Nicogasm!

Who needs cigarettes? Let's put nicotine where the sun don't shine!

Topics: Satire,

Nicogasm!

“Sometime in June, drugstores and convenience stores around the country could begin carrying Nico Water, bottles of nicotine-laced water … Quick Test 5, the maker of Nico Water, is currently conducting clinical trials to determine if the product will help people stop smoking. For now, though, the company is marketing the colorless, odorless water as a dietary supplement intended to give smokers an alternative to cigarettes.”

– New York Times, May 30, 2002

MEMO

FROM: Joseph Cammel, Director of Marketing and Public Relations

TO: Quick Test 5 Marketing Team

RE: Launch of Nico Water & creation of new products

First: You rock. Why? Because getting Nico Water mentioned in the first paragraph of a New York Times piece rocks. Do we care that the article got a little whiney and bogged down in details? No, we do not. Most people are only going to read the first two paragraphs anyway. Important fact: Nico Water name appears seven times in the article. You are branding monsters. (Jan, be sure to send the Times gal a case of Nico. Make it two, in case she likes to share.)

OK. Bad cop time: I don’t want to lose this momentum. I want everybody at the Tuesday meeting to show up with at least five new nicotine product and promotion ideas. Bring me concepts that rock or stay home. And never forget: We’re here to help nicotine addicts with a dietary supplement. Think liquid vitamin with sexy spin — that rocks!

My ideas so far: For people who balk at drinking nicotine, a skin penetrating spray, possibly with anti-aging properties. We hook up with Estee Lauder and invade the cosmetic counter — eye shadow, lip gloss, perfume (Nic at Night, Nicaresse, Nic No. 5; we’ll get Nicole Kidman to endorse). For the guys: Shaving cream. For everybody: Sunscreen. Deodorant. Foot powder. Toothpaste.

Next: Products for a beautiful inside. Health is our primary motive. I see nicotine yogurt, tofu, granola, carrot juice, power bars and, for the gourmands, low-fat aioli. We can spike bee pollen, flax seed and motor into the vitamin mother lode: Nicomins for a healthy buzz and longer life! We can spray vegetables and fruits, stake some territory in the organic section. Don’t forget kiwi.



And let us not forget the orgasmic section. Foreplay: Nico-spiked feminine products, sprays, powders and whatever else goes on down there. And how about a nicotine patch where the sun don’t shine? Yes, pantyliners. For the main event: Condoms are a natural (Nicodoms); performance enhancement a real possibility, with spray for the fellas (Nicolast), maybe lubricants for the gals (NicoGlide, NicoLube). Afterglow: The post-coital cigarette is iconic; a swig of Nico Water could definitely take its place.

Serious product placement should help here: Tom Cruise, Diane Lane, Freddie Prinze Jr., that hot señorita from “Y Tu Mamá También” for the artsy crowd. I want to see these people reaching for a bottle of Nico Water after they’ve finished rolling around like rutting sea lions, all lathered up with their NicoGlide. For ads (saucy banners on Internet dating sites, hot layouts in VF and Vogue?) we could go with a tag line like “After your partner lights your fire, let Nico Water cool your jets.”

Staying naughty for the moment: We’re going to need Nico-drenched indulgences for the high-spending self-destructive crowd. The prize? A Starbucks tie-in. Nicoccino, Nicspresso, Nicofrappe, Nicosoylatte. There isn’t a smoker alive who can drink coffee without a cancer stick. Same goes for the hard stuff. We can inject everything from vodka to single-malt scotches with a Nico chaser. Or how about a Nico mixer (for the Nicopolitan, the apple Nicotini). Sake is a gold mine too: Nikko Sake. (Phil: Your suggestion of a white nicotine powder that the consumer snorts is very hip, but it could give us some image issues down the road. We’ll put that one on the back burner for now.)

Short term: We are slaves to Nico Water promotion. Summer’s coming, let’s get plenty of Nico Water handed out at marathons, cancer walks, biking for Jesus, whatever. Visuals: Clear mountain brooks, birds, wildflower-carpeted meadows. (Somebody call that Butterfly girl who lived in the tree. See if she’ll do an endorsement.) And let’s sponsor a Nico Water swim meet — we’ll fill a pool with the stuff. And for god’s sake, don’t forget wrestling.

It’s your turn on Tuesday. Rock my world.

Douglas Cruickshank is a senior writer for Salon. For more articles by Cruickshank, visit his archive.

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 13
  • Close
  • Fullscreen
  • Thumbnails
    Clare Barboza/Bloomsbury

    Uncommon Apples

    Api Étoile

    Like little stars.

    Clare Barboza/Bloomsbury

    Uncommon Apples

    Calville Blanc

    World's best pie apple. Essential for Tarte Tatin. Has five prominent ribs.

    Clare Barboza/Bloomsbury

    Uncommon Apples

    Chenango Strawberry

    So pretty. So early. So ephemeral. Tastes like strawberry candy (slightly).

    Clare Barboza/Bloomsbury

    Uncommon Apples

    Chestnut Crab

    My personal fave. Ultra-crisp. Graham cracker flavor. Should be famous. Isn't.

    Clare Barboza/Bloomsbury

    Uncommon Apples

    D'Arcy Spice

    High flavored with notes of blood orange and allspice. Very rare.

    Clare Barboza/Bloomsbury

    Uncommon Apples

    Esopus Spitzenberg

    Jefferson's favorite. The best all-purpose American apple.

    Clare Barboza/Bloomsbury

    Uncommon Apples

    Granite Beauty

    New Hampshire's native son has a grizzled appearance and a strangely addictive curry flavor. Very, very rare.

    Clare Barboza/Bloomsbury

    Uncommon Apples

    Hewes Crab

    Makes the best hard cider in America. Soon to be famous.

    Clare Barboza/Bloomsbury

    Uncommon Apples

    Hidden Rose

    Freak seedling found in an Oregon field in the '60s has pink flesh and a fragrant strawberry snap. Makes a killer rose cider.

    Clare Barboza/Bloomsbury

    Uncommon Apples

    Knobbed Russet

    Freak city.

    Clare Barboza/Bloomsbury

    Uncommon Apples

    Newtown Pippin

    Ben Franklin's favorite. Queen Victoria's favorite. Only apple native to NYC.

    Clare Barboza/Bloomsbury

    Uncommon Apples

    Pitmaston Pineapple

    Really does taste like pineapple.

  • Recent Slide Shows

Comments

0 Comments

Comment Preview

Your name will appear as username ( settings | log out )

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>