It wasn’t long after the Los Angeles Dodgers announced their new radio broadcasts for women that the Internet erupted in jeers: “We’re really glad the Dodgers understand that, as women, we feel uncomfortable learning anything that’s not coming from a Mom’s perspective,” wrote Sadie Stein at Jezebel, while Deadspin positioned the broadcast as, “Some Chick To Teach Other Broads About Man Things.”
When I heard about the broadcasts, my leg practically broke from the knee-jerk. As a woman who has played sports, followed sports, and written about sports, the idea of being pulled aside and having the game “explained” to me and everyone else who doesn’t have a Y chromosome isn’t just insulting — it makes me wonder if the Dodgers’ front office is legally blind. Did they somehow miss the fact that more than 40 percent of the MLB fan base is female? It sounded like another boneheaded attempt at target marketing. You know, if you build it — and paint it pink — they will come.
For female fans, there are few things more painful than watching marketing pros smother sports with pastel. It’s bad enough that women running, say, a marathon have to wade through racks of pink tops and cringe-inducing jogging “skirts.” When we want to buy our favorite team’s jersey, we’re forced to weed through the same cotton candy jungle. Pretty soon, they’ll be selling us Dodger blue tampons with glitter wrappers.
But before you completely upchuck in your Cracker Jacks, it is worth considering this: Attendance to major league games is down as much as 4.5 percent from this time last year, thanks primarily to the recession. The Dodgers alone are already averaging almost 2,000 fewer attendees per game than last season, and while MLB teams haven’t been hit as hard as feared, they’re not exactly unbruised.
Under such circumstances, why not market to women? For one, women are more likely to purchase team apparel, and are increasingly identifying themselves as fans. The Boston Globe reported that the percentage of women who call themselves Red Sox fans rose from 45 percent in 2001 to 77 percent in 2006. Sure, a World Series victory jump-started the ride, but when that bandwagon rolled into town, women quickly jumped on board — and spent. The Cleveland Indians have an entirely separate store for “female” merchandise and apparel at Progressive Field (talk about irony) called “Tribe Pride for Her.” Not only do they sell the regular cap and T-shirt swag, but also $325 pocketbooks.
“Our CEO has a saying that behind every great man is a great woman, and behind every great woman is a checkbook,” jokes Dr. Charles Steinberg, the club’s executive VP of marketing and public relations — although I’m not sure if he’s laughing with me or at me. His reasoning, however, is not invalid. Marketing research from the Dodgers’ camp and beyond shows that women more often control household finances than men.
Enter the Dodgers’ Women’s Initiative Network (WIN). Under the direction of CEO Jamie McCourt, who to her credit is the highest-ranking woman in baseball, the club launched its inaugural WIN radio broadcast on May 20 to an audience of about 400 (450 people later listened to the archived broadcast on the Web). Jeanne Zelasko, a former studio host of FOX’s national baseball coverage, gave the play-by-play, while ex-Dodger Mark Sweeney handled analysis. The next broadcast is tonight, June 3, when the Dodgers face the Arizona Diamondbacks.
I tuned in to listen to the debut, and I have to say, the broadcast wasn’t terrible. Zelasko delivered with relative ease, and Sweeney managed to stay away from “Hush, honey,” territory. For most of the game, I sat with my ears perked, waiting for the condescending explanation of the infield fly rule or a double switch — but to no avail. It was, if a bit unremarkable, at least competent.
On the other hand, Zelasko offered few feminist perspectives — which seemed to be the whole point in the first place. One of the only moments that jumped out was when she mentioned it was Casey Blake bobblehead day at the park and said, “You know how if you’re a parent and you have more than one kid, you have to bring something home for everybody?” But that statement was more of a throwaway than anything else, and didn’t change the experience of the game for me as much as it interrupted it.
The rest of the broadcast consisted of Zelasko simply talking about what was happening on the field, promoting WIN and asking Sweeney about his days in the dugout — the latter of which could be effective in gaining women’s attention, according to Marti Barletta, president and CEO of Trendsight and Marketing to Women. While men tend to be more stats-driven, women relate more to players’ back stories. In this capacity, Zelasko could serve as a connection for women lost in other broadcasts’ analytics. But most women, especially the Dodgers’ faithful, who grew up listening to Vin Scully (who with 60 years experience, tells stories better than the Brothers Grimm), likely won’t be impressed.
“Even if there was no difference between Jeanne’s play-by-play and a man’s play-by-play, at least you’ve helped break the barriers,” says Steinberg, who, frankly, has a point. The vast majority of female broadcasters are quarantined to the sidelines, forced to ask sometimes silly questions of sweaty players that require relatively little knowledge of the actual game. But really breaking barriers would require letting Zelasko — who reportedly wasn’t invited to audition for the more prominent TV play-by-play spot — broadcast for an audience not ordained “female.” (The only comparable woman is the Yankees’ Suzyn Waldman, who unfortunately is best known for crying on air. Her role in broadcasts is color commentator.)
To be fair, the Dodgers are, far more than any other club, progressive not just in the hiring of women but the positions for which those women are hired. Besides McCourt, they also have assistant general manager Kim Ng, Major League Baseball’s highest ranking woman in baseball operations. And the initiatives aren’t exactly failing. The Dodgers expect Zelasko’s audience to grow with each broadcast (the debut wasn’t heavily promoted), and there have been lines outside the WIN tent since mid-May. I can burn my bras (or baseball caps) all I want, but the truth is: A lot of this stuff works.
“Every time you see a women’s marketing program that has fashion or spas in it, it’s very tempting to say, ‘Women are about a lot more than that,’” says Barletta. “But it’s true that a lot of women do like those things, and a lot more than men do.”
But what about the pink caps? The pricey pocketbooks? The bedazzled denim jackets sold at team shops?
“Things can be pink,” says Barletta. “But you also need to have red, and blue, and black and white options. If you just say, ‘Here’s a pink phone for women, or a pink shirt for women,’ women will shoot you in the face.”
While major league teams like the Phillies and Braves are targeting women with Baseball 101 programs designed to teach women basic instruction and provide them face time with players, the Dodgers, who also have a clinic at their spring training site, are taking a slightly different approach this season. For McCourt and company, they’re luring in the women by lining up celebrities. This is L.A., after all.
On June 1, fans gathered outside the WIN tent before the game to meet not Matt Kemp or Orlando Hudson, but the cast of “The Young and the Restless.” Don’t worry if you missed it: The cast of “Days of our Lives” will be on hand for autograph signings before the game on June 6.
The stunt is enough to make many a female fan throw her foam finger in the air — but clearly not everyone is peeved. “The events started with just 1,500 or so people signing up, and instantly tripled to 4,500 in just the first five days we had the Dodgers WIN tent,” says Steinberg.
“Whether or not women appreciate being targeted depends on how it’s done,” says Barletta. “I don’t think [WIN] is sexist, but I think it’s poorly executed.”
So what can you do? As someone who finds nothing more thrilling than watching a runner slide into home or a ball soaring over the outfield, it breaks my heart to think of women flocking to the fields, Sharpies in hand, to get headshots — not baseballs — signed. Trot in all the celebrities you want, but I will never waver in my belief that there are really only two things worth standing in line for at a game: a beer and a hot dog.
There’s not much reason to doubt that baseball manager Ozzie Guillen admires Fidel Castro. He said so five years ago in an interview with Men’s Journal. When asked to name the toughest man he knew, Guillen replied, “Fidel Castro. He’s a bull—- dictator and everybody’s against him, and he still survives, has power. Still has a country behind him. Everywhere he goes, they roll out the red carpet. I don’t admire his philosophy; I admire him.’’
No one cared about that macho thought because Guillen was skipper of the Chicago White Sox at the time. As the newly hired manager of the Miami Marlins, Guillen repeated the notion to Time last week–”I respect Fidel Castro,” he said. “You know why? A lot of people have wanted to kill Fidel Castro for the last 60 years, but that [expletive] is still there”–and he found himself on the brink of unemployment.
As Miami’s Cuban-American talk radio hosts whipped up a storm of protest, the Marlins denounced Guillen and suspended him for five games. On Tuesday the chastened manager repudiated his statements, said Castro was a bad man, and apologized “on my knees.” With Guillen’s job hanging in the balance, most sportswriters attributed the controversy to his big mouth: He is known for insulting gays and admitting he likes to get drunk often.
But Guillen’s real problem is Cuban Miami, where enforcing the anti-Castro party line is a more popular pastime than baseball, not the least because the Marlins owners arranged to stick the city’s taxpayers with the bill for their new $640 million ballpark in Little Havana while depriving local residents of legal parking spaces. The combination of Guillen’s candor, Miami politics, and the Marlins’ arrogance is what has brought the Cooperstown-bound skipper to the brink of being fired.
The city has never shown much tolerance for people who say nice things about Castro. In 2000, Jim Mullin, editor of the city’s alternative weekly New Times, compiled a chronology of violent intolerance that has few parallels in modern America. In 1975 a Cuban American man was murdered after advocating closer relations with Castro’s Cuba. In 1978, an anti-Castro talk radio host had his legs blown off by a car bomb because he dared criticize his fellow exiles for resorting to violence. In 1983, the Little Havana branch of a Miami bank was bombed because one of its executives had negotiated with the Castro government for the release of 3,600 political prisoners. In 1998, a bomb threat emptied a concert hall during a performance by Compay Segundo, a 91-year-old musician made famous by the movie “The Buena Vista Social Club.” All told, Mullin found more than 40 instances of bomb threats and explosions directed at people who had somehow offended the anti-Castro orthodoxy.
A 1994 Human Rights Watch report on the sorry state of free speech in Miami concluded, the city is “dominated by fiercely anti-Communist forces who are strongly opposed to contrary viewpoints.” The HRW reports linked these forces to “acts of repression ranging from shunning to violence.” The reports found “significant responsibility” by the government at all levels, including “direct harassment by the government and government support of groups linked to anti-free speech behavior.”
That tradition continued this week when two local politicians injected themselves into the controversy by calling for Guillen’s firing. The call was echoed by a vigilante group known as Vigilia Mambisa, which describes itself as “a hard-line, right wing, Anti-Castro, Anti-Communist group of dedicated Cuban-American demonstrators … known for their rapid response to calls for protest aired on Miami Spanish-language stations.” The group is calling for a boycott of the Marlins until Guillen is fired.
The problem is Miamians are already boycotting the Marlins. The team ranked 28th out of 30 major league teams in attendance last year. Dario Moreno, a professor of political science at Florida International University, said, “I don’t think this is a free speech issue. There’s a lot more tolerance than there was 30 years ago.” Moreno noted that south Florida’s three Cuban-American congressional representatives and the state’s Cuban-American senator have not called for Guillen to be fired.
“This has more to do with the Marlins and a community that invested large sums of money in their stadium over the objections of lots of people,” Moreno said. “The promise was that they would bring the community together and give us something to be proud of. It’s not working out very well.”
Moreno says he thinks Guillen may be able to keep his job if the Marlins muzzle Guillen (good luck with that) and reach out to the community. “The baseball fans are willing to let this one go by if he just promises to not talk politics,” Moreno said.
“As a Christian, I accept his apology,” said Alberto Muller, a former newspaper columnist who spent 15 years in a Cuban prison. “But in Miami, not everybody is a Christian.” Muller thinks Guillen will be fired.
A Miami Herald online reader survey found 57 percent of 2,500-plus respondents saying Guillen’s five-game suspension was sufficient punishment. If Guillen only loses his job for expressing admiration for Fidel’s toughness, it will be a sign of civic progress. Not long ago, he might have lost his legs or his life.
A simple and unsettling calculation reveals to me that this year marks the 40th anniversary of my coming to New England and setting up shop as a Red Sox fan. How innocent I was in that distant day: how little I understood the faces etched with pain, the haunted eyes, the lips that writhed in uttering “Yankees.” It did not take long to become afflicted by the same symptoms and, in my time here, certain Yankee-related events have been so traumatic that they are best designated by numerals alone: 1978 and 2003. The ALCS of 2004 (when the Red Sox came from a 0-3 game deficit to vanquish the evil ones) changed the region’s mental landscape — as, of course, did the subsequent World Championship(s). Since then, Yankee hating has become more of a pleasant pastime than a crippling mental and spiritual disorder.
It is in this happier frame of mind that I turn to “Damn Yankees: Twenty-Four Major League Writers on the World’s Most Loved (and Hated) Team,” edited by Rob Fleder. Among the two dozen pieces is the funniest consideration of Yankee hating I have ever read. “Take Me Out to the Oedipal Complex” is illustrator and writer Bruce McCall’s confession that, because his father was a Yankee fan, he himself embraced hating the team, leaving little anti-Yankee pamphlets of his own making around the house for his father to stumble upon. It was his own “unique form of patricide” and constituted his identity: “We Yankee-haters, by God, knew who we were. We were losers. We also knew that the devoted Yankee fan, wallowing in his smug prosperity, betrayed a contemptible character flaw. He was not only a front-runner but also a weakling and a sissy and a stranger to the humiliation and failure that toughens the spirit, readying you for more humiliation and failure.”
All-out Yankee attacks are actually few in this book, Frank Deford’s may be summed up succinctly: Y$a$n$k$e$e$s, and Nathaniel Rich’s more forlornly: Mets fan. Charles Pierce, though a Red Sox supporter from birth, writes sympathetically of the proud ethnic divisions in his native Worcester, which — thanks to Joe DiMaggio — put an island of Italian-American Yankee fans in the middle of Massachusetts. Among the other contributors, who range from Jane Leavy to Colum McCann, are Peter Dexter with a mean-spirited, humblebragging consideration of Chuck Knoblauch, and Dick Telander with an appreciative one of Jim Abbott. Economist James Surowiecki provides an excellent assessment of George Steinbrenner’s contribution (marketing genius). Derek Jeter has two big fans in Roy Blout Jr. and Tom Verducci, while Bill James asks the question that may — or may not — have given you sleepless nights: “Did you ever find yourself wondering which season was the greatest ever by a Yankee catcher?” I will reveal the season (1950) and the player (Yogi Berra) because that is only the beginning. James, a driven man, pushes on, with amusing commentary, to rank the 100 best seasons for Yankee catchers.
The catcher who appears most often in high places on that list is also the costar of Harvey Araton’s “Driving Mr. Yogi: Yogi Berra, Ron Guidry, and Baseball’s Greatest Gift.” Guidry, who had played for the Yankees during Berra’s time as a coach and last tenure as manager, has, for over a decade, picked up the ancient backstop every spring at the Tampa airport to drive him to the Yankee training camp. Around that annual journey are spun a number of tales including the story of Berra’s mighty fourteen-year umbrage at a highhanded George Steinbrenner, which was finally resolved in a July 1999 celebration of Berra’s return to Yankee Stadium. The event was elevated by the perfect game pitched that afternoon by David Cone — triumphantly bringing back the memory of Berra’s own role in Don Larsen’s perfect game in the 1956 World Series. We find here too the introduction of frogs’ legs by the Louisianan Guidry into Berra’s diet and a sense of the deep friendship between two great baseball men.
The title of Tim Wendell’s “Summer of ’68: the Season That Changed Baseball, and America, Forever” is one that could be used, mutatis mutandis, as we say around the farm, for any number of seasons. Nonetheless, outside the park, 1968 was a doozy, marked by assassinations, riots, an increasingly unpopular war, and a violent Democratic Convention in Chicago. The effects of this were felt inside the park as racial tensions increased and a number of players had to interrupt their time on the field for military training. As for the game itself: it was a season of phenomenal pitching, with the magnificently fearsome Bob Gibson emerging with a preternatural 1.12 ERA (and 1.67 in the World Series). Alas, the season’s hurling greatness changed the game forever: the next year saw the mound lowered by six inches and the designated hitter appear in the American League. The book includes excellent photographs and is strongest when it concentrates on baseball.
The “gentlemen’s agreement” that banned black players from organized profession baseball was struck behind closed doors toward the end of the nineteenth century. In “Conspiracy of Silence: Sportswriters and the Long Campaign to Desegregate Baseball,” Chris Lamb shows that the ban was maintained in great part by its existence never being acknowledged. The book is a chronicle of bad faith, on the part of owners and organizational big bugs, and of a press that remained generally silent on the subject. It is also an absorbing account of how that silence was finally broken. Key to this were a few white sports reporters, a few black ones from the black press, and the (Communist) Daily Worker, a paper that, until the Nazi-Soviet Pact of 1939 was far more influential than most of us can quite take in today. The entrance of the United States into the war against a racist regime made baseball’s own racial hypocrisy increasingly untenable, which fact was increasingly reflected in the formerly circumspect mainstream press. In the largest sense, Lamb shows how pivotal the desegregation of baseball was to that of the nation as a whole.
Mitchell Nathanson claims that “A People’s History of Baseball” “is baseball history from an alternative point of view,” and to that end it visits some of organized professional baseball’s most notorious institutions and episodes, among them segregation; the Reserve Clause; the banning of players from the game without due process; the blind eye turned by club owners to “performance-enhancement drugs” and subsequent scapegoating of a few players; and the battle over who owns baseball statistics. Nathanson’s goal is to reclaim baseball and its story from those who have spun a falsely uplifting version, first among the guilty being Henry Chadwick (a.k.a. the Father of Baseball), who promoted ideologically skewed statistics (in Nathanson’s opinion) and offered baseball as an edifying example of individual sacrifice and teamwork (bad). To offer Chadwick as villain is a real stunner to my way of thinking, but in this case even more so as his success in making statistics integral to baseball made possible what Nathanson considers — most eccentrically — to be the means of restoring the game to both players and fans. That is fantasy baseball: the game that takes the actual game out of baseball.
So far the biggest story to come out of baseball’s early off-season isn’t some splashy free agent signing or the abrupt retirement of St. Louis Cardinals manager Tony LaRussa, but that of the logo and uniform redesign of the Florida Marlins. The new look was officially announced on Friday, and if you haven’t seen them already, you might not believe your eyes. In fact, when some of the images of the new logo were leaked there was such shock and disbelief by the baseball world, most people assumed it was a farce, calling the look everything from “Hawaiian Shaved Ice” to “Push-up Pop” to “Rainbow Bright.”
The rebrand was planned as part of the team’s big move to their new stadium, New Marlins Ballpark (which also sports a logo with a rainbow motif), a baseball-only park with a retractable roof to keep the tropical rains away. With a name like New Marlins Ballpark, the powers-that-be decided the team needed a new identity as well. So not only are the uniform colors radically different, but the team will now be called the Miami Marlins.
Gone is the teal, silver and black color scheme the team has worn since its inception in 1993 (and in which it won two World Series), and in its place, as you can see, is a curious combination of oranges, yellows, blues and assorted other bright hues. Gone too is the detailed illustration of the eponymous fish, bursting around and through the logo with furious determination. Instead there is now a whimsical suggestion of a marlin swooshing from some unclear source out of the Aztec-influenced M letterform. Whatever its origin, one thing is sure: The overall effect is anything but intimidating.
In addition to the new logo and color scheme, new uniforms will also be revealed. Again, this look isn’t certain to be the one unveiled on Thursday (and in light of all the backlash, it’s entirely possible the Marlins’ design team has gone back to the drawing board) but this is what has been floating around the ether and seems to make sense based on the logo. White home jerseys with black caps. Away grays with a radically out of place blue cap (that strangely echo the original Tampa Bay Devil Rays uniforms). And some assortment of combinations for Fridays and other games.
Apparently the team’s (and stadium’s) colorful new look is meant to reflect the multicultural heritage of the many diverse ethnic groups living in the area. But you have to wonder if the Marlins’ head honchos learned nothing from the atrocious Houston Astros uniforms of the mid-1970s (known as the “rainbow era”) that made even Nolan Ryan and J.R. Richard, at left (two of the era’s most dominating pitchers), look a tad sheepish.
Not to say orange is a bad choice for a sports team (the Giants, Orioles and Tigers pull it off pretty well), but it does require some tasteful design skill and a healthy grasp of workable color palettes.
Perhaps it’s not the worst logo ever (for some ideas on that front click here); there are always the Chicago White Sox shorts and collared unis from the ’80s to claim that distinction. But if this is indeed the look of the new Miami Marlins, my guess is it won’t be around long.
Copyright F+W Media Inc. 2011.
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Bill Buckner’s error in the 1986 World Series – 25 years ago today, a day of infamy for Red Sox fans — is one of the two most famous plays in World Series history. (Willie Mays’ catch in the 1954 fall classic is the other.)
Like Mays’ over-the-shoulder catch, Buckner’s booboo is entrenched in American folklore. Jimmy Fallon’s Red Sox fanatic in “Fever Pitch,” distraught over breaking up with his girlfriend, watches Buckner’s play over and over on his VCR. During congressional hearings in 2008, U.S. Rep. John Yarmuth, D-Ky., called former Treasury Secretary John Snow, then-SEC chief Christopher Cox and former Federal Reserve Chairman Alan Greenspan “three Bill Buckners.” On “Curb Your Enthusiasm” this season, Larry David loses a softball game when a ball rolls between his legs; his coach screams, “You Buckner-ed me!”
Everyone knows that Buckner lost the 1986 World Series for the Red Sox. But what everyone knows is wrong.
At the time, the Red Sox were burdened with 68 years of frustration; their last championship was in 1918. Leading three games to two against the New York Mets, Boston was ahead by a score of 5-3 in the bottom of the 10th inning. Red Sox pitcher Calvin Schiraldi got two quick outs. In the Sox locker room the champagne was iced, and the scoreboard flashed “Congratulations Red Sox.”
Gary Carter, Kevin Mitchell and Ray Knight all singled, and the score was 5-4 with Mitchell on third. Reliever Bob Stanley came into the game to pitch to Mookie Wilson and threw a wild pitch that brought Mitchell home and tied the score. But it’s the next play that still has Red Sox fans screaming in the middle of the night.
Stanley threw a sinker-ball, designed to produce ground balls to infielders. What was supposed to happen did happen—Mookie Wilson tapped a slow grounder at Buckner at first base. But the ball rolled between Buckner’s legs, and the Mets won in the most incredible finish to a World Series game ever. (See it with commentary by the inimitable Vin Scully.)
Buckner’s career changed in an instant. Up to that moment, he was one of the game’s great unsung hitters. He’d batted better than .300 seven times in his career, winning the 1980 American League batting title. He led the league four times in assists. During that crucial September 1986 playoff run, he carried the team, hitting .340 with eight home runs. All that was soon to be forgotten.
The scholar Stephen Jay Gould (in Natural History magazine) called him “a gallant first baseman and a veteran with a long and distinguished career.”
“For weeks,” wrote Gould, “manager John McNamara had been benching Buckner for defensive purposes during the last few innings of games with substantial Red Sox leads, but after a long and hard season, Buckner’s legs were shot … he could hardly bend down.”
Plagued with chronic ankle soreness—he was the first player to wear high-top baseball cleats to ease the pain— Buckner had been relieved in three previous series games by Dave Stapleton. Why was he still playing when Wilson hit the ground ball? Because McNamara was sentimental; he wanted his regulars on the field when the Red Sox won the series.
But Buckner’s error did not lose the championship for the Red Sox; it didn’t even lose Game 6 for them — the Red Sox had already blown their two-run lead. Two nights later, with another chance at the ring, Boston lost 8-5.
(Buckner, incidentally, had two hits in four at-bats and scored a run in Game 7.)
Red Sox fans cried “Curse of the Bambino”—the punishment Boston supposedly merited for selling Babe Ruth to the Yankees in 1919—but the focus of the curse that season was Buckner. Yet Buckner did not put the tying runs on base. He didn’t throw the wild pitch that made it 5-5. He did not make the decision to keep his defensive replacement on the bench. Had he made the play, the Red Sox could have lost the game anyway.
When so many others contributed as much or more to the Red Sox defeat, why has history made Buckner the goat? Perhaps Gould said it best when he suggested that in the collective minds of Red Sox fans, “If Buckner fields the ball properly, the Sox win their first World Series since 1918 and eradicate the Curse of the Bambino. In this scenario, Buckner’s miscue marks the unkindest bounce of all, the most improbable trivial little error sustained by a good and admired man. What hath God wrought?”
What God wrought, perhaps, was a curse on both teams. The New York Mets have not won another World Series since; their greatest stars on that 1986 team —pitcher Dwight Gooden and slugging outfielder Darryl Strawberry—saw their careers cut short by drug abuse. In 2007 and 2008, the team crumbled down the stretch and missed the playoffs. And this year, the Red Sox, who seemingly broke the Curse by winning the World Series in 2004 and 2007, suffered the all-time worst collapse in baseball history, losing 20 of their last 27 games.
But that was kid’s play for what God had in mind for Donnie Moore. Red Sox fans were quick to forget that they never would have had a crack at their own little tragedy had it not been for Donnie Moore. Boston made it to the World Series by beating the then-Anaheim Angels in the American League Championship Series. After four games, they were in better shape against the Red Sox than the Red Sox ever were against the Mets.
On Oct. 12, 1986, playing in Anaheim, the Angels were up three games to one with a 5-2 lead going into the top of the ninth. Then, a real curse revealed itself. Don Baylor hit a two-run homer to make it 5-4. Moore had been a fine relief pitcher that season, tallying 21 saves. With two outs and the tying run at second, Moore got two strikes on Dave Henderson, then tried to slip a fastball by the Red Sox outfielder. The pitch changed his life. Henderson slammed it to deep left field for a two-run homer. On TV, Al Michaels screamed, “Unbelievable! Astonishing! With one strike away Anaheim Stadium was one strike away from turning into Fantasyland! You’re looking at one for the ages here!”
Like Buckner, Moore was damned for losing the big one. What was forgotten is that the Angels came back to tie it, and Moore, still in the game, induced Jim Rice to ground into a double play. But in the 11th, the Red Sox scored another run off Moore on a sac fly by – of course – Dave Henderson. The Angels lost 7-6.
But that still left them with two chances to win their first-ever pennant and trip to the World Series. The Sox blasted the Angels pitching for 19 runs over two games and went on to meet their destiny against the Mets, without the slightest thought that they owed a great big ugly debt to sheer luck – one that would soon be repaid with interest.
Still, to Angels fans, it had all come down to the pitch that Donnie Moore threw to Dave Henderson. All the subsequent chances that they lost were the evil spawn of that one pitch.
For the next two years, Moore couldn’t walk out on the field without being booed, crushed and heckled. When he left the ballpark, fans were lineup to scream insults, even when he won. Moore began to drink heavily and his talents eroded. On July 18, 1989, Moore got into a shouting fight with his wife at their home in Anaheim Hills. He went to his closet, got an automatic pistol and, in front of his children, shot his wife and one of his daughters. The daughter drove herself and her mother to the hospital; they survived. Moore did not. Back in the house, with his son pleading for him to drop the gun, Moore shot and killed himself.
Now that is tragedy. That puts Bill Buckner’s error in perspective. It’s only a game, unless you choose to regard it as something more.
Meanwhile, the infamous Buckner ball, once owned by Charlie Sheen, is up for auction on eBay, asking price $1 million. The bid will close at the exact minute of the 25th anniversary of the play.
Now a successful businessman, Buckner has lived down the error by turning the joke on himself. On “Curb Your Enthusiasm,” he won the cheers of a New York crowd by catching a baby dropped from a burning building.
In 2008, he threw out the first pitch of the Red Sox home opener and got a standing ovation from the sell-out crowd. Somewhere, one has to feel, the Bambino himself was applauding.
Despite recent odes to “post-racial” sensibilities, persistent racial wage and unemployment gaps show that prejudice is alive and well in America. Nonetheless, that truism is often angrily denied or willfully ignored in our society, in part, because prejudice is so much more difficult to recognize on a day-to-day basis. As opposed to the Jim Crow era of white hoods and lynch mobs, 21st century American bigotry is now more often an unseen crime of the subtle and the reflexive — and the crime scene tends to be the shadowy nuances of hiring decisions, performance evaluations and plausible deniability.
Thankfully, though, we now have baseball to help shine a light on the problem so that everyone can see it for what it really is.
Today, Major League Baseball games using QuesTec’s computerized pitch-monitoring system are the most statistically quantifiable workplaces in America. Match up QuesTec’s accumulated data with demographic information about who is pitching and who is calling balls and strikes, and you get the indisputable proof of how ethnicity does indeed play a part in discretionary decisions of those in power positions.
This is exactly what Southern Methodist University’s researchers did when they examined more than 3.5 million pitches from 2004 to 2008. Their findings say as much about the enduring relationship between sports and bigotry as they do about the synaptic nature of racism in all of American society.
First and foremost, SMU found that home-plate umpires call disproportionately more strikes for pitchers in their same ethnic group. Because most home-plate umpires are white, this has been a big form of racial privilege for white pitchers, who researchers show are, on average, getting disproportionately more of the benefit of the doubt on close calls.
Second, SMU researchers found that “minority pitchers reacted to umpire bias by playing it safe with the pitches they threw in a way that actually harmed their performance and statistics.” Basically, these hurlers adjusted to the white umpires’ artificially narrower strike zone by throwing pitches down the heart of the plate, where they were easier for batters to hit.
Finally, and perhaps most important, the data suggest that racial bias is probably operating at a subconscious level, where the umpire doesn’t even recognize it.
To document this, SMU compared the percentage of strikes called in QuesTec-equipped ballparks versus non-QuesTec parks. Researchers found that umpires’ racial biases diminished when they knew they were being monitored by the computer.
Same thing for high-profile moments. During those important points in games when umpires knew fans were more carefully watching the calls, the racial bias all but vanished. Likewise, the same-race preference was less pronounced at high-attendance games, where umps knew there would be more crowd scrutiny.
Though gleaned from baseball, these findings transcend athletics by providing a larger lesson about conditioned behavior in an institutionally racist society.
Whether the workplace is a baseball diamond, a factory floor or an office, when authority figures realize they are being scrutinized, they are more cognizant of their own biases — and more likely to try to stop them before they unduly influence their behavior. But in lower-profile interludes, when the workplace isn’t scrutinized and decisions are happening on psychological autopilot, pre-programmed biases can take over.
Thus, the inherent problem of today’s pervasive “post-racial” fallacy. By perpetuating the lie that racism doesn’t exist, pretending that bigotry is not a workplace problem anymore, and resisting governmental efforts to halt such prejudice, we create the environment for our ugly subconscious to rule. In doing so, we consequently reduce the potential for much-needed self-correction.
A contrite Miami Marlins manager Ozzie Guillen gestures at a news conference on Tuesday. (Credit: AP/Lynne Sladky) 
(Credit: AP) 
