Farhad Manjoo
NBC walks away from iTunes
A pricing dispute could mean the end of "The Office," "30 Rock" and other popular shows on Apple's online store.
After a dispute with Apple over the sales price of its TV shows, NBC Universal has decided not to renew its contract to offer its popular programs on the iTunes store. The shows — including “The Office,” “30 Rock,” and “Heroes” — will not disappear immediately from the store, and the two companies could pick up negotiations again before December, when the current contract expires. Failing that, though, some of your favorite shows may no longer be available on your iPod or iPhone.
Like the Universal Music Group, which walked away from an Apple contract this summer, NBC wants more freedom to adjust the sale price of its content than Apple will allow.
TV shows go for $1.99 an episode on iTunes. The network wants to be able to charge more — or, in some cases, less — depending on the show and episode, and it wants to be able to offer special deals. For instance, in an example put forward by the New York Times, NBC could sell a bundle of an episode of “The Office” along with a copy of “The 40-Year-Old Virgin,” both of which star Steve Carell, for a reduced price.
Apple’s CEO Steve Jobs has long argued that fluctuating prices would make people less likely to buy — $1.99 per episode for every episode is simple, straightforward, a price people have come to love.
Jobs is probably right. But here’s what I don’t get: What’s the harm in trying other prices? We all understand that prices vary with content; when you go into a real DVD store you find some TV shows on sale, some in the bargain bin, and some at premium. The differences don’t confuse anyone, do they? Why does Apple think people won’t tolerate that situation online?
Of course, both NBC Universal and Universal Music are breaking with Apple for more than prices. The larger issue here is control. Media companies are afraid of Apple’s expanding power over all forms of content, and the negotiating tactics are a way to forestall its rise.
Trouble is, as long as people keep buying iPods, they’re going to look to iTunes for their music and TV purchases. If they don’t find what they’re looking for there, I don’t guess they’ll go looking elsewhere for it. Walking away from Apple is, then, pretty much like walking away from customers.
NBC Will Not Renew iTunes Contract [New York Times]
The thinking man’s action hero
Using paper clips, chewing gum, chocolate and down-home ingenuity, MacGyver always saved the day. Let's bring him back -- and give him a girl!
It isn’t necessary to explain how, in the pilot episode of “MacGyver,” our mulleted, Midwestern hero gets himself trapped inside a top-secret research bunker overflowing with sulfuric acid. Suffice it to say, he needs to find a way out, and probably soon (because government agents are fixing to fire a missile at the bunker to prevent the acid from spilling into a nearby aquifer). Plus, he has to save the people he has found inside (among them a gun-wielding climate scientist who wants destroy the bunker in an effort to set back research into an ozone-layer-ruining weapon of mass destruction). Fortunately, MacGyver has a few chocolate bars, a scrap of sodium metal, a cold capsule, a pair of binoculars and cigarettes.
Continue Reading CloseGoodbye to Machinist
Yo, I'm out.

Today much of the tech world is sad that the iPhone 3G’s launch is going so miserably. But I’m sad that it’s my last day at Salon.
I’ve accepted a job at Slate, where, starting next week, I’ll be writing a twice-weekly technology column. Machinist will go on a break for a week, after which a guest blogger will bring you the latest tech dish.
Continue Reading Close“True Enough” at Google, and in San Francisco
A YouTubey presentation of my book.
As I mentioned in the comments yesterday, I’m getting ready to depart this space; I’ll have a fuller explanation tomorrow, sometime before or after I get in line to buy the new iPhone.
In the meantime, I thought I’d add a note about one of the more fun events related to my book’s release — the opportunity I had, in May, to speak at Google’s headquarters in Mountain View.
Continue Reading CloseThe iPhone 3G reviews are in: It’s pretty good
But battery life suffers, and the GPS isn't as great as you hoped.
Walt Mossberg (WSJ), David Pogue (NYT) and Edward Baig (USA Today) have been using the new iPhone 3G for a couple of weeks now, and today they all dish on their experiences.
Continue Reading CloseScary! YouTube ordered to hand your viewing history to Viacom
But there's a silver lining to one of the most bone-headed legal decisions in recent times.
Update: This post has been updated with comments from Viacom.
In the fall of 1987, a freelance reporter named Michael Dolan learned that judge Robert Bork kept an account at Potomac Video, a D.C. rental shop. This was at the height of the contentious and ultimately failed Senate confirmation hearings for Bork’s nomination to the Supreme Court — so naturally, Dolan thought there was a story here, and he went to work on getting a peek at Bork’s video rental history.
Continue Reading ClosePage 1 of 143 in Farhad Manjoo
