Now, I’m not copping some elitist attitude — or at least not the one you’re thinking. I’m plenty excited to see Ridley Scott’s “Alien” prequel “Prometheus” later this week, believe me. And I have a funny feeling about Chris Nolan’s last “Dark Knight” chapter, which might wind up being a lot better, and tougher, than skeptics like me are inclined to expect. But there is a lot of smaller-scale summer movie goodness to look forward to, and arthouse-type specialty distributors have learned that packing the season with alternative fare aimed at grownups can definitely pay off. Please note that I do mean “summer movies,” that is, those possessing high entertainment value and ample sensual rewards. Of course I still love three-hour fillums from Turkey about the meaninglessness of existence (like that one some of you will never forgive me for), but I also agree they don’t go all that well with flip-flops, the smell of spray-on sunscreen, and those mind-altering cola-slush concoctions.

So here are 10 terrific blockbuster alternatives for the summer of 2012, ranging from some mildly offbeat studio fare to low-budget indies that will spread slowly and gradually across the country. (Several will also be available on-demand, and I’ve tried to note that.) I should mention that three excellent such options have already opened in major cities and should reach you soon if they haven’t already: Wes Anderson’s blissful, tragicomic mid-1960s fantasy “Moonrise Kingdom”; Norwegian director Joachim Trier’s heartbreaking one-man, one-day character study “Oslo, August 31st”; and Nadine Labaki’s “Where Do We Go Now?” a sweet-natured, mildly experimental retake on “Lysistrata” set in a Lebanese village.

Extraterrestrial A guy wakes up next to a hot chick after an apparent one-night stand — but why can’t he remember anything about it? And why is there a flying saucer hovering over their now-abandoned city? From Spanish director Nacho Vigalondo, who made the deceptively silly and thoroughly enjoyable time-travel heist movie “Timecrimes,” comes this appealing hybrid of indie relationship comedy and alien-invasion flick. (Opens June 15 in Brooklyn, N.Y.; Seattle; Austin, Texas; and on VOD. Other cities will follow.)

Your Sister’s Sister This irresistible indie rom-com from Seattle-based filmmaker Lynn Shelton may be less distinctive than her provocative bromance “Humpday,” but Shelton has stepped up her game, movie-star-wise, while retaining her sharp-edged dialogue and real-life characterizations. Mark Duplass plays a grieving loser who has a fun, drunken one-nighter with a lesbian friend (Rosemarie DeWitt) — but it’s her sister (Emily Blunt), the ex of his late brother, for whom he’s kept a torch burning. (Opens June 15 in Chicago, Los Angeles, New York, San Francisco, Seattle and Washington, D.C., with a wider release to follow.)

Beasts of the Southern Wild First-time director Benh Zeitlin’s magic-realist fable is already the year’s most acclaimed debut. Set in an isolated corner of Louisiana’s bayou country, where a six-year-old girl lives in a fantastical harmony with nature — at least until the big storm hits — “Beasts” has won both the Sundance Grand Jury Prize and the Caméra d’Or at Cannes, for best first film in any section of the festival. This is a genuinely visionary work, albeit one that will strike some viewers as a mite too precious. I simply can’t tell whether it’s a breakout hit waiting to happen or this year’s version of “Uncle Boonmee” — a film loved by a handful of cinephile insiders but ignored by most. (Opens June 27 in major markets, with wider release to follow.)

Magic Mike Yeah, picking this one is probably cheating. It’s a studio film (at least at the point of release) that stars Channing Tatum, Alex Pettyfer and Matthew McConaughey as male strippers. In other words, it’s got obvious audience appeal and will probably be a hit, at least at some level — but it’s also a Steven Soderbergh film, meaning it was shot fast and cheap and close to the ground. (Soderbergh shot and edited the whole damn thing himself, as usual.) That also means it’s got at least a bit of clinical, borderline-misanthropic edge to go along with the ample humor and even ampler servings of beefcake. Honestly, what’s not to love? (Opens June 29.)

Take This Waltz Actress-turned-director Sarah Polley’s second film (the first was the wonderful “Away From Her”) is an almost ruthless examination of one woman’s journey out of an apparently happy marriage into a stormy new relationship, featuring 2011 Oscar nominee Michelle Williams in what I think is her best role to date. (And Seth Rogen is so terrific as her jilted husband that I hereby forgive him his willfully dumb comedy roles.) By turns erotic, comic, tragic and even experimental, “Take This Waltz” has divided critics and audiences at festivals so far. I think it’s one of the year’s best movies, and it announces Polley’s arrival in the front rank of North American filmmakers. What will you think? (Now available on VOD; opens June 29 in theaters.)

Ballplayer: Pelotero Summer simply isn’t summer without an unconventional take on the baseball movie. In this acclaimed documentary, already a hit at numerous festivals, directors Ross Finkel, Trevor Martin and Jonathan Paley take us inside the rarely seen world of Major League Baseball’s training camps in the Dominican Republic, where teenagers from the poor island nation are bred to become future diamond superstars (or, more likely, to wash out somewhere along the way). The filmmakers follow two highly ranked prospects as they approach their 16th birthday — the moment they can sign professional contracts. (Opens July 13 in New York, with other cities and home video release to follow.)

The Queen of Versailles A Florida real-estate tycoon and his appealing, immensely flawed wife try to build the country’s biggest McMansion in photographer-turned-filmmaker Lauren Greenfield’s documentary, which is stranger than any work of fiction. Surrounded by controversy since well before its Sundance premiere (when subject David Siegel tried to sue the festival), “Queen of Versailles” veers from profound human compassion to domestic horror as Siegel’s wife Jackie wanders through her enormous but trashed home scraping dog crap off the carpets. It’s like a Theodore Dreiser novel for our time, infused with the vivid, vulgar spirit of reality TV. (Opens in theaters July 20; VOD release is likely but has not been announced.)

Killer Joe A mean-spirited plot about a guy who takes out a hit on his own mother, a delightful-sounding cast headed by the resurgent Matthew McConaughey (what a big year for him!), and an NC-17 rating. Add that all up, and this Coens-flavored tale of backwater deviance, written by playwright Tracy Letts, could finally be the comeback film that onetime Oscar-winner William Friedkin (“The Exorcist,” “The French Connection”) has been pointing toward for decades. Mind you, like all of Friedkin’s recent movies, “Killer Joe” was made on the cheap, far away from Hollywood and its piles of money. That only makes me want to see it more, especially with Emile Hirsch, Juno Temple, Thomas Haden Church and Gina Gershon all along for the ride. (Scheduled to open July 27 in limited release.)

Premium Rush This one’s another studio movie, technically speaking — but everything about this Manhattan chase thriller screams irresistible August sleeper, from its indie-rific star (Joseph Gordon-Levitt, still a niche-oriented leading man) to its director (A-list screenwriter David Koepp, who’s made several other films, none of them hits). Gordon-Levitt plays a bike messenger who picks up a mysterious envelope that lures a dubious cop (the inimitable Michael Shannon) into an extended street pursuit, complete with BMX-style bike acrobatics and action-movie clichés galore. (Scheduled to open Aug. 24 in wide release.)

Lawless This bootlegging saga set in Depression-era Virginia, from the Aussie duo of director John Hillcoat and screenwriter Nick Cave (yes, the post-punk music legend, who also wrote Hillcoat’s “The Proposition”), has run through three titles during its brief existence, which often signals a troubled production. (It was previously “The Wettest County in the World” and then just “The Wettest County” — and the filmmakers only switched to “Lawless” after Terrence Malick agreed to give it up.) Reviews and reactions at the Cannes premiere ran the gamut from raves to outrage, but with an ensemble that includes Tom Hardy, Gary Oldman, Jessica Chastain, Guy Pearce and Mia Wasikowska (along with the much-mocked Shia LaBeouf), I can’t believe it won’t be fascinating. (Scheduled to open Aug. 29.)

I saw “Oslo, August 31st” last year at Cannes and found it powerfully affecting, but I never would have guessed that this small movie from a small country would have touched an international nerve the way it apparently has. In the wake of a breathless profile of doctor-turned-actor Lie and his supermodel wife, Iselin Steiro, in the New York Times’ style magazine — which made the film sound rather like a fashion accessory, or a handbook to Oslo architecture — I almost feel the need to dial back expectations a little. Yes, there are drugs and dance clubs and traveling shots but, honest to Pete, we’re not talking stylish, scenic, lovable hipster romp here, people. While “Oslo, August 31st” definitely has the dynamism and street-level energy of, say, an early Godard picture, and may indeed leave you eager to visit Norway, it’s first and foremost an intimate tragedy about a likable young man who has wandered off the path of life into some very dark woods, and isn’t necessarily finding his way back.

As in Trier’s equally wonderful first film, the 2006 “Reprise” — I’m pretty much the president of the cult on that one — the director is interested in exploring the existential dark side of Scandinavian social democracy, with its largely homogeneous character and devotion to equal opportunity. When I talked to Trier about that film, which featured Lie and Espen Klouman-Hoiner as a pair of arrogant, doomed aspiring novelists, he observed that in Norway “there are a lot of people with a lot of choices. It sounds wonderful but there’s a darker side to that. Lots of people are not dealing with those choices very well.” Anders in “Oslo, August 31st” is something like the worst-case outcome for Lie’s character in “Reprise”; he’s a guy from a loving, middle-class family who’s got looks, health, intelligence and education, but for unknowable reasons finds himself on the edge of middle age as a penniless, unemployable, supposedly recovering junkie.

Trier and co-writer Eskil Vogt adapted their central premise from “Le Feu Follet,” a 1930s novella about alcoholism by Pierre Drieu La Rochelle, but “Oslo, August 31st” could really be set anywhere at any time. It’s about the painful necessity of adapting to change, every single day that we’re alive, and if we identify with Anders even as we rage against his despair, it’s because every living human has at some point considered the possibility that it’s just too much and the struggle isn’t worth it. Anders is doing well in drug rehab, and has cautiously been granted a one-day leave to visit Oslo friends and apply for a job. But we can tell from the first moments of the film that his agenda is more complicated than that; Anders is in the position of a certain Danish prince, evaluating the reasons for being against the reasons for ceasing to be. (Trier, by the way, is cousin to another famous Dane, “Melancholia” director Lars von Trier, and one could argue their visions of the world are related as well.)

“Oslo, August 31st” runs a lean, mean 95 minutes, and not one second seems unimportant. Anders moves through the streets of Oslo looking for reasons to live and reasons to die, and even though we don’t know those streets as he does, we can tell that they’re haunted with memories and private agonies. The city is dotted with construction cranes and demolition sites, remorselessly regenerating itself while he appears to stand still. Indeed, Anders’ family home will soon be sold, and one of his personal missions is to pay a final visit. (The fluid, poetic cinematography is by Jakob Ihre.) He insults a prospective employer, refuses to make peace with his alienated sister, falls off the wagon — at first tentatively, and then enthusiastically — and leaves increasingly pathetic messages for his lost love, a woman who’s now in New York. (It’s the voice of Steiro, Lie’s real-life spouse.) On the other hand, he flirts with a younger girl who seems affectionate and charming, and who seems to open for him the promise of a new beginning. Their scene together at an Oslo swimming pool that has just closed for the season, so suggestive of both death and rebirth (and, literally, of baptism) is so gorgeous I wanted to cry. OK, I did cry, and that wasn’t the only time.

But none of that, not even the scenes where we feel that Anders is in imminent danger of taking his own life, are quite as painful as his visit with Thomas (Hans Olav Brenner), an old friend and veteran of long literary discussions and booze-and-drug sessions. Thomas has a wife and a kid now, and his vices involve an occasional bottle of beer. In the manner of one-time bohemians who’ve more or less grown up, he’s kind of an ostentatious jerk about it — but then admits to Anders, when they’re alone, that he’s desperately unhappy. Perhaps that’s the “ordinary unhappiness” Freud wrote about, the unhappiness we all have to accept to get from the last day of August into the first day of September, in Oslo or anywhere else. But is that enough? Is that ever enough, for anybody? And can we forgive those who decide that it isn’t?

“Oslo, August 31st” opens this week at the IFC Center in New York, and June 1 at Laemmle’s Playhouse 7 and Laemmle’s NoHo 7 in Los Angeles, with more cities and DVD release to follow.

Yet, as usual with an Anderson movie, this meticulous and convincing detail does not add up to realism but — depending on your perspective — to something either much less or much more than that. Something that could be described, and has been, in all kinds of ways: As fantasy or fairytale; as a whimsical miniature under glass; as a diorama created by a brilliant, obsessive-compulsive child. All reasonable descriptions, at least up to a point — and I’m on board for all of it. I’ve pretty much been on Anderson’s wavelength from Day One — or at least from “Rushmore,” which isn’t quite Day One. That’s not the same thing as saying that I think all his movies work equally well, or that he doesn’t occasionally lapse into laziness or self-indulgence. (I’ll have to give “The Life Aquatic with Steve Zissou” another chance one of these days, but I feel pretty confident that was a misstep.)

I understand why Anderson’s films drive some viewers nuts, in fact, and I would simply respond that it should be clear by now that his vision of cinema and the world is idiosyncratic and not to everyone’s taste and that there’s no point sitting around hoping he’ll become more normal. But here’s what I reject completely: The idea that the artificiality or hyperrealism (a better word, I think) of Anderson’s worlds — which is admittedly cranked up pretty high here — is fundamentally pretentious and insincere, or that it reflects some kind of “kidult” refusal of grown-up emotion. Yes, Anderson’s principal subject, and arguably his only subject, is the collision between the emotional lives of adults and children and the paradoxical tragicomedy it can so often produce. But if Anderson’s adults yearn for the comparative simplicity of childhood while his children long for the big, important feelings they believe (wrongly) go with growing up, that in itself is a distinctly adult perspective.

“Moonrise Kingdom” takes place at the tail-end of summer — that season which is more charged with a rueful sense of passage than any other. Its preteen lovers, Sam and Suzy (played by newcomers Jared Gilman and Kara Hayward, respectively), most certainly aspire to the grand passions of Tristan and Isolde or Abelard and Heloise, and it’s entirely possible they’ve heard of them. They first met backstage during a performance of Britten’s “Noye’s Fludde” at the island of New Penzance’s only church, when Sam was in his Khaki Scout uniform and coonskin cap, and Suzy was wearing a bird costume. (The use of Britten, of all possible composers, as this film’s musical muse is wonderfully unlikely, and totally Andersonian.) After a hot and heavy epistolary romance, they conspire to run away together — as it happens (so we are told by on-screen narrator Bob Balaban), just three days before a major hurricane will hit New Penzance.

As irresistible as our young lovers are — Sam with his corncob pipe and camp-tested scouting skills, Suzy in her saddle shoes and with her dangerous pre-Lolita sexuality — this isn’t a movie about kids, and they are Potemkin protagonists. Against the certainty and clarity of the childhood world, we see the real heroes of New Penzance: Norton’s upright Scout Master Ward, who confesses his secret fears to a reel-to-reel tape recorder in the depths of the night; Bruce Willis’s Captain Sharp, the island’s only cop, who’s in love with Kara’s artsy, bespectacled mother, Laura (McDormand); Murray as the gentle, lawyerly Walt (Laura’s husband and Kara’s dad), who knows he is being cuckolded but can’t quite bring himself to do anything about it. All these lonely people are portrayed with wonderful delicacy and sensitivity, right in the middle of an artificial construction that contains plenty of shtick. I honestly don’t think I’ve ever seen Norton and Willis, in particular, be better than they are here.

Sam and Suzy’s tempestuous love affair, along with that looming act of God that’s boiling up out there in the Atlantic, will not merely bring all these people together but will give them an excuse to escape their everyday routine and their ingrained fears. In that sense, and in others too, “Moonrise Kingdom” is a deeply romantic film, perhaps the sweetest and most compassionate Anderson has ever made. What has evidently confused some viewers is the fact that it’s also an obsessively curated re-creation of an era that never quite existed, a meticulous storybook version of 1965 that’s more perfect than the original. In real life, Boy Scout tents of that era were made of canvas but were never yellow, and government social workers never wore Salvation Army-style uniforms, as Tilda Swinton’s officious character (whose only name appears to be “Social Services”) does here. And so on.

I suspect that people conflate the artificiality of Anderson’s movies with inauthenticity or insincerity (different things, to be sure) because his artificiality is obvious and worn on the surface, whereas the highly mannered films of, say, Martin Scorsese masquerade as realism. I’m not picking that example at random, by the way; Scorsese has identified Anderson as his favorite among younger American directors, I suspect because he sees a kindred spirit. The two men have very different aesthetics, but both are visionaries who see the world through a personal lens, and both are technical virtuosi concerned with managing every detail of their created universes. You’re free to prefer one director’s work to the other’s, of course, but “Raging Bull” and “Goodfellas” are every bit as obsessed with style and production design as any Anderson film. (The cinematography in “Moonrise Kingdom” is by Robert D. Yeoman, who has shot all of Anderson’s live-action films. The production designer is Adam Stockhausen, the art director is Gerald Sullivan and the spectacular costumes are by Kasia Walicka-Maimone.)

To the extent that “Moonrise Kingdom” can be described as nostalgia, it isn’t personal nostalgia, since Anderson himself was not born until 1969. Very likely it’s an attempt to create a fantasy version of the lost world of his own parents. I wonder whether Scout Master Ward, when the magical summer of ’65 fades into memory, will get married, move to Texas and have a son. The island cabin of Walt and Laura feels like a creation out of a classic children’s novel, but it is imbued with the sadness of a failing adult marriage. In the third act, it feels like Anderson and co-writer Roman Coppola get a little lost in plot shenanigans, and they introduce several extra characters (Jason Schwartzman, Harvey Keitel and Swinton all show up in small roles) to little effect. But all of “Moonrise Kingdom” — from Sam’s miniature stolen canoe to the Benjamin Britten excerpts to Captain Sharp’s heartbreaking bachelor trailer home — is a labor of love, as pure and sweet as the lovelorn letters of its young runaways. Wes Anderson can fool some people, maybe, but he’s not fooling me.

“Moonrise Kingdom” opens this week in New York and Los Angeles, with wider release to follow.

But beyond the business headlines, what’s really fascinating about “The Intouchables” is the way it exposes the gulf in racial attitudes between France and the United States, along with another gulf that’s just as wide, the one that has film critics and cinephiles on one side and popular audiences on the other. Viewers in numerous countries have eagerly devoured this feel-good fable about two men of different races and classes who forge an improbable friendship (dubbed by some wags “Driving Monsieur Daisy”). While the audience for foreign-language film is inherently limited in America, there’s no reason to believe it won’t do well here also. At the same time, heated transatlantic debate has erupted over whether “The Intouchables” traffics in offensive racial stereotypes, with Variety critic Jay Weissberg writing an uncharacteristically angry review that accused the film of “Uncle Tom racism” and compared the Senegalese caretaker character to a “performing monkey.”

When Harvey Weinstein first acquired “The Intouchables” in the wake of its smash success in France, he clearly imagined another dark-horse Oscar contender, in the wake of “The Artist.” The film has racked up audience awards at film festival after film festival, and currently stands at No. 93 on IMDb’s user-generated “Top 250″ list. Omar Sy, the charismatic Afro-French actor who plays Driss, the caretaker, won this year’s César award (the French Oscar equivalent) for best actor, beating out actual Oscar winner Jean Dujardin. But with the looming possibility that “The Intouchables” could spark a divisive, soul-searching racial debate — which was precisely what squelched the Oscar hopes of “The Help” — those expectations have been downplayed. (That isn’t why “The Intouchables” is being released this week, with Weinstein and most of the film-biz aristocracy in Cannes, but the coincidence is oddly useful.)

Let me come clean right now and tell you that I enjoyed “The Intouchables” quite a bit. If you’re looking for a lightweight summer change of pace, with just a smidgen of Continental flair, here it is. Both Sy and co-star François Cluzet (of the hit thriller “Tell No One”) are marvelous, the former playing a guy who’s constantly in motion, both physically and psychologically, and the latter playing a depressed and repressed guy who literally can’t move, but whose real imprisonment has more to do with his spirit than his spinal cord. Don’t go expecting serious French art cinema, please; those who have described this movie as something like a mid-’80s Eddie Murphy comedy dressed up with classy Parisian settings are correct. But here’s the question, and I can’t answer it for you: Is that such a bad thing, in itself?

Once is not enough for a movie that’s made this much money, of course, and Weinstein already has an American remake in the works, possibly to star Colin Firth as stick-up-butt wheelchair dude. The real Eddie Murphy has gotten too old to play the loosey-goosey, pot-smoking sidekick, but there’s no shortage of guys who could do it: Jamie Foxx is the default setting these days, but I’d go for the suddenly hot Kevin Hart from “Think Like a Man.” I’m not claiming it’s aesthetically or sociologically valid to remake a French movie that already feels like a reheated Hollywood throwback, by the way. I’m saying it’s a cruel reality, like Dutch elm disease or Adam Sandler, and there’s no way to stop it.

To get back to the case at hand, I do understand what the haters find so offensive about “The Intouchables.” (The infelicitous English title, by the way, reflects the fact that they couldn’t really get away with calling it “The Untouchables,” could they?) I was pretty taken aback by Weissberg’s vituperative review, and I tend to believe that “Uncle Tom” is one of those expressions that white people should pretty much never use. On the other hand, I can only applaud him for abandoning the balanced, analytical mode of trade-magazine criticism and saying exactly what he damn well thinks. (As for comparing a black man to a monkey — well, I understand what Weissberg was getting at, but it’s an error of rhetoric, the sort of comment that makes nuance and context disappear.) And I know for sure, from hearing friends and acquaintances in and around the movie business complain about this film, that Weissberg is not alone.

I believe that Olivier Nakache and Eric Toledano, the writing-directing duo who made “The Intouchables,” are innocent of any bad intentions. In fact, “innocent” isn’t a bad word overall, for this movie and the worldview it represents. The French may pride themselves on being the most worldly and sophisticated of all people, but the debate in France about race and immigration and multiculturalism — which ramped up sharply after the suburban riots of 2005 — can sometimes sound strikingly naive to American ears. Until very recently, mainstream French opinion has resisted thinking about the nation in anything except homogeneous terms, despite growing Arab and black minorities (both immigrant and native-born) and evident social problems with segregation and discrimination. (The French census, for instance, is prohibited from collecting data on race or religion, so no one really knows how many French people are black or Islamic.)

There can be no question that the characters in “The Intouchables” are stereotypes, in the broad sense. Cluzet’s character, Philippe, is an aristocratic zillionaire who lives in an astonishingly luxurious flat in central Paris. Since being injured in a paragliding accident, he’s lived inside a cocoon of money and privilege, surrounded by antiques and modern art and a bevy of assistants. Sy’s character, Driss, is easygoing, good-hearted, lustful and uncultured, and his passions run toward pretty girls, getting high and vintage American R&B. Philippe hires Driss specifically because Driss doesn’t particularly want the job — he only shows up to get a signature for his benefits card — and feels no pity for Philippe.

Which is actually a pretty good reason. You get where this is going, most likely: Driss is a pretty inept caretaker, at least at first, but is the only person Philippe knows who will relate to him man to man. There’s a bit of borderline-homophobic humor about their enforced intimacy; there are interludes with hookers and fast cars and late-night conversations fueled by booze and marijuana. Driss learns to like Mozart and modern art; Philippe learns to get down with Earth Wind & Fire and gets some valuable tips about chicks. It’s probably fair to summarize this movie as being the story of a paralyzed white man who needs the help of a younger, stronger, more virile black man to reconnect with his own masculinity, and if you want to say that narrative reflects an underlying latticework of racist attitudes, I won’t argue with you. Then there’s the complicating factor that in the real-life story on which “The Intouchables” is based, the caretaker was of Algerian origin, and hence Arab rather than black. (The filmmakers have said they wanted to cast Sy, and built the story around him, but it’s certainly possible to render other interpretations.)

But one can concede all of that while still agreeing with French historian and multicultural activist François Durpaire, who has responded to Weissberg by arguing that the huge success of “The Intouchables” is likely to have positive effects in Europe’s emerging discussion of race and culture, even if the movie relies on crude generalizations. (Durpaire adds that if “The Intouchables” is offensive, so were the “Beverly Hills Cop” movies.) Movies are not meant to be seminars in sociology, after all, and most viewers will receive “The Intouchables” as an upbeat story about two guys from vastly different circumstances who turn out to have a lot in common and help each other, etc., rather than a lesson in racial semiotics.

Perhaps the strongest endorsement for “The Intouchables” has come from aging French ultra-nationalist Jean-Marie Le Pen, who has described it as an allegory about how the future of his nation depends on disenfranchised young immigrants from the suburbs. He thinks that’s a “dreadful” vision, mind you — but, seriously, who knew that guy was so smart?

“The Intouchables” opens this week in New York and Los Angeles, with wider national release to follow.

I get that Carolla is just cracking wise, from inside the bubble of his own lame version of post-rockabilly guy-shtick — he is interviewed inside a garage, with what looks like an orange Camaro behind him in the middle distance — and that if you brought up the fact that those old-time “chick jobs” paid 40 to 80 percent less than “guy jobs,” he’d get all irritated with you for being a drag. He’s still an idiot, though, even if he’s an idiot in quotation marks. That’s kind of the problem with “Mansome,” which tries to tackle the enormous subject of contemporary male vanity as an assemblage of whimsical anecdotes, which are often entertaining in themselves but studiously avoid any semblance of intelligent analysis or historical understanding.

It’s pointless to come down too hard on a film like “Mansome,” because like all Spurlock’s work (including “Super Size Me” and “Where in the World Is Osama bin Laden?”) it’s driven by a good-hearted frat-boy humor that seems fundamentally sincere. It’s more first-person journal and travelogue than it is cultural archaeology, and as such it’s basically OK. Spurlock gets to interview some of his celebrity pals about their attitudes toward masculinity and grooming: Paul Rudd is slightly ill at ease, Judd Apatow is charming, and Zach Galifianiakis steals the show, of course. (When asked to rate his looks on a scale of 1 to 10, Galifianakis responds confidently that some people find him “a strong 2.”)

Spurlock documents his own decision to shave off his trademark porn-star ‘stache, thereby reducing his 5-year-old son to torrents of tears. (It was definitely a mistake, Morgan.) He meets various kooky characters who have some tangential relationship to his theme, including a California suburbanite named Jack Passion who describes himself as a professional “beardsman,” meaning he travels the world exhibiting his Hagar-the-Horrible facial thatch in competitions. (Anthrax rhythm guitarist Scott Ian responds: “Beard and mustache competitions, for want of a better word, are kind of gay.” I laughed, and I know that’s wrong.) Then there’s the elegantly coiffed and tailored Manhattan clothing buyer who describes himself as the “dictionary definition of a metrosexual,” perhaps making up for his teen years as a Sikh immigrant outcast in middle America. And the entrepreneur who has introduced a lotion-y product called Fresh Balls: The Solution for Men. (Yes, it is what you think it is.)

In fairness, Spurlock is at least half aware that all the jokes and episodes of “Mansome” never add up to anything, except perhaps the conclusion that neither male narcissism nor male grooming is anything new, but that they have been coded in different ways at different times. Masculinity is no less a troubled construction than is femininity, and it’s just as easily whipped about by the tides of commerce and fashion. The aristocratic dandies of the 18th century make Spurlock’s New York Sikh metrosexual look like a shoeless Dust Bowl farmhand, and every Important Man of the 19th century, regardless of background or affiliation — King Leopold II! Karl Marx! The pioneering Ambrose Burnside! — had his own tonsorial signature that required extensive maintenance.

Now, I’m not denying that there’s something specific and contemporary about the version of male narcissism wrought by consumer capitalism, with its tendency to turn things once seen as immutable, such as gender or sexual identity, into fluid and exchangeable commodities with no fixed meaning. (Speaking of Karl Marx, it was he who wrote that, under capitalism, “all fixed, fast frozen relations, with their train of ancient and venerable prejudices and opinions, are swept away … All that is solid melts into air, all that is holy is profaned.”) It was to address that question on a pop-sociological level that the term “metrosexual,” first introduced to America a decade ago in this Salon article by Mark Simpson, was originally invented. (Simpson’s coinage was instantly stolen by marketers, of course, and turned into a pretty-boy Frankenstein monster who was, in turn, burned by the resentful villagers.)

Some of that big-picture stuff comes up almost by accident in “Mansome,” but Spurlock doesn’t even pretend to pay attention. He’s just a guy! He’s confused like the rest of us! He makes his little boy cry and watches pro wrestler Shawn Daivari (a Minnesota native who plays the anti-American “heel” called Sheik Abdul Bashir) shave his back all the way down to his butt crack. He sticks for far too long with an embarrassing framing device in which Jason Bateman and Will Arnett go to a spa and engage in uneasy homoerotic banter. He chops up the movie into irrelevant chapters about beards, mustaches, hair and so on, as if those things were unrelated. When he goes to get his own hair cut, it’s at some pseudo-old-fashioned place in downtown Manhattan where the wood fixtures are way too polished and the barbers are conspicuously overdressed. It’s kind of endearing and kind of asinine.

“Mansome” is now playing in Atlanta, Boston, Chicago, Cincinnati, Dallas, Detroit, Houston, Los Angeles, Minneapolis, New York, Philadelphia, Portland, Ore., San Francisco, Seattle and Austin, Texas, with more cities to follow.