The Democratic National Committee is working to get as much mileage as it can out of the Republican National Committee fundraising presentation made public earlier this week that talked up a strategy of using fear as a prime motivator for raising money.
On Friday, the DNC released a new ad on the subject, titled “Is Fear All They Have Left?” The spot gives an overview of the presentation before ending by using that title as a tagline over pictures of Senate Minority Leader Mitch McConnnell, RNC Chairman Michael Steele and House Minority Leader John Boehner.
The ad seems more like an attempt to keep the presentation in the news than a direct appeal to voters. At least, that’s how it’s being used. A DNC spokesman told Salon the ad will mostly air on cable in Washington, D.C., and will get a few hits on national cable as well.