Globalization
Friday, Oct 31, 2008 1:39 PM UTC
The big Ford truck: Back from the dead
Don't call it a comeback: As gas prices fall, F-150 sales may be poised for a rebound. That was quick!
As predictable as accusations of voting irregularities in an Ohio election: Gas prices fall back down, and giant pickup truck sales start going back up.
The Wall Street Journal reports that Ford is planning to rehire 1000 workers at a plant in Dearborn, Mich., “saying it expected growing consumer demand for its new F-150 pickup truck.”
The F-150 gets about 15 miles-per-gallon.
Andrew Leonard is a staff writer at Salon. On Twitter, @koxinga21. More Andrew Leonard.
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