Spain: Goodbye stick-figure sizing

A yearlong study by the Health Ministry finds that women need standardized clothing sizes.

Topics: Broadsheet, Eating Disorders, Love and Sex,

News flash: After a year of research, Spain’s Health Ministry has concluded that clothing designed for towering, stick-thin models doesn’t fit most women.

As obvious as that finding may seem, the study’s methods were fairly high-tech: Researchers took laser scans of 10,415 women ages 12 to 70. They found that 41 percent of the women struggled to find well-fitting clothing and most had an hourglass, pear or cylinder body type. The Health Ministry has campaigned for standardized clothing sizes since last March, an effort this research is meant to support. Still, it will take an additional year or two before the overhaul is finished. But when the standardization is complete, clothing will have chest, waist and hip measurements, rather than a single size.



This should make for more successful shopping trips, but the Health Ministry is hoping it will also inspire a broader cultural makeover. Already, Madrid has banned models with a low body-mass index from the catwalk (three models were rejected by a major show this week), and several fashion retailers have agreed to use mannequins only in a European size 38 (a size 8 in the States) or larger. In a statement, the ministry said: “The study promotes the image of healthy beauty, adapting catwalk and storefront models to the dimensions of the real population.”

Tracy Clark-Flory

Tracy Clark-Flory is a staff writer at Salon. Follow @tracyclarkflory on Twitter and Facebook.

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 11
  • Close
  • Fullscreen
  • Thumbnails
    Burger King Japan

    2014's fast food atrocities

    Burger King's black cheeseburger: Made with squid ink and bamboo charcoal, arguably a symbol of meat's destructive effect on the planet. Only available in Japan.

    Elite Daily/Twitter

    2014's fast food atrocities

    McDonald's Black Burger: Because the laws of competition say that once Burger King introduces a black cheeseburger, it's only a matter of time before McDonald's follows suit. You still don't have to eat it.

    Domino's

    2014's fast food atrocities

    Domino's Specialty Chicken: It's like regular pizza, except instead of a crust, there's fried chicken. The company's marketing officer calls it "one of the most creative, innovative menu items we have ever had” -- brain power put to good use.

    Arby's/Facebook

    2014's fast food atrocities

    Arby's Meat Mountain: The viral off-menu product containing eight different types of meat that, on second read, was probably engineered by Arby's all along. Horrific, regardless.

    KFC

    2014's fast food atrocities

    KFC'S ZINGER DOUBLE DOWN KING: A sandwich made by adding a burger patty to the infamous chicken-instead-of-buns creation can only be described using all caps. NO BUN ALL MEAT. Only available in South Korea.

    Taco Bell

    2014's fast food atrocities

    Taco Bell's Waffle Taco: It took two years for Taco Bell to develop this waffle folded in the shape of a taco, the stand-out star of its new breakfast menu.

    Michele Parente/Twitter

    2014's fast food atrocities

    Krispy Kreme Triple Cheeseburger: Only attendees at the San Diego County Fair were given the opportunity to taste the official version of this donut-hamburger-heart attack combo. The rest of America has reasonable odds of not dropping dead tomorrow.

    Taco Bell

    2014's fast food atrocities

    Taco Bell's Quesarito: A burrito wrapped in a quesadilla inside an enigma. Quarantined to one store in Oklahoma City.

    Pizzagamechangers.com

    2014's fast food atrocities

    Boston Pizza's Pizza Cake: The people's choice winner of a Canadian pizza chain's contest whose real aim, we'd imagine, is to prove that there's no such thing as "too far." Currently in development.

    7-Eleven

    2014's fast food atrocities

    7-Eleven's Doritos Loaded: "For something decadent and artificial by design," wrote one impassioned reviewer, "it only tasted of the latter."

  • Recent Slide Shows

Comments

0 Comments

Comment Preview

Your name will appear as username ( settings | log out )

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>