Books
Brave new e-books
We've seen the future of publishing, and the wrong people are freaking out.
To Matt Lauer, host of “Today,” “Riding the Bullet,” the 66-page novella by Stephen King that was released in e-book form by Simon & Schuster earlier this month, sure looked like the future of publishing. On his show, Lauer pressed Simon & Schuster trade publishing division CEO Carolyn Reidy with what he considered a trenchant point: “You get a proven author like Stephen King, who’s pretty good and has written so many books he probably knows how to do some editing. He could take his works right to the Internet.”
To readers and casual observers, Lauer’s proposal doesn’t sound that far-fetched. Time magazine, in a cover story featuring King, touted the Internet not just as an amateur’s playground but also as a professional’s potential gold mine, observing that “if you’re already a star, you can avoid the middleman by using the Net to keep most of the money yourself.”
Authors like King or John Grisham already enjoy extensive name recognition, and some of these writers often rely on their agents, not the editors at publishing houses, to edit their work. Several big names even hire publicists to spread the word about their books, making an end-run around the marketing campaigns that book publishers claim will still make them valuable to authors in the information age. Surely, outsiders like Lauer and many of his viewers have been thinking, it’s the publishers of name-brand authors like King who ought to be worried right now.
In fact, any e-book-initiated shake-up in store for the publishing industry is likely to strike hardest in other sectors. Several factors conspire to protect traditional book publishing houses from the prospect of seeing their bestselling authors defect to the still-evolving e-book publishers. The real threat, in fact, may be to glossy magazines, book distributors and vanity presses.
A case in point is Fatbrain.com, an online publisher and retailer in Santa Clara, Calif. Fatbrain.com had originally attempted to obtain the rights to “Riding the Bullet,” only to be slapped down by Simon & Schuster. “We met with [Simon & Schuster president] Jack Romanos,” said Judy Kirkpatrick, executive vice president and manager of Fatbrain.com’s new publishing division, MightyWords.com. “He did not want us to approach ‘Simon & Schuster authors’ directly, and if we did, he would perceive us as competition and act accordingly.”
Fatbrain.com contends that Simon & Schuster’s decision not to let Fatbrain.com join other online retailers like Amazon.com and Barnesandnoble.com in selling King’s book was a way of punishing Fatbrain.com for presuming to poach on the venerable publisher’s territory. (Simon & Schuster says it did this because Fatbrain.com allows purchasers to download a book twice.)
If Round 1 in the battle between the people of the old book and the people of the new book seems to have gone to Simon & Schuster, Fatbrain.com nevertheless has other irons in the fire. It has just launched MightyWords.com, a “digital marketplace” where writers and readers can publish and purchase “eMatter.” Fatbrain.com is kicking off the launch of this new division by making “American Perspectives,” a series of essays on the Bill of Rights, available free in PDF format for downloading and printing. Contributors include Whoopi Goldberg, Newt Gingrich and Pete Hamill, each writing on a different amendment.
“We’re the sweet spot of something that is longer than a magazine article and shorter than a book,” says Kirkpatrick. MightyWords.com anticipates that its customers will print out the content for “reasons of comfort and convenience.” The company is negotiating with Time Warner, Random House and John Wiley & Sons about other editorial projects as well. “One of the things we’ve talked to [Time-Warner trade publishing chairman] Larry Kirshbaum about is publishing early chapters of books before they’re made available,” Kirkpatrick said. “So we’re looking at chunking up content and selling it by the drink, so to speak.”
Fatbrain.com claims to be the second fastest growing company in Silicon Valley (right behind eBay), with sales that rose 78 percent to $35.3 million in its fiscal year ending Jan. 31 — although its net loss mushroomed from nearly $10 million to over $30 million in the same period. Around 75 percent of Fatbrain.com’s revenue derives from the sale of in-house books and training materials to companies like Lucent Technologies and the Bank of America. In addition to corporate publications, Fatbrain.com offers more than 7,000 titles by 5,000 fiction and nonfiction authors, who in general pay Fatbrain.com a $1 per month hosting fee to keep their books available.
MightyWords.com authors also receive royalties at 50 percent of their sales. (That’s after they’ve earned out any advance.) That’s a sweet deal compared to the 5 to 15 percent royalties paid by traditional book publishers. Nevertheless, brand-name authors haven’t been rushing to such publishers to reap the rewards. “The first issue,” says David Gernert, Grisham’s agent, “is how many people can an electronically published story reach and how will those people know where to get it? So they offer [an author] the moon and the stars, but does John or Stephen King or any other author of that stature want to bestow that legitimacy, that superiority, on one electronic publisher? It’s almost a power I don’t think they want. No one knows at this point how these electronic publishers will perform.”
Gernert says that electronic publishers have approached Grisham, but none has succeeded in persuading him to go digital, partly because the needs of author and e-publisher don’t, as Gernert sees it, entirely coincide. “For an electronic publisher to say that they’re publishing Grisham is instant legitimacy and instant publicity and instant viability,” he says. “As an author you would want a story to go on as many computers, Web sites and devices as possible.”
Furthermore, heavyweight authors often prefer to do what most writers dream of doing but can’t for financial reasons: devote themselves to writing. They’d prefer to leave the business of promoting a book and getting it to readers to a publisher. “Writers are supposed to be writing books,” say Chuck Verrill, an agent who edited King for 10 years at Viking. “Publishers are printers and foot the marketing bill. The other problem for authors is distribution. Publishers know how to distribute books.” As many have observed, if King wanted to get into the business, he could certainly afford to buy his own publishing house.
Nevertheless, authors and their representatives are not indifferent to the lure of 50 percent royalties — they just want to see the kinks ironed out first. “There will be some serious attention paid to e-publishing royalties,” says Gernert. “I think we will be having a very different and interesting conversation about this issue in three years. I think a lot is going to change.” And traditional publishers have taken note as well. “Part of the problem will be finding a royalty structure that works for us, for the agents and for the authors,” says Kirshbaum.
Traditional publishers like Time Warner and Simon & Schuster obviously have no intention of loosening their hold on the reins as the book industry enters the digital era. If anything, they will seek to expand their dominion through this new medium. “I don’t look at electronic publishing as a threat,” Kirshbaum says. “I look at this as an opportunity for publishers to develop a supplement to their print business. On balance, we’ll hold onto our authors and we will exploit their electronic possibilities.”
As a result, e-book publishers who haven’t already got a toehold in print book publishing may wind up with lists limited to public domain classics and books that print publishers wouldn’t touch anyway. Vanity presses, who for a fee print up unpublished books (books that often wind up moldering in boxes in the authors’ basements and attics), may find their business undercut by “print on demand” publishers like iUniverse.com.
The Campbell, Calif., company takes an author’s electronic manuscript and converts it to QuarkXPress files so that copies of the book can then be printed and bound. Once ordered by a reader or bookstore, an iUniverse.com title is then manufactured in an “on-demand” printer (which resembles an enormous photocopier) built by Lightning Print, a subsidiary of Ingram, a national book distributor.
Authors pay iUniverse.com a minimum of $99 to publish their books and they have the option of purchasing a range of services in addition; publishing with a full editorial review, for example, costs $299. “Our fear is that incredible numbers of titles are being published” by traditional book publishers, says iUniverse.com publisher Kenzi Sugihara, a veteran of Bantam Books and Random House with 30 years of experience in the field, “but the exposure and selection of titles is narrowing. We feel we’re stepping into the gap.”
The peril, of course, is that the lists of electronic publishers will become virtual slush piles, refugee camps for books that only their authors could love, such as Fatbrain.com’s “Solo Explorations in Male Masturbation” and iUniverse.com’s “Chocolate Sauce and Malice.” Although their combined lists comprise 7,200-odd titles, iUniverse.com or Fatbrain.com have seen few, if any, of their books reviewed in major media.
However, iUniverse.com, which offers 20 percent royalties and insists that it does sometimes reject books, can boast at least one break-out success (at least by its own modest terms). Natasha Munson, a New Jersey real estate agent who grew impatient waiting for New York publishers to respond to her manuscript and went with the e-publisher instead, has sold several thousand copies of her inspirational title “Life Lessons for My Black Sisters.”
Steven Gooderich, the company’s strategic channel program director, was intrigued by the title one day when he was on the site, read it and showed it to his colleagues. “We were all impressed by it,” Gooderich said. He then alerted a Barnes & Noble buyer. (B&N owns a 49 percent interest in iUniverse.com.) “I will share a book with anyone who will listen,” he said. Munson “fits the mold we want,” adds Sugihara. “She came to us as a novice who wanted us to publish her and we saw her commercial value.”
IUniverse.com CEO Richard Tam concurs. “The current industry perpetuates this myth that if a book is rejected by them then it must be because of quality. In fact, most of those books are rejected because of economics. They don’t know how to publish a book if it only sells, say, 10,000 copies. Their current economic model doesn’t work”
Literary agent Richard Curtis, who plans to launch a new retail Web site called E-Reads this spring, sees a huge gap that companies such as iUniverse.com could potentially fill. “The 1,000- to 10,000-copy authors don’t attract attention the way they used to. The smartest minds in the world just haven’t been able to do it. [Print] publishers just cannot make a living publishing two books and taking one back.”
Curtis is referring to the book industry’s standard practice of accepting “returns.” Booksellers order a number of copies of each title and are permitted to return them to the publisher for a full refund if the books don’t sell. On-demand printing makes this costly and increasing untenable policy obsolete, and to literary idealists it promises a future in which no book ever need go out of print.
As large publishers catch on to on-demand publishing, they may save themselves a bundle of cash and many bushels of returns. “In the past publishers would have had to print thousands of copies to make it economically justifiable,” says Random House chief spokesman Stuart Applebaum.
(With conventional book printing and binding methods, the cost of an individual book goes down as the total number of copies printed goes up. As a result, to price single copies reasonably, publishers need to order a substantial “print run.”) “Now they can print hundreds of copies and drop-ship. So suddenly everything’s in good shape.”
But for all their Utopian promise, publishers who offer print-on-demand books aren’t really publishing electronic books; iUniverse titles are only available on paper, even if the ink is barely dry. Real e-books like “Riding the Bullet” present their own set of problems, as MightyWord.com’s remarks about the “comfort and convenience” of printing out e-matter suggests.
“Riding the Bullet” is only available in a format that prevents it from being printed out, so King fans have had to read the novella on their PCs, their Palm Pilots or other PDAs or an “electronic reader” like NuvoMedia’s Rocket eBook or the SoftBook Reader. Readers are notoriously and vocally resistant to reading long documents on a screen, so it’s no coincidence that the big crossover eBook of 2000 was a story that, if printed as a paperback book, would only be 66 pages long.
It’s hard to imagine anyone reading all 1,153 pages of King’s magnum opus, “The Stand,” on a PC or laptop — let along printing the thing out on a laser printer and hauling all those loose pages around. “The platforms need to be resolved for these books to have popularity,” says Michael J. Wolf, the managing partner in charge of Booz, Allen & Hamilton’s media and entertainment consultancy group and author of “The Entertainment Economy: How Mega-Media Companies Are Transforming Our Lives.”
Until manufacturers solve the tricky problem of providing readers with a comfortable and convenient device for reading e-books, shorter works will probably dominate the fledgling e-book market. In that case, MightyWords.com has a head start and is aggressively pursuing a niche that once belonged to magazines. In an era when writers often feel that magazines won’t accommodate in-depth articles and essays, a publisher like MightyWords.com provides an attractive alternative.
For fiction writers, it may even appear to be a godsend. A master of the long short story such as Alice Munro or a novelist like Arundhati Roy, who recently penned essays protesting the Indian government’s dam and irrigation projects and its testing of nuclear arms, could well find a suitable publisher in a company like MightyWords.com. “For an author of short stories, I may ask myself why I should bother with a magazine,” says Chuck Verrill. “And why should I be buried in ads?”
Of course, many established writers (some of whom don’t even have e-mail) find new technologies as bewildering and daunting as do their most timid readers. Electronic publishers seeking to woo name writers away from the cozy and prestigious medium of paper and cardboard may find the talent more resistant than anyone else. Stephen King is the first of them to venture into this new territory, but in terms of marquee literary attractions, the trail is still being blazed. Still, there are those fat royalties beckoning. “It’s going to be years until electronic books have the wide approval to be able to replace paper books,” says Wolf. “But it does provide the specter of an author saying, ‘Well, I’ll do it myself.’”
Craig Offman is the New York correspondent for Salon Books. More Craig Offman.
Memorial Day fiction: Are we there yet?
Salon exclusive: At the start of the summer fiction season, new stories from Chris Pavone and Natalie Bakopoulos
(Credit: iStockphoto/caracterdesign) “Are we there yet?”
It’s a dreaded sentence. When it’s spoken by an anxious child from the back seat, it’s enough to make stressed-out parents wish they’d never taken a family vacation in the first place. And even if it’s delivered as a sing-songy punch line, from an impatient partner or spouse on a long road trip, it’s an irritating eye-roller of a joke.
So this Memorial Day weekend — the unofficial start of the summer vacation season, and therefore the summer fiction season — we asked two novelists to reclaim the sentence in a new and adult context. For our latest fiction project, there was only one simple rule: Each story had to include the line “Are we there yet?” in a fresh and surprising way.
Continue Reading CloseDavid Daley is the senior culture editor of Salon. More David Daley.
“Tubes”: What the Internet is made of
If you think your data lives in the cloud and flies through the air, you're wrong
Andrew Blum The title of Andrew Blum’s “Tubes: A Journey to the Center of the Internet” is a ricocheting joke. When Alaskan Sen. Ted Stevens described the Internet as a “series of tubes” back in 2006, he was roundly mocked for not understanding the online world despite being chairman of the Commerce, Science and Transportation Committee and therefore instrumental in overseeing it. Stevens may not have known what he was talking about, Blum (a correspondent for Wired magazine) acknowledges, but he wasn’t wrong, either. In writing this account of “the Internet’s physical infrastructure,” Blum found that “one thing [the Internet] most certainly is, nearly everywhere, is, in fact, a series of tubes.”
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Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
Exclusive: The Paris Review, the Cold War and the CIA
Letters discovered by Salon show even deeper Cold War ties between the Paris Review and a U.S. propaganda front
(Credit: Salon) In 1958, the Paris Review’s George Plimpton wrote his Paris editor with a grand proposal. The Russian author Boris Pasternak had just been awarded the Nobel Prize. But under pressure from the Soviets — humiliated that “Dr. Zhivago” had to be smuggled out of the country — he refused it. “The Pasternak affair has caused such a stir here,” writes Plimpton from the journal’s New York office, “and is in itself an event of such importance in lit’r’y history that we feel the Review somehow should chronicle what has happened…” Writing to Nelson Aldrich, the Paris editor, Plimpton suggests short statements by a “variety of authors asked to comment. What does Sartre have to say on this matter … Aragon, Neruda, Waugh? Here [in New York] we have Niccolo Tucci … digging up statements, mostly from writers who (as he is himself) are refugees from tyranny…” Plimpton goes on to suggest that the Congress for Cultural Freedom, largely and covertly funded by the CIA, might fund brochures to help publicize the issue.
Continue Reading CloseA co-founder of Guernica, Joel Whitney is a Brooklyn writer whose work appears in The New York Times, The New Republic, World Policy Journal and The Paris Review More Joel Whitney.
“People Who Eat Darkness”: The disappearing blonde
A true crime story set in Tokyo illuminates the complicated truths behind media cliches
Joji Obara and Lucie Blackman (Credit: Estate of Lucie Jane Blackman) Lucie Blackman, 21, went out for the afternoon in 2000, phoning her roommate and best friend Louise to arrange a meeting later that night. Lucie never showed up, and within a few days she’d become one of those vanished blondes whose fates fuel headlines and hours of speculative media coverage. She was British, a former flight attendant, and she and Louise were living in Tokyo. They were also bar hostesses, a profession with a very specific meaning in Japan, difficult to explain to foreigners and not entirely clear to the Japanese themselves. Lucie both did and didn’t match the classic Missing Blonde profile, and for a while the mystery of what happened to her threatened to lapse into permanent obscurity.
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Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
Corporate criminals gone wild
The maker of the documentary film "Inside Job" has a new book excoriating Wall Street -- and President Obama
A detail from the cover of "Predator Nation" “Inside Job,” Charles Ferguson’s Oscar-winning documentary film on how government, Wall Street and academia colluded to deliver us the worst financial crisis since the Great Depression, made a powerful case that something was very very rotten at the heart of the American political/economic nexus. His follow-up book, “Predator Nation: Corporate Criminals, Political Corruption, and the Hijacking of America,” can be considered the legal brief that dots every “i” and crosses every “t” in his argument. A tightly argued, profusely footnoted and deeply enraged castigation of everyone involved, “Predator Nation” isn’t just a factually unchallengeable account of how Wall Street blew up the global economy. It’s a denunciation, a call for justice and a warning: After getting away with the crime of the century, Wall Street still isn’t satisfied.
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Andrew Leonard is a staff writer at Salon. On Twitter, @koxinga21. More Andrew Leonard.
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