Apple
Tablet is the new book
Prediction roundup: How Steve Jobs' rumored gadget could change the way we read
Unless you’ve been trapped under a very large P.C. for the last year, you’ve likely heard the about Apple’s rumored new tablet device (now being heralded as the “iSlate”). The device is thought to be an 8 (or 10, or 11) inch flat iPod-like gadget that will be a mix between a Mac laptop and a Kindle. Most rumors suggest that it will have a touch interface and video capabilities, and, thanks to today’s Wall Street Journal, it has a likely release date: March. (According to the article, Apple will show it to the public later this month.)
Although anticipation has already reached a fever pitch (just take a look at Twitter’s most popular topics on most days) book publishers have an especially vested interest in the gadget. While there have been numerous electronic book readers coming out in the last year (including the most recent, The Skiff), few have managed to capture the public’s imagination beyond the Amazon Kindle – which hasn’t exactly done much for publishers’ bottom line. Many people in the beleaguered industry are hoping that device will do for reading what the iPod and iTunes did for music. A survey among booksellers claimed that an Apple e-reader would one of the main factors that will help push digital publishing forward.
But will the tablet be the game-changer they’re hoping for? The internet is buzzing with opinions, rumors — and wishful thinking.
- A widely circulated report by analyst Yair Reiner from investment firm Oppenheimer suggests that the tablet will have a major effect on the way the publishing industry sells its goods. Says Reiner:
“Contacts in the US tell us Apple is approaching book publishers with a very attractive proposal for distributing their content …. Apple will split revenue 30/70 (Apple/publisher); give the same deal to all comers; and not request exclusivity. We believe the typical Kindle/publisher split is 50/50, rising to 30/70 if Kindle is given ebook exclusivity”
“As innovative as it is, we believe the Kindle has disgruntled the publishing industry (book, newspaper, and magazine) by demanding exclusivity, disallowing advertising, and demanding a wolfish cut of revenue. The tablet is set to change that. It should also make ebooks more relevant for education by simplifying functions such as scribbling marginalia.”
- Reiner’s report fits nicely into Simon & Schuster and Hachette’s recent decision to delay e-book releases for their titles – itself a bold shot at Amazon and the Kindle:
“There is reason to believe that the four-month delay will be a one-off gambit on the part of Schuster and Hachette. Under this theory, the publishers will take advantage of Apple’s new tablet, which will coincidentally launch four months into 2010”
- More good news: In a recent piece, the NYT’s David Carr raved that a tablet has the potential to “to renew the romance between printed material and consumer,” and, if enough companies agree to stop giving away digital content for free change the marketplace:
“A simple, reliable interface for gaining access to paid content can do amazing things: Five years ago, almost no one paid for music online and now, nine billion or so songs sold later, we know that people are willing to pay if the price is right and the convenience is there.”
- But what about the books themselves? According to Michael Hyatt, CEO of Thomas Nelson Publishers, the “World’s Largest Christian Publisher,” the tablet has the potential to make e-books far more interactive and flexible:
“Publishers will need to envision multimedia content from the beginning. Once consumers get used to this kind of rich media, they will not be content to read text alone. They certainly won’t pay a premium price for it. They will expect hyperlinks, audio, video, and other multimedia bells and whistles … We will eventually think of [print books] as ‘souvenirs’ (to quote Tim O’Reilly) or decorative artifacts for our home or office. Most people will consume content digitally.”
- As Oreilly Radar points out, the tablet has a particular promise for travel books (which could combine “maps, Wikipedia, live review sites, reservations/ticketing systems, video libraries, trip photos, messages and discussion threads, and fellow travelers’ notes of interest”), children’s books (with updated versions of the “pop-up”), comics and graphic novels (which would allow “storytellers to create multiple outcome forks based on different narrative paths chosen by the reader”) and textbooks (allowing embeddable videos and games).
- Speaking of textbooks, Coursesmart, a venture of five textbook publishers recently created this video to describe how a (hypothetical) tablet might revolutionize their product (with lecture videos, easy electronic textbook purchases, and more interactivity):
- The Chicago Sun-Times claims that the tablet will likely be the device to bring comic books into the digital realm – and believes that a company called LongBox is working on precisely that:
“This is a form of storytelling that needs a tablet. A big, page-sized color screen with lots of resolution and a touch interface for turning pages and navigating from panel to panel.”
- With all this potential, it’s hard to blame publishers for getting excited — but as Gizmodo aptly notes, how will already-struggling publishing houses manage to pay for this kind of interactive new content?
“As soon as a book includes video, a publishing house becomes a production house and a writer becomes a director/editor. Stephen King’s prose might send chills up your spine, but the local cable commercial quality video blurb sitting beside it won’t have the budgetary love of a Hollywood flick, at least, not unless Stephen King or somebody else is going to take a paycut (or sell a LOT more books).”
- Jack Shafer from Slate is even more negative in a recent piece called “The Tablet Hype,” in which he concludes that, once tablet technology picks up, publishers won’t be any better off than they already are:
“Once the various tablet devices and smartphones collapse into super-ultralight PCs, the tablet-optimized publications will find themselves regarded by consumers as just another Web site, and the proprietors who thought they had a new, impregnable platform from which to sluice profits will be right back where they started—one site struggling against many.”
Thomas Rogers is Salon's Arts Editor. More Thomas Rogers.
America’s great divergence
The new innovation economy is making some cities richer, many cities poorer -- and it's transforming our country
(Credit: karamysh via Shutterstock) Menlo Park is a lively community in the heart of Silicon Valley, just minutes from Stanford University’s manicured campus and many of the Valley’s most dynamic high-tech companies. Surrounded by some of the wealthiest zip codes in California, its streets are lined with an eclectic mix of midcentury ranch houses side by side with newly built mini-mansions and low-rise apartment buildings. In 1969, David Breedlove was a young engineer with a beautiful wife and a house in Menlo Park. They were expecting their first child. Breedlove liked his job and had even turned down an offer from Hewlett-Packard, the iconic high-tech giant in the Valley. Nevertheless, he was considering leaving Menlo Park to move to a medium-sized town called Visalia. About a three-hour drive from Menlo Park, Visalia sits on a flat, dry plain in the heart of the agricultural San Joaquin Valley. Its residential neighborhoods have the typical feel of many Southern California communities, with wide streets lined with one-story houses, lawns with shrubs and palm trees, and the occasional backyard pool. It’s hot in the summer, with a typical maximum temperature in July of ninety-four degrees, and cold in the winter.
Continue Reading CloseEnrico Moretti is a professor of economics at the University of California, Berkeley, whose research has been supported by the National Science Foundation, the National Institutes of Health and has been featured in the New York Times, the Wall Street Journal and Slate, among other publications. More Enrico Moretti.
The Foxconn raise paradox
The Apple manufacturer's decision to increase wages in China isn't necessarily good news for its workers there
In this May 26, 2010 file photo, staff members work on the production line at the Foxconn complex in the southern Chinese city of Shenzhen, southern China (Credit: AP Photo/Kin Cheung) TAIPEI, Taiwan — Guilt-ridden iPad users were ready to rejoice last weekend, after Foxconn announced that it would bump up pay, reduce overtime and improve living conditions and safety protocols for its legions of Chinese workers producing Apple products in the coastal boomtown of Shenzhen.
For years, the Taiwanese electronics giant has been dodging accusations of bad labor practices, charges that have tarnished the reputation of the world’s hottest gadget retailer.
The trial of Mike Daisey
Salon writers debate the backlash around "This American Life's" retraction scandal
Mike Daisey and Ira Glass (Credit: mikedaisey.blogspot.com/AP/Seth Wenig) Laura Miller: The retraction by the radio program “This American Life” of an episode based on Mike Daisey’s stage show, “The Agony and the Ecstasy of Steve Jobs,” raises (once more) the question of how much fiction we’re getting in our nonfiction. “This American Life” found that several incidents and facts in Daisey’s account of his firsthand investigation of working conditions in the Chinese factories where Apple devices are made were fabricated or otherwise inaccurate.
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
Mike Daisey and the inconvenient truth
When storytellers exaggerate facts -- as a "This American Life" episode about Apple did -- the audience loses
In this undated image released by The Public Theater, Mike Daisey is shown in a scene from "The Agony and The Ecstasy of Steve Jobs," in New York. Daisey, whose latest show has been being credited with sparking probes into how Apple's high-tech devices are made, is finding himself under fire for distorting the truth. The public radio show This American Life retracted a story Friday, March 16, 2012, that it broadcast in January about what Daisey said he saw while visiting a factory in China where iPads and iPhones are made. (AP Photo/The Public Theater, Stan Barouh) (Credit: AP) I can’t be the only listener who thought this past weekend’s edition of “This American Life,” the public-radio show, was among the most compelling work Ira Glass and his team of producers had ever done. As I sat in my rental car stuck in Los Angeles gridlock listening to the radio, I felt certain I was part of a community of people across the country listening to the radio thinking Unbelievable.
Episode 460, “Retraction,” was an hour-long correction to Episode 454, “Mr. Daisey and the Apple Factory,” which aired January 6. That episode was a special hour-long condensation of Mike Daisey’s one-man show, “The Agony and the Ecstasy of Steve Jobs.” In that show, which ended Sunday in New York and heads next to Washington, D.C., Daisey recounts his trip to China to interview workers in the Foxconn factory, which makes Apple products. And in fact that episode — in which Daisey describes meeting workers who had to sleep in prison-like barracks; whose hands shook from the neurotoxins in cleaning solutions that Apple forced them to handle; whose arms were mangled from industrial accidents for which they were not compensated — had also been among the most compelling hours of radio I had ever heard. It launched Daisey into a role as a nationally prominent critic of Apple, appearing on MSNBC and elsewhere.
Continue Reading CloseMark Oppenheimer writes the Beliefs column for The New York Times. He can be followed on Twitter @markopp1. His website is www.MarkOppenheimer.com More Mark Oppenheimer.
Scott Turow on why we should fear Amazon
The feds might sue Apple and publishers over pricing. But a top author suggests the e-retailer's playing monopoly
(Credit: AP/Ben Margot) Late last week, the Justice Department warned Apple and five of the nation’s largest publishers that it was planning to sue them for price fixing. At issue is the agency model, a method of wholesaling e-books in which the publisher sets the retail price and the retailer takes a 30 percent cut. Most print and many e-books are sold under the traditional wholesale model, in which publishers sell books at a discounted price, and the retailer can resell them for whatever price it likes.
The unnamed player in this drama is Amazon, which had been selling e-books at a loss until two years ago, when the iPad came along and publishers used the emergence of the new device to pressure the online megaretailer into adopting the agency model, too. If Amazon wanted to sell e-books from the Big Six (as the six largest book publishers are called), it could no longer sell those titles for $9.99.
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Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
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