There’s no doubt that Burton’s “Dark Shadows” has issues, and it will probably be considered a misfire in many quarters. It’s so incredibly specific — in its detailed recall of the original late-’60s “Dark Shadows” soap opera (truly one of the strangest series in television history), its finely honed hambone acting by Johnny Depp, Michelle Pfeiffer and Helena Bonham Carter, and its campy but affectionate treatment of its Nixon-era setting — that it’s hard to tell who the intended audience is. Me, evidently, along with other relics of that era and longtime “Dark Shadows” fans who’ve been waiting — and waiting, and waiting — for Barnabas Collins to be exhumed yet again, along with his lugubrious extended family. (We’ll talk about the doomed 1991 series some other time, OK?) But I honestly don’t know what sense it will make to people who show up because Johnny Depp and Tim Burton made a vampire comedy and that sounds cool. This “Dark Shadows” clearly leaves the sepulcher door ajar — nay, gaping wide open — for potential sequels. But it’s such an odd movie and it’s facing the triumphalist superhero tidal wave of “Avengers.” Disaster is definitely possible, so I’m not holding my breath.

Anyway, here’s the principal issue I see with Burton and screenwriter Seth Grahame-Smith’s (he of “Pride and Prejudice and Zombies”) strange blend of nostalgia, farce and spooky-loo: Total delicious goodness! Oh, sure, it all comes unglued in the final 15 minutes, when like all Hollywood movies the story devolves into CGI fight scenes and stuff blowing up. But “Dark Shadows” offers potent atmosphere and delirious ’70s fashions and hilarious gags and some really terrific performances, none better than Pfeiffer’s triumphant return to the screen as a pitch-perfect family matriarch. This film seems to engage Burton’s attention and imagination as no movie has since — well, a very long time ago. You can definitely make a case for his 2007 version of “Sweeney Todd,” and the animated “Corpse Bride” is more enjoyable than most of Burton’s live-action films, but so much of his career — like that of Depp, his good friend and muse — has been expended on stylish resuscitations of moribund pop-culture properties that look great but just go through the motions, storytelling-wise.

That Schwinn bike outside Collinwood is a good way of explaining the delicate balance Burton and Grahame-Smith try to strike here. This “Dark Shadows” seeks to be just as melodramatic and claustrophobic and ridiculous as Dan Curtis’ original series — which only introduced its supernatural elements out of desperation, in an effort to raise abysmal ratings — but not exactly in the same way. Yes, the self-aware camp factor has been turned way up, and that will no doubt displease some original fans. When Depp’s Barnabas, an 18th-century gentleman vampire, is first loosed from his 200-year imprisonment by a road construction crew, he marvels at the towering luminescence above him, clearly the work of Mephistopheles (the golden arches of a McDonald’s). Later, upon glimpsing Karen Carpenter on TV, he is disturbed and beguiled: “What sorcery is this? Reveal yourself, tiny songstress!” Curtis’ show certainly never contained internal gags of that sort, but from the audience point of view, it was a camp object even at the time; its goodness and badness and creepiness and sex appeal were always intertwined and inextricable.

If you’re too young to have seen the original “Dark Shadows” — which remained a daytime staple, in reruns, well into the 1980s, and is now available on DVD in (almost) its 1,245-episode entirety — or just aren’t wired that way, explaining its importance may not be possible. The main thing to point out is the immensely different cultural context in which the show emerged. Barnabas Collins predates not just “Twilight” and “True Blood,” but also Anne Rice’s “Interview With the Vampire” and the entire rise of the Goth sensibility. In the 1970s, vampires were something that only marginal weirdos who went to science-fiction bookstores and watched Hammer films like “Dracula: Prince of Darkness” knew about. People like the teenage Tim Burton, in other words. (Christopher Lee, who played Dracula in seven Hammer movies, has a cameo role here, at least his fifth performance for Burton.)

Many of us unlucky enough to be conscious during the 1970s were desperate for markers of cultural difference, and “Dark Shadows” offered a big one in the years before punk rock. If you were into that show, you probably listened to records by Alice Cooper and the Rolling Stones and the Velvet Underground. You read Tolkien, and Harlan Ellison. You also watched “Star Trek,” an extremely different kind of show with some odd similarities. (Each became more popular after their cancellation; each starred a Canadian Shakespeare actor — William Shatner and Jonathan Frid, respectively — who took a low-paying TV gig that would define the rest of his life.) You probably knew the guy in your town who sold Acapulco Gold and Panama Red.

But I wouldn’t make an argument for “Dark Shadows” purely on context and significance, and Depp and Burton don’t either. Curtis’ show made a virtue out of poverty, and while that might not have been entirely new in pop culture, it sure felt that way. Wobbly sets, flubbed lines and wandering stagehands became part of its live-to-video appeal (nothing was ever shot twice), but the zero-tech effects, stilted dialogue and noodly score (by Robert Cobert) were often surprisingly powerful. After Barnabas was loosed from his coffin about a year into the series, the storytelling became increasingly unhinged and improvisational — there were werewolves, zombies, witches and time travel — and the show’s long arc featured two long detours into two different past centuries, along with parallel and contingent universes that might befuddle Stephen Hawking. It was all made up on the fly, of course, and didn’t necessarily make sense, but there’s no question it fired the imagination of a generation: Burton and Quentin Tarantino and Joss Whedon and J.J. Abrams and countless others.

Burton and Grahame-Smith essentially build a series of affectionate riffs on the characters and situations of the original series, and personally I can only wish there were a lot more of it. The aforementioned Vicky Winters bears an uncanny resemblance to Barnabas’ long-ago lost love, Josette, who was driven to suicide by Angelique (spectral French actress Eva Green, still awaiting her moment of Hollywood stardom), the comely witch he spurned who then sought gruesome revenge. Indeed, when Barnabas returns to 1972 Collinwood and divulges his secret to the resolute Elizabeth Collins Stoddard (Pfeiffer) and then to drunken, zaftig New York psychiatrist Julia Hoffman (Bonham Carter, hilariously mimicking the mannered performance of the late Grayson Hall in the original), he soon discovers that Angelique has endured into the 20th century as well — and, like all women, still wants him.

Is it inherently bizarre and pointless that Burton has spent millions of dollars on a studied, postmodern attempt to both emulate and parody something that was made on the cheap, and that essentially parodied itself at the moment of its creation? I dunno. If you rely on Susan Sontag’s famous definitions of camp, the original “Dark Shadows” would count as naive or “Pure Camp,” whereas Burton’s film can only be “Camp which knows itself to be Camp,” which Sontag says is less satisfying. I’m not sure these distinctions hold up, personally, and I see no moment of innocence in pop culture’s past. Burton and Depp have made this film out of a pure, deep passion for something that was created 40 years ago for entirely pragmatic reasons — a desire to keep a TV show on the air and get paid for it — and then fed on its own nuttiness and the public’s almost erotic appetite for something new. In so doing, they may have created a movie that’s meant for a mass audience, but that only a few people will enjoy the way they do. (The “Cable Guy” of vampire movies, perhaps.) A mistake, and a failure? Maybe. But isn’t that a wonderful twist to the tale?

Depp isn’t the only wildly overpaid person in America, of course, and actors aren’t the only mega-earners. Tiger Woods’ salary and endorsements will earn him about $62 million this year – which is actually a stunning comedown of nearly $30 million in the wake of his marital implosion. And thanks to hefty album sales and a smash tour, Lady Gaga will pull in roughly $90 million. That’s a lot of lobster shoes.

Our stars provide us something that Goldman Sachs never will. They’re not moving money around or playing games with high-risk securities that look a lot like fraud. Stars entertain and fascinate us; they unite us through a common love of their work; they offer every kid who ever sang into a hairbrush the dream of attaining similar fame and wealth. That’s free enterprise, and there’s nothing wrong with that. I don’t want Johnny Depp to stop making movies, or Lady Gaga to stop banging on the piano. But at a certain point, we as consumers need to consider what it means when any industry throws that much money at so few people.

As David Cay Johnston spelled out Wednesday, in 2010 “There were fewer jobs and they paid less, except at the very top where the number of people making more than $1 million increased by 20 percent over 2009.” Meanwhile, half of American workers earned less than $26,400. In other words, everybody is making less, except the millionaires.

We like to think of the 1 percent as evil bankers — oh, and they totally are. But it is also our movie stars and television icons, and their fans are making that inequity possible. As Brent Cox explained for the Awl last month, even adjusted for inflation, Hollywood has never before paid the kind of psycho money it’s hemorrhaging on its stars now. In 2011 money, Marilyn Monroe would have clocked in at a modest under $2 million for “The Misfits.” Leonardo DiCaprio, in contrast, stands to make $50 million for “Inception.”

To pay for the stars, studios have gutted the number of movies they make by 20 percent. And while Depp earns enough to buy himself a small planet, Jack Sparrow’s home at Disney is laying off hundreds of employees. This is the same studio whose sense of proportion is so out of whack that it prides itself on sticking to a $215 million budget for a remake of “The Lone Ranger,” starring, of course, Johnny Depp. In a harrowingly grandiose statement of out-of-touchness, Jerry Bruckheimer told the Hollywood Reporter this week, “For the smaller scenes [we] laid off the extras, the effects people, the makeup people … We bunched together scenes with Tonto and the Lone Ranger, so we had a much smaller crew. We saved about $10 million just by doing that.” Wait, that’s how you saved money? Laying off effects people?

Now imagine a studio looking at its bottom line and saying to a star, “Yeah, maybe $10 million bucks and a small cut of the profits is plenty for this one, pal.” Honest to God, what, aside from Will Smith’s or Angelina Jolie’s pride, would make that insulting? And in the meantime, with more funds freed up, Hollywood could go about the business of taking risks and nurturing new talent and making more movies. That we audiences might even support. With our money. Because we’d have some freaking jobs.

And what if we invested in ourselves once in a while, too? If we put the price of a movie ticket toward helping someone in need? You can text REDCROSS to 90999 to donate $10, right from your phone. What if we gave that ticket price to Donors Choose, to help a school fund a dream project or get needed supplies? What if, instead of spending an hour watching “NCIS,” for which Mark Harmon will earn $13 million this year, we spent that hour working with the local outpost of Habitant for Humanity?

It’s crazy, I know. But haven’t the last few weeks shown us that this business of wild ideas is catching on? That too many of us are hurting, and we need no longer accept that we’re powerless to change that? It’s not all or nothing. It’s not bleak austerity. It’s a few drops in the bucket, an acknowledgment that the things that connect us are not just the “Pirates of the Caribbean” franchise. And if the choice as a consumer comes down to crazy or Johnny Depp’s “stupid” money, I’ll take crazy.

Where is the money going, you ask? Well, originally it was going to pay for all the werewolves.

Yes, werewolves.  The Lone Ranger and Tonto were going to fight werewolves.

When Disney spiked the project, citing worries about recouping its massive cost, there was an online outcry about how mind-bogglingly inappropriate it was to add frickin’ werewolves to the Lone Ranger myth, Verbinski and Depp agreed to salary cuts and went back to the drawing board, and supposedly the new film won’t have any werewolves.

But it will, apparently, have $215 million worth of production values.

My question is: Why?

I haven’t read the new script, but I’m having a hard time imagining why “The Lone Ranger” would need to cost $215 million. Are Depp’s Tonto and the Masked Man (played by “Social Network” costar Armie Hammer) going to extinguish the great Chicago fire at the end of the movie? Or battle a giant mechanical spider? Or defend Pandora against a military counterattack?

As a boy, I was enthralled by reruns of the 1950s TV version of “The Lone Ranger.” It had no production values to speak of. It didn’t need them. The show — like creators George W. Trendle and Fran Striker Jr.’s original radio plays and comics scripts — weren’t deep, but they were tremendously exciting, and their excitement had nothing to do with scope.

They were all about plot, characterization and in-the-moment decisions. They were action-packed morality plays that pivoted on choices. The Ranger and Tonto were the moral rocks that the bad guys dashed themselves against. The heroes and villains were surrounded by supporting characters and bit players who fell somewhere along the good-evil continuum; much of the suspense in the “Lone Ranger” stories came from the sight of people wrestling with whether to do the right thing or succumb to intimidation or greed.

If filmmakers have a firm grasp on all that, they don’t need to spend hundreds of millions of dollars envisioning the driving of the golden spike or the battle of Little Big Horn, or a tussle between Godzilla and Megalon in the foothills of South Dakota, or whatever they think they need $215 million for. Especially not when they’re making a western, for crying out loud.

Westerns are not about production values. They are about their western-ness, and the filmmakers’ ability to satisfy or subvert the genre’s familiar images and situations. And that’s it.

Mr. Verbinski, if you’re reading this, did you ever see “Tombstone”? A hugely entertaining film, with legs; it replays on TV constantly and millions of people own it on DVD. It cost $25 million in 1993; today it would cost $40 million, and it would still be exactly as much fun, even if you didn’t spend another dime on it. Go down the list of successful modern westerns, or neo-westerns, and you can see the same production cost-to-dramatic payoff ratio repeating itself. “Dances With Wolves,” a visually spectacular and very long movie with a big cast and several stirring action scenes, cost about $22 million back in 1990 — about $40 million today. “Unforgiven” cost $14 million in 1992, and from the looks of it, most of the money went to pay for a rather small and muddy town set; in 2011 money, that’s $23 million. Would “Unforgiven” be a better western, or a better film, period, if it had cost five times as much? What about Joel and Ethan Coen’s most financially successful film, their 2010 remake of “True Grit”? It cost $38 million and grossed a staggering $171 million. Do you know anyone who came out of “True Grit” saying, “I would have liked it better if they’d spent more money on it”?

Some films rise or fall based on the quality of their special effects, sets, costumes and so forth. But would anyone think that “The Lone Ranger” would be one of them?  The 1981 feature film version “The Legend of the Lone Ranger” cost as much as that summer’s other retro serial, “Raiders of the Lost Ark” — $18 million, or about $44 million at today’s prices. It flopped. Why? Because even though it looked great, it was a tedious, nonsensical film, and untrue to the spirit of the character.

The TV show consisted of little more than footage of the Lone Ranger and Tonto delivering exposition, arguing ethics with other characters, galloping through scrubby ranchland and having fistfights in the same nine sets over and over again, but because it was made with sincerity and energy, viewers loved it. Disney could bankroll a similarly unfussy new movie version of “The Lone Ranger” — a film with a Coen brothers- or Clint Eastwood-level budget, meaning lean — and as long as it was well-cast, well-written, imaginatively photographed and edited, true to the spirit of the character, and featured at least one action sequence scored to “The William Tell Overture,” it could be a “True Grit” or “Unforgiven”-level hit.  A $215 million “Lone Ranger” movie would have to make over $700 million — and join the list of the all time biggest box office draws — to be considered a success. I can’t see that happening, even if the film is great. We no longer live in a world in which big-budget westerns make that kind of money, unless they’re transposed to another galaxy and titled “Avatar.”

And here’s the most depressing irony of all: If a hyper-expensive “Lone Ranger” film somehow does become a huge success, it will have everything to do with the appeal of the story, characters and plot, and zero to do with the scope of the production.

But apparently no one involved with the production agrees with that thinking. Story and character are for indie film — and television. Hollywood’s bloated-is-better culture has reached the point where filmmakers and a major studio think that a “Lone Ranger” movie has to be budgeted at roughly half the cost of “Avatar” for it to be considered a worthwhile endeavor. It’s a property, a possible franchise, a toy and video game-generating machine — another thing to be packaged and sold, with or without a personal stamp. It’s also a signifier of personal clout, which means if it’s not staggeringly expensive, it’s not a “real” movie, and thus not worth making.

That’s no joke, kemo sabe. That’s tragic.

When Johnny Depp blabbed in the new issue of Vanity Fair that he loathes doing photo shoots — “You just feel like you’re being raped somehow. Raped. The whole thing. It feels like a kind of weird,  just weird, man” — the actor opened up a fat can of worms. Turns out some people don’t believe getting your picture taken by Annie Leibovitz is very much like sexual assault at all. “Whenever you have a photo shoot or something like that, it’s like — you just feel dumb,” he said. “It’s just so stupid.” Yeah, rape is so dopey.

Unsurprisingly, the Rape, Abuse and Incest National Network (RAINN) promptly took issue with those remarks, sending out a statement that “While photos may feel at times intrusive, being photographed in no way compares to rape — a violent crime which affects another American every two minutes.” RAINN added, diplomatically, that the group “welcomes the opportunity to speak with Mr. Depp and educate him about the real-life experiences faced by survivors every day, and ways that he can work with RAINN to help.”

Even a man who earned roughly $100 million last year — and admits that “if they’re going to pay me the stupid money right now, I’m going to take it” — is entitled to dislike certain aspects of his job. Likewise, just because an actor makes a living in front of cameras doesn’t mean they enjoy being photographed off the set. And Depp, unlike a lot of big stars, is no insensitive motor mouth. He was a tireless advocate for the release of the West Memphis Three and has been a generous benefactor to worthy causes and facilities.

So why did he flub this one? And make no mistake, he did. We use the terminology of both sex and violence all the time to make a point, so perhaps an extreme metaphor didn’t seem  extreme when it was leaving his million-dollar lips. We say that we feel screwed over or reamed or stabbed in the back. We say a job is killing us. Everybody knows it’s not meant literally.

Rape is different, though. It’s a crime that still imposes far too much stigma and shame upon its victims, and for that reason alone it’s a word loaded with powerful and harrowing associations. It’s a word that describes the crime that keeps giving — in both the initial attack and in the often dismissive, accusatory way that law enforcement and the victim’s own social circle respond. And unlike getting your picture taken, it’s an act devoid of consent. Bottom line, if you haven’t been raped, maybe you should think before saying any experience you’ve ever had is like being raped.

But though he bungled it with Vanity Far, Depp, to his credit, gets it now. And when met with a reasonable, articulate explanation of why what he said was not cool, he responded in kind. On Wednesday, Depp issued a statement saying that “I am truly sorry for offending anyone in any way. I never meant to.  It was a poor choice of words on my part in an effort to explain a feeling. I understand there is no comparison and I am very regretful. In an effort to correct my lack of judgment, please accept my heartfelt apology.” Well played on both sides — no outrage, no backpedaling. Just simple, clear and heartfelt communication — and the hope that others may learn a little something from the whole affair as well. Indeed, when thought through carefully — and deployed with tact and empathy — that’s the power of words.

“On Stranger Tides” is something short of a full series reboot, but Marshall — best known for big-budget musicals like “Chicago” and “Nine” — has shed most of the supporting cast and almost all of the super-duper creature effects of the Verbinski trilogy, and that’s mostly a good thing. (The French subtitle is “The Fountain of Youth,” by the way, which is clearer and better, but I guess the writers are crediting Tim Powers’ novel for inspiration.) Keira Knightley, Orlando Bloom, Bill Nighy, Stellan Skarsgård and others have departed for Davy Jones’ locker (well, Nighy was already there) or other exotic ports of call. Screenwriters Ted Elliott and Terry Rossio focus tightly on Depp’s dapper, roguish Capt. Jack Sparrow and his alternately ferocious and respectful rivalry with the scabrous Hector Barbossa (Geoffrey Rush), now a pirate-gone-straight commanding a Royal Navy warship in pursuit of Ponce de León’s rumored Fountain of Youth. Arguably there’s not much to see in Depp’s performance this time around. We’ve seen an awful lot of the fey Keith Richards shtick, and he dials it down a little, intermittently allowing himself to be the decent, likable hero.

Even more important, Marshall delivers old-fashioned swashbuckling action-movie thrills more than computer-engineered grotesquerie. He kicks off the film, for instance, with a fast-moving, cleverly constructed (but not confusing!) chase scene through the streets of London — via chandelier and rope and Judi Dench cameo and horse-and-carriage and exploding coal wagon — that might be the best such sequence in the whole series. We certainly get a couple of new characters during the trans-Atlantic race for the mythical Fountain, which of course begins to resemble a video-game quest (you need two silver chalices, a mermaid’s tear and the blood of Donkey Kong) and the results there are “comme ci, comme ça,” as they say over here. I don’t know what it is about Penélope Cruz acting in English; she speaks the language well enough and she’s still plenty attractive, but something’s missing, whether it’s confidence or psychological fire or fundamental Espanish-ness. Anyway we’re supposed to accept her as Angelica, a convent girl Jack seduced and abandoned years ago who also turns out to maybe, possibly, be the long-lost daughter of the infamous pirate Blackbeard (Ian McShane).

Yes, I said that Ian McShane, whose character on “Deadwood” may go down as the most profane in the medium’s history, plays “the pirate all other pirates fear,” as Jack puts it, captain of the dreadful black ship called Queen Anne’s Revenge, with its skeleton figurehead and its zombiefied crew. (They aren’t zombies, in the usual movie sense; Elliott and Rossio use the term in its anthropological-historical meaning, which may be a first for this franchise.) Handsome but decayed, evil down to the roots of his soul and a few meters below that, McShane’s Blackbeard is the best special effect in “On Stranger Tides,” which also features a bunch of sexy-scary mermaids with long glistening fishtails and a final MacGuffin-destination at the fabled Fountain of Youth itself, which resembles a Roman ruin from an 18th-century English landscape painting.

Indeed, if there’s a problem with the fact that this movie is marginally more realistic than the preceding three, it’s because it made me think a little bit, and that’s never a good idea in a movie that’s based (OK, at several removes) on a Disneyland ride. So we’re somewhere around the year 1720, and Jack, Blackbeard, Barbossa and the Spanish fleet are all chasing the Fountain of Youth discovered two centuries earlier by the conquistador Juan Ponce de León, right? Great. (Let us note that later chroniclers claimed that Ponce de León was actually seeking a cure for impotence; he was 500 years too early for Viagra and in need of the Fountain of Whoomph, if you know what I mean and I think you do.) But the place the dude actually explored was Florida. Is that where we’re supposed to be when all these characters go trekking through the jungle and climbing over mountains and plunging into canyons? The primeval mountains and canyons and jungles of Florida? Is that closer to Boca or to West Palm?

OK, I’m getting distracted, and if I go on any longer in this vein I’ll start asking whether the Fountain of Youth in this movie, with its Roman Empire bathhouse look, supports some kind of crackpot, hyper-diffusionist archaeological theory. The main point, I guess, is that while a lot of people are predicting a disappointing summer for Hollywood (and I generally concur), “Pirates of the Caribbean: On Stranger Tides” injects new vigor into a megabucks franchise and makes for a perfectly acceptable night out. Now, the movie’s too long and you can only watch so much swordfighting and the repartee’s really not that great and if you see it that’s two and a half hours of your life you’ll never get back, just because you wanted to see Ian McShane and some cute mermaids. I report, you decide.