Democratic Party
The Oprah way
To change people's minds on issues like gay marriage, liberals need to learn to tug at their heartstrings.
In his book “Collapse,” Jared Diamond writes that “perhaps the crux of success or failure as a society is to know which core values to hold on to, and which ones to discard and replace with new values, when times change.” He wrote this statement in discussing national security and environmental devastation, but it’s also applicable to individuals. In the recent presidential election, progressives hoped to persuade Americans to change their minds about certain core beliefs — including accepting the legitimacy of gay marriage — but failed.
What makes someone reverse a long-held opinion about a touchy political issue? What’s the thing that convinces an otherwise apolitical Midwestern churchgoer that gay rights are a good idea or that racial inequality needs to be immediately addressed?
Last spring, Salon published my article about concerns among the gay community that the marriage issue would be red meat for the right during the election. Clearly it was. And a good part of the problem — the reason many Americans weren’t convinced — is that there was no strong sense among voters of an injustice perpetrated. Once the San Francisco courthouse became the center of the issue, the public face of the gay marriage debate was predominantly one of celebration, not of a right wronged.
On right-wing media outlets like Fox News, personal tales of victimization — by “liberal elites,” professional academics and Hollywood libertines — abound. Witness the many network news segments that have profiled Christian teens “shut out” of their high schools, unable to conduct public prayer meetings. Consider also the inevitable framing of stories about the pagans who tried to cut Christmas out of the holidays. The right spins these stories, making big agenda issues absolutely personal, and garnering empathy for presumed victims. It does this even though — as Jon Stewart pointed out on his talk show recently — the right already controls all wings of government and is powerful in the most classic sense. The right uses these stories because they are effective.
One public figure understands the power of a sympathetic story. And while many lefties reading this are likely to roll their eyes at the mention of Oprah Winfrey, there’s no question that she gets results — she changes minds, skillfully encouraging her viewers to root for the underdog. In one recent example, a charismatic, eminently likable gay man had just experienced unfathomable loss. In relating his ongoing story, Winfrey made gay relationships understandable to the kinds of Middle Americans who voted against gay marriage initiatives.
The show was about Nate Berkus. (For blue-staters unfamiliar with Berkus, he’s a telegenic designer with all-American good looks who appears regularly on Winfrey’s home design segments. Her viewers love him — and his window treatments.) Berkus had been vacationing in Sri Lanka when the tsunami struck, and his partner, Fernando Bengoechea, has been missing since the event and is presumed dead.
Winfrey introduced Berkus, speaking directly to the camera. “For the millions of you at home who’ve come to know Nate as the sweet, talented cutie-pie with the great big heart,” she said, “you should know that he and I have read your letters … You will never know the depth of comfort those prayers and letters have brought to him and his partner Fernando, who is still missing. [They] are literally lifting Nate up.”
As the show went on, Winfrey talked with Berkus about the couple’s last minutes together and about how Berkus had managed to survive. She brought others onstage who had met him in the disaster’s immediate aftermath, and interviewed his mother and his partner’s brother and sister-in-law. Winfrey then urged viewers to give to her Angel Network on behalf of tsunami relief organizations.
Stories like this can convince red-state America that gay and lesbian relationships are equal to straight ones — the central concept in the argument for gay marriage. Such stories do cause people, in Diamond’s words, to replace their previously held values with new ones. Consider these sympathetic responses posted on Oprah’s message board regarding Berkus:
Sharon C. of Carrollton, Texas, wrote, “Nate, may God be with you at this hard time. I pray that you will find your friend.” Another post said, “You are in my thoughts daily and I pray for the return of Fernando.”
DeJane Stephenson, from Kansas City, Mo., wrote, “I know there is no room for joyfulness now, and I pray deeply that God will give you his grace and return Fernando to you. I pray for you and all with you. I pray for your parents and family, and for the Bengoechea family as well. I am so very sorry for your suffering and waiting. God bless to you Nate. God bless to all the children who have lost all of those they love. May angels wait beside you.”
Postings like these may be uncomfortable for some on the left to read because of the religiosity. (It’s easy to dismiss the use of the euphemism “friend,” for example.) But consider this: At last check, there were 4,568 similar messages of support for this man and his partner. Has any story in the media about gay marriage accomplished nearly as much?
With the Republicans in charge, it now becomes the work of the left to frame the social issues it wants to influence — for example, homophobia, racism, war and xenophobia — by telling stories that are easy to relate to and enable people (of all kinds) to root for the oppressed, the wounded and the underdog. This “Oprah approach” — giving people an immediate connection to social issues by making them personal — can change people’s minds about deeply held beliefs.
These stories — unlike those that the right crafts, such as the embellished tale of Iraq veteran Jessica Lynch, or the Swift Boat group’s attack ads about John Kerry’s Vietnam service — don’t need to be manipulated or created. They exist already. Progressives just need to be willing to tell them, and by doing so express which core values they think people need to hold on to and which ones they must discard and replace with new values.
While some advocates tried to sell gay marriage as an issue of victimization — families denied access and legitimacy — that idea never really took hold. Unlike the AIDS crisis, gay marriage posed no clear life-and-death injustice for Americans to come to understand.
In a recent New York Times article, Walter Kirn writes that even red-state Montana had a blue-state success story during the election: passing a medical marijuana bill. Kirn says that the marijuana legislation in Montana was a product of the leave-us-alone frontier mentality and a byproduct of an age in which the Marlboro Man now has cancer. It’s easy to picture the Oprah factor at work here: The inevitable local news broadcasts about people suffering from illness whose lives would be made bearable by this drug. Stories like this can’t help sparking a reasonable response in people. In this case, the response was the successful passage of a medical marijuana bill.
Isn’t this the kind of success progressives crave? Not just a fleeting piece of legislation that might be reversed in a year or two, but the ability to change people’s minds by tapping into true compassion for the repressed, the beaten-down and the marginalized. It’s not just a matter of making a better argument; it’s about telling a better story, often one of loss. But those stories can result in real, lasting rights as people — witnessing blatant unfairness — reevaluate their beliefs.
Jennifer Buckendorffis a freelance writer and editor living in Seattle, Washington. More Jennifer Buckendorff.
Senate Democrats heroically fund TSA
Democrats score the dumbest political victory of 2012
(Credit: Reuters/Frank Polich) On Tuesday, a Senate Appropriations Committee vote effectively highlighted everything that is stupid about politics.
The Transportation Security Administration, a universally loathed government agency, is facing a shortfall, despite its more than $8 billion budget. Instead of having a debate over what effective airport security might actually look like and how much should reasonably be spent on the honestly rare threat of commercial-air-travel-based terrorism, there was a debate over how best to come up with the money needed for all the radioactive naked picture machines and bomb-sniffing dogs. The Democrats suggested passing on the cost of ineffective, cumbersome and intrusive security theater to citizens, via higher fees on airfares. The Republicans, even more predictably, suggested cutting spending that directly helps poor people to ensure there is enough to spend on stopping imaginary future 9/11s.
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Alex Pareene writes about politics for Salon and is the author of "The Rude Guide to Mitt." Email him at apareene@salon.com and follow him on Twitter @pareene More Alex Pareene.
The Democratic Senate might just survive
A Senate map that looked bleak a year ago is now littered with surprise pick-up opportunities
Charles Schumer and Harry Reid (Credit: Reuters/Jonathan Ernst) The growing likelihood that Richard Lugar will lose next Tuesday’s Indiana Republican Senate primary is the latest in a string of unexpected developments that have bolstered Democrats chances of hanging on to the Senate.
As I wrote yesterday, Lugar’s conservative primary challenger, state Treasurer Richard Mourdock, lacks the incumbent’s broad cross-partisan appeal and is closely identified with Tea Party-flavored Republicanism. Democrats, meanwhile, are poised to nominate Joe Donnelly, a moderate third-term congressman who defied the odds to hold onto his seat in the GOP tide of 2010. Mourdock would still probably be the favorite over Donnelly in the fall, just because of Indiana’s red tint, but the seat would be in play – something that would never be the case with Lugar as the GOP nominee.
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Steve Kornacki writes about politics for Salon. Reach him by email at SKornacki@salon.com and follow him on Twitter @SteveKornacki More Steve Kornacki.
Dems desert the left
Why aren't Democratic candidates for Senate promoting liberal causes on their websites?
Victories in two Pennsylvania House districts over two conservative Democrats who voted against healthcare reform gave liberals something to cheer about this week. And they’re quite right to focus on primary elections: Nomination contests are really fights over who will control the political parties. And yet liberals appear to be missing some major opportunities to influence the next round of Democratic senators, just when they have the chance to do so. A look at the websites of the 10 Democratic candidates most likely to become U.S. senators reveals that few of them are interested in several of the issues that have been the hallmark of liberal activism and often frustration during the Obama years: marriage equality, a public option on healthcare, filibuster reform and civil liberties.
Continue Reading CloseJonathan Bernstein writes at a Plain Blog About Politics. Follow him at @jbplainblog More Jonathan Bernstein.
All for none and none for all
Forty years of culture wars and racial battles wrecked the country and the GOP – but it's not too late to change
(Credit: AP Photo/Gregory Bull) My March 4 post “What’s the matter with white people?” was Salon’s top story that week, and it got a lot of comments and online attention. I went on vacation a few days later, but I’ve wanted to address a few arguments, if belatedly.
I asked “What’s the matter with white people?” because my people are increasingly coming under fire from the right and the left. Republicans have begun to blame not the economy but “dependency” on government and rising rates of single parenthood for the economic troubles of the white working class. On the left, meanwhile, whites are dismissed as the backward base of the increasingly radical GOP, and working class whites, in particular, are derided as racists who won’t vote for Democrats because the party is now led by a black man (ignoring the fact that a larger share of working class whites voted for Barack Obama than for Caucasians John Kerry, Al Gore or Bill Clinton.)
Continue Reading CloseJoan Walsh is Salon's editor at large. More Joan Walsh.
The economic story Obama must tell
We need government investment to restore prosperity. The president needs to explain that in a way that makes sense
(Credit: AP Photo/Susan Walsh) Look at it this way: If the Wall Street banking crisis had taken place in 2007 instead of 2008, George W. Bush wouldn’t be able to leave home without being jeered. (As it is, he rarely leaves Texas.) Hardly anybody would buy the brand of tycoonomics GOP presidential candidates are selling. People would understand that save-the-millionaires tax cuts and deregulation had dramatically failed. President Obama would get more credit for pulling the economy out of a nose dive.
Alas, people have short attention spans and a weak understanding of abstract economic issues. You have to tell them a story. The failure of policymakers to do that has been driving progressive MVP Paul Krugman crazy. How can it be, he asks, that governments foreign and domestic are repeating the mistakes of the early 1930s — slashing government spending to reduce budget deficits, putting more people out of work, reducing demand, and inadvertently increasing deficits? Rinse and repeat.
Continue Reading CloseArkansas Times columnist Gene Lyons is a National Magazine Award winner and co-author of "The Hunting of the President" (St. Martin's Press, 2000). You can e-mail Lyons at eugenelyons2@yahoo.com. More Gene Lyons.
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