Food Art
Our government’s terrifying food ads
New exhibit reveals the twisted logic of the Department of Agriculture's marketing department through the years
Government's attempts to explain healthy pig diet through motivational poster goes awry. There’s nothing more appetizing than giving human characteristics to the food you’re about to eat. That’s why we always see pictures of pigs with bibs on at rib houses; because for some horrible reason we feel better about eating Porky if we convince ourselves he’s a cannibal.
I always wondered where that strange impulse came from, and now thanks to a new exhibit, “What’s Cooking, Uncle Sam?” at the National Archives, I think I know. The New York Times ran a piece yesterday about the show, which focuses on posters, videos and other media from the Department of Agricultural, spanning all the way back to the revolutionary war.
The most fascinating of these photos is called “Pig Cafeteria”:
The caption reads:
“The Pig Cafeteria” was an exhibit produced by the Department of Agriculture to educate farmers about new methods of farming and raising livestock — specifically, what to feed pigs so that they would be healthy and profitable.
So maybe it’s just poor word choice, because when I see Wilbur here licking his lips and holding out his plate at a Pig Cafeteria, I assume that he will be in for a sad and delicious shock, smothered in barbeque sauce. But maybe Pig Cafeterias are just cafeterias for pigs, not serving them — the way we call where kids eat lunch “Human Cafeterias.”
Definitely check out the rest of the exhibit up in the Times, especially the poster demanding “Eat The Carp”:
Or the kind nurses that come to your home and tell you about the benefits of this “dairy product”:
Man, the past looks totally terrifying and not at all tasty. I’ll take Reagan’s “Catsup is a vegetable” decision* over carp demands or pushy milk women any day.
*Yes, I know it didn’t actually go down quite like that.
Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
The five most egregious quotes from Gwyneth Paltrow’s dinner party article
The actress invites her famous friends to dinner to tell the New Yorker how special she is
"Let them eat soy cakes!" Gwyneth Paltrow, stop it. I am begging you. You are making me look bad in front of all of my friends. Here I go, trying to defend your bourgeois reputation with a (fairly) nice review of your cookbook, calling many of the dishes unpretentious and easy to make.
You must have hated that. I almost can see you, queen-like, reading Salon (as you do every day) in the print form we give to celebrities, reading that article with your lovely eyes widening before crumpling it into a ball and throwing it across the steam room where you are currently enjoying a reflexology massage.
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Magical Kate Middleton jelly bean to be auctioned on Ebay
Jesus. Michael Jackson. Kate Middleton. All famous, all appear on food objects. Now selling to the highest bidder!
How can Kate appear on food already? She's not even a princess yet! It used to be that people would travel thousands of miles to see the faces of religious figures appear in food. Now if you want to see the mother of Jesus on a slice of toast, you can buy it on Ebay. Sure, it will probably be a hoax, but at least you didn’t have to buy an airplane ticket to Mexico to find that out.
But it does take some of the miracle-y-ness out of iconographic food products when you know they can just be shipped to you after you outbid everyone else on the Internet. Still, that probably won’t deter thousands of people from bidding on this jelly bean, which a trainee accountant from Somerset discovered looked just like the royal-to-be Kate Middleton. Wesley Hosie and his girlfriend now plan on selling the magic bean on Ebay with a starting bid of $1,000.
Continue Reading CloseDrew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Salon’s Great Coffee Art contest
Send us a snap of your favorite barista's foamy brilliance, and become eligible for cool prizes
Latte art by Chuck Betz / Culture Espresso Bar Update: So sorry if the entry you sent to coffee@salon.com bounced back. Everything’s fixed! Please give it another shot.
Latte art, pouring “textured” milk into espresso to create designs — and in some cases full drawings — is one of the branches of the barista’s discipline. We’ve enjoyed our milky coffees topped with hearts, roses and leaf shapes for years, but a recent smiley bear face finally got all of Salon to wonder, How does that work?
Continue Reading CloseFrancis Lam is Features Editor at Gilt Taste, provides color commentary for the Cooking Channel show Food(ography), and tweets at @francis_lam. More Francis Lam.
What it’s like to eat only potatoes for 60 days, Part 2
Checking in with the man who gave his body and lost his mind to tubers
When we last left our hero/culinary guinea pig Chris Voigt, executive director of the Washington State Potato Commission, he was nearly halfway done with his 60-day all-potato diet, a feat intended to demonstrate the vast nutritional powers of the potato. Because if there’s something that will sell you on a food, it’s some guy going, “Watch me eat tons of this all the time and not die!”
Continue Reading CloseFrancis Lam is Features Editor at Gilt Taste, provides color commentary for the Cooking Channel show Food(ography), and tweets at @francis_lam. More Francis Lam.
This is what it’s like to eat only potatoes for 60 days
A man does an extreme diet to prove the nutritional value of spuds. But he's losing his mind
First there were hunger strikes to protest brutal injustices. Then there was “Super Size Me,” an all-McDonald’s regimen captured on film to show us what fast food is doing to us. But now Chris Voigt is bringing the extreme diet noise to … promoting potato sales.
For 60 days, all the executive director of the Washington State Potato Commission will eat are potatoes, seven pounds a day of them, to demonstrate that potatoes are so nutritionally whole that you can live off them for months. Sure, his body might live, but what about his mind and spirit? I don’t know, but when our friends at Eater.com referred to Voigt’s potato-diet blog as a document of “an increasingly broken and desperate man,” well, we had to take a look at the slow-motion car crash.
Continue Reading CloseFrancis Lam is Features Editor at Gilt Taste, provides color commentary for the Cooking Channel show Food(ography), and tweets at @francis_lam. More Francis Lam.
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