already engaged in “several constructive conversations.”

“We are a society of second chances. That’s been proven over the years,” Steinberg said. “He’s not going to be in any deal until he looks the company in the eye and has a serious conversation with them. ‘How are you going to live your life? We want to be part of the redemption, rehabilitation. Are you serious about that?’ And he knows that. He’s comfortable with it. And he’s going to do that.”

He has already started.

Woods is tweeting and was a guest last week on ESPN Radio’s “Mike & Mike in the Morning” Show. In an op-ed column for Newsweek magazine, his tone was humble and hopeful.

“A smart decision by Tiger and his team to be proactive and get ahead of the one-year story,” said David Schwab, a vice president at Octagon specializing in celebrity strategy for brands. “Now those stories will talk about his latest words, goals and plans.”

Before the crash, Woods was the standard by which all other megawatt pro stars were measured. He exuded class, excellence and determination. Most importantly he was a winner. Corporations around the world were eager to align themselves with him, even if their business had nothing to do with golf. He was, Forbes estimated last year, the first $1 billion athlete.

TV ratings rose when he played, and soared when he was in contention on Sunday. He was a staple of TV and print ads. He was Nike Golf, a walking, talking embodiment of the brand. Even when he did ads for other companies, the Swoosh or TW logo was often present.

“Tiger has done a great job breaking the rules of marketing,” said Dean DeBiase, an expert in advertising and brand strategy who is featured in the new book “Nike.”

After the crash, though, sponsors found themselves being pulled down by the weight of the scandal. Accenture, for example, was the inadvertent butt of jokes, its ad taglines fodder for late-night comics and tabloid websites.

Two weeks after the crash, Accenture dumped Woods.

“Although Tiger had been an effective symbol of Accenture’s high-performance business strategy, our research and analysis concluded that the news surrounding his personal issues last year compromised his ability to help us deliver our key messages to the marketplace,” the global consulting firm said in a statement when asked to evaluate its decision almost a year later.

AT&T Inc., whose logo was on Woods’ bag, and Gatorade, which had created a Tiger Woods-brand drink, soon followed. Gillette and Tag Heuer de-emphasized him in their marketing.

According to Kantar Media, Woods appeared in about $700,000 worth of advertising through the first nine months of this year, all for EA Sports and Nike. In the same period a year ago, Woods appeared in $70 million worth of advertising on behalf of his sponsors.

“I knew there was going to be fallout. I’m not sure I looked at a list and went down every company. But I can’t say I was terribly surprised, except by maybe one.” Steinberg said.

Woods went more than four months between TV commercials before showing up in the black-and-white Nike ad featuring the voice of his late father, Earl, who says, “Tiger … I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything?”

The ad may have only added to his woes, however, with many questioning its tastefulness. Nike later said the audio was from a 2004 documentary in which the elder Woods was comparing his parenting style with that of his wife.

“When a company takes on a sponsorship, they take on this person like you’re friending someone on Facebook,” said Laura Ries, president of Ries & Ries, an Atlanta-based marketing/consulting firm. “Who your friends are says a lot about you, and corporate sponsors really take that to heart.”

Companies like Nike and EA Sports, whose ties to Woods were based on sport, not overall image, remained loyal, and those relationships provide a blueprint for future deals.

“Nike’s brand equity is not really about sports or athletic performance … but about the emotion of sports,” said DeBiase, now chairman of Reboot Partners, a growth advisory consulting firm. “They sell what drives people to watch or participate — the fact that sports is the ultimate drama in which no one, not even the participants, knows the outcome.

“They are not standing by him as much as standing by his reality, delivering the drama that makes sports so compelling.”

Woods still fascinates people.

Aside from a few snide comments, he’s been greeted by supportive fans since he returned at the Masters in April. Based on the size of their galleries, only Phil Mickelson can rival Woods’ star power. After Woods’ posted his first Tweet on Nov. 17 — “What’s up everyone. Finally decided to try out twitter!” — he added more than 40,000 new followers in three hours.

“I think I like this twitter thing,” Woods said in his second tweet. “You guys are awesome. Thanks for all the love.”

Overnight ratings for the final round of the U.S. Open, with Woods, Mickelson and Ernie Els in contention, were way up, 35 percent over 2009, when only the third round was completed at Bethpage Black on Sunday because of rain. Even the notoriously tough British press took it easy on him at the British Open and Ryder Cup.

Potential sponsors have taken note.

Though Steinberg did not give specifics, he said he is talking with an Asian company based outside of China about an endorsement deal. He also said Woods will have a new logo on his bag “at some point next year”; the Tiger Woods Foundation logo was on his bag at the HSBC Champions and Australian Masters.

“I feel pretty positive that we’ll start to slowly build back his partnership base,” Steinberg said.

Aside from repairing his image, Woods has another project — fixing his game.

He failed to win a single tournament for the first time in 15 seasons as a pro, and only once this year did he go into the weekend within three shots of the lead. He has gone 10 majors without a victory, matching the longest drought of his career.

Worse, he hasn’t seemed to be in control of his golf. Divorce proceedings loomed over Woods for most of the summer — it was finalized Aug. 23 — distracting his thoughts and disrupting his normal practice routine. After dumping swing coach Hank Haney in May, Woods began working with Sean Foley at the PGA Championship.

“We never underestimate his abilities as a competitor,” Nike said in a statement.

But he needs to start winning, Ries said.

Now.

“We will quickly forget this time if he comes back,” she said. “But the more time we see him downtrodden on the course, losing, the more trouble it is.”

Corporations and consumers alike want to be associated with winners. It’s why athletes make such attractive marketing partners.

But Woods has something equally powerful working in his favor right now, Ries said.

“We love stories of redemption. We want that happy ending,” she said. “That’s what Tiger has going for him, because we are rooting for him now.”

——

AP Golf Writer Doug Ferguson contributed to this report.

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Mysterious “Cigar Guy” rises to Internet superstardom

A mustachioed fan in a Ryder Cup photo sparks a new meme, but who is he?

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Mysterious (Credit: © Mark Pain)

When Tiger Woods duffed a shot at the Ryder Cup, the ball zipped directly toward photographer Mark Pain of the Daily Mail. Pain managed to snap an incredible picture, but his good timing isn’t getting nearly as much attention as a bystander in a funny-looking mustache and wig. Yes, that’s all it takes now to become a celebrity.

The “Cigar Guy” has quickly become the new Chuck Norris, inspiring amateur Photoshop junkies everywhere. The Daily Mail says he dressed in tribute to Spanish golfer Miguel Angel Jimenez, but who knew Cigar Guy also appeared in Donnie Darko? Or knocked out Sonny Liston? Or watched Jack Ruby shoot Lee Harvey Oswald? Got an idea of your own? The website knowyourmeme.com posted a Cigar Guy template.

But who is he? Time pleads on its Newsfeed blog for the man behind the mustache to identify himself. That would probably be pointless, because he’ll never be known by anything but Cigar Guy for the rest of his life. Or at least for the rest of the month, and then a new funny-looking bystander will dominate the Internets. 

Leave it to YouTube users to compile a montage of Cigar Guy photobombs set to “Eye of the Tiger”: 

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