The New York Times
Pundits for money (and news for free)
Is the New York Times undercutting its influence by charging people who want to read its popular columnists online?
You can’t stand David Brooks but you read his column anyway, twice a week. Paul Krugman’s anti-Bush rants ring so true for you that you ditch your work in the morning to e-mail them to your friends. Then there’s Thomas Friedman, the world’s favorite Middle East explainer; Bob Herbert, well-intentioned, if sometimes boring; and Maureen Dowd, indecipherable. Yet such is the power of the New York Times’ Op-Ed page that even though some of its columnists may drive you into a rage that you can barely articulate, you still care deeply about what they have to say. So you read them all the time.
But will readers care about the Times’ columnists if they’ve got to pay for the punditry? The paper is betting that they will. On Monday, the New York Times Co. announced that beginning in September, Times columns will no longer be available free on the Web. News stories, however, will remain free to readers. The paper will charge $49.95 per year for TimesSelect, a service that gives readers online access to the work of a few select writers — columnists on the Op-Ed page as well as in other sections of the paper, including Business, Sports, and Metro. TimesSelect subscribers will also receive unlimited access to the Times’ archives (most of the articles fall into the archives after one week online) and to the paper’s NewsTracker service.
The Times’ move is, in some ways, a trailblazing idea. The Times is not the first major newspaper to charge for access to its articles online — the Wall Street Journal instituted an online subscription service in the early days of the Web — but its model does represent a novel split between free and paid content. Martin Nisenholtz, senior vice president of digital operations, explained that the Times wants to have its cake and eat it too. The paper’s Web site is one of the most popular news destinations online and it has proved tremendously attractive to online advertisers; in the first quarter of the current fiscal year, the Times Co.’s Internet ad revenue grew by almost 30 percent. That is the cake Nisenholtz wants to keep.
But the company also recognizes that its revenues are heavily dependent on ads and that the online advertising market can be volatile. “We need to have a stable revenue base,” said Arthur Sulzberger Jr., the Times Co. chairman and the paper’s publisher. “Online ad growth has been spectacular and long may it continue to be spectacular, but once it becomes mature it becomes cyclical, and you’ll have valleys as well as peaks. You need the stability of another revenue source.” Media analysts have speculated that the Times’ decision may have something to do with its declining print circulation, but Nisenholtz said that the move was not really in response to what’s happening to the physical newspaper. Times executives said they don’t expect TimesSelect to drive people to subscribing to the paper — which costs around $600 a year — though they noted that TimesSelect will be free for all print subscribers.
To hear the Times execs tell it, the decision to offer a subscription makes good business sense. Nisenholtz stressed that the company had researched its decision extensively through reader surveys and in conversations with other industry leaders, and that the company created various models to map out the kind of drop in traffic it might see once some of its content goes behind the subscription gate. But there’s another aspect to the paper’s success that’s harder to measure — its impact on the rest of the media — and perhaps the most pressing question facing the Times is whether, by selling its content rather than giving it away, it is removing itself from the vibrant conversation online.
Already, some pundits online are saying as much. Blogger Andrew Sullivan greeted the Times’ news with this unhappy headline: “The NYT Withdraws From the Blogosphere.” “The great gift that the New York Times gives the world is free access to its articles, opinion-journalists, and stories,” Sullivan wrote. But “by sectioning off their op-ed columnists and best writers, they are cutting them off from the life-blood of today’s political debate: the free blogosphere. Inevitably, fewer people will link to them; fewer will read them; their influence will wane faster than it has already. The blog is already becoming a rival to the dated op-ed column format as a means of communicating opinion journalism. My bet is that the NYT’s retrogressive move will only [hasten] the decline of op-ed columnists’ influence.”
It wasn’t only righty bloggers who greeted the Times’ news with disdain. Markos Moulitsas Zúniga, the proprietor of the popular left-wing blog Daily Kos, said that come September, he’ll stop linking to the Times Op-Ed pages. “I think this is the best way they can become irrelevant,” said Moulitsas. “If my readers can’t read it, why would I link to it? The key to blogging is that readers can look at the source material and make up their own minds.” Moulitsas is a fan of Krugman’s columns, but he said that he would not personally pay for the subscription service. “I don’t think it’s worth $50,” he said. “There’s way too much content out there for me to pay for any of it.”
Sulzberger said he understood that bloggers wouldn’t be happy with the move but added that he’s not worried that Times columnists will have a hard time getting themselves heard when they’re not available for free online. As a print newspaper with millions of readers, and with many influential readers, the Times is not in danger of becoming irrelevant, he said. Times columnists “are going to continue to set the agenda.” Sulzberger said that he’d spoken to many of the columnists about the move and “overwhelmingly what I heard from the Op-Ed columnists was, ‘Yeah, but we’ve got to do this.’”
Times columnist Frank Rich agreed. “If you believe, as I do, that basically there is going to come a time when people are not going to read print newspapers anymore, someone has to figure out a way to get income for news gathering,” Rich told Salon. “Because who’s going to pay for that bureau in Iraq?” Rich said that judging from the kind of e-mail he gets in response to his columns, he guesses that there will be some people — people who don’t regularly read the Times — who will no longer read his work once it’s not free. But many of his readers, he said, are Times readers — they subscribe to the print paper, or they are interested enough in the paper to pay $50 for it online.
“I think that every newspaper is feeling economic pressures, and so this is an attempt by the Times to exert some leadership, in some ways to stick a toe into this,” Rich said. “It might solve some of the problems” — of declining print circulation, which afflicts generally all major newspapers in the country — “without being draconian about it.”
Media observers say the success of the Times plan will depend on its implementation. Will its price prove either too high or too low? Will the Times, like the Journal, make some of its content free to bloggers especially so that it may have an influence on the online discussion? And will the paper be too vigilant in cracking down on bloggers who copy and paste their content. (Nisenholtz conceded that the paper is not vigilant now, but he said it will be in the future.) And, perhaps crucially, will other papers follow the Times’ lead?
Gordon Crovitz, the digital operations head at Dow Jones, which publishes the Wall Street Journal, said that he thinks the Times move will prove pivotal in one key area: it will convince readers that you’ve got to pay for quality. “I think it’s terrific for the industry,” Crovitz said. “We’re seeing a greater understanding among news consumers that the best news and information is not available for free.”
Salon itself has some experience in charging readers. When this site’s Premium service was introduced in 2001, it applied only to a few stories; now, all stories are pushed behind a subscription gate, although non-subscribers can read all Salon articles for free if they view an advertisement first. Joan Walsh, Salon’s editor in chief, called the model a success. “It’s trained a small set of politically savvy readers that you can’t expect everything to be free.”
After all, it costs a lot of money to produce the news. “Damn it, just sending a reporter from the airport to Baghdad is expensive,” Sulzberger said. “It’s measured in the thousands of dollars. And this war’s only a small part of what we cover.”
Farhad Manjoo is a Salon staff writer and the author of True Enough: Learning to Live in a Post-Fact Society. More Farhad Manjoo.
We don’t need truth vigilantes
But we do need good political reporting, and the media's rote repetition of Santorum's JFK lies fell short
Rick Santorum and John F. Kennedy (Credit: AP/Wikipedia) New York Times public editor Arthur Brisbane got a lot of grief last month for a blog post in which he asked readers whether the Times ought to be “a truth vigilante.” I didn’t join the pile-on, because truth be told, I kind of understood what he was getting at. Sure, “truth vigilante” is a shrill, easily mocked term: It doesn’t take “vigilantism” to get at the truth, only good reporting. But there can be questions for editors and reporters about how far is too far – what’s good reporting, and what’s hectoring? What’s debunking, and what’s partisan water-carrying? (Also, I don’t like the practice of mocking people for asking questions, even when we think the answer should be obvious. Better that Brisbane ask than to ignore the issue entirely.) I can understand why some cases aren’t clear.
Continue Reading CloseJoan Walsh is Salon's editor at large. More Joan Walsh.
Anthony Shadid, the best of his generation
The NYT reporter, acclaimed for his unparalleled coverage of the Middle East, died in Syria on Thursday
Anthony Shadid, winner of the 2010 Pulitzer Prize for International Reporting with The Washington Post (Credit: AP) WARSAW, Poland — I woke up this morning to the news that Anthony Shadid has died — apparently of an asthma attack — while on assignment in Syria. Whether you knew his byline or not, the loss is incalculable.
I can speak in absolutes about the quality of his work. No one reported the Middle East with greater clarity and nuance than Shadid. No one brought the humanity of the people of the region, people who live in a perpetual state of stress even when they are living in the comparative comfort of Beirut and Tel Aviv, to the wider world with a surer touch than Anthony.
Continue Reading CloseWhat David Brooks gets right about the left
Relying on a mic check to make strategy is a big mistake
David Brooks, philosophe As he often does, in his column Friday New York Times columnist David Brooks offered what looks like a “nonpartisan” analysis. Social movements, he warned, are suffering because everyone thinks they should make up their own belief system. Unless you’re Nietzsche, Brooks advises, this is a guarantee of failure. Every man is not a political genius.
It’s not a hard task to figure out whom Brooks is really criticizing: Occupy Wall Street. But it’s not alone. The democratization of ideology is vastly more tempting to the self-inventing liberal left than to the authoritarian right. Nobody does emotionally consistent talking points like the conservative right. Nobody does “whatever floats your boat” like the liberal left. The belief that every man is a philosopher makes progressives vastly more vulnerable to the destructive dynamic Brooks describes. It is an irony Brooks would appreciate that the left acts more like the right believes (and vice versa).
Continue Reading CloseLinda Hirshman is the author of “Victory: The Triumphant Gay Revolution,” forthcoming in June 2012. Follow her on Twitter @LindaHirshman1 More Linda Hirshman.
The “education crisis” myth
Ignore the media spin. Wages and working conditions -- not skills -- are the real reasons jobs get outsourced
A production line in Suzhou Etron Electronics Co. Ltd's factory in Suzhou, China on June 8, 2010 (Credit: Reuters) Has the term “education” become a code word? And if so, a code word for what?
These are the major unasked — but resoundingly answered — questions to emerge from two much-discussed articles about the future of American manufacturing. One is a cover story in the Atlantic Monthly about why jobs are being shipped overseas. It concludes that “to solve all the problems that keep people from acquiring skills would require tackling the toughest issues our country faces” — the first of those being “a broken educational system.” The second and even more talked about article comes from the New York Times. It looked at why Apple Computer has moved its production facilities overseas, concluding in sensationalistic fashion that “it isn’t just that workers are cheaper abroad” but that America “has stopped training enough people in the mid-level skills that factories need.”
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David Sirota is a best-selling author of the new book "Back to Our Future: How the 1980s Explain the World We Live In Now." He hosts the morning show on AM760 in Colorado. E-mail him at ds@davidsirota.com, follow him on Twitter @davidsirota or visit his website at www.davidsirota.com. More David Sirota.
Newspapers, “truth vigilantes” no more
The NYT's fact-checking question was absurd, but the real problem is that the press has lost its credibility
(Credit: Library of Congress/U.S. Farm Security Administration) Time was when newspaper journalists prided themselves on being working stiffs: skeptical, cynical and worldly-wise. “If your mother says she loves you, check it out.” I’ve always preferred the unofficial motto of my native New Jersey: “Oh yeah, who says?”
Fact-check politicians? Here’s how H.L. Mencken saw things in 1924: “If any genuinely honest and altruistic politician had come to the surface in my time I’d have heard of him, for I have always frequented newspaper offices, and in a newspaper office the news of such a marvel would cause a dreadful tumult.”
Continue Reading CloseArkansas Times columnist Gene Lyons is a National Magazine Award winner and co-author of "The Hunting of the President" (St. Martin's Press, 2000). You can e-mail Lyons at eugenelyons2@yahoo.com. More Gene Lyons.
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