To accent bruises, try this top in aubergine?

Not so fast: Benetton, and bloggers, get punk'd by fake domestic violence awareness campaign.

Topics: Broadsheet, Love and Sex,

Before you form an opinion about Benetton’s “Colors of Domestic Violence” public service/awareness raising/ad campaign — and many people have — there’s something you should know: The ads aren’t by Benetton. After spying the ads, which feature pouty, visibly bruised models, and the reaction they have provoked online (insert color puns: “readers saw red,” etc., etc.), I contacted Benetton — a company with a history of provocative ads — to find out more about its vision for this campaign. The response: What campaign? According to Anissa Nouhi, senior fashion public relations manager for Benetton USA Corp., the company does all its advertising in-house (not with McCann-Erickson, to whom one site attributed the series), and the only project it has done on domestic violence awareness was a collaboration with Colors magazine in 2003. Nouhi has alerted company headquarters in Italy, where — international intrigue! — people are now working to find out who’s responsible. So there you go. You heard it here. You can comment on the Dove armpit-hair awareness campaign instead.

Award-winning journalist Lynn Harris is author of the comic novel "Death by Chick Lit" and co-creator of BreakupGirl.net. She also writes for the New York Times, Glamour, and many others.

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 11
  • Close
  • Fullscreen
  • Thumbnails
    jkrebs04, DesignCrowd.com

    Cities without landmarks

    Slide 1

    Niagara Falls, U.S./Canada

    akvarog, DesignCrowd.com

    Cities without landmarks

    Slide 2

    Sydney Opera House, Sydney, Australia

    iMAGICations, DesignCrowd.com

    Cities without landmarks

    Slide 3

    Mount Rushmore, South Dakota, U.S.

    jhgraphicsusa, DesignCrowd.com

    Cities without landmarks

    Slide 4

    Eiffel Tower, Paris, France

    Robert R., DesignCrowd.com

    Cities without landmarks

    Slide 5

    Colosseum, Rome, Italy

    Anythingoes, DesignCrowd.com

    Cities without landmarks

    Slide 6

    Taj Mahal, Agra, India

    Sergio Coelho, DesignCrowd.com

    Cities without landmarks

    Slide 7

    Siena Cathedral, Siena, Italy

    Anythingoes, DesignCrowd.com

    Cities without landmarks

    Slide 8

    Christ the Redeemer, Rio de Janeiro, Brazil

    iMAGICations,DesignCrowd.com

    Cities without landmarks

    Slide 9

    Arc de Triomphe, Paris, France

    iMAGICations, DesignCrowd.com

    Cities without landmarks

    Slide 10

    Lost City of Petra, Jordan

  • Recent Slide Shows

Comments

0 Comments

Comment Preview

Your name will appear as username ( settings | log out )

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>