Space porn: These images are (quite literally) out of this world
Adam Hanft dissects and deconstructs political advertising at Spin Season, where this originally appeared.
In what must be this season’s first spoof of a spoof, Joe Miller in Alaska is cleverly parodying the now-famous Old Spice advertising with Isaiah Mustafa.
An Isaiah-like voice kicks off the spot, with Old Spicean syntax: “Hello voters. Look at your ballot. Now look at him. This is Joe Miller.” The point? Don’t write in your vote for Lisa Murkowski. She’s not on the ballot because “She lost.”
The spot goes on to sing Joe’s praises in Mustafa cadence, including his eight kids, service in the first Gulf War, that he was a respected judge, and that he’s “restoring that thing you love called the Constitution.” I bet that’s the first time our sacred national text has been described as “that thing.” Perhaps we should change our presidential oath: “I will to the best of my ability, preserve, protect and defend that thing we love called the Constitution.”
The spot ends with the familiar ear-worm of the Old Spice whistle.
For handy reference, here’s the “Man Your Man Could Smell Like” video.
Miller’s cultural self-reference works on a bunch of levels. It grabs attention and focuses voters on the intricacies of write-ins versus printed ballots. But more subliminally, by referencing pop culture it makes Joe Miller — a Tea Party candidate who won a stunning upset against Murkowski and is being attacked as an extremist — less threatening. It’s a similar manipulation to Christine O’Donnell quoting the Bed Intruder Video, which I’ve written about.
The point is, how could anyone funky enough to channel Isaiah Mustafa be on the nutty fringe?
Adam Hanft writes and comments frequently on politics and culture for The Daily Beast, Fast Company, Huffington Post, CNN, Fox News, Politics Daily, the Barnes & Noble Review, and elsewhere. He is founder of Hanft Projects, a strategic and brand consultancy.More Adam Hanft.
NASA astronaut Mike Hopkins
On December 28, 2013, Expedition 38 crew member Mike Hopkins participating in the second of two space walks to replace a degraded pump module on the International Space Station. (NASA astronaut Rick Mastracchio is reflected in his helmet!)
The Soyuz TMA-10M
The Soyuz TMA-10M headed towards the International Space Station with crew members from Expedition 37 onboard.
40 years ago the Apollo 8 mission flew up to the moon, orbited it ten times and then returned to Earth. This picture was taken from that flight and shows the Earth as it seemingly rises in similar fashion to a sunrise.
Sunrise from Expedition 36
NASA Flight Engineer Karen L. Nyberg of Expedition 36 took this photo of the sun rising -- a sight they saw nearly 16 times per day due to the speed of the International Space Station's orbit around the earth.
A pair of NanoRacks CubeSats -- nanosattelite spacecrafts carrying experiments -- were launched by Expedition 38.