Sean Elder
Mirabella folds
After months on life support, the "smart" women's magazine closes its pages.
The deathwatch is finally over at Mirabella as Hachette Filipacchi announced Thursday it was cutting the ailing women’s magazine loose.
The announcement came after months of speculation. Hachette CEO Jack Kliger broke the news to a group of not-exactly stunned staffers late in the afternoon.
“I don’t think anyone was surprised,” said one employee who chose to remain anonymous. “People knew we had this meeting at 3:30, so the suspense was there and the rumors were flying.”
At least one member of the editorial staff expressed bitterness, claiming the French-owned Hachette had deceived Mirabella staff by insisting it was committed to the title even as magazine watchers were taking odds on its demise. But the staffer I spoke to characterized the overall mood of the nearly 40 employees as “sad but resilient.” And all were heartened by what she described as “generous” severance packages, as well as pledges by Hachette to find work for them at another of the company’s titles.
“The advertising support has not been there for a while,” according to Anne Janas, vice president of corporate communication for Hachette Filipacchi. “This decision comes after having looked at every alternative,” she insisted, including trying to find a buyer for the nomadic title.
“I can’t remember a time in all my years there that it wasn’t about to fold, or someone wasn’t saying it was about to fold,” says Cathleen Medwick, one of the founding editors and a current contributing editor. “I half expect some knight in shining armor to come racing along and save it at the last minute.”
Mirabella began in 1989 as the brainchild (and namesake) of former Vogue editor Grace Mirabella. The magazine changed hands several times, most recently when Rupert Murdoch sold it to Hachette in 1995. It had by then established a reputation as a smart women’s magazine, but seemed to struggle for an identity at Hachette while its sassier, sillier sister Elle (where I once worked) flourished.
“A lot of people have very, very strong emotions about that magazine,” says Medwick, who worked there under three different editors. (My wife was also there during one of those periods, under then-editor Dominique Browning.) “It was supposed to be the magazine that people would read who were irritated by other magazines. It was supposed to be smart. It was supposed to have articles that really said something, by writers you would really enjoy reading. And I think it was that, at various points.”
With a current circulation of 558,009 (according to the Audit Bureau of Circulations) and plummeting ad pages, Mirabella was being written off for several months; recently, staff members began resigning. The departures of creative director Sean Young and beauty and fashion editor Rachael Combe followed the exit of publisher Susan Blank earlier this year. As industry sources estimated the magazine had lost nearly $9 million last year, the publisher’s position remained unfilled.
Editor in chief Roberta Myers (who did not return calls seeking comment) has been mentioned as a possible replacement for Elle’s departing editor, Elaina Richardson. Richardson announced last week she will be leaving in the fall to become president of Yaddo, the artists community in Saratoga Springs, N.Y.
“I felt like when Oprah’s magazine came out it was the last nail in the coffin,” said one Mirabella editor. “And that’s where all the advertisers would have gone.
“It’s just sad that a smart women’s magazine can’t find its place in the world.”
Tucker the Terrible vs. the Ragin’ Cajun
Making dueling-pundit shows more civil is a ticket to nowhere. What we need to see is Bob Novak in leopard-skin tights and a well-oiled Paul Begala.
In what was no doubt intended as a modest proposal, Los Angeles Times Op-Ed page editor Michael Kinsley last week suggested a bit of kinder, gentler political TV to salve the wounds of our fractious times. After tweaking Jon Stewart for taking himself too seriously when he appeared on CNN’s “Crossfire,” Kinsley, a former “Crossfire” commentator himself, made his pitch (one he claims that CNN and others have declined).
Continue Reading CloseOops, they went goth!
My daughter and her friends are suddenly wearing plaid miniskirts and carting around Living Dead Dolls. What do black lipstick and snap-on dog collars mean to a 10-year-old?
It all began when my daughter’s friend Catherine moved to the Midwest. Catherine and Franny, my 10-year-old, had been friends since they were babies, and the decision of Catherine’s parents to leave New York — brought about in part by Sept. 11 — was traumatic for both girls. Besides, Catherine was a New York kid. What would they make of her in Minnesota?
Catherine had her own answer to that. When she came to visit us a few months into the school year, her look had completely changed. Gone was the generic Gap and Old Navy garb of before. Though only 11, she was now wearing a plaid miniskirt, striped stockings and a little black shirt adorned with a tragic looking kewpie doll — imagine a bobble-head with a Laura Petrie do — called Oopsy Daisy and the message “Oops, I Went Goth!”
Continue Reading CloseFrom street thug to dharma punk
Noah Levine rejected the spiritual path of his father, Stephen, and then, many tattoos later, joined him.
It’s Friday night in San Francisco and a crowd has gathered at the Justice League, a cavern on a dirty stretch of Divisadero Street, for an evening of punk rock, old (Slaughter and the Dogs) and new (the Belltones). The local scene, always less violent than L.A.’s and less arty than New York’s, wins points for endurance. Looking out over the river of mohawks, porkpies and D.A.s, you could swear it was 1977.
Among the faithful tonight are the Dharma Punx, a loose affiliation of friends who share a love of punk rock and a penchant for spiritual practice. In S.F., home to gay conservatives and pacifist policemen, spiritual punks hardly raise a pierced eyebrow. The Justice League doorman waves them in like the regulars they are. There’s Mike Haber, who was the leader of a rockabilly motorcycle gang in Santa Cruz, Calif., before sobering up and discovering meditation; and Lars Frederiksen, the clean-and-sober member of the stalwart S.F. punk band Rancid, as well as a new group called the Bastards; and Lars’ roommate, Noah Levine, a former drunk, drug addict and jailbird who now brings Buddhist teaching into jails and juvenile halls, when he’s not out seeing shows.
Continue Reading CloseThe shadow president
People say I look like you know who. Why me, lord?
The first time it happened I didn’t pay it any mind. I was having lunch with a couple of young women in Manhattan about a year and a half ago; one was an editor at a magazine I was doing some work for, the other was a writer who had just done a nice story for us. The writer had already made some waves with a novel of the I-was-a-teenage-nymphomaniac sort so popular a few years back. For a middle-aged man such as myself, lunches don’t get much more promising.
We were just past the introductions, opening the menus and ordering drinks, when the young nympho fixed me with a frank gaze.
Continue Reading CloseThe death of Rolling Stone
The magazine that invented rock journalism lost its reason to exist years ago. Now, with a British lad-mag editor taking the helm, it's time to pull the plug.
When Jann Wenner finally announced a few weeks ago that he had hired the British editor of a laddie mag to be the new managing editor of Rolling Stone, media critics heralded it as a sea change in American publishing. “The U.S. music industry bible is about to be re-written,” brayed the Guardian, a left-leaning British daily, “and its purist followers already sense the whiff of betrayal.”
Continue Reading ClosePage 1 of 18 in Sean Elder