Apple
Why Apple’s SDK finally justifies iPhone hype
Third-party programs will finally give the iPhone a shot at greatness.
Last June, a day after buying Apple’s much-hyped iPhone, the first thing I noticed was that the thing wasn’t a cellphone. The iPhone was revolutionary, I wrote then, because it was the first fully-mobile general-purpose computer. It was a Mac you could carry around with you, and that was a very big deal.
Except for one thing: By preventing third-party developers — programmers not working at Apple — from creating software for the phone, Apple was limiting the revolution:
But the iPhone is locked down. And I can’t help wondering if it will ever match its potential.
Today, Apple CEO Steve Jobs unlocked the iPhone’s true capabilities. Apple put out a beta version of an iPhone SDK, or software development kit, which allows third-party programmers to create applications for the iPhone.
The program will go live for the public in June, when Apple releases version 2.0 of the iPhone’s system software. The new capabilities will go out to all iPhones for free.
That is, in a few months’ time, everyone’s iPhone will be able to run programs made by a software developers across the world, not just those in Cupertino. Firefox for the iPhone — not to mention Quicken for the iPhone, 3-D games for iPhone, maybe even Skype for the iPhone — is no longer a dream. It’s a reality.
I have to admit, I’ve been skeptical that Apple would do the right thing here. Last year, it didn’t treat third-party apps — created without Apple’s approval — very kindly when it issued an iPhone software update.
Jobs, in defending keeping other people’s programs off the iPhone, often suggested that security was the problem — if just anyone could create programs for the iPhone, he said, AT&T’s cellular network would be made vulnerable to iPhone viruses.
This claim seemed specious: Surely Apple could find a way to keep malware off the phone while allowing useful apps an entry? So what was the real reason for the lock? Was it money? Was it Jobs being a control-freak — did he want to personally approve everything that got on to the phone?
There was also the worry that Apple would allow third-party apps, but would demand a huge licensing fee from anyone who wanted to create iPhone programs. This would limit developer interest: If they have to pay Apple to make software for the iPhone, the best developers were likely to choose a more hospitable mobile platform. Like, say, Google’s Android phone.
Though he didn’t mention the competition during his announcement at Apple’s headquarters today, it seems reasonable to guess that Google’s entry into the phone market helped prompt Jobs’ change of tune. Today’s announcement goes far in cementing the iPhone as the leading mobile platform — Apple’s SDK looks so powerful, and its licensing terms are so reasonable, that mobile developers would be crazy not to adopt the iPhone as their main focus.
Under the new system, Apple has created something called the iPhone App Store. The store, which you access through the phone itself, lets you browse through all third-party applications available for the phone. You can buy and start using them instantly. Developers will be able to choose the sales price; they’ll keep 70 percent of the revenues, and Apple will get 30 percent (which is similar to the the sharing model Apple uses for music sales on iTunes).
But here’s the best part: If you want to “sell” your program for free, Apple will charge no fee to developers. This is an obvious boon to free software projects like Firefox.
You can expect many big software companies to get into the iPhone applications business. At the presentation today, EA Games, Sega, Salesforce.com, AOL, and others showed off some great iPhone sample programs they’d created in just a few weeks’ time.
Apple says that the SDK is the very same system that its own developers use to make iPhone programs, meaning that third-party developers will be able to do everything that Apple’s programs do. (There are some exceptions: Voice-over IP programs like Skype will only work on the iPhone’s Wi-Fi network, not its AT&T cellular network. Presumably, this limitation is an AT&T demand.)
But not only big companies will make iPhone programs. Today Kleiner Perkins, the huge Silicon Valley venture capital firm, announced a $100-million fund to invest in new companies looking to create programs for the iPhone.
At the Apple event, Kleiner partner John Doerr hailed Steve Jobs as the “world’s greatest entrepreneur.”
In making the iPhone accessible to other entrepreneurs — software developers everywhere with with bright, useful ideas — Jobs may have proven Doerr right. The iPhone, now that it’s open, could really be huge.
Farhad Manjoo is a Salon staff writer and the author of True Enough: Learning to Live in a Post-Fact Society. More Farhad Manjoo.
America’s great divergence
The new innovation economy is making some cities richer, many cities poorer -- and it's transforming our country
(Credit: karamysh via Shutterstock) Menlo Park is a lively community in the heart of Silicon Valley, just minutes from Stanford University’s manicured campus and many of the Valley’s most dynamic high-tech companies. Surrounded by some of the wealthiest zip codes in California, its streets are lined with an eclectic mix of midcentury ranch houses side by side with newly built mini-mansions and low-rise apartment buildings. In 1969, David Breedlove was a young engineer with a beautiful wife and a house in Menlo Park. They were expecting their first child. Breedlove liked his job and had even turned down an offer from Hewlett-Packard, the iconic high-tech giant in the Valley. Nevertheless, he was considering leaving Menlo Park to move to a medium-sized town called Visalia. About a three-hour drive from Menlo Park, Visalia sits on a flat, dry plain in the heart of the agricultural San Joaquin Valley. Its residential neighborhoods have the typical feel of many Southern California communities, with wide streets lined with one-story houses, lawns with shrubs and palm trees, and the occasional backyard pool. It’s hot in the summer, with a typical maximum temperature in July of ninety-four degrees, and cold in the winter.
Continue Reading CloseEnrico Moretti is a professor of economics at the University of California, Berkeley, whose research has been supported by the National Science Foundation, the National Institutes of Health and has been featured in the New York Times, the Wall Street Journal and Slate, among other publications. More Enrico Moretti.
The Foxconn raise paradox
The Apple manufacturer's decision to increase wages in China isn't necessarily good news for its workers there
In this May 26, 2010 file photo, staff members work on the production line at the Foxconn complex in the southern Chinese city of Shenzhen, southern China (Credit: AP Photo/Kin Cheung) TAIPEI, Taiwan — Guilt-ridden iPad users were ready to rejoice last weekend, after Foxconn announced that it would bump up pay, reduce overtime and improve living conditions and safety protocols for its legions of Chinese workers producing Apple products in the coastal boomtown of Shenzhen.
For years, the Taiwanese electronics giant has been dodging accusations of bad labor practices, charges that have tarnished the reputation of the world’s hottest gadget retailer.
The trial of Mike Daisey
Salon writers debate the backlash around "This American Life's" retraction scandal
Mike Daisey and Ira Glass (Credit: mikedaisey.blogspot.com/AP/Seth Wenig) Laura Miller: The retraction by the radio program “This American Life” of an episode based on Mike Daisey’s stage show, “The Agony and the Ecstasy of Steve Jobs,” raises (once more) the question of how much fiction we’re getting in our nonfiction. “This American Life” found that several incidents and facts in Daisey’s account of his firsthand investigation of working conditions in the Chinese factories where Apple devices are made were fabricated or otherwise inaccurate.
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
Mike Daisey and the inconvenient truth
When storytellers exaggerate facts -- as a "This American Life" episode about Apple did -- the audience loses
In this undated image released by The Public Theater, Mike Daisey is shown in a scene from "The Agony and The Ecstasy of Steve Jobs," in New York. Daisey, whose latest show has been being credited with sparking probes into how Apple's high-tech devices are made, is finding himself under fire for distorting the truth. The public radio show This American Life retracted a story Friday, March 16, 2012, that it broadcast in January about what Daisey said he saw while visiting a factory in China where iPads and iPhones are made. (AP Photo/The Public Theater, Stan Barouh) (Credit: AP) I can’t be the only listener who thought this past weekend’s edition of “This American Life,” the public-radio show, was among the most compelling work Ira Glass and his team of producers had ever done. As I sat in my rental car stuck in Los Angeles gridlock listening to the radio, I felt certain I was part of a community of people across the country listening to the radio thinking Unbelievable.
Episode 460, “Retraction,” was an hour-long correction to Episode 454, “Mr. Daisey and the Apple Factory,” which aired January 6. That episode was a special hour-long condensation of Mike Daisey’s one-man show, “The Agony and the Ecstasy of Steve Jobs.” In that show, which ended Sunday in New York and heads next to Washington, D.C., Daisey recounts his trip to China to interview workers in the Foxconn factory, which makes Apple products. And in fact that episode — in which Daisey describes meeting workers who had to sleep in prison-like barracks; whose hands shook from the neurotoxins in cleaning solutions that Apple forced them to handle; whose arms were mangled from industrial accidents for which they were not compensated — had also been among the most compelling hours of radio I had ever heard. It launched Daisey into a role as a nationally prominent critic of Apple, appearing on MSNBC and elsewhere.
Continue Reading CloseMark Oppenheimer writes the Beliefs column for The New York Times. He can be followed on Twitter @markopp1. His website is www.MarkOppenheimer.com More Mark Oppenheimer.
Scott Turow on why we should fear Amazon
The feds might sue Apple and publishers over pricing. But a top author suggests the e-retailer's playing monopoly
(Credit: AP/Ben Margot) Late last week, the Justice Department warned Apple and five of the nation’s largest publishers that it was planning to sue them for price fixing. At issue is the agency model, a method of wholesaling e-books in which the publisher sets the retail price and the retailer takes a 30 percent cut. Most print and many e-books are sold under the traditional wholesale model, in which publishers sell books at a discounted price, and the retailer can resell them for whatever price it likes.
The unnamed player in this drama is Amazon, which had been selling e-books at a loss until two years ago, when the iPad came along and publishers used the emergence of the new device to pressure the online megaretailer into adopting the agency model, too. If Amazon wanted to sell e-books from the Big Six (as the six largest book publishers are called), it could no longer sell those titles for $9.99.
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Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
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