“Happiness is just one purchase away”

"Target: Women" explains what we learned this year from female-focused advertising

Topics: Sarah Haskins, Broadsheet, Advertising,

Below, our beloved Sarah Haskins recaps the lessons in womanhood offered by advertisers in 2009, and explains how to “make yourself a better lady in 2010.” First step: “Stop asking dumb questions like, ‘Is Congress using us as a pawn in the healthcare debate?’ and start asking, ‘Are my boobs jealous of my butt?“ 

Whoever said money can’t buy happiness must have been talking about men, people. Watch and learn.

 

Kate Harding is the co-author of "Lessons From the Fatosphere: Quit Dieting and Declare a Truce With Your Body" and has been a regular contributor to Salon's Broadsheet.

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