Beer
The misogynist drinking game sweeping the nation
The ridiculous "Bros Icing Bros" frat-boy phenomenon goes viral
A new sport has emerged from that hothouse of juvenile drinking games known as the fraternity. It’s called Bros Icing Bros, and it’s slowly taking over the nation — well, Facebook anyway. The rules are simple: Buy a few fruit-flavored Smirnoff Ices. Present one to a “bro” in an unexpected location (handing it to him at work, say, or hiding one in the mailbox). Laugh as the “iced” bro goes down on one knee and chugs the entire 24-ounce bottle.
The game’s origins are shrouded in mystery – some say it started at fraternities in South Carolina, others say it all began at Saint Lawrence University. In two short months, though, the game has gone viral. Bros Icing Bros’ Facebook page has more than 19,000 fans, it’s been written about by major media outlets and has even spread to Wall Street, including firms like Goldman Sachs, Raymond James and D.E. Shaw.
What hasn’t been remarked on in all that press, however, is the misogyny inherent in the game. Women aren’t allowed to play. It’s a strictly “bro” game. “No … anything with a vagina may not be included in icing,” says one comment on the website brosicingbros.com. The game’s premise — the thing that is cracking up all those men with popped collars — is the assumption that Smirnoff Ice is a “pussy” drink. “Thats the whole fucking point bro. No one wants to chug a fucking smirnoff ice because its for fags. It’s like getting shamed. You have to chug a fag drink in front of all your bro’s… ultimate humiliation. Any bro would want to chug a beer, but chugging a smirnoff ice is the ultimate slap in the face,” says another commenter (reminding us that misogyny and homophobia are often bedfellows). Add to this the fact that a bro must go down on one knee while drinking an Ice, and the stage is set for an avalanche of sexist catcalls every time someone gets iced. “BOOM! YOU JUST GOT ICED TAKE A KNEE AND SUCK IT DOWN YOU DIRTY GIRL,” says yet another comment.
Sure, some women have been iced. Others are mere accoutrements. “My friend has really big boobs … we iced one of our other friends by putting the ice under her boobs and she walked out of the bathroom and put her boobs in his face,” says an enthusiastic participant on brosicingbros.com. Some Ices get nestled between the breasts of strippers, whole bachelorette parties have been mobilized; surely there’s a twin fantasy in there somewhere, etc.
Of course, college fraternities inventing a ridiculous game that smacks of misogyny is hardly surprising. But it’s a shame to watch a generation of males latch on to it like the next beer pong. I guess bros will be bros.
Exhibit A.
Riddhi Shah is an editorial fellow at Salon. More Riddhi Shah.
A new low for Wisconsin politics: Beer wars
Targeting public sector unions is bad enough -- but craft brewers? Does the state have no shame?
Beer being poured during a tour of Sprecher Brewery in Glendale, Wis. Could Wisconsin Gov. Scott Walker really be waging war against craft brewers? According to a group of highly vocal small brewers in Wisconsin, a piece of legislation backed by the mega-brewer MillerCoors and approved last week by the state Legislature’s Joint Finance Committee will unfairly restrict the ability of small craft breweries to operate their own businesses. Walker, say the critics, is selling out the little guy in favor of an out-of-state corporation that contributed $22,750 to his election campaign.
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Andrew Leonard is a staff writer at Salon. On Twitter, @koxinga21. More Andrew Leonard.
How to enjoy your beer
Experts teach us ways to savor the drink that too often gets mindlessly chugged
Most of us know you’re supposed to swirl and sniff a big California Cabernet in a giant wine glass, or linger over a smoky Scotch in a snifter. But when it comes to our beer, we’re clueless: We chug our bottles ice cold and let our suds sit around in a plastic pitcher. “With beer it’s often drinking without thinking,” bemoans Ray Daniels, a former Chicago home-brewer expert who runs Cicerone, one of the country’s only beer sommelier certification programs. “We turn our analytical minds off when we drink it. But every beer tells a story,” he adds. “It has a beginning and a middle and an end.”
Continue Reading CloseDo we need a gender-neutral beer?
Carlsberg introduces a sleek new line of brew to appeal to both sexes -- because regular beer was just too manly?
Carlsberg Copenhagen: a beer that won't get your panties in a bunch. Everyone knows that men drink beer for its fine texture, its smooth, deep complexion, and a third thing. Meanwhile, us women drink beer when the bottle matches our dresses and brings out our eyes, or when they run out of kamikaze shots at the sports bar we’re sitting in, trying to meet men.
That was actually supposed to be a joke, but then I read the thought process that went into designing the new Carlsberg Copenhagen, a beer designed to appeal to both men and the little ladies:
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Beer-braised sausage and kale pasta
Best served hot, maybe after a snowy trek through German forests
This entry to the Salon Kitchen Challenge comes to us courtesy of Dave Copeland. We haven’t had a chance to try this recipe yet, but would love to hear about it if you do!
This is a play on Gruenkohl und Pinkel (kale and sausage), a North German specialty traditionally served after “Gruenkohlfahrt,” which is a brisk hike accompanied by schnapps and followed by a meal with a dish similar to this one as a way to celebrate winter.
Continue Reading CloseSan Diego to consider banning offshore boozing
The City Council will look into closing a loophole in ban on beach drinking. People on boats exempted
The City Council will consider letting the air out of “floatopia” parties that involve thousands of people boozing it up on inner tubes just offshore.
The council was scheduled to meet Monday to consider closing a loophole in the city ban on drinking at the beach.
An amended version would ban seagoing boozing by floaters, swimmers, waders and bodysurfers up to three nautical miles offshore. People on boats would be exempted.
The council could pass the measure on an emergency basis, allowing it to take immediate effect.
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