Steve Jobs
A Mac for the masses
Cheap, small and beautiful: The Mac Mini that premiered this week at Macworld is a computer for the cost-conscious techno-aesthete.
I’ve seen Steve Jobs, Apple’s CEO, make the case for his sublime Mac computers a half-dozen times or more, and every time, I’ve come out of his polished presentations promising myself that I’m going to leave the land of Windows and switch over, cold turkey, to a nice, clean, great-looking Apple machine.
I remember taking the Apple vow when Jobs unveiled the white-plastic iBook a few years ago, and also in 2002, when I first saw the cute, lamp-shaped iMac. “This time, I’m just going to do it,” my heart would say. “I deserve it.” Then my brain would kick in. You want me to pay $1,500 for a notebook with as much power as a Windows machine two-thirds its price? I may appreciate the look-and-feel of Apple’s system, but not enough to spend $1,300 on essentially the same desktop Dell’s giving away for $500.
Today, though, after another one of Jobs’ starry presentations at Macworld, I may really do it. That’s because this time, Jobs brought forth a new kind of Mac — a machine that comes with every feature of the Macs of yesteryear, except one: sticker shock. Like all Macs, the new Mac Mini, which is priced at $500, tugs at your heart. But the best thing about it is it won’t offend your brain.
Mac enthusiasts — like the thousands who’ve flocked to downtown San Francisco this week — hate people like me, folks who put their pocketbooks ahead of their emotions. To them, it’s clear that in just about any way you’d want to take the measure of a machine, the Mac beats every other computer there is. Its operating system is friendlier, more powerful and less vulnerable to security threats than Windows (or, really, Linux). People used to caution their friends against buying Macs because third-party companies didn’t make much hardware or software to work with them, but these days everything works with a Mac, and some things — like your iPod and your digital camera — work better with Apple. And, obviously, the Mac looks better — far better — than a Dell. Other than the annoying one-button mouse thing, there’s really nothing not to love about the Mac, and every time people give the machine a shot, they swoon. Not long ago Walt Mossberg, the influential tech columnist for the Wall Street Journal, tried out the iMac G5, the all-in-one machine that Apple released last year. He called it “the most elegant desktop computer I’ve ever used, a computer that is not only uncommonly beautiful but fast and powerful, virus-free and surprisingly affordable.”
But “surprisingly affordable” isn’t the same things as “a great deal,” and compared to Windows PCs on the market, the iMac G5 was overpriced by at least $400. And $400 is a lot of money. You can, for instance, go out and buy an iPod with that much cash, which is what it seems many people did during the holidays. Jobs says Apple sold 4.5 million iPods in the past few months — that’s more than a 500 percent increase in iPod sales over last holiday season. Last year, the iPod had less than a third of the market for all portable music players; now it has a 65 percent market share (an incredible thing if you consider that a half-dozen iPod rivals were released in 2004).
Jobs also said that the iMac G5 did well last year; it’s now the company’s most popular Mac. But that’s not saying so much, because the truth is — and here’s where the Mac fanatics press Send on their hate mail — nobody buys Macs. Sure, if you live in San Francisco or New York, you’ve probably seen a Mac or two around (maybe that time you went to the Apple shop to buy your iPod). You may have used a Mac in school. Perhaps you even know someone who owns a Mac. But as wonderful and storied as it is, the Mac is just about irrelevant today. Apple has a minuscule 3.5 percent share of the American computer business. And worse than that, the Mac could be losing its place at Apple, too: If iPod sales continue to rocket as they are, where do you suppose Apple will commit its future R&D resources? (The answer may already be clear: The biggest announcement at today’s Macworld was not the Mac Mini but instead yet another new iPod, this one a tiny, 512 MB model that starts at $99. Called the iPod Shuffle, the entry-level player lacks an LCD display and is meant to play songs in random-play mode.)
All of this is by way of saying that the Mac Mini may be the thing to save the Mac from forever languishing in obscurity, or at least to save it from the wrath of iPod. The computer is, for starters, beautiful. But it’s not beautiful in the same way that other Macs are beautiful, for it doesn’t include many of the components we all associate with Macs — a well-designed flat-panel screen, an elegant keyboard and that vexing one-button mouse. The Mac Mini is, as Jobs described it, “BYODKM” — “bring your own display, keyboard, and mouse.” What’s beautiful about this machine is its simplicity: The computer is just a small, shiny box. Let me put that another way: It’s an incredibly small shiny box, measuring just 2 inches high and 6.5 inches square. There are Tom Wolfe novels that take up more desk space than this machine.
For $500, you get a G4 processor, a 40 GB hard drive and a DVD/CD-RW drive (there’s a $600 model with a faster processor and a bigger drive). This is still not cheap compared to a Windows machine, especially if you consider the added cost of the monitor. But as Jobs pointed out, many of us already have a monitor, keyboard and mouse at home — they’re connected to our Windows computers. Think about this: For $500, a little more than you spent on that iPod you love, you can trade every hassle, every worry, every headache that Windows has ever caused you for a graceful, elegant Mac, a machine so small that you can ferry it around with you from the office to the apartment, or bedroom to bedroom.
“People thinking of switching” to Macs, Jobs said, “will have no more excuses.” This seems about right. And once people have switched, there’s probably no going back — and that’s why this machine could be a great thing for Apple.
The company knows how great its products are. Sales of its iPod are a testament to the public’s appreciation for Apple’s engineering. But the masses need something more than elegance; they need a good deal, they need to feel like they aren’t getting fleeced by a fast-talking showman. They need to feel comfortable enough to take a leap of faith on Apple. $500 is a very comfortable number.
Editor’s note: This story has been corrected since its original publication.
Farhad Manjoo is a Salon staff writer and the author of True Enough: Learning to Live in a Post-Fact Society. More Farhad Manjoo.
Can one man change Apple?
Updated: Mike Daisey's one-man show has galvanized public opinion against the electronic giant's labor practices
Mike Daisey is shown in a scene from "The Agony and The Ecstasy of Steve Jobs" (Credit: AP/Stan Barouh) [UPDATED BELOW]
If you would seek proof of that famous Margaret Mead adage: “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has,” look at what’s happening as more and more people protest Apple Inc.’s labor practices in China.
Take it one step further: if you should ever doubt the impact a solitary artist can have against injustice, meet Mike Daisey.
Daisey is a monologist, a creator of one-man shows, whose performance piece “The Agony and the Ecstasy of Steve Jobs” has jolted audiences into action as he parallels the obsessions of Jobs, the recently deceased former CEO of Apple; our consumer-driven lust for iPods, iPhones, and iPads and the human toll taken by their manufacture.
Continue Reading CloseMichael Winship is senior writing fellow at Demos and a senior writer of the new series, Moyers & Company, airing on public television. More Michael Winship.
The architect of Apple iconography
Susan Kare -- designer of vintage Mac symbols and Facebook "gifts" -- shares stories of Steve Jobs and famous logos SLIDE SHOW
Steve Jobs’ legendary product launches had an unmistakably theatrical air. For Apple fans, part of the thrill of seeing a new Mac instrument unveiled was the chance to admire its sleek design (take, for example, the moment in 2008 when Jobs liberated a razor-thin MacBook Air from its innocent-looking manila envelope).
While early Macs were boxier and more primitive than their hyper-evolved modern counterparts, good design — on-screen and off — has always been central to the Apple mystique. That’s where Susan Kare, the artist who invented many of Mac’s most enduring symbols, comes in. Kare is the architect of early Apple iconography — the designer who brought us, among so many other recognizable signs, the wristwatch waiting icon and the command key symbol (based on a symbol used on Swedish maps).
Continue Reading CloseEmma Mustich is a Salon contributor. Follow her on Twitter: @emustich. More Emma Mustich.
Steve Jobs’ sister pens an instant classic
OH WOW. OH WOW. OH WOW. Mona Simpson remembers her brother in a wise and wrenching eulogy
Steve Jobs (Credit: Reuters/Robert Galbraith) If you want to receive an amazing eulogy, you should probably make sure you have a successful novelist for a sister. In an instantly classic companion piece to Steve Jobs’ 2005 commencement speech at Stanford, Jobs’ sister Mona Simpson shared the wise, wrenching and deeply heartfelt appreciation she delivered at his Oct. 16 memorial service with the New York Times.
Continue Reading Close
Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Steve Jobs and the quest for iPhone enlightenment
Walter Isaacson's biography of the Apple CEO doesn't go deep enough. Maybe some more LSD would have helped
A detail from the cover of Walter Isaacson's "Steve Jobs" The day after the March 2011 launch of the iPad 2, as a very sick Steve Jobs prepared to fly to Hawaii for a short stint of recuperation, Walter Isaacson, Jobs’ hand-picked biographer, asked to see what the Apple CEO had downloaded onto his iPad to divert him on the flight. There were three movies, and one book: “The Autobiography of a Yogi,” “the guide to meditation and spirituality that he had first read as a teenager, then reread in India, and had read once a year ever since.”
Continue Reading Close
Andrew Leonard is a staff writer at Salon. On Twitter, @koxinga21. More Andrew Leonard.
Stop blaming Steve Jobs for his death
The Apple founder postponed treatment to explore alternative medicine. That doesn't mean his choices killed him
A woman holds an apple in front of a small memorial to Steve Jobs in San Francisco, California October 6, 2011. (Credit: Kimberly White / Reuters) Hindsight is rarely 20/20. Instead, it has a terrible facility for illuminating all the mistakes made along the way, every wrong turn, each guess that should have gone seconded. It isn’t as kind with the well-played hands, and it almost never grants permission to say, Maybe that wasn’t so great, but it seemed the best choice at the time. Perhaps Steve Jobs would be alive today if he’d had surgery when his doctors first discovered a neuroendocrine tumor back in 2003, instead of spending nine months trying a battery of alternative treatments. Then again, maybe not.
Continue Reading Close
Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Page 1 of 14 in Steve Jobs