Agriculture
California’s (olive) oil boom
New technique creating extra-virgin success
An oil boom is under way in California’s agricultural heartland, as evolving tastes and a trend toward healthy fare have transformed a profession as old as civilization: olive production for the extra virgin market.
Gnarly trees picked by hand are being supplanted. This year, California’s olive oil production will top 1 million gallons for the first time, the lion’s share from 8-foot trees planted in hedgerows and mechanically harvested, then pressed into oil within 90 minutes.
Growers have invested millions laying the groundwork to become a player in the global olive oil market, now controlled by Spain, Italy and Greece.
In the past 10 years, roughly 7.5 million trees have been tightly planted on 12,500 acres, an experiment growers hope will make California olive oil cheaper and fresher than that of their competitors. State officials estimate that in another decade there will be 100,000 acres of hedgerow trees producing 20 million gallons of oil to help sate Americans’ 75 million gallons-a-year thirst — 99.99 percent of it now imported.
“There’s a promising future ahead for this crop,” says Dan Flynn, head of the Olive Research Center at UC-Davis. “With the growth in olive plantings, California could emerge as a world leader in a relatively short period of time. It might take 20 years, but that’s how long it took with the other crops.”
The “other crops” are almonds and canning tomatoes, once the domain of Spain and Italy but now controlled by California growers, who have the economic advantage of producing on large-scale farms.
California’s oil boom results from a convergence of events that coincided with the new plantings: a chronic drought prompting farmers to seek water-sipping crops, consumers’ shift toward fresh foods, their focus on heart-healthy oils, and recent findings that some oil imported as “extra virgin” might be of a lesser quality — if it’s olive oil at all.
“A lot of people believe that what is being sold as ‘extra virgin olive oil’ doesn’t make the grade,” says Flynn. A lack of government regulators allows importers to take advantage of Americans’ less-discerning palates, he says.
“The best oil stays in Europe,” says Claude S. Weiller of California Olive Ranch, “because Europeans, who use a lot more oil per capita than we do, are more demanding.”
Californians have grown olives since the mission padres planted them along their route north. Boutique crushers create limited amounts of prized oil from century-old trees, and Lindsay near Fresno is the capital of the black canned olive market. But until the past decade, there hasn’t been a move to build the oil equivalent of wine’s Gallo to satisfy the U.S. mass-market demand.
“Everyone makes it the boutique way and it doesn’t scale,” Weiller says. “They make great oil, but not great oil available to 300 million Americans, so the industry has been kind of stuck.”
In 2003, planting took off after years of tests showed hedgerows that cram 600 trees to an acre, instead of 150, produce olives just as flavorful. In 2007, the value of olives in California increased by 378 percent over 2006, and olives jumped from 66 to 43 on the list of California’s top 400 commodities.
Of the three Central Valley processors planting hedgerows, the largest is California Olive Ranch, with headquarters in Oroville and a 1 million gallon crushing plant here in Artois.
In each of the past three years, the company, with 10,000 acres and counting, has doubled its production. This month food lovers’ esteemed Cook’s Illustrated magazine rated their “nutty, fruity” oil, which sells in half-liter bottles online for $13.97, just a fraction of a point under their test-kitchen favorite Columela from Spain, which retails for $22.95 at Sur la Table.
The company’s oils are distributed in California, but officials hope for nationwide distribution as production ramps up.
“Over time, we will be producing oil at a cost lower than our competitors,” says Weiller, vice president of sales and marketing. “If they don’t change their production methods, we have a leg up. If they do, we have a three-to-four year advantage.”
Monsanto’s college strangehold
A new report has shocking findings about the connection between corporate funding and agricultural research
In a Thursday, May 10, 2012 photo, a farm worker prepares a tomato field near Oneonta, Ala. (AP Photo/Jay Reeves) (Credit: AP) Here’s what happens when corporations begin to control education.
“When I approached professors to discuss research projects addressing organic agriculture in farmer’s markets, the first one told me that ‘no one cares about people selling food in parking lots on the other side of the train tracks,’” said a PhD student at a large land-grant university who did not wish to be identified. “My academic adviser told me my best bet was to write a grant for Monsanto or the Department of Homeland Security to fund my research on why farmer’s markets were stocked with ‘black market vegetables’ that ‘are a bioterrorism threat waiting to happen.’ It was communicated to me on more than one occasion throughout my education that I should just study something Monsanto would fund rather than ideas to which I was deeply committed. I ended up studying what I wanted, but received no financial support, and paid for my education out of pocket.”
Another hidden supercommittee menace
The "secret farm bill" could overhaul U.S. agriculture for the next five years with no public debate
Rep. Collin Peterson, ranking Democrat on the House Agriculture Committee (Credit: Reuters) The congressional deficit supercommittee is pulling into the home stretch. Whether the secret, round-the-clock negotiations among its 12 members will yield a budget-cutting deal before its Thanksgiving deadline is the subject of intense speculation in Washington.
Republican co-chair Jeb Hensarling indicated on MSNBC on Tuesday night that the Republicans have gone as far as they are willing to go when it comes to compromise. House Democratic Whip Steny Hoyer, D-Md., Sen. Mark Warner, D-Va., and others held a press conference this morning urging the supercommittee to “go big” on an agreement over deficit reduction. The White House, in the meantime, is bracing for failure, according to the Washington Post.
Continue Reading CloseMaggie Severns is a program associate at the New America Foundation. Follow her @maggieseverns. More Maggie Severns.
How to save small farms
By protecting farmland from development, land trusts are making small-scale agriculture more viable
(Credit: Courtesy of Maine Farmland Trust) You could say Penny Jordan saved the farm. A veteran of the insurance industry with a business degree, she came back to work at her Maine family farm at age 48. Since then, she’s revitalized her old farm stand business with a bus that delivers produce to senior centers. She’s opened a tiny restaurant on wheels, The Well, where a fine-dining chef turns out an ever-changing menu to be eaten at picnic tables by the parking lot—albeit one with a stunning view of Spurwink River. Jordan, a spunky, silvery blonde who favors fleece and Carhartts, has so much energy she almost bounces as she walks. Her creativity may spark new business models for other small farms, and why not? This is a woman who seems like she could do anything.
Continue Reading CloseWhy Americans can’t afford to eat healthy
The real reason Big Macs are cheaper than more nutritious alternatives? Government subsidies
The easiest way to explain Gallup’s discovery that millions of Americans are eating fewer fruits and vegetables than they ate last year is to simply crack a snarky joke about Whole Foods really being “Whole Paycheck.” Rooted in the old limousine liberal iconography, the quip conjures the notion that only Birkenstock-wearing trust-funders can afford to eat right in tough times.
It seems a tidy explanation for a disturbing trend, implying that healthy food is inherently more expensive, and thus can only be for wealthy Endive Elitists when the economy falters. But if the talking point’s carefully crafted mix of faux populism and oversimplification seems a bit facile — if the glib explanation seems almost too perfectly sculpted for your local right-wing radio blowhard — that’s because it dishonestly omits the most important part of the story. The part about how healthy food could easily be more affordable for everyone right now, if not for those ultimate elitists: agribusiness CEOs, their lobbyists and the politicians they own.
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David Sirota is a best-selling author of the new book "Back to Our Future: How the 1980s Explain the World We Live In Now." He hosts the morning show on AM760 in Colorado. E-mail him at ds@davidsirota.com, follow him on Twitter @davidsirota or visit his website at www.davidsirota.com. More David Sirota.
“Farmageddon”: Government thugs vs. organic farmers
Contraband sheep! Illicit yogurt! A new documentary explores the bureaucratic attack on crunchy farming
A still from "Farmageddon" Let me heal America’s political divide with an issue that can bring together enviro-lefties and free-market conservatives: In this back-to-basics era when the demand for traditionally produced food has exploded, government regulation of small farmers is often capricious and incoherent. Kristin Canty’s documentary “Farmageddon” isn’t memorable cinema, and it follows a familiar formula. Activists, farmers and foodies make the case for locally grown and minimally processed food, and we hear a lot of anecdotes about governmental overreach, while the bureaucrats either damn themselves by keeping their mouths shut or damn themselves by talking and saying nothing. A Vermont family has its entire herd of imported sheep destroyed, thanks to a completely imaginary outbreak of mad-cow disease (which is not known to occur in sheep in the first place, and definitely didn’t occur in theirs). Armed agents invade an upstate New York farm to seize a cooler full of raspberry yogurt. An undercover unit breaks up an interstate trafficking ring — one devoted to bringing USDA-certified raw milk from South Carolina across the line into Georgia.
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