San Francisco
The San Francisco Examiner, 1887-2000
Underfunded and outmanned, the scrappy afternoon paper could sometimes prevail over the competition -- but couldn't survive its own mismanagement.
When William Randolph Hearst III unveiled his redesign of the San Francisco Examiner in the late 1980s, he restored the newspaper’s 19th century slogan, “Monarch of the Dailies,” and plastered it right above the paper’s front-page masthead.
For anyone who knew the Examiner well, the boastful label was more than ironic: It was delusional. The latter-day Examiner, despite a scrappy attitude and some talented staffers, was trapped in a low-circulation afternoon slot and stuck in a long-term decline. Even loyal readers who preferred it to its more staid morning competitor, the San Francisco Chronicle, would shake their heads when you asked them what they thought the Examiner’s prospects were. The paper was “monarch of the dailies” only in the sense that the legendary San Francisco eccentric Emperor Norton was monarch of the United States.
To be sure, San Francisco loves its delusional eccentrics — and so Friday’s news that the Examiner had been sold spread gloom through the town. To anyone who once worked at the Examiner — as I, like the rest of the group that founded Salon, did — the “Monarch’s” fate, however inevitable and long-predicted, feels particularly insulting, a sort of lhse majesti, even if the majesti was a joke.
If Hearst had simply shut down the Examiner, the newspaper’s family and friends could have held their wake and the world would simply move on. Instead, a kind of impostor paper looks likely to appear, at least for a few more years.
The sale was the final leg of a deal that had been brewing since last summer, in which the Examiner’s owner, the Hearst Corporation, purchased the morning Chronicle from its squabbling family owners. That purchase was being held up by antitrust concerns; since the Chronicle and Examiner had shared facilities and profits since the 1960s under a complex, federally regulated joint operating agreement, any deal that led to a one-paper town might be blocked.
Last week’s sale offered an end run around that issue. Now Hearst will run the Chronicle and offer the Examiner’s staffers jobs there, while the Examiner’s name and legacy will pass into the hands of the Fang family — local businesspeople who have used their free newspaper, the Independent, as a political mouthpiece. That closes some kind of historical circle, since it was a similar kind of influence-seeking via unapologetic partisan journalism that William Randolph Hearst established as his trademark a century ago — with the Examiner as his flagship.
By 1984, when Hearst’s grandson, known as Will, took the paper’s helm, the flagship had begun taking on water; circulation was sinking and quality had sunk. Will Hearst took a stab at invigorating the paper, expanding its staff and attempting to reach out beyond its traditional blue-collar conservative readership to the Bay Area’s funkier and more progressive elements: He hired gonzo godfather Hunter Thompson as a columnist (and then needed to hire another editor just to turn Thompson’s column into readable English); he added the absurdist brilliance of Bill Griffith’s “Zippy the Pinhead” to the comics page. Sensing one of the weakest points of the competition at the Chronicle, he also beefed up the Examiner’s arts coverage by hiring an energetic crew of young writers.
When I arrived at the Examiner in 1986 as its theater critic, I had my doubts: Wasn’t writing drama reviews for the grandson of the original Citizen Kane asking for trouble? (If you remember the movie, Kane’s paper’s theater critic gets fired after panning a performance by “Kane”/Hearst’s aspiring-actress wife.) But integrity was never a question at the Examiner: In close to a decade of reviewing plays and movies for the paper, I never once faced meddling or interference from on high — even when the most influential theater producer in town, Carole Shorenstein Hays, called to complain that my review of an August Wilson play wasn’t sufficiently positive, or when I found myself in the uncomfortable position of reviewing a film funded by Will Hearst himself.
Integrity, though, doesn’t weigh very heavily on a balance sheet, and it was in the accounting department that the Examiner’s fate would play out. Thanks to the joint operating agreement — under which the Examiner and Chronicle split profits 50-50, no matter what — the newspaper’s performance bore little relationship to its profits. Quality was cleanly divorced from the bottom line.
The Examiner published four daily editions and held responsibility for most of the joint Examiner/Chronicle Sunday edition, requiring a 24-7 newsroom; the Chronicle, by comparison, kept banker’s hours. Sunday gave Examiner staff their one shot at a decent-sized readership (around three quarters of a million on Sunday, compared with 100,000 to 120,000 on a typical weekday). But most Chronicle subscribers never quite understood that they were really reading an Examiner on Sunday, anyway.
Though the Examiner always took pride in offering better, tougher coverage of local politics than its competition, Chronicle readers loved their paper’s columnists and didn’t seem to mind that vast swaths of their morning reading were ripped off the New York Times and Washington Post wires. Both papers were cursed with a kind of stagnation that individual journalists might transcend but the entire institution was unable to shake.
In the Examiner Style section we worked our butts off, trying with a smaller staff to cover more than the Chronicle did, faster and smarter. Sometimes the paper’s new critics clashed with our more jaded colleagues: I can recall one editor who was simply confounded that I expected to be told about substantive changes to my copy, and several copy editors who insisted that a review should be trimmed from the bottom, regardless of how carefully its conclusion was structured. Caring about quality was something we took for granted — but there was always a clear line at the Examiner between staffers who still cared and those who’d simply given up and were just collecting their union paychecks.
It was sometimes difficult to tell on which side of that line the paper’s leadership fell. When I joined the Examiner it was being run by Larry Kramer, a genial executive editor who seemed more interested in entrepreneurism than editing (and who is now CEO of CBS Marketwatch), and managing editor Frank McCulloch, a legendary journalist who lent the paper some class and experience. Within a few years both were gone, replaced by Phil Bronstein, the paper’s swashbuckling former Philippines correspondent, and Sharon Rosenhause — a perpetually scowling managing editor who, as far as I could tell, never left her office and, in the years we worked for the same paper, never chose to say hello.
Bronstein had perhaps watched too many old movies about the news business, and seemed to think that hurling curses at his subordinates was an effective management technique. Once, after I’d dared post a message on the staff computer bulletin board arguing that the critiques of our work he was distributing from our colleagues ought to be signed, he called me into his office, propped one of his cowboy boots on his chair and hollered, “Prima donna motherfucker!” I kind of liked the epithet, but I’ll never forget the look of outrage on his face: His newsroom, he was making clear, was a place for following orders, not exchanging ideas.
That spirit was precisely at odds with the kind of freewheeling, talent-oriented journalism Will Hearst had embraced, and the Examiner never really resolved the tension between its publisher’s renaissance ideals and its editor’s bully-boy machismo. Paralysis ensued. It didn’t help that, no matter how many unorthodox moves Will made, he couldn’t budge the Examiner’s circulation: Hearst Corporation officials had essentially doomed the paper when they accepted the afternoon slot back in the ’60s.
That left the Examiner a newspaper on the artificial life support of a law, the Newspaper Preservation Act (which shaped the joint operating agreement). As far as we in the newsroom could tell, this seemed to suit the parent corporation just fine, as long as it continued to rake in its share of the monopoly’s take. After the brief expansionary period in the ’80s, the Examiner returned to its parsimonious ways; and the recession of the early ’90s brought staff cuts that eliminated any pretense of competing with the morning paper in any category other than ballsiness.
The daily Ex had become a disturbingly thin product even before the strike of November 1994. But that two-week affair killed off the last vestiges of idealism at the paper. Will Hearst had always talked of his newspaper as one big family — after all, for him, that’s exactly what it was — and he appeared honestly hurt that his employees viewed the relationship differently.
In the strike’s aftermath, while the Chronicle management reached out to its staff in a conciliatory spirit, the Examiner’s editors mostly greeted their returning workers with glares. Mean-spiritedness — along with narrow corporate bean-counting — had triumphed, and within a few weeks Will Hearst had left the paper for Silicon Valley’s premier venture capital firm, Kleiner Perkins.
A lot of people thought the Examiner would soon fold, but there was no incentive for the Hearst Corporation to shut the paper down as long as the joint agreement remained in place. Still, as the presses kept rolling, day after day, most of the Ex’s remaining talent fled — some cherry-picked by the morning paper, more lighting out for the new territories on the Internet. On the day I turned in my resignation in 1995, the paper’s editors couldn’t even be bothered to give me an exit interview.
The Examiner’s failure, however heartbreaking to the people who once worked there, has had one salutary effect on the world of journalism: It has seeded the fledgling world of Internet “content” with newsroom veterans determined to bring their values into the new medium.
Salon, certainly, wouldn’t be here today if it weren’t for the Examiner. Its founding editorial team, Examiner exiles all, was eager to leave behind the paper’s stifling authoritarianism and its ambivalence toward its own staffers’ talent. But we also hoped to salvage the best of the paper’s tradition — its willingness to take risks and mix up intelligent coverage with tabloid vivacity.
Today, optimistic pundits are suggesting that the new, Hearst-operated Chronicle, drawing from the combined staffs of the old Chronicle and Examiner, might finally give the Bay Area the “world-class newspaper” it has so long been promised and so long lacked. But where in the Hearst Corporation’s recent history is there any sign that this is one of its goals — or that it might have the skills to achieve such a goal, once set? This is a media company that has gradually run its newspapers into the ground, allowing both the Examiner and the Los Angeles Herald-Examiner to spiral downward into mediocrity and oblivion. If it understands how to create a “world-class newspaper,” it has kept that ability well hidden to date.
Periodically during my years there, the Examiner brass would become transfixed by some trendy innovation in newsroom practices that was supposed to solve all the paper’s problems in one managerial swoop. Each time, I remember that Frank McCulloch would lean back and (I hope my imperfect memory is quoting him, of all people, accurately) declare, “There’s only four ways you can improve a newspaper: You can report stories better, write them better, edit them better and illustrate them better.”
Will San Francisco finally get the newspaper it deserves? That will depend on whether its new newspaper proprietors — the new owners of the Chronicle or the new owners of “the Monarch” — show any understanding of McCulloch’s maxim.
Salon co-founder Scott Rosenberg is director of MediaBugs.org. He is the author of "Say Everything" and Dreaming in Code and blogs at Wordyard.com. More Scott Rosenberg.
A heaven made in hell
Even as he slid deep into madness in his jungle “paradise,” Jim Jones found support in high places in San Francisco
This November 1978 photo shows bodies of followers of cult leader Jim Jones at the Jonestown commune in Guyana, where more than 900 members of the Peoples Temple died. (Credit: AP) By early 1977, it seemed that Jim Jones had conquered San Francisco. He had Mayor George Moscone in his pocket and commanded the fawning loyalty of power brokers such as Willie Brown and rising stars like Harvey Milk. Using San Francisco as its power base, the Peoples Temple was ready to expand its operations in Los Angeles, Seattle, and other cities where it had already sunk roots.
But in July — on the eve of a Peoples Temple expose in New West, a California magazine owned by Rupert Murdoch – a spooked Jones suddenly uprooted his flock and fled to the jungles of Guyana, far from the reach of curious reporters and government investigators.
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David Talbot is the founder and CEO of Salon. More David Talbot.
Peoples Temple’s inside man
When investigators began uncovering Jim Jones’ sordid web of violence and corruption, he was one step ahead of them
Former Peoples Temple leader Rev. Jim Jones (Credit: AP) David Reuben — a short, scrappy investigator with the kind of commanding beak that looked like he enjoyed sticking it in people’s business — leaned back in his chair in San Francisco’s Hall of Justice building, nursing a cup of jailhouse java. Reuben listened with growing intensity as a middle-aged couple named Al and Jeannie Mills unraveled a jaw-dropping story about their lives in Jim Jones’s peculiar church. The Millses were the kind of homespun, American Gothic–looking people you wouldn’t glance at twice on the streets. But if 10 percent of what they were saying was true, Reuben figured, this case was going to rock the city — and the tremors would radiate far and wide.
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David Talbot is the founder and CEO of Salon. More David Talbot.
Jim Jones’ sinister grip on San Francisco
How the Peoples Temple cult leader ensnared Harvey Milk and other progressive icons
Left: Former San Francisco Supervisor Harvey Milk. Right: The Rev. Jim Jones, pastor of Peoples Temple in San Francisco (Credit: AP) Jim Jones, the strange and charismatic leader of Peoples Temple, proved a master at politically wiring San Francisco in the mid-1970s. The driven preacher had begun his climb up the political pyramid by planting roots in the Fillmore district, the city’s devastated black neighborhood. Jones moved into the Fillmore at its most vulnerable moment. Urban renewal czar Justin Herman – the Robert Moses of San Francisco — had “literally destroyed the neighborhood,” observed community activist Hannibal Williams, “[and] people were desperate for solutions, something to follow. Jim Jones was another solution. He had a charismatic personality that won the hearts and souls of people. And people followed him to hell. That’s where Jim Jones went. That’s where he took the people who followed him.”
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David Talbot is the founder and CEO of Salon. More David Talbot.
San Francisco turned me straight
I was a hardcore lesbian when I came to the famously freaky city. So how did I start sleeping with men?
(Credit: Shutterstock/Salon) I proposed to my last girlfriend in Lesvos, Greece, at sunset, overlooking the craggy shores of Skala Eresou. I carried the ring 8,000 miles. I wasn’t eloquent, but she cried and I cried and as we walked back to our rented house, we played a game where we guessed the number of stray cats we’d see along the way. We said the loser had to kiss the winner a million times.
Shortly after that, we moved to San Francisco. Shortly after that, I was on a different shore and she was on a boat drifting farther away from me each day. Shortly after that, we stopped having sex. Words were somewhere in the absence growing between us but I couldn’t find them. My only weapon was repetition. I made us dinner. We watched “Glee.” We went to yoga. Shortly after that, she told me she wanted to date men, that our relationship was over.
Continue Reading CloseAnna Pulley (@annapulley) writes about sex and social media for SF Weekly, AlterNet, After Ellen and the Chicago Tribune. She's also attempting to lead a haiku revival on her blog, annapulley.com. More Anna Pulley.
Great city forced to read swill
The San Francisco Chronicle’s Occupy SF problem
A protester tapes a dollar bill over her mouth at Occupy Oakland.(Credit: AP Photo/Marcio Jose Sanchez) From New York to Nashville, from Miami to Seattle, tens of thousands of people have taken to the streets to protest America’s shocking income inequality and a broken political-financial system that is designed to ensure that the rich get richer and the rest of us get nothing. It’s the most significant progressive protest movement in years. And yet in America’s most left-wing city, pundits for the San Francisco Chronicle, the city’s daily newspaper, are coming across like the smarmy voice of the Chamber of Commerce. They’re so obsessed with the Occupy San Francisco movement’s illegal encampment, its effects on local businesses and the unruliness of some of its members that they have failed to grasp its historic significance.
Continue Reading CloseGary Kamiya is a Salon contributing writer. More Gary Kamiya.
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