Oprah Winfrey
Silence the snobs!
They may look down their noses at Oprah, but what have the literati done for books lately?
I don’t need Oprah Winfrey to tell me what to read. I’m a literate, library-
Although I’ve never shopped for novels that bear the Oprah imprimatur, I don’t particularly care if my local book shop is out of “Mother of Pearl,” and I couldn’t pick Bernhard Schlink out of a lineup, I think target="new" href="http://www.oprah.com/bookclub/archives/book-selection.html">Ms. Winfrey’s book club kicks ass. I may not get my reading list from it, but I’ve nevertheless learned something from its success — what an astonishing difference one person can make, and what elitist twits people who pride themselves on their erudition can be.
It’s been such a long time for some of us that it’s easy to forget how it felt when reading initially enthralled us, when it clicked in our minds that books were a portal to realms that stretched far beyond the reach of parents and school and the old neighborhood. Whether that moment came by way of Tom Sawyer or Jo March or Nancy Drew, we became alive to the power of words and imagination, and nothing would ever be the same again.
We’re the lucky ones, and we’re a distinct minority. Despite the proliferation of superstores and the reading groups that have sprung up like Starbucks in the last few years, we are still not an especially book-loving nation. Approximately 40 million American adults can barely read or write. Libraries are languishing. And the guy next to you on the subway or in the carpool lane probably hasn’t picked up a novel since he snoozed his way through “The Scarlet Letter” in 12th grade.
Given how far we still have to come in terms of collective literacy, you’d think that Oprah Winfrey’s status as a champion of the written word would be assured, that her recognition at the National Book Awards this year would be a cause for cheering. For three years now, she has been using her fame, her reach and her ratings to promote the noble habit of regular, thoughtful reading. Her on-air book club has catapulted respected authors like Toni Morrison and Kaye Gibbons into blockbuster bestsellerdom. It has launched new writers like Edwidge Danticat and given them a mind-bogglingly huge audience. And it’s enthusiastically encouraged millions of viewers to experience, perhaps for the first time in their lives, the thrill of releasing the bookworm within. What’s so bad about that?
Oprah’s critics see things differently. They’re troubled by the dominance she has over the publishing industry — her monthly selections inevitably set off the kind of buying frenzies that leave blank spaces on bookstore shelves and send publishers into reprint panic. They bemoan the fact that authors of merit struggle to find an audience while Oprah-approved ones gain seemingly effortless public acclaim. Worst of all, they grouse, she turns her viewers into sheep, imposing the tastes of an overpaid TV star on helpless consumers.
Oh, please. As if the rest of us magically decided on our own to pick up Kipling or, later, Sartre. As if we live our lives in a pure and holy bubble free of reference and recommendation. Readers aren’t born, they’re made — made when someone takes the time to nurture curiosity and offer helpful suggestions along the way. And a novice bibliophile could do a hell of a lot worse than listening to what Oprah likes: Alice Hoffman, Wally Lamb, Janet Fitch, and the list goes on.
I used to feel pretty ambivalent about Oprah’s reading group, until the backlash kicked in. Underneath the hand-wringing about manipulating the bestseller list and mass mind control, there seemed something else at play — a spiteful irritation that someone who wasn’t the editor of a literary review or a fixture on C-Span’s “Booknotes” could have such awesome reach as a taste-maker, and that an audience could be pliant enough to trust her. What a narrow, snotty attitude.
That Oprah has the kind of influence she does says less about the ignorance of her audience than it does about its profound hunger. Did anyone in the notoriously complacent, self-congratulatory publishing industry ever seriously try, pre-Oprah, to market literary fiction to the same audience that watches daytime TV? Or had they given up on it as a vast wasteland of yokels who couldn’t get beyond anything that didn’t have Fabio on the cover? What single author, editor or critic has attempted, with a fraction of Oprah’s ambition, a campaign to get quality books into the hands of adults? Oprah, the microphone-wielding, diet-obsessed chat show personality triumphed where so many others disappointed because she was the one who never underestimated the public or its capacity for discovery.
More threatening to her critics still, Oprah has made the world of books and ideas less intimidating. Until just a few decades ago, literary success and merit were not mutually exclusive goals, and heavyweights like Steinbeck and Hemingway could enjoy a mass appeal. But somewhere along the way a schism grew, and the world divided into sophisticated quoters of Pynchon and glazed slaves to “The Price is Right.”
Oprah changed all that. She shocks those who prefer literature to be the province of genteel, understated tea-drinkers. So what if she brings a show-biz glitz to a traditionally dusty province, or if she’s found a cozily social hook to an otherwise solitary pursuit? Good for her. She makes this stuff look fun. Smartly choosing books that are challenging but not cryptic, easy to relate to but diverse, she pushes her audience to become not just readers but thinkers and talkers. She makes it harder for the rest of us to feel quite so smug in our ivory towers, and she offers proof of the victory of encouragement and opportunity. What a satisfyingly populist blow to those with a lot invested in the notion of us and them. If the unwashed masses are able to appreciate Ursula Hegi, too, then maybe a few people need to rethink their own imagined innate cleverness.
It seems a revealing irony that so many of the most contemptuous critics of Oprah and her audience posit themselves as “real” readers, successful products of a liberal education. They’re the intellectual equivalent of those fundamentalist Christians who bang the intolerance drum the loudest. They wear their learning like armor, a thing that keeps the riff-raff out rather than inviting the world in. They’ve lost touch with the infectious joy of reading, the humanity and universality of it. What a waste to hoard literature like misers, when, as Oprah proves, it’s so powerful when it’s shared.
In the rush to condemn Oprah for her hold over the publishing industry and the reading public, for her perceived and imagined egotism as a leader, her detractors have neglected not just the talented authors whose livelihoods have been enriched by the book club, but the scores of television viewers who never knew that they could also be passionate readers. It’s the people who can now walk into a bookstore or library and not feel overwhelmed, who can choose to turn pages when they might otherwise surf channels, that Oprah started her club for, and it is they who know best how to judge her merits. But if some of them can now say that they don’t need Oprah to tell them what to read, she deserves whatever accolades the book world can heap on her. Because she’s accomplished something pretty great indeed.
Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
NBC comedy stars keep themselves relevant after finales
Alec Baldwin and John Krasinski shill baseball hats in viral ads, "Community" character gives Emmy picks, and more
Yankees vs. Red Sox, Baldwin vs. Krasinski, or "30 Rock" vs. "The Office": who is your favorite? What do the stars of NBC’s Thursday night comedy lineup do during their summer vacation? Keep themselves fresh, of course. Sometimes it’s a little hard to tell if these guys can separate themselves from their characters, but who’s complaining if there’s a real Ron Swanson or Jack Donaghy walking around?
“30 Rock’s” Alec Baldwin and “The Office’s” John Krasinski have figured out what they’re doing with their off-season, and that’s punching each other in the face about baseball. No, seriously. In this series for New Era Caps, Baldwin goes head to head with Jim Halpert over their Red Sox/Yankees rivalry. So far there have been three spots, and if you play them in succession it’s kind of like watching a crossover episode between the two shows.
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Pop Torn: 10 pieces of culture we’re feeling iffy about
From "True Blood" to Mark Zuckerberg killing a goat to a purse made out of jerky, this week is all about meat
Memorial Day weekend, you guys! I know that I will be happy to wear all my white clothing again, because nothing says “I’ve been to a summer barbeque” like visible condiment sauce all over my clothing.
And with this warm weather comes tons of pop culture news stories that are just to the right of funky. We’ve rounded up some of the stranger stuff that we missed this week, and leave it up to you to decide if maybe being raptured wasn’t such a bad idea.
1. People who think the Onion’s headlines are real: Oh, it happens. And now it’s a Tumblr. (Expect a book deal in the near future.)
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Conan’s Oprah fan taxonomy
O'Brien's guide to Oprah's audience rounds up familiar types, from "The Weeper" to "The Man Who Rocks and Claps"
Last night, Conan O’Brien celebrated Oprah Winfrey’s final show by honoring “the people who made the The Oprah Show truly special” over the years: her audience members. His team compiled a jokey Oprah-fan classification, encompassing all sorts — from “The Jumping Clapper” and “The Face Fanner” to “The Extremely Alarmed Grandma” and “The Man Who Rocks and Claps.”
Continue Reading CloseEmma Mustich is a Salon contributor. Follow her on Twitter: @emustich. More Emma Mustich.
Oprah’s warm, funny, self-aggrandizing goodbye
Winfrey ends her show with a 42-minute monologue that encapsulates her many baffling contradictions
Oprah Winfrey’s final show summed up everything she’s been about for a quarter century. It was funny, warm, sweet and informative, and felt easygoing even though it was clearly written and rehearsed within a millimeter of its life. The episode had sharing and oversharing, confessions and anecdotes, photographs of Oprah in unfortunate clothes and hairstyles, and callbacks to shows and guests that made a big impression on the host during her journey toward self-knowledge — which, she assured us, was what her boundary-breaking, influential, astoundingly popular stint on daytime was truly about, anyway.
Continue Reading CloseCelebrities flock to Oprah’s penultimate show
From Jamie Foxx to Maria Shriver, the stars turn out to celebrate and honor daytime's favorite talk show host
Oprah and Maria Shriver. Oprah Winfrey’s final show airs tomorrow, and today’s second part of her “Farewell Spectacular” saw celebrities turn out in full force, a touching tribute to the woman who has been America’s best friend for 25 years.
Oddly enough, Oprah spent most of her show not trending on Twitter, though “surprise” guests like Tom Hanks, Michael Jordan, Maya Angelou, Jerry Seinfeld, Jamie Foxx, Stedman and Gayle all did. I use quotation marks because there are no surprise guests for Oprah … if Obama himself had taken the stage to wish her well, it would not have been that unexpected.
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
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