Joe Hutsko
The movie-download food chain
From big screen to hard disk, how Hollywood doles out digital media.

A recent BBC story about Hollywood’s changing ways on the digital-distribution front mentioned that some titles on Apple’s iTunes Music Store are exempt from the usual 30-day waiting period after the DVD release.
To find out how — and when — Hollywood makes digital-distribution decisions, I contacted spokespeople for three players in the direct-to-device downloading business: Vudu, Microsoft and Netflix.
“Vudu gets all their content from the studios,” said Tara Wagner of SutherlandGold, which handles Vudu’s public relations. Wagner said Vudu has deals with all of the major motion-picture studios and more than 27 independent distributors. “When the studio releases a DVD into the video store, it’s available the same day on Vudu right from your living room. There’s also something called the HBO hole — movies not available on any digital services because they fall into the HBO hole.”
For Microsoft’s Xbox Live Marketplace, Evan Parker of the PR firm Edelman said: “In general we get our movies in the VOD window, which means they hit the service usually within a month of the movie being released on DVD.” He added that certain partners such as Warner Bros. offer titles on Live the same day they go out on DVD. “On average we get the movies within two weeks.” Parker said the practice is standard in the business. “Nobody gets the films faster than we do, so we are generally on par with cable TV, Apple TV, etc.” TV shows are quicker to go from on-air to download. “We get the shows within 24 hours of its original airing,” Parker said, “so if you missed ‘The Daily Show’ last night, you can download it today.”
Steve Swasey, Netflix’s vice-president of corporate communications, said his company “sends DVDs and Blu-ray discs to Netflix members the same day they ‘street’ for sale at Wal-Mart, Best Buy and elsewhere.” Titles for streaming come at various intervals, Swasey said, adding that “Netflix has more than 100,000 titles available on DVD and a smaller, separate catalog of more than 12,000 movies and TV episodes available to watch instantly.”
Which prompts the question: How many titles does each service offer?
A recent MacWorld story estimates that Apple has nearly 1,500 titles. Vudu’s Web site reports more than 6,000 titles, while a visit to Amazon’s Unbox (which can be accessed via TiVo) turned up just over 14,000 titles. Newcomer Sony reports 300 movies and more than 1,200 TV episodes for downloading to the company’s PlayStation 3 and PSP video game consoles. And last, there’s Microsoft’s Xbox Live Marketplace. “We have nearly 400 movies and then a few thousand TV episodes,” Parker said. “And of course come fall we’ll add in 10,000 movies and TV episodes from Netflix.”
So long!
How I spent (two weeks of) my summer as Machinist's guest blogger.
Joe Hutsko
I’m surprised by the sadness I feel as I write this post — my last as guest blogger for Machinist. I have my own blog, which I guess qualifies me as a blogger, but I never appreciated what it means to truly blog until I started writing here.
While my blog is more an after-the-fact catchall to point to stories I’ve written for other publications, Machinist feels like a living, breathing creature that people visit to partake in a conversation about personal tech.
Continue Reading CloseA Grimm take on games
Video game designer American McGee loves the darkest tales best.
Above: GameTap; below: photo of American McGee by Spicy Horse
GameTap this week launched a new serial game series, Grimm, by veteran video game creator American McGee. Asked about his uncommon name, McGee once said, “My mom smoked pot. She was a hippie. I’m not sure how else to put that.”
Continue Reading CloseOne-minute review: Jawbone 2 headset
A new Bluetooth is supposed to cancel noise, but all that's canceled is the conversation you want to hear.
Aliph
As a pathological multitasker I generally speak on the phone only when I can do something else at the same time, like walk the dog, shell fava beans or bike to the beach. Of course, I’m wearing a Bluetooth headset during these activities, which means trading hands-free freedom for not always coming through loud and clear on the other end of the line.
Continue Reading CloseGive us a (virtual) kiss
Facebook gift designer Susan Kare on Mac icons, computer kisses and everything in between.
Some of my friends call me crazy for spending money to send them Facebook gifts — those extra-special icons that say you care because you’re willing to spend a buck, the digital analog to buying a Hallmark Card. Were they free they might mean less — to say nothing of certain organizations like Komen for the Cause that benefit from gift profits.
Continue Reading CloseLeave my phone alone!
New software for protecting iPhones and smart phones.

I was about to delete a recent press release in my in box when I paused at the words “Antivirus” and “iPhone.” Sent by Intego, which sells antivirus and firewall programs for Macs and Windows, the release announced that the latest version of Intego VirusBarrier is the first-ever antivirus and anti-malware program to eradicate digital doo-doo from iPhone and iPod touch devices.
Continue Reading ClosePage 1 of 5 in Joe Hutsko
AM: I started reading fairy tales and dark children’s stories at a really early age. What I really loved were stories where the beauty of nature and man’s place within it is was balanced precariously over pits of darkness filled with gnashing teeth –- always hidden from the protagonist but made obvious to the reader. “Red Riding Hood” always held special appeal for me –- I ultimately sided with the Wolf, wanting Red to pay for her trespasses and naivety. But I don’t know if “scared” is the right word, for what I, or other children, feel when immersed in these stories. There’s a sophisticated understanding of “darkness” these tales help to reinforce -– and children are happy to go along on that dark ride.
JH: Susan Kare, hello. You created all of the original Mac’s icons and UI elements (like the pouring paint can, bomb, and control panel) and the infamous dog/cow in the Cairo font that’s alleged to say “Moof!” (I have the T-shirt). What came after the original Mac while at Apple?