Oprah Winfrey
Oprah pick sends publisher scrambling
But with "Gap Creek" on the bestseller list, nobody's complaining.
Robert Morgan’s “Gap Creek” entered Harry Potter’s magical realm
this week when it made its debut at No. 4 on the
href="/books/feature/1999/10/14/nytimes/index.html">New York
Times Bestseller List, Morgan’s novel, about a poor
turn-of-the-century Appalachian couple, has enjoyed some
target=new
href="http://search.nytimes.com/books/search/bin/fastweb?getdoc+book-rev+bookrev-arch+25250+1+wAAA+%22gap%7Ecreek%22">flattering
reviews, but it took
href="/people/bc/1999/05/04/oprah/index.html">Oprah Winfrey’s
golden touch to spring it to the top.
Three weeks ago, Winfrey chose “Gap Creek” as her book club
selection for January, a move that had a predictably electric
effect on sales. The pre-Oprah printing was 10,000. The
post-Oprah printing was 525,000 — and the publisher, Algonquin
Books of Chapel Hill, N.C., may be going back for a reprint.
“The reviewers love him, other writers love him and his small
following loves him,” Algonquin’s publisher, Elizabeth Scharlatt,
says of Morgan, an award-winning novelist who teaches at Cornell.
“Now he’s being discovered by a much larger audience, and for a
writer that’s better than winning the lottery.”
As effervescent as Oprah’s nod may have made Morgan, though, it
saddled Algonquin with a heavy burden. The publisher got the news
Jan. 10 but had to promise to keep the choice a secret for the
next eight days, calling the book only Oprah Book No. 30 until
Jan. 18. And while Algonquin had to notify its customers about
the mystery book, its salespeople could tell their accounts only
that they had Oprah Book No. 30. Although retailers
had no idea what they were ordering, the results were astounding.
“Over a period of days, we had half a million orders,” Scharlatt
reports.
That was great — except that Algonquin also had to deliver the
product, and the extraordinarily high numbers left the publisher
scrambling, since it’s more accustomed to putting out literary
novels with small print runs (like Stacy D’Erasmo’s recent
href="/books/review/2000/01/11/d_erasmo/index.html">“Tea”).
“Our eyes were wide for days,” Scharlatt recalls. “We had two
different printers and binderies working three-shift days for a
period of six days.”
And Algonquin had to get Winfrey’s people to sign off on several
crucial decisions. According to Scharlatt, “Oprah had to approve
the stencil on the box: ‘Oprah Book No. 30. Do Not Open Before
Jan. 18.’” The book club also oversees the Oprah logo that goes
on the cover: a big yellow “O” with a white center. In the case
of “Gap Creek,” the original book jacket had a moon in the upper
right-hand corner that would compete with the logo; in the end,
Scharlatt said, “We had to give up the moon.” Lunar concessions
notwithstanding, Algonquin is reaping earthly delights, including
a six-figure deal with Simon & Schuster to publish the book’s
paperback edition.
Since its
debut in September 1996, Oprah’s Book Club has been responsible for a
remarkable string of bestsellers. Now
it’s time to chalk up another one.
Craig Offman is the New York correspondent for Salon Books. More Craig Offman.
NBC comedy stars keep themselves relevant after finales
Alec Baldwin and John Krasinski shill baseball hats in viral ads, "Community" character gives Emmy picks, and more
Yankees vs. Red Sox, Baldwin vs. Krasinski, or "30 Rock" vs. "The Office": who is your favorite? What do the stars of NBC’s Thursday night comedy lineup do during their summer vacation? Keep themselves fresh, of course. Sometimes it’s a little hard to tell if these guys can separate themselves from their characters, but who’s complaining if there’s a real Ron Swanson or Jack Donaghy walking around?
“30 Rock’s” Alec Baldwin and “The Office’s” John Krasinski have figured out what they’re doing with their off-season, and that’s punching each other in the face about baseball. No, seriously. In this series for New Era Caps, Baldwin goes head to head with Jim Halpert over their Red Sox/Yankees rivalry. So far there have been three spots, and if you play them in succession it’s kind of like watching a crossover episode between the two shows.
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Pop Torn: 10 pieces of culture we’re feeling iffy about
From "True Blood" to Mark Zuckerberg killing a goat to a purse made out of jerky, this week is all about meat
Memorial Day weekend, you guys! I know that I will be happy to wear all my white clothing again, because nothing says “I’ve been to a summer barbeque” like visible condiment sauce all over my clothing.
And with this warm weather comes tons of pop culture news stories that are just to the right of funky. We’ve rounded up some of the stranger stuff that we missed this week, and leave it up to you to decide if maybe being raptured wasn’t such a bad idea.
1. People who think the Onion’s headlines are real: Oh, it happens. And now it’s a Tumblr. (Expect a book deal in the near future.)
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Conan’s Oprah fan taxonomy
O'Brien's guide to Oprah's audience rounds up familiar types, from "The Weeper" to "The Man Who Rocks and Claps"
Last night, Conan O’Brien celebrated Oprah Winfrey’s final show by honoring “the people who made the The Oprah Show truly special” over the years: her audience members. His team compiled a jokey Oprah-fan classification, encompassing all sorts — from “The Jumping Clapper” and “The Face Fanner” to “The Extremely Alarmed Grandma” and “The Man Who Rocks and Claps.”
Continue Reading CloseEmma Mustich is a Salon contributor. Follow her on Twitter: @emustich. More Emma Mustich.
Oprah’s warm, funny, self-aggrandizing goodbye
Winfrey ends her show with a 42-minute monologue that encapsulates her many baffling contradictions
Oprah Winfrey’s final show summed up everything she’s been about for a quarter century. It was funny, warm, sweet and informative, and felt easygoing even though it was clearly written and rehearsed within a millimeter of its life. The episode had sharing and oversharing, confessions and anecdotes, photographs of Oprah in unfortunate clothes and hairstyles, and callbacks to shows and guests that made a big impression on the host during her journey toward self-knowledge — which, she assured us, was what her boundary-breaking, influential, astoundingly popular stint on daytime was truly about, anyway.
Continue Reading CloseCelebrities flock to Oprah’s penultimate show
From Jamie Foxx to Maria Shriver, the stars turn out to celebrate and honor daytime's favorite talk show host
Oprah and Maria Shriver. Oprah Winfrey’s final show airs tomorrow, and today’s second part of her “Farewell Spectacular” saw celebrities turn out in full force, a touching tribute to the woman who has been America’s best friend for 25 years.
Oddly enough, Oprah spent most of her show not trending on Twitter, though “surprise” guests like Tom Hanks, Michael Jordan, Maya Angelou, Jerry Seinfeld, Jamie Foxx, Stedman and Gayle all did. I use quotation marks because there are no surprise guests for Oprah … if Obama himself had taken the stage to wish her well, it would not have been that unexpected.
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
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