Drugs
Washington script doctors
How the government rewrote an episode of the WB's "Smart Guy."
Like much of network television aimed at a youthful audience, “Smart Guy,” a WB network sitcom that went on the air in April 1997 and was cancelled this past spring, was full of lessons about growing up. It told the story of T.J. Henderson, played by Tahj Mowry, a genius of sorts who finds himself in high school at the age of 10, grappling with the pressures that beset his older peers.
But in the case of one episode, the White House Office of National Drug Control Policy (ONDCP) thought “Smart Guy’s” moral instruction could be made even more explicit — and, with the active cooperation of the show’s producers, the government proceeded to do just that.
The original script of the episode, which eventually aired May 19, 1999, placed T.J. at a kids-only party, where he encounters two older boys he’d known before he skipped several grades in school. As first conceived, the two boys were the life of the party, their coolness evidenced among other things by their precocious ability to score some beer.
They convince an impressed T.J. to indulge. He returns to the party sloshed, makes a fool of himself and spills a soda all over a girl he’s trying to dazzle. Hung over the next day, he compounds his sins by lying to his father about his condition. Later, his new friends drop by with some peppermint schnapps. Dad walks in on their debaucheries, and all hell breaks loose.
The episode was written primarily by freelance film and television writer Steve Young. Young first pitched the alcohol-themed story in 1997. It was rejected, he believes, at least in part because Disney (the show’s partial owner) recoiled from having its young character involved with booze. But well over a year later, Young suddenly received a phone call from “Smart Guy” executive producer Bob Young (no relation), who told him, “Remember that show we said we’re never going to do? We’re doing it.”
The booze-themed script was revived after WB senior VP for programming John Litvack suggested a drinking or drugs episode to the “Smart Guy’s” producers. (While most of the shows that the drug-policy office influences deal with drugs, the office permits about 10 percent of them to be alcohol-related.)
Says “Smart Guy” creator Danny Kallis: “The WB came to us and asked if we’d consider doing a drugs or drinking show.” Tahj Mowry’s mother would have objected to a show concerning drugs. But
fortunately, the producers had on hand Steve Young’s previously rejected script.
Once the script was resurrected, Kallis recalls that the WB “put us in touch with the White House, with Alan Levitt [the drug-policy point man for the media campaign].” “Smart Guy” producer Young says that show staffers spoke to three or four outsiders on “the most effective way to reach teens,” including Levitt and other social-marketing experts whom Levitt referred them to.
ONDCP and its consultants offered “a few dictates,” Young says. No mention of beer brand names. T.J. had to be “clearly inebriated” and the negative consequences of drinking had to be emphasized, including — worse even than T.J.’s embarrassment with the girl — his breach of trust with his father. And father and son had to (eventually) have a heart-to-heart talk.
Writer Young recalls that the scenes in which T.J. is counseled by his father were crafted with the government consultants’ input. He says the show’s producers were “concerned that we didn’t say anything that diverges from” the consultants’ paradigm.
Among the consultants Levitt steered Kallis, Young and their writers to was George Carey, president of Just Kid Inc. of Stamford, Conn., an expert on effective youth marketing. Carey says he consulted with ONDCP on “a couple of shows.” Around last February, a couple of months after the decision to revive the beer episode, Carey participated in a conference call with the producers of “Smart Guy.” He says, “The holding company [the WB] was looking for ways to fulfill the match” — i.e. make the show palatable to the drug czar’s office.
In that phone conference, Carey delineated a few more specific themes dear to the drug-policy office’s heart: Parents need to take an active role, not just assume kids can handle these issues on their own; “resistance skills,” that is, saying no to drug or alcohol inducements in a face-saving way, are crucial; and, as always, the overall negative consequences of drugs and under-age alcohol use.
Producer Young recalls two or three other ONDCP contractors augmenting Carey’s ministrations to “Smart Guy.” By the time everyone was done shaping the script, it had changed significantly. The two older boys were turned into goofy and unappealing clowns, one of whom T.J. remembers from the “slow-reading class.” Instead of trying to ingratiate himself with a couple of winners, as the original script had it, T.J. finds himself dragged down to their inferior level. A second drug-policy office contractor who worked on the script says, “We showed that they were losers and put them in a utility room [rather than out in the main party]. That was not in the original script.”
Asked whether it’s proper to have government consultants shaping a TV program’s scripts, WB programming chief Litvack says, “Sure, absolutely. It’s a good idea if he knows more than we do.”
Daniel Forbes is a New York freelancer who writes on social policy and the media. More Daniel Forbes.
Pick of the week: An early-’60s hipster time capsule
Pick of the week: Shirley Clarke's once-banned "The Connection" is a lean, mean saga of jazz, junk and rebellion
A time capsule loaded with smack from the bohemian underbelly of JFK-era America, Shirley Clarke’s 1961 film “The Connection” is an illustration of how much things change, and how much they stay the same. I’d be stretching to call “The Connection” a great film — it’s mannered and edgy, in a way that’s partly deliberate but also distinctive to its period — but it’s an important one in cultural and historic terms, despite being largely unknown. Watching this ensemble drama about a multiracial group of New York jazz musicians and beat philosophers in a run-down apartment, waiting for their drug dealer to show up, is like traveling back 50 years in time, only to encounter the same people you might meet on the street today (at least, in certain neighborhoods of Brooklyn, San Francisco, Austin and so on). At one point, the characters even debate the illusory distinctions between “hipsters” and “squares.”
Continue Reading CloseDrug-personality misconceptions
Alcoholic writers? Coke-head stockbrokers? The links between personality type and addiction are largely overblown
Ernest Hemingway (Credit: John F. Kennedy Presidential Library & Museum) Here’s Ernest Hemingway, dead drunk on a stool in Cuba with his face on his hand and his hand on an ever-present mojito. He’s the tormented writer, hard at work at the daily scrubbing of his sins. Like the Hard-Drinking Writer, we’ve come to expect certain personality types to have certain habits: The Morose Musician with Keith Richards’ appetite for heroin; the Insecure Starlet with Marilyn’s taste for pills; the Monomaniacal Money Manager with a nose for cocaine. They are generalizations that have been imprinted by generations of popular culture. But the types don’t necessarily line up.
Continue Reading CloseFormer neuroscientist Jacqueline Detwiler edits a travel magazine by day, but moonlights as a science writer. Her work has appeared in Wired, Men's Health, Fitness and Forbes. More Jacqueline Detwiler.
My suburban pot secret
I thought starting my own medical marijuana operation would be easy and safe. Then the DEA crackdown started VIDEO
(Credit: Yellowj via Shutterstock) It was sometime around 2 a.m. when I heard the car doors slam. I live on a very quiet street in Fort Collins, Colo., surrounded by working families who are usually falling asleep under the blue glow of their TVs by 10 p.m., and any noise in the night usually means that something is about to happen. And on that night I was certain it was about to happen to me.
Six marijuana plants were growing in my basement and because of shortsighted planning on my part, their odor had gotten completely out of control. Having never grown pot before, I foolishly overlooked the prominent admonitions printed in every growing guide I relied upon to help me with my harvest, that odor control was of the utmost importance. But equipment designed to mask the smell (ozone generators, activated carbon filters) is expensive. How much stench could six little plants really produce? I remember thinking. Well, a lot.
Continue Reading CloseGreg Campbell's new book is called "Pot, Inc.: Inside Medical Marijuana, America's Most Outlaw Industry." He is the author of "Flawless: Inside the Largest Diamond Heist in History," "Blood Diamonds: Tracing the Deadly Path of the World's Most Precious Stones" (the source material for the Leonardo DiCaprio movie of the same name) and "The Road to Kosovo: A Balkan Diary." Campbell is also an award-winning journalist whose his writing has appeared in The Wall Street Journal Magazine, The Economist, The San Francisco Times, Paris Match, and The Christian Science Monitor, among others. He lives in Fort Collins, CO. More Greg Campbell.
America’s pill-popping capital
Welcome to Kermit, W.Va. -- ground zero of the prescription drug epidemic
(Credit: iStockphoto/Salon) KERMIT, W.Va. — It takes less than a minute to drive past Kermit, five to tour the place entirely. An old coal mining town with barely 300 residents and one blinking light between the train tracks, Kermit has no supermarket, no clothing store, no main drag. Main Street is really a side street with rows of cottages, its biggest building, the Kermit community center, empty and boarded.
Yet in this tiny town, the Kermit Sav-Rite Pharmacy used to be as busy as a New York deli. Six employees worked the counter, lines at the drive-through window snaked around the square cinder-block building, and the parking lot was full day and night.
Continue Reading CloseEvelyn Nieves, former staff writer and columnist for the New York Times, is working on a book. More Evelyn Nieves.
Recovery’s new poster boy
Bill Clegg's first addiction memoir shocked readers. We talk to him about his follow-up -- and his newfound fame
Bill Clegg (Credit: Brigitte Lacombe/Little, Brown & Co.) Two years ago, Bill Clegg’s first memoir dropped like a bombshell on the New York media world. “Portrait of an Addict as a Young Man” chronicled the handsome and hugely successful book agent’s descent into a harrowing crack addiction that cost him his career, his boyfriend and his savings — and left him broke and in rehab. In one harrowing part of the book (excerpted in New York magazine) Clegg decides to blow off a first-class flight to Berlin after a week without sleep for a crack binge and sex with the cabbie driving him to his airport hotel. Staring at his pile of drugs, he wrote, “I wonder if somewhere in that pile is the crumb that will bring on a heart attack or stroke or seizure. The cardiac event that will deliver all this to an abrupt and welcome halt.”
Continue Reading Close
Thomas Rogers is Salon's Arts Editor. More Thomas Rogers.
Page 1 of 70 in Drugs
