Football
Rush Limbaugh is still a big fat idiot
The blowhard is gone, but sports fans shouldn't forget how ESPN cynically sold them out for a few bucks.
The Rush Limbaugh era is over at ESPN. It was exactly what any thinking person knew it would be: nasty, brutish and short. It goosed ratings for “Sunday NFL Countdown” by 10 percent while offending legions of viewers, not just with Limbaugh’s right-wing politics but with his ignorance about the game and its players.
The creation of the Rush Limbaugh era was a move of astonishing cynicism by ESPN, a race down the low road in search of a buck or two, middle finger extended out the driver’s side window at its best customers, hardcore sports fans. Knowing that any publicity is good publicity and that hiring Limbaugh would have tongues wagging, the network hired him knowing he’d add nothing to viewers’ enjoyment of the games but plenty to the bottom line as the curious tuned in to see how Rush would try to shape the events on the field to fit his know-nothing political agenda.
Time and again in his brief, idiotic tenure Limbaugh returned to one of his favorite themes, the liberal media, sometimes imagined as an unthinking horde marching in lockstep, sometimes as individual reporters, legions of them, all acting in exactly the same way for some reason that’s obvious to Rush if not to the rest of us.
Bill Parcells’ reputation as a great coach won’t suffer even if he fails in Dallas, Limbaugh said, because reporters idolize him and love that he returns their calls. Jeremy Shockey has gotten so much attention, he said, because New York sportswriters have had no great football players to write about for decades, so they’ve gone gaga for him. And so on.
Limbaugh was working this angle Sunday when he made the comments that cut his football career short. He said that Eagles quarterback Donovan McNabb, off to a rough start this year, had actually never been that good in the first place. The three-time Pro Bowler who was having an MVP-type season last year before he got hurt had been overrated by the media in a sort of affirmative action move: “I think what we’ve had here is a little social concern in the NFL,” Limbaugh said. “The media has been very desirous that a black quarterback do well. There is a little hope invested in McNabb, and he got a lot of credit for the performance of this team that he didn’t deserve.”
It took a few days, but by Wednesday there was a wave of outrage at Limbaugh’s race-baiting. Democratic presidential candidates faxed out their tsk-tsks and demands for Limbaugh’s head, including Howard Dean, who hilariously proclaimed, “Rush Limbaugh’s comment this week about Philadelphia Jets quarterback Donovan McNabb is unacceptable.” The governor really kicked a touchdown with that one.
Late Wednesday night, Limbaugh announced that he was resigning from the show, saying in a statement that while his comments were not racially motivated, they had “caused discomfort to the crew, which I regret.”
As dumb and offensive as Limbaugh’s comments were, suggesting that a successful quarterback has seemed successful only because of racially motivated special media treatment, they didn’t seem outrageous enough to get Limbaugh fired. They were pretty much run-of-the-mill Rush, exactly the kind of thing ESPN knew it was getting when it signed him up. ESPN wasn’t after cogent analysis of the Xs and Os when it brought Limbaugh aboard. It was hoping he’d generate controversy, publicity and ratings. ESPN wanted people with no interest in football to tune in to its Sunday show. Screw the core audience, the football fans. They’ll tune in anyway.
And those non-fans must have tuned in. The show’s rating climbed 10 percent, from 2.0 to 2.2.
Considering those robust numbers, it’s hard to picture the fairly mild media pressure that’s been applied to ESPN this week being sufficient to oust Limbaugh. I’m guessing there was significant rank-and-file anger in Bristol, Conn., the network’s home, that made his position untenable. He hinted at that in his resignation statement by referring to causing “discomfort to the crew.” (Or perhaps the quick surrender had something to do with the investigation into illegal drug use by Limbaugh that was reported in Thursday’s New York Daily News.)
Perhaps all or some of his fellow “Countdown” panelists, Michael Irvin, Tom Jackson and Steve Young, all former players, the first two African-American, refused to work with him anymore. Jackson looked stunned as Limbaugh was saying his piece about McNabb Sunday, though he and Young both argued only with Limbaugh’s assessment of McNabb as a player, not with the racial element of his comments.
ESPN devoted the first several minutes of its post-baseball “SportsCenter” early Thursday morning to pretending to cover the Limbaugh resignation story, anchors Steve Levy and Linda Cohn affecting their best serious newsperson voices. But they neglected to mention anything about the situation in their own building, where the story was. There were no interviews with Jackson, Irvin or Young, though presumably ESPN shouldn’t have had trouble gaining access to those fellows.
Instead, the report showed a long, long series of clips from McNabb’s news conference, at which he basically said that Limbaugh’s comments were sad and disappointing, they bothered him, and he wouldn’t have much use for an apology. It also quoted, without naming him, a self-serving statement from George Bodenheimer, president of ESPN and ABC Sports. “We accept his resignation and regret the circumstances surrounding this,” the statement said. “We believe that he took the appropriate action to resolve this matter expeditiously.”
ESPN regrets the circumstances? The network created the circumstances. Bodenheimer sounded as stupid and disingenuous as MSNBC executives did in July when they declared themselves shocked and disappointed that homophobic hate-monger Michael Savage, whom they’d hired to do that thing he does, had made homophobic, hateful comments on the air.
ESPN wants to look like it’s taking the high road here, but it couldn’t see the high road with the Hubble telescope. The network benefitted from the ratings boost Limbaugh’s mud-slinging brought and wants to separate itself from him now that things have gotten a little too muddy. That detached sniffle about regretting the circumstances and being glad that Limbaugh “took appropriate action” almost makes it sound as though the whole thing had happened to someone else. It’s like Limbaugh had somehow started showing up on “Sunday NFL Countdown” without ESPN quite being aware of what was going on.
Grambling coach Doug Williams, a pioneering black quarterback in his playing days, put it best. “They knew what they were hiring,” he said. “You can paint a zebra, but it’s still a zebra.”
Limbaugh is a clown, a dog-and-pony show with no more insight into football than he has into politics, though he proved far less entertaining in his new field than he is in his regular gig. You can blame him for his dim-witted comments and lame attempts to shoehorn his political views into football analysis, but that seems like a waste of time. Do you blame a dog for sniffing butts? Limbaugh is what he is.
Blame ESPN for selling out the interests of its constituency for two-tenths of a ratings point and then pretending that it never happened. Sports fans deserve better.
This story was updated at 7:45 a.m. PDT on Oct. 2, 2003.
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King Kaufman is a senior writer for Salon. You can e-mail him at king at salon dot com. Facebook / Twitter / Tumblr More King Kaufman.
Can Tebow find salvation?
Updated: After losing his job in Denver, evangelicals' favorite jock faces an uncertain future in New York.
Tim Tebow (Credit: Reuters/Rick WIlking) [UPDATED BELOW]
You don’t need to be an evangelical Christian to care about the future of Tim Tebow. I’m a lapsed atheist myself. But with the resurrection of quarterback Peyton Manning in Denver, I wonder most about the future of the spiritual scrambler, who led the Broncos to the playoffs last year.
The Broncos signing Manning to replace Tebow is a no-brainer. He may be diminished by age and injury, but he is also the best quarterback of our time, not because he is a brilliant coach’s puppet (Tom Brady) or an on-field, off-field brute (Ben Roethlisberger) but by virtue of a fierce work ethic and a concentrated intelligence that is contagious and inspirational. Whatever is left at age 35 of him will make the Broncos better.
Continue Reading CloseRobert Lipsyte is a former New York Times sports columnist. His new memoir, "An Accidental Sportswriter," has just been published. More Robert Lipsyte.
The Super Bowl is not a job creator
Despite what civic boosters say, hosting the big game provides few long-term benefits
(Credit: AP/Michael Conroy) Roger Goodell, the commissioner of the National Football League, argued on “60 Minutes” last Sunday that the NFL is one professional organization designed to appeal to the economic interests of the little guy: Its revenue-sharing model, he said, gives a fighting chance to squads from Green Bay and Buffalo as well as to those from large media markets like New York, Los Angeles and Boston.
On the eve of the Super Bowl, Goodell was touting the familiar idea that the sport’s biggest game is a boon to economic development. But with the cost of a ticket now averaging $3,982 and 30-second television spots selling for $3.5 million, the Super Bowl can appear to be more an occasion for ostentatious excess than an engine of development.
Continue Reading CloseAlexander Heffner is a freelance journalist whose writing has appeared in the New York Times, Washington Post, and Boston Globe. More Alexander Heffner.
Political lessons from this year’s Super Bowl
From jobs to health care, football's big game illustrates the factors that will dominate the 2012 election
New England Patriots quarterback Tom Brady (Credit: AP Photo/Elise Amendola) Most Americans won’t need a justification to watch Sunday’s game, but if you’re a Salon reader you might think, even in passing, that celebrating the holiest day of violence, consumerism and class warfare on your couch is a betrayal of your values or a waste of your time. You might even imagine that it would be better to take a hike, read a book or meditate.
Not this Sunday, buster. It’s an election season. You need to watch this game to fully understand how jobs, religion, leadership and healthcare dominate every American contest.
Continue Reading CloseRobert Lipsyte is a former New York Times sports columnist. His new memoir, "An Accidental Sportswriter," has just been published. More Robert Lipsyte.
Enjoy the game? For the true fan, it’s all about agony
The New York Giants are in the Super Bowl. But for one obsessive, the question is what time to take the Ativan
Ohio State football fans (Credit: AP) “The truth is,” Nick Hornby wrote in “Fever Pitch,” his book about his obsession with Arsenal and British football, “for alarmingly large chunks of an average day, I am a moron.”
That’s a wonderful sentence by one of my favorite writers, but if Hornby is only a moron for only large chunks of the average day, he is doing a lot better than I am. I can honestly report that for the last few months I have been an absolute idiot for all but very small portions of the day.
Continue Reading CloseTed Heller's latest novel, "Pocket Kings," will be published in March. He is also the author of the novels "Slab Rat" and "Funnymen." More Ted Heller.
Small blunders kill Super Bowl dreams
For fans of the 49ers and Ravens, the road to the big game is paved with pain
Kyle Williams loses it Just when it looked like the NFC and AFC championship games were going to last until the Super Bowl, two fatal blunders brought them to an abrupt close. The stunning conclusions to two of the most tense, evenly matched conference championship games in recent memory were a painful reminder that although football is a team game, one miscue by a single player can wipe out thousands of hours of collective blood, sweat and tears.
It will be a sad and lonely night for Baltimore Ravens’ kicker Billy Cundiff, whose shanked chip-shot 32-yarder gave the AFC championship to the New England Patriots. Kickers must have strong mental constitutions: in a sport where bonds between teammates are cemented in blood and pain, they are not always regarded as full-fledged comrades to begin with, and so when they screw up, it’s even harder for them to deal with. The mantra “short memory,” which defensive backs are constantly shouting at each other, applies in spades to kickers. Cundiff could use a tall glass of Milk of Amnesia.
Continue Reading CloseGary Kamiya is a Salon contributing writer. More Gary Kamiya.
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