Viral Video
Moby Awards honor best, worst book trailers of 2011
From a grumpy Jonathan Franzen to a wacky Gary Shteyngart, a celebration of the viral videos of literary promotion
Trailer for Sloane Crosley's "How Did You Get This Number," which won a Moby for "Book Trailer As Stand Alone Art Object." On the surface, book trailers seem like a fairly ridiculous concept: trying to market literature to people who would rather wait until the movie version comes out. Most of the time, publishing houses create trailers that are visually arresting or entertaining, but have nothing whatsoever to do with the book they’re trying to sell. That’s where the Moby Awards come in.
Celebrating the best and the worst of book trailers with a statuette of a golden sperm whale, last night’s Second Annual Moby Awards were held at the Powerhouse Arena in Brooklyn. With categories like “Most Celebtastic Performance,” “Best Small House Press Trailer” and “What Are We Doing to Our Children? (good or bad, you decide),” the ceremony is more tongue-in-cheek McSweeney’s party than Paris Review gala.
According to Salon’s senior book writer and Moby Awards judge Laura Miller, the best book trailer of the year didn’t even take home a prize, though it was nominated in the category for best “Book Trailer as Stand Alone Art Object”:
“The Sound of a Wild Snail Eating” didn’t win anything because it sort of fell between categories. Some trailers are better than others as videos, but this was the only one that conveyed any sense of what the book was like.
Judge for yourself with the trailer for Elisabeth Bailey’s “The Sound of a Wild Snail Eating“:
Jonathan Franzen also “won” in the category of “Worst Performance by an Author,” in which the “Freedom” scribe rails against book trailers as he is interviewed for a trailer to promote his second novel.
Though wow, he pretty much nailed it on what’s silly about book trailers, doesn’t he? Let’s all go to our still place now, and meditate on Patty.
Another “Worst Performance by an Author” finalist (and crowd favorite) went to Brandon R. Benjamin for “Atlantis”:
Winning two golden whales this year (including the coveted “Grand Jury/We’re Giving You This Award Because Otherwise You’d Win Too Many Other Awards”) was Gary Shteyngart’s “Super Sad True Love Story.” Which does have an amazing trailer (albeit one that has nothing to do with the story) that’s more reminiscent of a Funny-or-Die sketch than a promotion for a piece of literature.
“Super Sad” also won for “Most Celebtastic Performance” with its James Franco cameo, though personally I would have given it to Jay McInerney for his role in the video.
See all the winners and finalists for the Moby Awards over on the official website, and congratulations to all the winners.
Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew. More Drew Grant.
Growing up, made viral
A time-lapse video of a maturing girl reaches millions -- and appeals to our sanitized vision of childhood VIDEO
She’s a wide-eyed, tow-headed cherub who, in the space of under three minutes, morphs into a smiling tween before our eyes. And since Dutch filmmaker Frans Hofmeester posted a highlight reel of a dozen drooling, giggling and pigtailed years in the life of his daughter on Vimeo last week, his “Portrait of Lotte” has been viewed nearly 4 million times — and elicited the awe of the online community.
What is it about the rapid transformation of Lotte that’s made her such a viral star? Part of it is no doubt the impressive amount of work the video represents – and the consistency of Hofmeester’s project. In 12 years’ worth of weekly videos, Lotte’s hairstyles, expressions and number of teeth change, but the background and music guide us smoothly, hypnotically through. It’s also maybe because, as Deborah Netburn noted Tuesday in the Los Angeles Times, “the online audience has a history of clicking on time-lapse videos” like the classic “Noah takes a photo of himself every day for 6 years.”
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Obama’s campaign video: Osama vs. puppies
Davis Guggenheim's slippery "The Road We've Traveled" reframes Obama's stagnant first term as a tale of daring VIDEO
(Credit: YouTube/barackobamadotcom) We get to see Barack Obama’s 200-watt smile only fleetingly in “The Road We’ve Traveled,” the 17-minute video made by “Inconvenient Truth” director Davis Guggenheim that the president’s reelection campaign released on Thursday. (The video is linked above, and embedded below.) No slouch at turning boring non-accomplishments into effective propaganda, Guggenheim knows he’s got to save the smile for the right moment, and most of Obama’s appearances in the video show him in steely and/or inspirational mode: Declaiming about morality to schoolteachers and autoworkers and gay soldiers, or sitting hunched and pensive in still photographs, surrounded by his economic team as the incoming headlines get worse.
Continue Reading CloseThe year in viral videos
Cats! Babies! Honey Badger! And that day of the week you can't get out of your head VIDEO
Rebecca Black Another year gone by. And with it, all those precious hours that might otherwise have been spent writing novels and training for marathons, sacrificed at the altar of talking dogs and people ripping up paper. Thanks, YouTube! So with heavy hearts and glassy eyes, we bid adieu to the videos that this year made us laugh, sparked our outrage, touched our hearts and made us feel like partyin’ partyin’.
Cats, now and forever
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
A homophobic mayor’s lesson in love
A Michigan mayor doesn't approve of "queers" -- but a lesbian mom showed her what a real American family looks like VIDEO
Inset: Janice Daniels (Credit: YouTube) How do you calmly confront prejudice? How do you rationally converse with someone who has contempt for your family? Just like this.
Our story begins in June, when Troy, Mich., realtor Janice Daniels decided she no longer hearts the Empire State. Apparently forgetting that Facebook pages can be viewed by other people, she posted on her wall that “I think I am going to throw away my I Love New York carrying bag now that queers can get married there.” I’m sure the tote bag was devastated.
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Rick Perry: More disliked than Rebecca Black
As his ad goes viral -- and divides his campaign -- the Texas governor proves again to be a world-class punch line VIDEO
Rick Perry (Credit: rickperry.org) Which FTD Thank You bouquet do you think John Pike sent Rick Perry this week? Did he go for the “Sweet Splendor” or the “Because You’re Special”? Maybe he opted for the Hickory Farms sausage and cheese box? He must have done something grand, because who else but Rick Perry could have provided the Internet with the most funny-horrible thing since Pepper Spray Cop?
You’ve seen the “Strong” video by now. Your friends have posted it all over Facebook, usually with a string of LOLs underneath. In a campaign ad that, unfortunately for Perry, strongly evokes both Heath Ledger’s tormented performance and his sartorial leanings in “Brokeback Mountain,” the man who uproariously still believes he has a shot at the White House says, “I’m not ashamed to admit that I’m a Christian, but you don’t need to be in the pew every Sunday to know there’s something wrong in this country when gays can serve openly in the military but our kids can’t openly celebrate Christmas or pray in school.” He goes on to promise, “As president, I’ll end Obama’s war on religion. And I’ll fight against liberal attacks on our religious heritage.” (Perry staffers are already distancing themselves from responsibility, with his top pollster calling the ad “nuts.”)
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
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