Slipped through the cracks

The stories we missed: Women turn off breast-feeding, bikini waxes a hit with tweens and VH1's most famous pickup artist gets sued.

Topics: Advertising, Broadsheet, Love and Sex,

The golden age of female Web sites: The staggering figures in a recent New York Times pieceon Web sites for women prove these sites aren’t a trend; they’re an industry. Sites targeting women grew 35 percent since last year — a higher rate than every other category except politics. Men’s sites are not seeing the same success. AOL’s Asylum, a leading online men’s site, saw 3.3 million unique visitors in June, while AOL’s Living channel for women had 16.1 million.

Got breast milk?: The dropout rate for breast-feeding mothers is higher than you may think. According to a recent study at Brigham Young University, three out of four mothers breast-feed their newborns, but only 36 percent of babies are breast-fed through six months, because most of their mothers quit. Mothers with higher levels of education and income, Hispanic women and women born in other countries are among the groups found most likely to breast-feed. Mothers returning to work, smokers and low-income women participating in the subsidized Women, Infants and Children program are among the groups likely to stop breast-feeding sooner.

“WTF” of the hour: The tween bikini wax trend may be as old as Miley Cyrus’ career, but here’s something we didn’t see coming: Preteen bikini waxing helps save money for college! According to Wanda’s European Skin Care Center’s Web site, “Virgin hair can be waxed so successfully that growth can be permanently stopped in just 2 to 6 sessions. Save your child a lifetime of waxing … and put the money in the bank for her college education instead!”

Asthma world turns: Girls are less susceptible to asthma as children than boys, but they’re more likely to still have it after puberty. A new study found significantly more post-pubescent boys to have outgrown their asthma than their female counterparts. At age 18, 27 percent of boys who had asthma as children showed no airway constriction, while only 14 percent of girls showed the same recovery.



Pickup artist, you got served: The star of VH1′s “The Pick-up Artist,” Mystery, is no stranger to bad suits, but they’re not usually legal suits. Erik von Markovik is being sued — not for fraud, surprisingly — but for creating a monopoly in the seduction-advice industry. The complaint claims “The Pick-up Artist” and VH1 “tilted the balance of the internet seduction advice industry so in favor of Defendants Mystery … that their market share of and control over this relevant market approaches that of a monopoly.” Mom-and-pop seduction-advice establishments, hang in there.

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