2008 Elections

The Matt Drudge primary

How professional political operatives secretly control the news you read about the 2008 campaign. Hint: It involves the Drudge Report.

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The Matt Drudge primary

John McCain’s “Bomb Iran” scandal almost never happened.

The reporters covering the Murrells Inlet, S.C., rally last month, where McCain jokingly parodied the old Beach Boys song “Barbara Ann” with the words “Bomb Iran,” didn’t think the joke was news. Only one writer, Scott Harper, from the local Georgetown Times, mentioned it in his story, and he relegated it to the 17th paragraph. “I didn’t think Jay Leno would be talking about it,” he said.

The Associated Press reporter on-site ignored the joke altogether, and focused his story on McCain’s pledge to brief the public about Iraq on a biweekly basis if elected president. The reporter for the Sun-News, a local Myrtle Beach newspaper, also led with the press conference pledge and left out the joke. But then someone — we don’t know who, exactly — sent a carefully edited video of the joke to Matt Drudge, who runs the most popular news blog in America and the premier outlet for anonymous political leaks from Republican insiders.

The next day, the Drudge Report headline blared, “McCain Sings: ‘Bomb Bomb Bomb, Bomb Bomb Iran.’” Hours later, the Associated Press echoed Drudge by sending a new story over the wire, headlined “McCain Jokes About Bombing.” By then the news was everywhere. Leno, Jon Stewart, each major television network and the big newspapers eventually mentioned the clip. That afternoon, McCain was caught on defense at a campaign appearance in Las Vegas, telling reporters to “lighten up and get a life.”

As news events go, the “Bomb Iran” episode was surprisingly typical for the 2008 campaign. It resulted from an anonymous leak, most likely from a rival campaign, rather than the shoe-leather reporting of independent journalists. It was, in the lingo of the campaign trail, an “oppo dump,” apparently compiled with the help of one of the vast, secretive propaganda machines housed in each of the major campaigns. In recent months, such invisible releases of information have often dominated the news cycle and have become ubiquitous for reporters covering the candidates. Official e-mails from campaigns regularly arrive in reporter in boxes with subject lines like “n/a,” or “not for attribution.” Unsigned white papers are delivered with damning facts about opponents’ fundraising reports. Information is passed along by senior campaign officials in hushed tones on the telephone, only after the reporter has sworn never to reveal the source.

Both reporters and the campaigns benefit from this thriving black market of information, as does the public, in many cases, because noteworthy facts about the candidates are widely disseminated. But the growing profusion of campaign-driven stories has also sidelined traditional on-the-ground journalism, while at the same time misleading the public about the true source of information. Though reporters, and blogs like the Drudge Report, take credit for scoops, the news of the day is more often than not produced by the invisible hand of one campaign or another. Journalists long ago learned how to play the game. “Reporters will often call and ask proactively, ‘What kind of dirt do you have for me?’” said one senior official at a presidential campaign who asked not to be identified.

Most of the time, the fingerprints of opposition research shops are untraceable. The first reporter to note the $400 haircuts of John Edwards, the Politico’s Ben Smith, would not reveal to Salon whether he uncovered the fact himself from financial filings or had received a leak from a rival campaign. Similarly, Rick Klein, the senior political reporter for ABC News, declined a request to reveal how he uncovered last week the 13-year-old Planned Parenthood contributions of Mitt Romney’s wife. Both stories may have resulted from impressive investigative reporting or from oppo dumps selectively leaked as a package of facts, gift-wrapped and tied with a bow.

In other cases, reporters do attempt to disclose the behind-the-scenes machinations that lead to news. When the Politico’s Jonathan Martin reported last week that Rudy Giuliani had given money to a pro-choice group in the 1990s, he noted that the information had come from “aides to a rival campaign.” Similarly, when the Hill reported last month that Mitt Romney had spent more than $1 million on early television advertising, the reporter admitted he had not directly asked television stations for the size of the ad buy. “A rival campaign compiled the data from the stations and provided it to the Hill,” wrote the reporter, Alexander Bolton.

Of course, such leaks of prepackaged stories are not new. Throughout modern American political history, presidential campaigns have spent significant amounts of money on organized efforts to dig up dirt on their rivals and shape media coverage. What has changed is the pace and profusion of stories based on opposition research, especially this early in the campaign cycle. There are now more outlets clamoring for the information than ever before, and more competition from reporters for the latest “scoop.” “I think you have to recognize that there is an extraordinary amount of media interest in this campaign,” said Kevin Madden, the spokesman for the Romney campaign. “You have to recognize that there is a lot of competitiveness among the media organizations.”

Campaign spokespeople complain that they now spend much of their time trying to persuade reporters not to run with misleading oppo dumps produced by rival campaigns. “Considering how much time we spend batting down false stories people are spreading about us, I would say there is a little bit of an appetite,” said Phil Singer, the spokesman for Hillary Clinton’s campaign. A moment later he reconsidered: “To say there is a little bit of an appetite may be the understatement of the campaign.”

In the past, the major networks, newspapers and magazines were the primary outlets for opposition research, but the Internet has changed the game. Reporters like Marc Ambinder at Hotline on Call and Chris Cillizza at Washingtonpost.com, not to mention the campaign bloggers at the Politico, are often the first to break small pieces of opposition research, like a YouTube video or an embarrassing quote, that would not normally be enough to merit a story in a major newspaper or on a network news show.

By contrast, some of the major papers continue to treat oppo dumps with healthy skepticism. Adam Nagourney, the New York Times’ top political reporter on the 2008 campaign, says his employer still maintains relatively strict rules about disclosing opposition research when it is used in a story. “When you get information from a rival campaign,” he said, “you are supposed to say you get it from a rival campaign.” In 2004, Nagourney caused a stir when he reported on a mass e-mail attacking Howard Dean from Stephanie Cutter, the spokeswoman for John Kerry’s campaign, which she had sent to reporters on “background,” meaning not for attribution. “If you want to send out something not for attribution, you have to negotiate it with me first,” Nagourney said. But he sees no problem with a reporter tapping the vast resources of a campaign for unattributable information about rivals, especially historical details on “quotes and votes,” an age-old practice for reporters.

By far the biggest prize in the oppo game, especially for Republicans, is a banner headline on the Drudge Report. Now based in Miami, Matt Drudge’s Web site first became prominent a decade ago with two big scoops from GOP leaks — the identity of Bob Dole’s running mate in 1996 and the existence of a certain stained blue dress less than two years later. Drudge played a major role in the 2004 campaign by peddling opposition research, both true and false, about Democratic candidate John Kerry. This year, with no clear GOP front-runner, the major Republican campaigns have spent considerable energy trying to cultivate a relationship with Drudge. “The mainstream media prides itself on being objective, yet they often run like lemmings to whatever is up on Drudge,” said a senior Republican campaign aide, who asked to remain anonymous.

In addition to the “Bomb Iran” video, Drudge was one of the first to post links to a 1989 video clip of Giuliani declaring “there must be public funding for abortions for poor women.” In April, he posted a story suggesting that a blotch on McCain’s head (caused from a bump) was in fact a new case of skin cancer, a false rumor apparently intended to fan concern over McCain’s age. Drudge has also posted embargoed text of Romney’s presidential announcement speech in February. On May 10, he posted the first excerpts of Romney’s May 13 interview on “60 Minutes.”

Some campaign aides have suggested that Drudge’s personal relationships have played a role in what oppo leaks he posts on the site. “I think it’s clear that Romney has gotten fairer treatment from Matt Drudge than any other candidate. There is a lot less negative Romney stuff,” said the senior Republican campaign aide. “It stems back to what many people believe is a very good relationship between the Romney team and Matt Drudge.”

In particular, Matt Rhoades, Romney’s communications director, has a long history as the source for Drudge headlines, having previously served as the research director for the Republican National Committee during the 2006 campaign. In their book “The Way to Win,” Time’s Mark Halperin and the Politico’s John Harris recount that Rhoades traveled to Florida for a friendly steakhouse dinner with Drudge when he took the research director job in 2005. Attempts by e-mail and telephone to ask Drudge about the allegations of favoritism were not successful.

According to Alexa, an Amazon ranking of Web traffic, the Drudge Report is the 86th most trafficked site in the United States and the seventh most popular site for news. Just by linking to a news story or blog item, Drudge can drive more than 100,000 unique visitors to a Web site. For small news organizations or independent bloggers, which sustain themselves on advertising revenue, a link on Drudge can mean money in the bank, upping the incentive for reporters to post opposition research.

Sometimes in the rush to make a splash, the truth can be lost along the way. Drudge’s April headline “McCain Sings: ‘Bomb Bomb Bomb, Bomb Bomb Iran’” was a quote taken from Harper’s Georgetown Times news story. But as the accompanying video showed, McCain never uttered those exact words. As the Associated Press correctly reported, he said the following, before declining to directly answer a question about whether he would attack Iran: “That old, eh, that old Beach Boys song, ‘Bomb Iran.’” Then he sang, “Bomb Bomb Bomb Bomb, anyway, ah …” And he trailed off.

It didn’t matter, of course. The oppo had done its job. The world believed what the Drudge headline declared. It was just another day in the 2008 campaign.

Additional reporting by Julia Dahl.

Michael Scherer is Salon's Washington correspondent. Read his other articles here.

Nicolle Wallace’s Palin lesson: Make better stunt Veep picks

A running mate should be prepared, and maybe not about to be indicted (according to rumors)

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Nicolle Wallace's Palin lesson: Make better stunt Veep picksNicolle Wallace (Credit: ABC)

“Game Change” is a movie about how longtime Republican Party communications hack Nicolle Wallace and longtime Republican Party campaign hack Steve Schmidt actually have souls, and brains, and hence feel quite bad for accidentally being responsible for the creation of Sarah Palin, national monster. (Neither felt any qualms about working to get the most irresponsible warmonger currently serving in the Senate elected president, but Sarah Palin was nuts!)

So Wallace, following a 92nd Street Y panel last night, said this:

“There will be pressure to elevate a woman but there will be an equal amount of pressure to pick someone who is prepared,” Wallace said.

And then she said this:

Wallace flagged one female official in particular who she thinks would be a good choice this year.

“Nikki Haley — she’s great,” she said. “She’s the most effective surrogate Romney has.”

If the Sarah Palin problem was a problem of preparation and vetting, Haley … might present some issues? Specifically an odd and mostly unsubstantiated sex scandal and also these rumors that she might at any moment be indicted on tax charges. The tax thing might be bullshit and the affair story was the product of a self-promoting creep but they’re “out there,” as they say.

More important, Haley has been governor of South Carolina since January of 2011. As in very slightly longer than one year. And slightly less time being a governor than Sarah Palin had in 2008. It’s almost as if Wallace is making a pick not based on the principle of Who Would Be Best For the Nation but on demographics and optics?

Wallace also apparently suggested Carly Fiorina, which, lol. Romney/Ex-CEO who famously received a giant golden parachute when she was forced out of her company 2012, everyone! Just the ticket for the new economy.

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Alex Pareene

Alex Pareene writes about politics for Salon and is the author of "The Rude Guide to Mitt." Email him at apareene@salon.com and follow him on Twitter @pareene

Sarah Palin’s Hollywood ending

HBO's "Game Change" presents Palin as simply a bumbling Tina Fey -- and misses the real story of the 2008 campaign

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Sarah Palin's Hollywood endingJulianne Moore as Sarah Palin in HBO's "Game Change" (Credit: HBO Films)

HBO’s “Game Change,” airing this Saturday, is not actually an adaption of the book “Game Change,” by Mark Halperin and John Heilemann. It is “Sarah Palin Goes Rogue,” the movie, with a couple of anecdotes borrowed from the notoriously gossipy account of the 2008 election as a whole. (Or, arguably, it’s an adaptation of Scott Conroy and Shushannah Walshe’s “Sarah From Alaska.”)

That is sort of a shame. The Palin thing is the most heavily over-covered story line of the entire 2008 campaign, so focusing on it might be totally logical from a marketing perspective, but it’s unfortunate from an artistic one. The film re-creates various moments of YouTube campaign ephemera very well — remember when that old white lady called Obama an Arab and McCain looked uncomfortable? When it takes us behind closed doors, it’s to witness scenes any moderately close observer of the election and its aftermath could’ve dreamed up him- or herself. It might have been fun to see a TV movie about the Democratic primary fight; the personality clashes of the disastrous Clinton campaign would have made for entertaining television, and Mark Penn is surely a creature crying out for a grotesque Emmy-winning portrayal by, say, Paul Giamatti.

Instead, McCain has won the nomination three-and-a-half minutes into the film. Soon we’re watching Julianne Moore watch Tina Fey on TV. You remember the “SNL” sketches making fun of Palin, right? In case you don’t, “Game Change” airs lengthy chunks from most of them. It also has tons of actual footage from CNN and MSNBC and Fox News, and it re-creates debates and speeches and the Couric interview and the Charlie Gibson interview and a bunch of other things you saw either live or on YouTube when they happened.

Moore’s performance is not just fair but maybe even flattering. (For one thing, she doesn’t hit those flat upper Midwest vowels as gratingly as the real Palin.) Woody Harrelson plays strategist Steve Schmidt — the film’s protagonist — as a grizzled, “too old for this shit” campaign veteran called back to the trail against his better judgment. Jamey Sheridan is given barely anything to do as Mark Salter, McCain’s “conscience.” Salter, the primary author of his “Maverick” mythos, is limited, after the Palin selection, to making a hilariously over-telegraphed face of concern as everyone else in the war room applauds her first speech.

But the film is about Schmidt and Nicolle Wallace because they were pretty clearly Halperin and Heilemann’s primary sources, and we watch them become horrified by the depths of Sarah Palin’s ignorance at exactly the same time as everyone else in America became horrified by her ignorance.

Because it’s Hollywood, there’s very little politics in the film’s depiction of politics. Policies are simply things for Sarah Palin to write on note cards and not memorize. Operatives confidently declare, in faux Sorkin-ese patter, that if this or that meaningless decision is made, it means “we’ll lose by five.”

There is a sheen of faux cynicism (McCain swears like a sailor!) but it masks complete naiveté: Everyone is basically honorable and decent. Nicolle Wallace — a member of the Bush administration communications team — is sincerely alarmed at the prospect of someone as dangerously ignorant as Sarah Palin in the White House. On election night, she breaks down in tears as she admits to Schmidt that … she didn’t vote. They embrace.

The film subscribes to the simplest theory of Sarah Palin: That she is childlike, vain and incredibly ignorant but also an essentially decent person and wonderful mother. The moments that come closest to “unfair” — Sarah Palin doesn’t know that the head of Great Britain’s government is the prime minister, not the queen — are basically plausible. This isn’t Andrew Sullivan’s conniving, dangerous pathological liar. It’s an overwhelmed working mother whose most unhinged moments are explained by a crash diet. Her convention speech is largely stripped of its snarling attack lines, imagining a world in which it appealed to “the base” because of Palin’s heartfelt commitment to special-needs children and not because she was very good at saying mean things about Obama. (The film actually repeats the bullshit story that her teleprompter broke midway through, and she kept going.) Even when the film has her take a major heel turn — “if I am single-handedly carrying this campaign, I am gonna do what I want!” — after “winning” her debate with Joe Biden (played by video footage of Joe Biden), she is still basically an innocent seduced by the adoration of riled-up crowds and national attention. (Todd Palin barely does anything.)

The constant use of actual news footage adds a bit of verisimilitude but also constantly raises the question of why this lightly fictionalized version of the election actually needs to exist. “Game Change” is not really for serious political junkies, who remember all the stuff that did happen and will scoff at the stuff that didn’t. (At one point, John McCain answers his ringing iPhone in the middle of the night. He used a BlackBerry, HBO.) But if casually politically involved people want to see their assumptions about Sarah Palin reinforced, well, there are still those “SNL” sketches.

In the end, the Republican operatives who foisted Sarah Palin on an unprepared nation are rightly horrified that they created a monster, but at no point does anyone act concerned that their actual candidate was himself an angry, warmongering old crank with extremely fungible principles. Sure, Sarah Palin didn’t know what the Fed did. Do we have any proof John McCain knew what it should’ve done? Maybe everyone actually was totally unfair to poor Sarah Palin.

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Alex Pareene

Alex Pareene writes about politics for Salon and is the author of "The Rude Guide to Mitt." Email him at apareene@salon.com and follow him on Twitter @pareene

Baseless Condi Rice speculation making a comeback

Updated: To celebrate its return, a brief history of this variety of pundit fantasy writing

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Baseless Condi Rice speculation making a comebackCondoleezza Rice (Credit: Reuters)

[UPDATED BELOW] Joseph Curl, former White House correspondent for the Washington Times, is bringing me back to the good old days of 2006 in his latest opinion column for the conservative paper. It’s a breathless report that Condoleezza Rice will seek the vice presidency, and it’s a classic of the genre.

Any amateur can speculate that Chris Christie will enter the presidential race, or posit a Mike Bloomberg third-party run, or imagine Hillary Clinton launching a primary challenge against Barack Obama. After all, those three have actually won elections and expressed political ambitions. It takes a real pro to decide to build buzz around someone who not only hasn’t ever run for anything, but who’s never expressed a desire to run for anything.

Rice, the national security advisor in George W. Bush’s first presidential term and secretary of state in his second, is currently a professor at Stanford with the requisite right-wing think tank fellowship. She has not said or done anything “political” in years. But Curl has been hearing things!

America’s first black female secretary of state is quietly positioning herself to be the top choice of the eventual Republican presidential nominee, ready to deliver bona fide foreign-policy credentials lacking among the candidates. The 56-year-old has recently raised her profile, releasing her memoir in November and embarking on a monthlong book tour.

After 2 1/2 years as a professor at Stanford, Miss Rice is reportedly getting “antsy” to get back into the political game. “She’s ready to go,” said one top source.

Oh, a month-long tour in support of her book about her time in the Bush administration! She must be running for vice president, along with Donald Rumsfeld and Dick Cheney and Scott McClellan and George W. Bush.

There’s more. (And not just the part where Curl calls Rice “a spicy Rice dish” and waxes fetishistic about “her guns” being “a match for those of our first lady Michelle Obama.”)

Plus, her selection would be a giant chess move to counter the expected replacement of Vice President Joseph R. Biden with Secretary of State Hillary Rodham Clinton. Sure, the White House denies and denies, but that should really make any political watcher more suspicious. One White House insider even told me that the position swap was the only reason Mrs. Clinton joined the administration in the first place.

Curl has so many inside scoops packed into this column! I had no idea that our first presidential running mate swap since Ford’s 1976 campaign was basically a foregone conclusion and not just a weird Beltway journalist fantasy! But yes, I can see why the still  un-chosen GOP candidate would definitely be looking pretty closely at Rice — who’s been strongly making the case for her selection by not explicitly denying interest in the position — in case Obama replaces Biden with Clinton, which he will surely do.

The column gets worse (“Funny thing is, she is, unlike Barack Obama, an ‘American black’”) but that’s not really important. What’s important is exploring how someone like Condoleezza Rice ends up a perennial name on the fantasy ticket list.

Rice has been a subject of these columns since 2005, when she became Bush’s second secretary of state, and the White House tasked communications operative Jim Wilkinson — previously known best for inventing the false story of Jessica Lynch* — with getting Rice (and her boss) some much-needed positive press. Wilkinson did his job beautifully (remember when Rice’s knee-high boots were a topic of actual serious news coverage for weeks?) and Rice began receiving the “rock star” treatment.

In the Washington Post, Glenn Kessler, author of the 2007 Rice bio “The Confidante,” summarized the exact moment of the birth of the presidential speculation:

In March 2005, before Rice sat for an interview with the Washington Times, Wilkinson slipped a note to the editorial page editor, Tony Blankley, suggesting that she be asked whether she would consider running for president. It was an audacious proposal — she had been secretary for only six weeks — but such speculation would bolster Rice’s image as a leader. (Wilkinson and Blankley said they do not recall the incident, but others present said they saw Wilkinson’s note.)

Oh, the Washington Times.

Shortly thereafter, Dick Morris wrote a book claiming — nay, insisting — that 2008 would be “Condi vs. Hillary.”

As Iraq descended into a violent civil war in 2006, Rice-for-president buzz bizarrely grew. There was enough of a false grass-roots movement for a paint-by-numbers AP trend piece with a silly nickname and everything. Tim Russert asked her point blank. As always, she said no in no uncertain terms.

Then, of course, everyone began to speculate that she’d be McCain’s running mate. Robert Novak claimed as much on Fox. Dan Senor said she was pushing for the pick on some Sunday show. Hendrik Hertzberg wrote a Talk of the Town piece on the subject! McCain and Rice both finally denied “reports” that she was angling for the spot on the ticket.

Now, I guess, it’s time to start up the rumor mill anew.

But before you put pen to paper on that column about how a Gingrich-Rice ticket would surely win moderate women in Ohio, consider this: In addition to the fact that she’s always denied wanting the job, and in addition to the fact that she was an unmitigated failure in the Bush administration, downplaying terrorism as a priority prior to 9/11 and selling the public on the Iraq invasion with untruths, Condi Rice is pro-choice.

*Update: Jon Krakauer recently rescinded his claim that Wilkinson, then a communications aide to General Tommy Franks, was responsible for the initial false Washington Post report on Lynch’s apparent heroics before her capture. Though Wilkinson was obviously involved in the PR campaign surrounding Lynch’s rescue and return to the U.S., he apparently isn’t responsible for falsifying her actions or leaking that false story to the press.

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Alex Pareene

Alex Pareene writes about politics for Salon and is the author of "The Rude Guide to Mitt." Email him at apareene@salon.com and follow him on Twitter @pareene

Breitbart shock: Obama was in same place at same time as New Black Panthers

Right-wingers once again try to connect the president to a fringe group of laughable conservative boogeymen

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Breitbart shock: Obama was in same place at same time as New Black PanthersMembers of the New Black Panther Party, including, Divine Allah, left, arrive for funeral services for 13-year-old shooting victim, Tamrah Leonard, at the Friendship Baptist Church in Trenton, N.J., Saturday, June 13, 2009. (Credit: AP/Mike Derer)

Andrew Breitbart’s loud, dumb BigGovernment site has a loud, dumb story about how Barack Obama “appeared and marched with the New Black Panther Party in 2007.” The occasion was the 42nd anniversary of the march from Selma, Alabama, and in addition to Barack Obama, Hillary Clinton and Al Sharpton were also there, along with dozens of civil rights era luminaries and thousands of other people because it was a massive annual celebration and not actually an Obama campaign event.

The New Black Panther Party is a cartoonish fringe group of a couple guys who play “’60s radical” dress-up and say mean things about whitey for Fox cameras in order to scare old white people. They have been explicitly rejected by the old Black Panther Party. For some reason, various conservatives have dedicated themselves to proving that this weird, marginal group of Nation of Islam cast-offs is somehow supported by or deeply connected to the Democratic Party and the Obama administration in particular, because, you know, Eric Holder and Barack Obama, those are two guys who very obviously share the values of extremist anti-white proponents of racial separation.

So Breitbart “proves” something or other about the essential anti-white racistness of the Obama campaign by noting that members of the inane New Black Panther Party were spotted by cameras near Obama, at various times, and also NBPP head Malik Zulu Shabazz spoke at the event.

(Brietbart goes on to publish two pictures of the event despite the photographer withholding permission, because “The First Amendment allows photographs of such enormous public importance to see the light of day.” Good luck with that argument in court?)

Andrew C. McCarthy gleefully endorses Breitbart’s story in a breathless post at the National Review’s The Corner:

This is a shocking story, and a breathtaking indictment of the mainstream media which went out of its way to avoid vetting Obama as a candidate — and to make sure anyone who tried to do due diligence got no sunshine. A candidate who chose to appeared in the company of, say, the KKK, would have provoked relentlessly hostile media coverage and, in short order, have been marginalized as disqualified to hold responsible elective office.

If only the media had reported that some fringe weirdos also participated in this event that both Democratic candidates and thousands of other people participated in, and then the fringe weirdos sort of followed Obama around for a while. That would’ve opened America’s eyes! (I mean the media besides NPR, which did report that the NBPP was there.)

Here’s the bit of this sad, desperate reach that is the saddest and most desperate: “Andrew further reminds us that, in March 2008, the Obama campaign website posted an endorsement of Obama by the New Black Panther Party.” Whoa, did they really? Shocking if true! It is, of course, not true. It was a user-generated blog post on the Obama campaign site that the campaign removed as soon as they became aware of its existence. Because websites do not “post” things to themselves, generally, McCarthy’s statement can’t even be charitably described as technically accurate. It’s just a lie.

A random stupid incorrect Breitbart smear is worth paying attention to only to the extent that the smear threatens to bubble up to the more reputable conservative press, or Fox, or Republican elected officials. The McCarthy endorsement means keep an eye on this one!

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Alex Pareene

Alex Pareene writes about politics for Salon and is the author of "The Rude Guide to Mitt." Email him at apareene@salon.com and follow him on Twitter @pareene

Palins give free publicity to book bashing Palins

Joe McGinniss' "The Rogue" gets a big marketing boost from its subject's classic (and predictable) overreaction

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Palins give free publicity to book bashing PalinsSarah Palin

Here, according to the National Enquirer, are the shocking revelations in Joe McGinniss’ new book about Sarah Palin, “The Rogue”:

  • She has done drugs.
  • She had sex with a basketball player before she married Todd.
  • She is mean and petty.
  • She is a bad mother.
  • She had an affair after she married Todd.

There is also, obviously, some stuff about Trig’s birth, but I have not yet read the book, so I couldn’t tell you how far down the rabbit hole that goes.

Here’s my reaction to those revelations: Sarah Palin is a person! She’s done drugs and pissed people off and slept with people, like 90 percent of American humans. If Sarah Palin was smart she’d dismiss the book with a chuckle, say nobody’s perfect, laugh off the “gossip,” and move on.

Sarah Palin might not be smart.

The Palins always prefer grand self-pitying martyrdom to quiet dignity, of course, which is why picking on them can be so profitable: They will always respond, and always help you drum up more publicity for your Palin-attacking venture. Instead of depriving the book of oxygen, they launched a multimedia attack on Joe McGinniss before he’d finished the first draft, and what they accomplished was … giving him more material and ensuring that even more breathless anticipation awaited the book’s release.

Now that the book’s rollout is underway, the Palins might as well get paid for their marketing efforts. Todd Palin angrily denounced it, again accusing McGinniss of having a “creepy obsession” with Sarah Palin. Oooh, it’s so creeeepy to write an unauthorized biography of a prominent public figure, right?

How bad did the Palins allowed themselves to be trolled? Sarah Palin’s people released a statement on behalf of Brad Hanson, Todd Palin’s former business partner, with whom Sarah Palin is alleged to have carried on an extramarital affair, some years back. The statement is a blanket denial, but what does having the supposed beau directly address the press accomplish, exactly? It just drives more interest in the book’s salacious, shocking revelations about the secret life of Sarah Palin. This guy, of all guys, should be kept out of it.

I am sure that Todd and everyone else is very personally pissed off that McGinniss went to Wasilla, talked to a bunch of people who hate them, and published a book full of stories about how bad and awful they are, but blowing up publicly just sends the message that there’s stuff in the book worth getting worked up about.

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Alex Pareene

Alex Pareene writes about politics for Salon and is the author of "The Rude Guide to Mitt." Email him at apareene@salon.com and follow him on Twitter @pareene

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