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Dottie Downturn

Thursday, Aug 3, 2000 7:01 PM UTC2000-08-03T19:01:00Zl, M j, Y g:i A T

Dottie Downturn gets mean

Salon's arbiter of new-economy etiquette takes on egomaniacal programmers, loathsome dot-commers and tedious dog-lovers.

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Dear Dottie Downturn: Three years ago I got a programming job at a groovy little start-up doing self-optimizing targeted advertising software. But the company grew too damn fast, and now it’s a middle-management nightmare of clueless men in suits who worry more about whether this sinking ship will ever turn a profit than about our original goal of shipping decent code. I’ve decided that my days here are numbered, but I also hear that layoffs may be imminent. Should I try to find a new job and quit? Or should I wait until the layoffs happen and then volunteer to get “fired” so that I can collect that severance pay? — Bored in Burlingame

Dear Bored: Dottie Downturn doesn’t know where to begin. Should she respond with pursed lips and furrowed brow to the very concept of “targeted advertising software?” Surely there is no greater distillation of online boorishness to be found than in the muddle-headed notion that advertising can ever be made acceptable to the Web public. As a general principle, Dottie Downturn considers ads to be rude, period. But targeted advertising is devil-spawn, pure and simple.

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Thursday, Sep 21, 2000 7:12 PM UTC2000-09-21T19:12:00Zl, M j, Y g:i A T

Dottie Downturn’s trauma

Nostalgia for the glory years, or post-dot-com downturn disorder? Whatever the case, Salon's new-economy etiquette arbiter clearly needs help.

Dear Dottie Downturn,

I read with glee your instructions regarding how to “scare” venture capitalists with forecasted premature profitability. So true, so true. We went down the rocky road of having venture capitalists woo our dot.com retail corporation about a year ago, and we thank our little reluctant hearts that we did not take their money. We didn’t even go after it in the first place. If we had, we most certainly would have become another failed dot-com e-retailer! Most of our competition has already filed for bankruptcy, while we continue to grow slowly and remain profitable, and, as we like to say, quoting Elton John’s song, “I’m still standing … yeah, yeah, YEAH!”

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Thursday, Aug 24, 2000 7:00 PM UTC2000-08-24T19:00:00Zl, M j, Y g:i A T

A kinder, gentler Dottie Downturn

Shamed by her own vituperation, Salon's queen of dot-com barbs vows to be more compassionate. Maybe.

dottie downturn

Dear Dottie Downturn,

Why are you so mean? You swathe your so-called advice under a veneer of hoity-toity rhetoric, but all you really deliver is scorn and contempt. Is no one worthy of your respect?

Curious in Calistoga

Dear Curious,

Dottie read your letter and, after perusing her old columns, immediately had to mix herself a double mint julep. And not just because anyone who habitually refers to herself in the third person clearly needs an extended dose of therapy. (If Dottie were inclined to be hip, she might exclaim, “How wack is that?!” but she isn’t, so she won’t.)

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