Britney Spears
Seven days in May: Britney Spears does it again!
The bubbly teen phenom storms the charts with a massive No. 1 album, but will nasty rapper Eminem cut her down to size? The record industry scores a record-setting week.
It’s official:
href="http://www.peeps.com/britney/">Britney Spears owns the record
business.
This week, at least.
With her new release “Oops! … I Did it Again,” Spears has made commercial
history. The fleshy
teenage dance queen now holds the record for biggest first-week sales
by a female singer, easily lapping previous champ Mariah Carey, whose
“Daydream” (1995) sold 760,000 copies in its first week.
According to industry scorekeeper SoundScan, “Oops” has moved an
amazing 1.3 million units in seven days. It will debut next week at No. 1 on
the Billboard album
chart, which should make her 17 credited producers proud.
“Oops!” follows Spears’ nine-million selling 1999 debut
href="/ent/music/review/1999/08/27/spears/index.html">“… Baby One More
Time.” Not bad for a former Mousesketeer whose solo career began less
than eight quarters ago on a mall tour, singing to blue-haired shoppers at
food courts.
Once upon a time, these numbers might have ensured a lengthy stay in the
No. 1 slot.
Incredibly, Britney must watch her back. In a twist straight out of a WB
high-school drama, a pot-smoking derelict who sneaks peaks of cheerleaders
under the bleachers is about to ruin her big night out. White bad-boy rapper
Eminem is
poised to evict Spears from the top spot with his own putative blockbuster,
the aggressively violent and demented “The Marshall Mathers LP.”
According to music retailers nationwide, the “Marshall Mathers LP” (a
follow-up to Eminem’s triple-platinum 1999 debut,
href="/ent/music/review/1999/04/27/sharps/index.html">“The Slim Shady
LP”) will also break the million sales mark next Wednesday. “It may be
the biggest rap record we’ve ever sold,” reports David Lange, owner of New
Jersey music chain Compact Disc World.
Which means Eminem (born Marshall Mathers) will almost certainly evict
Britney — whose sales numbers are bound to dip during the second week –
from the No. 1 slot after seven days. “I’m expecting ‘Mathers’ to do between
1.2 million and 1.4 million,” says John Grandoni, vice president of purchasing
for National Record
Mart, which owns 181 record shops nationwide.
Regardless of who ultimately wins the Britney vs. Eminem event, it’s the
music industry — justifiably nervous about a future filled with online
predators — that will be the big winner. If Eminem meets expectations and
sells one million copies by week’s end, it will mark the first time in history that
the industry has enjoyed back-to-back one-week million-sellers.
In fact, only five albums have hit that seven-day plateau since SoundScan
began scanning countertop data in 1991: the soundtrack to “The Bodyguard”
featuring Whitney Houston, Garth Brooks’ “Double Live,” the Backstreet Boys’
“Millennium,” and ‘N Sync’s “No Strings Attached” (which sold an
unsurpassed 2.4 million units in its first week). And now, Britney’s “Oops.”
The last three titles were all released by
href="http://www.peeps.com/jiverecords/index.html">Jive Records — all
within the past year — much to the consternation of other labels.
Britney vs. Eminem continues an epic battle between the twin engines
driving today’s music business: innocence and evil. Behind these
front-runners, shoppers continue to line up for Christina Aguilera and Mandy
Moore or hard-knocking porn lovers like Kid Rock and
href="/ent/music/review/1999/08/05/limp_bizkit/index.html">Limp Bizkit.
Falling between the cracks are the acts formerly known as alternative. Pearl
Jam, a band that once flirted with a million-selling week, saw its latest album,
“Binaural,” debut at No. 2 behind Britney’s “Oops!” Problem was it sold 1.1
million copies less. The new No Doubt CD, “Return of Saturn,” is languishing
at No. 24. And how fitting that Billy Corgan, lead singer of the Smashing
Pumpkins, announced the band’s official demise (“The way the culture is and
stuff, it’s hard to keep trying to fight the good fight against the
href="/people/col/reit/2000/05/02/nptues/index.html">Britneys.“)
a day before Spears’ record-setting numbers were posted.
With all due respect to Mr. Corgan, it may simply be that Britney works a bit
more. A leading candidate for Hardest Working Post-Pubescent in Show
Business, Spears has become an industry unto herself. A partial list of her
recent and upcoming TV and magazine-cover appearances: “Late Night with
Conan O’Brien,” “The Rosie O’Donnell Show, “The View,” “Nickelodeon’s All
That,” “The World Music Awards,” “Britney in Hawaii on Fox,” “Today,” “The
Tonight Show with Jay Leno,” “MTV’s Total Request Live,” “MTV’s Beach
House,” “MTV’s Britney Weekend,” TV Guide, Rolling Stone, Cosmo Girl and
Allure.
“As hard as she works, I’m surprised she hasn’t lost it,” jokes Tom
Calderone, MTV’s senior vice president of music and talent programming.
“Her manager had her touring during the month of March when her album
was still being tweaked.” MTV clearly profits from Britney and Co. The cable
giant’s ratings are up 20 percent during the first quarter of this year
compared to ’99.
With the help of Jive Records labelmates Backstreet Boys and ‘N Sync,
Britney’s influence extends to other arenas in the music business. At Top 40
radio, where Spears has been a daily fixture for the past 19 months, times
are good. According to Billboard’s quarter ratings analysis, listener share has
increased from 8.8 percent during the summer of ’98 to 9.9 percent in
summer of ’99. (This year’s figures are not yet available.) During that same
period, all-important teen listening jumped from 29.9 percent to 35.2
percent. Meanwhile, the stations are getting crowded: The number of
mainstream pop broadcasters in top markets has increased from 126 in ’97
to 168 last year.
Concert promoters — along with her corporate sponsor, the California
milk-processor “Got Milk?” campaign — are salivating for Britney’s sold-out
summer arena tour, even if the singer is guaranteed to pocket a cool
$400,000 per night. (If Mariah’s wondering why Britney just trumped her, the
diva might compare their
href="http://www.pollstar.com/tour/searchall.pl?By=Artist&Content=britney+spears">touring
schedules : Mariah agreed to half-a-dozen concert dates this spring;
Britney is scheduled to do sixty North American shows between June and
September.)
The Britney juggernaut continues: Her recent hosting duties on “Saturday
Night Live” delivered the show’s second-highest ratings for the season. Even
McDonald’s franchise owners love her: The chain is hosting a Britney Spears
concert vacation contest. (Rival Burger King’s already signed on to sponsor
the Backstreet Boys’ fall tour.)
Such is the bubble-gum backdrop that Eminem must contend with. But his
unfolding sales success is perhaps even more startling. Eminem’s
record-breaking numbers will come despite the fact that some retailers
refuse to stock his R-rated album (even though a so-called ‘clean,’ stickered
version is available).
Eminem’s secret weapon is his unusually strong crossover appeal. Thanks to
producer Dr. Dre’s instant credibility, Eminem enjoys Top 10 status at hip-hop
radio; meanwhile, his (white) outlaw image earns airtime on alternative-rock
radio. And thanks to a killer chorus that tests well in listener research,
Eminem can be heard on Top 40 stations. In fact, just three weeks after its
release, Eminem’s middle-finger anthem “The Real Slim Shady” is already
racing past Britney’s single on mainstream pop stations. (Her one
advantage? She’s No. 1 on nationally syndicated
href="http://disney.go.com/radiodisney/radiofeed.html">Disney Radio,
where Eminem doesn’t make rotation.)
Four weeks from now, the dust will settle, and it will be clear which formula
brings bigger sales. For the industry, the dream scenario is that all those
Britney fans open their wallets for Eminem.
“I’m pretty sure 12-yeard old girls who buy Britney will buy Eminem,” says
Kevin Engler, senior music buyer for the discounting Best Buy chain. And
what happens when new, unsuspecting fans bring home “The Marshall
Mathers LP” and journey beyond Eminem’s Top 40 single to discover the rest
of his defiantly foul-mouthed world? Says one label president: “They’re going
to shit their pants.”
Eric Boehlert, a former senior writer for Salon, is the author of "Lapdogs: How the Press Rolled Over for Bush." More Eric Boehlert.
Can Britney pass the Paula Abdul test?
Wait, we're supposed to be the one judging the one-time pop princess. She'll try and turn the tables on "X-Factor"
Britney Spears (Credit: AP/Evan Agostini) Rumors have been swirling for weeks that Britney Spears would join Fox’s “X-Factor” as a new judge, and yesterday it became official. At the Fox upfront, the annual presentations underway this week in which the major networks sell their new shows to advertisers, and then ply them with alcohol and vast buffets, Britney and Demi Lovato were introduced as the reality competition’s new judges, joining L.A. Reid and Simon Cowell, who appeared on the show last year. Lovato, the 19-year-old former tween star who has already had her own public difficulties with drugs and eating disorders, excitedly told the crowd she was “psyched” to be joining the show. Spears, in a smokier voice than the one she used to have, also expressed her excitement, capably delivering the line that had been written for her. Spears was onstage for all of two minutes, but it was enough to spark my imagination: What is an entire season of Britney Spears talking going to be like?
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Willa Paskin is Salon's staff TV writer. More Willa Paskin.
Today’s must-see viral videos
Watch: Britney Spears' new clip, "Footloose" remake trailer, Tom Hanks' strange TV appearance, and more
Charlie Day on "Jimmy Fallon" 1. Tom Hanks stops by Univision to dance with Spanish weather girl
Fun bonus fact: Outside of America, Chet Haze is kind of a big deal.
Tom Hanks en Univision ‘Despierta America’ (34)… by jenpokro
Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Dissecting Britney Spears’ “Hold It Against Me”
The fallen pop star returns with "Hold It Against Me." Lady Gaga only wishes she'd thought of IV paint drips
Britney is crazy for you Lindsay Lohan would do well to look at Britney Spears for a role model. Only four years ago, Britney was attacking cars with an umbrella during a nasty divorce battle with Kevin Federline. Every day brought news of her recent exploits: letting her baby drive the car, rehab, hit and run charges.
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Can Britney come back?
Her new single storms the charts -- but does her image make sense in a post-Gaga world?
What’s the insistent thumping sound coming from the radio? What’s that “Love Boat” double entendre doing at the top of the charts? It can only mean one thing — like a disco beat snowstorm, Britney’s back, blanketing our winter with metallic purrs and owwwwwws.
Her much ballyhooed new single, “Hold It Against Me” (as in that time-honored request, “If I said I want your body now, would you hold it against me?”), dropped Tuesday and promptly rocketed to the top of the iTunes chart. It’s already 16th on the Billboard radio play chart, which means that if you haven’t heard it yet, don’t worry, you will by dinnertime.
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
“Glee” creator reveals season 2 secrets
Ryan Murphy talks about which pop star and knighted rock 'n' roller get their own episodes
FILE- In this file publicity image released by Fox, from left, Lea Michele, Jenna Ushkowitz, Amber Riley, Heather Morris, Dianna Agron and Naya Rivera perform in "The Power of Madonna" episode of "Glee". (AP Photo/Fox, Michael Yarish, FILE) NO SALES(Credit: AP) Spoiler Alert for all you “Glee” fans!
Ryan Murphy, the mastermind behind Fox’s musical comedy series, gave several juicy tidbits about the show’s second season at the Television Critics Association press tour. Drawing the most attention was the confirmation of an episode dedicated to Britney Spears.
“All the kids on the show, many of them went into singing and dancing because of her,” Murphy said. But inspiration for the episode came from the pop star herself. “It was [Spears'] idea,” Murphy said. “I think she loves what the show’s about.”
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