What is this ad about?

Hey, who put the gay subtext in the cologne commercial?

Topics: Advertising,

What is this ad about?

Maybe it’s the “Brokeback” effect, but we’re really beginning to question the portrayals of our most sacred icons of American masculinity. That includes, to our great concern, the cologne model. Watch the odd new ad for Chrome and see if you don’t have the same expression of confused bewilderment that the little guy sports below. Are the two men in the ad, frolicking and wrestling in their white flannel along the beach, the young boy’s father and grandfather? Father and a buddy? Or his two daddies? What is that doleful soundtrack supposed to signal? Who is that woman hovering off in the distance, taking pictures but mostly ignored and excluded from all the fun? And what is “Chrome” supposed to suggest to us, anyway: Strong like metal but … shiny and pretty? All theories are welcome in the comments section below.

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 11
  • Close
  • Fullscreen
  • Thumbnails
    jkrebs04, DesignCrowd.com

    Cities without landmarks

    Slide 1

    Niagara Falls, U.S./Canada

    akvarog, DesignCrowd.com

    Cities without landmarks

    Slide 2

    Sydney Opera House, Sydney, Australia

    iMAGICations, DesignCrowd.com

    Cities without landmarks

    Slide 3

    Mount Rushmore, South Dakota, U.S.

    jhgraphicsusa, DesignCrowd.com

    Cities without landmarks

    Slide 4

    Eiffel Tower, Paris, France

    Robert R., DesignCrowd.com

    Cities without landmarks

    Slide 5

    Colosseum, Rome, Italy

    Anythingoes, DesignCrowd.com

    Cities without landmarks

    Slide 6

    Taj Mahal, Agra, India

    Sergio Coelho, DesignCrowd.com

    Cities without landmarks

    Slide 7

    Siena Cathedral, Siena, Italy

    Anythingoes, DesignCrowd.com

    Cities without landmarks

    Slide 8

    Christ the Redeemer, Rio de Janeiro, Brazil

    iMAGICations,DesignCrowd.com

    Cities without landmarks

    Slide 9

    Arc de Triomphe, Paris, France

    iMAGICations, DesignCrowd.com

    Cities without landmarks

    Slide 10

    Lost City of Petra, Jordan

  • Recent Slide Shows

Comments

0 Comments

Comment Preview

Your name will appear as username ( settings | log out )

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>