Sexing up grade school

Barbie cosmetics are coming soon to a playground near you.

Topics: Broadsheet, Love and Sex,

Cute little pigtailed girls have long embarked on their first day of school with a pink Barbie lunch pail in tow. But soon enough — if a new marketing ploy goes as planned — they’ll be wearing lipstick, eye shadow and blush to match. That’s right, Mattel has partnered with Bonne Bell to produce a line of “girl-savvy” Barbie cosmetics for the grade school set — we’re talking girls age 6 to 9. The press release announcing the partnership says the line “will bring girls a fun, feminine and unique beauty experience, leveraging the unparalleled popularity of two globally loved brands.”

You Might Also Like

Fun femininity, as I remember it at that age, meant going to town on a T-shirt with some pink puff paint and my brand-new Bedazzler. There might have been the occasional raiding of Mom’s makeup case, but the end goal was to laugh at the silliness of a little girl playing grown-up. But it’s no longer a game of dress-up when young girls have their own (real) makeup cases. An editor at Jezebel jokes that “the years between 1st and [4th] grades are a time when little girls should be running around, skinning their knees and learning swear words; after all, they’ve got an entire lifetime in which to learn to be sex objects!”

Barbie is only going where those Bratz tartlets have already gone, of course. But having already tackled lingerie for children, where won’t the Bratz franchise go?

Tracy Clark-Flory

Tracy Clark-Flory is a staff writer at Salon. Follow @tracyclarkflory on Twitter and Facebook.

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 11
  • Close
  • Fullscreen
  • Thumbnails

    Cities without landmarks

    Slide 1

    Niagara Falls, U.S./Canada


    Cities without landmarks

    Slide 2

    Sydney Opera House, Sydney, Australia


    Cities without landmarks

    Slide 3

    Mount Rushmore, South Dakota, U.S.


    Cities without landmarks

    Slide 4

    Eiffel Tower, Paris, France

    Robert R.,

    Cities without landmarks

    Slide 5

    Colosseum, Rome, Italy


    Cities without landmarks

    Slide 6

    Taj Mahal, Agra, India

    Sergio Coelho,

    Cities without landmarks

    Slide 7

    Siena Cathedral, Siena, Italy


    Cities without landmarks

    Slide 8

    Christ the Redeemer, Rio de Janeiro, Brazil


    Cities without landmarks

    Slide 9

    Arc de Triomphe, Paris, France


    Cities without landmarks

    Slide 10

    Lost City of Petra, Jordan

  • Recent Slide Shows



Comment Preview

Your name will appear as username ( settings | log out )

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>