Sean Elder
The magic's gone
What will the all-news networks do now that the McCain and Bradley dramas are over?
Anyone old enough to remember the “Ed Sullivan Show” knows that Ed always saved the best for last. Each time the Beatles appeared, for instance, there were what seemed (at least to my 10-year-old sense of time) endless delays as Ed, before each commercial, would say, “Coming up, the Flying Wallendas, Topo Gigio, comedian Shecky Greene and — the Beatles!”
Who always appeared in the last five minutes.
Primitive, but effective. Today we would just tape the show and fast forward to the Fab Four. But Ed, the old vaudevillian, knew how to keep the kids from touching that dial. As bored as I was with the other acts, it never occurred to me to tune in during the last five minutes.
Today, in the wake of the double-withdrawals of Sens. John McCain and Bill Bradley on Thursday, people at TV news networks must be wondering how to keep viewers coming back now that the star attractions have come and gone.
I know, comparing John and Bill to John and Paul is a stretch; staying in the ’60s musical context, they’re more like Simon and Garfunkel, Bradley as the airy Art and McCain playing the more mercurial Paul. (They’re the right respective heights, too.) And the “drama” of the Bradley challenge had, of late, all the suspense of an episode of “Scooby Doo.”
But it was the two insurgencies that had made this a horse race (or two) and now those ponies have left the stable. How do you keep the people tuned in when the best reasons for watching (in the conflict-equals-story sense) have dropped out? How many of you watched the coverage of the “Western Primary” on Friday? And how many of you stumbled on it by accident, thought it was a rerun, and headed back to Comedy Central?
“I think now the American people go largely into power-save mode until around Labor Day,” says MSNBC anchor Brian Williams. “People are already thinking about summer rentals and not John McCain’s health-care policy.”
Those who still care about whether or not McCain had a health-care policy long after the senator is back in Washington, dodging government cars, will probably keep watching no matter what. They’re politics and policy junkies — “wonkies,” if you will — who never met a round table they didn’t like. (“I’d love to take a poll of the members of Congress and their staffs and see how many of them are our viewers,” says Williams.)
Ratings-wise, Regis and Darva have nothing to fear. “The story from a strictly ratings standpoint is a bit strange,” says an insider at Fox who wished to remain anonymous. “For the first time in a long, long time the networks have made somewhat of a recovery at the expense of cable. And the five news services on cable have suffered audience erosion over the last few months.”
This is not just compared to last year, when the news channels still had impeachment fallout and Columbine to feed off. This is a current phenomenon.
Take the ratings for Super Tuesday, for instance: CNN had 1.8, Fox News Channel 1.0 and MSNBC 0.8. On Thursday night (the evening of the anti-climactic McCain and Bradley announcements but otherwise kind of a slow news night), CNN boasted a 1.2, FNC 0.6 and MSNBC 0.3. (“A rating point is equal to the amount of homes in your universe,” explains my source, “so a rating point in cable is an unequal measure. CNN is in 78 million homes so a rating point is 780,000, and we are in 46 million homes so a rating point is 460,000, and MS is in 55 so a rating point is worth 550,000.”)
All of this comes as the Washington Post reported on the decline of “The McLaughlin Group.” The round-table-as-food-fight (the model for so many shout-a-thons of today) has lost 40 percent of its viewers inside the Beltway over the last five years, and 10 percent nationally over the same amount of time.
Has that bellicose format played itself out? Does the man Dana Carvey so deftly limned now have too many sincere flatterers? (Shows like CNN’s “Capital Gang” were oft seen in prime time during the primaries.)
WRONG! Don’t count McLaughlin out just yet. “I think that father John still has the power to pack a room,” says Williams. He believes there will always be viewers for the McLaughlin group format. “I think we have programs that qualify and they do pretty well.”
The other major complaint about the cable news coverage of the primaries could be called the usual-suspects syndrome. Bill Kristol, Margaret Carlson, Tucker Carlson (“Have you two met?”) — is there no one else in this great land of ours who can comment intelligently on the political process?
A fair hit, says Williams. “I picked up the phone at 1 o’clock in the morning two nights ago and called my senior producer, Jean Harper and said, ‘I’m watching a pollster on C-Span that we haven’t had on the air, a new voice I haven’t seen before.’ I am always, always looking for new voices and I would like to think we go against the grain on that score.”
Well, I’m ready. I’ve been interrupting people for years and always try to win arguments by shouting. Plus, I’ve got more pop culture references than Ted’s got Koppel.
But I’m sort of hoping for something more surprising, someone who can react to the canned political events of the coming months with something other than the requisite cynicism we journalists bring to these things.
Besides, the parties themselves have a much tougher row to hoe in keeping people’s interest. They’ll stage events (and, as we get closer to November, fend off assaults) in plenty of time for spin and counter-spin on the news channels. It may not be enough to keep us all amused, but it will sate the wonkies until the rest of the electorate returns in the fall.
So power-save to the people for now. Or, as Topo Gigio used to say, “Hey, Eddie, kees-a me goodnight!”
Tucker the Terrible vs. the Ragin’ Cajun
Making dueling-pundit shows more civil is a ticket to nowhere. What we need to see is Bob Novak in leopard-skin tights and a well-oiled Paul Begala.
In what was no doubt intended as a modest proposal, Los Angeles Times Op-Ed page editor Michael Kinsley last week suggested a bit of kinder, gentler political TV to salve the wounds of our fractious times. After tweaking Jon Stewart for taking himself too seriously when he appeared on CNN’s “Crossfire,” Kinsley, a former “Crossfire” commentator himself, made his pitch (one he claims that CNN and others have declined).
Continue Reading CloseOops, they went goth!
My daughter and her friends are suddenly wearing plaid miniskirts and carting around Living Dead Dolls. What do black lipstick and snap-on dog collars mean to a 10-year-old?
It all began when my daughter’s friend Catherine moved to the Midwest. Catherine and Franny, my 10-year-old, had been friends since they were babies, and the decision of Catherine’s parents to leave New York — brought about in part by Sept. 11 — was traumatic for both girls. Besides, Catherine was a New York kid. What would they make of her in Minnesota?
Catherine had her own answer to that. When she came to visit us a few months into the school year, her look had completely changed. Gone was the generic Gap and Old Navy garb of before. Though only 11, she was now wearing a plaid miniskirt, striped stockings and a little black shirt adorned with a tragic looking kewpie doll — imagine a bobble-head with a Laura Petrie do — called Oopsy Daisy and the message “Oops, I Went Goth!”
Continue Reading CloseFrom street thug to dharma punk
Noah Levine rejected the spiritual path of his father, Stephen, and then, many tattoos later, joined him.
It’s Friday night in San Francisco and a crowd has gathered at the Justice League, a cavern on a dirty stretch of Divisadero Street, for an evening of punk rock, old (Slaughter and the Dogs) and new (the Belltones). The local scene, always less violent than L.A.’s and less arty than New York’s, wins points for endurance. Looking out over the river of mohawks, porkpies and D.A.s, you could swear it was 1977.
Among the faithful tonight are the Dharma Punx, a loose affiliation of friends who share a love of punk rock and a penchant for spiritual practice. In S.F., home to gay conservatives and pacifist policemen, spiritual punks hardly raise a pierced eyebrow. The Justice League doorman waves them in like the regulars they are. There’s Mike Haber, who was the leader of a rockabilly motorcycle gang in Santa Cruz, Calif., before sobering up and discovering meditation; and Lars Frederiksen, the clean-and-sober member of the stalwart S.F. punk band Rancid, as well as a new group called the Bastards; and Lars’ roommate, Noah Levine, a former drunk, drug addict and jailbird who now brings Buddhist teaching into jails and juvenile halls, when he’s not out seeing shows.
Continue Reading CloseThe shadow president
People say I look like you know who. Why me, lord?
The first time it happened I didn’t pay it any mind. I was having lunch with a couple of young women in Manhattan about a year and a half ago; one was an editor at a magazine I was doing some work for, the other was a writer who had just done a nice story for us. The writer had already made some waves with a novel of the I-was-a-teenage-nymphomaniac sort so popular a few years back. For a middle-aged man such as myself, lunches don’t get much more promising.
We were just past the introductions, opening the menus and ordering drinks, when the young nympho fixed me with a frank gaze.
Continue Reading CloseThe death of Rolling Stone
The magazine that invented rock journalism lost its reason to exist years ago. Now, with a British lad-mag editor taking the helm, it's time to pull the plug.
When Jann Wenner finally announced a few weeks ago that he had hired the British editor of a laddie mag to be the new managing editor of Rolling Stone, media critics heralded it as a sea change in American publishing. “The U.S. music industry bible is about to be re-written,” brayed the Guardian, a left-leaning British daily, “and its purist followers already sense the whiff of betrayal.”
Continue Reading ClosePage 1 of 18 in Sean Elder