Donald Trump’s fake campaign lands him on Limbaugh show

The cartoonish real estate tycoon continues his self-promotional media blitz disguised as a presidential run

Topics: 2012 Elections, CPAC, NBC, Rush Limbaugh, Donald Trump, War Room,

Donald Trump's fake campaign lands him on Limbaugh showRush Limbaugh and Donald Trump

Donald Trump, a television personality who plays the part of a successful billionaire businessman and real estate mogul, has a new season of his reality competition show to promote. He is also, he insists, toying with the idea of running for president, as a clown Republican. It is this second thing that has everyone in the media falling all over themselves to lavish attention on Trump.

And so Trump was on “Regis and Kelly” this morning, where he continued his recent attack on China and OPEC and everything else that Americans don’t know much about but know they don’t like. And that’s fine. “Regis and Kelly” is an entertainment program. The people watching it understand that the funny man is there to entertain them for a few minutes, before their stories come on.

But yesterday, Trump was a guest on Rush Limbaugh’s program. Limbaugh, perhaps the most influential single political pundit on the radio, is smarter than the political reporters who filed credulous “Trump for president speculation” stories following the short-fingered vulgarian’s schlocky CPAC appearance. But he has, apparently, a great deal of contempt for his audience, and so he pretended that Mr. Trump was a person worth taking seriously.

Rush Limbaugh rarely even has guests on his show, but he invited this fraud to come on and tell a deeply stupid story about how he offered to buy the White House a fancy ballroom to replace their party tent but they turned him down. This illustrates the Trump “campaign theme,” which is “America gets no respect.” (Yes, he borrowed the theme from Rodney Dangerfield.)

Trump’s reincarnation as a Republican is a new development — thanks, Roger Stone — but his “I know what I’m talking about because I’m so incredibly wealthy” routine is age-old, and should no longer fool anyone.

Trump’s net worth has been estimated by non-Trump sources as being somewhere between $150 million and $250 million — and that’s before the most recent bankruptcy of of his casino group, the global recession, and the housing crash, which led Trump to default on a $40 million loan he personally guaranteed — though he claims to be a billionaire. Having one of the last shows NBC can conceivably call a “hit” helps keep him in the lifestyle he is accustomed to, no doubt, so it is incumbent on him to keep ratings high for the upcoming season of “Celebrity Apprentice.” (And promotion of the Trump brand in general keeps people signing up for his nonaccredited “school” and paying his million dollar speaking fees.)

That is the purpose of his make-believe presidential media blitz. He will not file with the FEC, he will not form an exploratory committee, and he will not knock on doors in Des Moines. I beg of you, talk show bookers, political reporters and fellow bloggers: Stop taking this joke seriously, or pretending to take it seriously, or even speculating as to how seriously to take it. This “campaign” serves the same purpose as Trump’s forthcoming “Comedy Central Roast,” only the political pundits — unlike Jeffrey Ross and company — aren’t getting paid for their marketing work.

Alex Pareene

Alex Pareene writes about politics for Salon and is the author of "The Rude Guide to Mitt." Email him at and follow him on Twitter @pareene

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 11
  • Close
  • Fullscreen
  • Thumbnails
    Rose Jay via Shutterstock

    Most popular dog breeds in America

    Labrador Retriever

    These guys are happy because their little brains literally can't grasp the concept of global warming.

    Hysteria via Shutterstock

    Most popular dog breeds in America

    German Shepherd

    This momma is happy to bring her little guy into the world, because she doesn't know that one day they'll both be dead.

    Christian Mueller via Shutterstock

    Most popular dog breeds in America

    Golden Retriever

    I bet these guys wouldn't be having so much fun if they knew the sun was going to explode one day.

    WilleeCole Photography via Shutterstock

    Most popular dog breeds in America


    This dude thinks he's tough, but only because nobody ever told him about ISIS.

    Soloviova Liudmyla via Shutterstock

    Most popular dog breeds in America


    This little lady is dreaming about her next meal-- not Sudden Infant Death Syndrome.

    Labrador Photo Video via Shutterstock

    Most popular dog breeds in America

    Yorkshire Terrier

    This trusting yorkie has never even heard the name "Bernie Madoff."

    Pavla via Shutterstock

    Most popular dog breeds in America


    She is smiling so widely because she is too stupid to understand what the Holocaust was.

    Aneta Pics via Shutterstock

    Most popular dog breeds in America


    Sure, frolic now, man. One day you're going to be euthanized and so is everyone you love.

    Dezi via Shutterstock

    Most popular dog breeds in America

    French Bulldog

    He's on a casual afternoon stroll because he is unfamiliar with the concept of eternity.

    Jagodka via Shutterstock

    Most popular dog breeds in America


    Wouldn't it be nice if we could all be this care-free? But we can't because we are basically all indirectly responsible for slavery.

  • Recent Slide Shows



Comment Preview

Your name will appear as username ( settings | log out )

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>