One body to rule them all

Supermodels Elle Macpherson and Heidi Klum duke it out for "The Body" title.

Topics: Broadsheet, Love and Sex,

A dressed-up conversation of “who’s hotter?” plays across the pages of the Los Angeles Times’ Style section today. In case you haven’t pored through this month’s Vicotria’s Secret catalog, the store recently launched a campaign for its “The Body” bra with “über model” Heidi Klum declaring, “They call me the Body — and now I have a bra named after me.” Aside from that not being catchy at all, apparently there’s another “über model” who also claims “the Body” is her moniker. A spokeswoman for Elle Macpherson Intimates told the Times that “her company’s exemplar of genetic perfection has enjoyed the nickname since the ’80s.” Oh snap.

So who do you think earns the title? Here’s a hint: It’s a trick question! Don’t you need to have a body to be the Body?

Sarah Goldstein is an editorial fellow at Salon.

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