Paris Hilton’s reality show may tank, but she won’t

"The World According to Paris" might be a failure for Oxygen and the heiress alike, but her "career" is fine

Topics: Paris Hilton, Barbara Walters, Media Criticism, Reality TV, Television,

Paris Hilton's reality show may tank, but she won'tParis Hilton catching flack on "The View."

People are taking a schadenfreudian delight in the apparent failure of Paris Hilton’s new reality show, “The World According to Paris.” Low ratings, bad press … the whole spectacle really does need to be put out of its misery. Personally I think it was a branding problem: while Oxygen may be fine for “Tori & Dean,” that’s a program predicated on the idea that Tori Spelling is a mother and wife first, star second. Paris and her unapologetic vapidity belong more in the E! family, along with the Kardashians, Kendra, and “Sex and the City” reruns.

But since I’m not in control of television programming (fingers crossed for next season!), Paris’ future isn’t in my hands. But it’s also not in the hands of her critics, who are gleefully calling Paris “passé,” and the bombing of her latest show the end of her career.

Which begs the question: what career? I’m not being rhetorical, since Paris Hilton’s brand image extends far beyond this one flop. Do you think people will stop buying Paris Hilton perfume because no one tuned in to see Brooke Mueller have an emotional breakdown last week? Do you think her clothing line will magically go away if her show does? Will paparazzi stop following her around? Will her books stop being ghostwritten? Will she no longer be an heiress? Will this even prevent her from getting another reality show in the future? I mean, if “Paris Hilton’s My New BFF” didn’t stop producers from making another show about Paris’ life, I really don’t see it happening next time around.

You Might Also Like

Paris doesn’t have a career, she has a brand. And a much bigger one than Snooki or the Teen Moms or most of the Kardashians (though she did ride the same sex tape train to fame as Kim). Her ability to get photographers to follow her around isn’t in question here, nor the number of Twitter followers she has, nor her family’s money. So what if Barbara Walters yelled at her on “The View”? Think about it this way: it would be weirder if Barbara hadn’t.

Paris is an irresponsible, vain rich girl who will never have to lift a finger in her life. That may not make for good television right now, when the country is more into Jersey girls and teenage pregnancy and bridalplasty, but as far as her “career” goes, you have to be of the mind that either she’ll still have it post-show, or she never had one in the first place. Both choices lead to the same conclusion: While losing a show might be a blow to Paris’ brand, it’s far from a fatal one. She’s already lost several other reality shows, hasn’t she?

The worse Paris acts, the more attention the media will pay to her. (See also: Lindsay, Britney, the Olsens.) She’s not going anywhere, unless she has a personality transplant and suddenly decides she hates the spotlight.

Sorry, everyone.

Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew.

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 11
  • Close
  • Fullscreen
  • Thumbnails
    Martyna Blaszczyk/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 1

    Pond de l'Archeveche - hundreds thousands of padlocks locked to a bridge by random couples, as a symbol of their eternal love. After another iconic Pont des Arts bridge was cleared of the padlocks in 2010 (as a safety measure), people started to place their love symbols on this one. Today both of the bridges are full of love locks again.

    Anders Andersson/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 2

    A bird's view of tulip fields near Voorhout in the Netherlands, photographed with a drone in April 2015.

    Aashit Desai/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 3

    Angalamman Festival is celebrated every year in a small town called Kaveripattinam in Tamil Nadu. Devotees, numbering in tens of thousands, converge in this town the day after Maha Shivratri to worship the deity Angalamman, meaning 'The Guardian God'. During the festival some of the worshippers paint their faces that personifies Goddess Kali. Other indulge in the ritual of piercing iron rods throughout their cheeks.

    Allan Gichigi/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 4

    Kit Mikai is a natural rock formation about 40m high found in Western Kenya. She goes up the rocks regularly to meditate. Kit Mikai, Kenya

    Chris Ludlow/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 5

    On a weekend trip to buffalo from Toronto we made a pit stop at Niagara Falls on the Canadian side. I took this shot with my nexus 5 smartphone. I was randomly shooting the falls themselves from different viewpoints when I happened to get a pretty lucky and interesting shot of this lone seagull on patrol over the falls. I didn't even realize I had captured it in the shot until I went back through the photos a few days later

    Jassen T./National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 6

    Incredibly beautiful and extremely remote. Koehn Lake, Mojave Desert, California. Aerial Image.

    Howard Singleton/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 7

    Lucky timing! The oxpecker was originally sitting on hippo's head. I could see the hippo was going into a huge yawn (threat display?) and the oxpecker had to vacate it's perch. When I snapped the pic, the oxpecker appeared on the verge of being inhaled and was perfectly positioned between the massive gaping jaws of the hippo. The oxpecker also appears to be screeching in terror and back-pedaling to avoid being a snack!

    Abrar Mohsin/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 8

    The Yetis of Nepal - The Aghoris as they are called are marked by colorful body paint and clothes

    Madeline Crowley/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 9

    Taken from a zodiac raft on a painfully cold, rainy day

    Ian Bird/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 10

    This wave is situated right near the CBD of Sydney. Some describe it as the most dangerous wave in Australia, due to it breaking on barnacle covered rocks only a few feet deep and only ten metres from the cliff face. If you fall off you could find yourself in a life and death situation. This photo was taken 300 feet directly above the wave from a helicopter, just as the surfer is pulling into the lip of the barrel.

  • Recent Slide Shows

Comments

0 Comments

Comment Preview

Your name will appear as username ( settings | log out )

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>