Farhad Manjoo
Trent Reznor’s free-music experiment: The numbers
The Nine Inch Nails frontman tries to put out an album in an unconventional way. Does it work?
A few months ago, shortly after Radiohead announced that it would be releasing its new album online, Trent Reznor of Nine Inch Nails took to the Web to declare his own independence from Big Music: “I have been under recording contracts for 18 years and have watched the business radically mutate from one thing to something inherently very different and it gives me great pleasure to be able to finally have a direct relationship with the audience as I see fit and appropriate,” he wrote on his site.
Reznor’s first move toward building that direct relationship occurred in November, when he hatched an unconventional plan to put out an album that he’d produced, the hip-hop artist Saul Williams’ “The Inevitable Rise and Liberation of NiggyTardust!”
Fans could download a lower-quality version of the album for free (these were 192 kbps MP3 files), or they could pay $5 to help support the artist and get higher-fidelity tracks. In a post on NIN.com today, Reznor goes over the results of that experiment. In short, he doesn’t know what to think.
The good news: A lot of people got to listen to Williams’ music. The bad news, though, is that only a small percentage of them decided to pay for it.
Reznor says that 154,449 downloaded the album for free; 28,322 people paid for it. Another stat: Williams’ previous album, released three years ago on CD, has sold 33,897 copies.
So Reznor asks, “If 33,897 people went out and bought Saul’s last record 3 years ago (when more people bought CDs) and over 150K — five times as many — sought out this new record, that’s great — right?”
Well, yeah — more people are listening to him. On the other hand, though, “is it good news that less than one in five feel it was worth $5? I’m not sure what I was expecting but that percentage — primarily from fans — seems disheartening.”
You might counter that at least this way, the artist gets to keep the money — there isn’t a record company sucking out a lot from the deal. But Reznor points out he spent much to produce and even to give away the album — he paid for a studio, he paid for bandwidth, he paid to set up an online store. “Nobody’s getting rich off this project,” he writes.
So did he succeed or was it a bust? At least there’s this: “Saul’s music is in more people’s iPods than ever before and people are interested in him,” Reznor writes. Williams is on tour now; certainly having his music out to more people can only help that effort.
The thinking man’s action hero
Using paper clips, chewing gum, chocolate and down-home ingenuity, MacGyver always saved the day. Let's bring him back -- and give him a girl!
It isn’t necessary to explain how, in the pilot episode of “MacGyver,” our mulleted, Midwestern hero gets himself trapped inside a top-secret research bunker overflowing with sulfuric acid. Suffice it to say, he needs to find a way out, and probably soon (because government agents are fixing to fire a missile at the bunker to prevent the acid from spilling into a nearby aquifer). Plus, he has to save the people he has found inside (among them a gun-wielding climate scientist who wants destroy the bunker in an effort to set back research into an ozone-layer-ruining weapon of mass destruction). Fortunately, MacGyver has a few chocolate bars, a scrap of sodium metal, a cold capsule, a pair of binoculars and cigarettes.
Continue Reading CloseGoodbye to Machinist
Yo, I'm out.

Today much of the tech world is sad that the iPhone 3G’s launch is going so miserably. But I’m sad that it’s my last day at Salon.
I’ve accepted a job at Slate, where, starting next week, I’ll be writing a twice-weekly technology column. Machinist will go on a break for a week, after which a guest blogger will bring you the latest tech dish.
Continue Reading Close“True Enough” at Google, and in San Francisco
A YouTubey presentation of my book.
As I mentioned in the comments yesterday, I’m getting ready to depart this space; I’ll have a fuller explanation tomorrow, sometime before or after I get in line to buy the new iPhone.
In the meantime, I thought I’d add a note about one of the more fun events related to my book’s release — the opportunity I had, in May, to speak at Google’s headquarters in Mountain View.
Continue Reading CloseThe iPhone 3G reviews are in: It’s pretty good
But battery life suffers, and the GPS isn't as great as you hoped.
Walt Mossberg (WSJ), David Pogue (NYT) and Edward Baig (USA Today) have been using the new iPhone 3G for a couple of weeks now, and today they all dish on their experiences.
Continue Reading CloseScary! YouTube ordered to hand your viewing history to Viacom
But there's a silver lining to one of the most bone-headed legal decisions in recent times.
Update: This post has been updated with comments from Viacom.
In the fall of 1987, a freelance reporter named Michael Dolan learned that judge Robert Bork kept an account at Potomac Video, a D.C. rental shop. This was at the height of the contentious and ultimately failed Senate confirmation hearings for Bork’s nomination to the Supreme Court — so naturally, Dolan thought there was a story here, and he went to work on getting a peek at Bork’s video rental history.
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