Sex Education
Syphilis scare campaign: Sorely lacking
Canadians show how not to raise awareness, with a parody dating site that stigmatizes
A profile photo from PlentyofSyph.com shows off a fake user's "rashes" and "sores" Officials in Canada just dusted off an old standby in sex education: scaring the living daylights out of young people. More specifically, convincing them that by having sex they will end up an unlovable mess of warts and oozing sores — until they die a premature death. Only this time the message is delivered in a hip new package: It’s an anti-syphilis PSA masquerading as a dating site, PlentyofSyph.com. It’s all thanks to the Alberta government’s new $2 million awareness campaign.
The parody of the popular dating site PlentyofFish.com features countless profiles of hot, young, promiscuous things with syphilis. A sexy bachelorette explains why she isn’t into waiting past the second date for some action: “im in the last stage of syphilis so im gonna be gettin nerve system problems and some brain disorder issue.” A bachelor uses his complete hairlessness as a selling point: “Started getting patchy hair loss from my syphilis, so I figured I’d just shave it ALL off. That’s right, all 240lbs of me hairless.” Those are the tame examples; there are vivid descriptions of full-body rashes and pus-filled sores. Should you attempt to contact one of these fine young fictional singles, a shaming message will pop up — for example, “I guess seizures, dementia, blindness and tumors turn you on.”
In response to the site’s launch, a spokesperson for Plenty of Fish issued a statement saying, “Such carelessness and disrespect towards our organization is upsetting.” Yeah, well, imagine how it feels to visit the website as someone with syphilis, or one of the many other STDs mentioned on the site. It also mocks the bona fide, and respectable, dating sites out there for people living with STDs. The take-home message is that people with STDs are desperately hideous. In Canada, the campaign has stirred up controversy, which has failed to migrate south, although it certainly should. Take note: This is how not to do a safe sex campaign.
Attention-grabbing educational ad campaigns are one thing; fearmongering is quite another — or, as a smart British Red Cross PSA once put it, ”There’s safety. And then there’s stigma.” The simple truth, borne out in study after study, is that taboos surrounding STDs are the No. 1 reason people avoid getting tested. It’s also a barrier to people being honest with their partners about their status. PlentyofSyph’s gag-inducing come-ons about “licking the [canker] sore on my open-faced ham sandwich” only further stigmatize sexually transmitted diseases. (Also, how old are these copywriters?) Now, fear-based campaigns can sometimes work — but researchers have found, at least when it comes to HIV messaging, that it can also increase unsafe behaviors among high-risk groups.
Syphilis in particular can be treated with antibiotics if it’s caught early, so the public health message should be two pronged: 1) Practice safe sex, and 2) Get tested routinely. This campaign, however, values the shock factor above those very practical points, which aren’t effectively communicated. A quick visit to the site could easily give the impression that a syphilis diagnosis means you’re destined for a loveless, sexless future in which your body is consumed by abscesses and your brain begins to rot. That only pushes people farther away from the clinic door.
Oddly enough, I recently discovered a bit of bleak family lore: A distant, long-gone relative of mine killed himself because he couldn’t bear to live with the shame associated with his syphilis diagnosis. Now, it was a much different time back then — which is, well, my point. We live in a much different time now — one where we know more about the disease, as well as the counterproductiveness of stigmatizing STDs.
Tracy Clark-Flory is a staff writer at Salon. Follow @tracyclarkflory on Twitter. More Tracy Clark-Flory.
Mother-daughter sexperts
Susie Bright and her daughter, Aretha, make parental talks about sex look easy -- and fun
Most parents loathe talking to their kids about the birds and the bees, let alone pubic hair grooming, faked orgasms and “water sports” — but most parents are not legendary “sexpert” Susie Bright.
Better than talking about these things, she penned an advice column in 2009 with her daughter, Aretha, then 19, for the ladyblog Jezebel. Their answers to questions about everything from porn to Paxil were unflinching but playful, and at times controversial. Now the pair have collected those columns into a new e-book, “Mother/Daughter Sex Advice.” Together, they read as an irreverent version of “Our Bodies, Ourselves” for the Internet age. The mother-daughter team also reflect on what the experience of writing the column was like, and it turns out it wasn’t as weird as many would think: For the most part, it was just a continuation of conversations they had been having throughout Aretha’s life.
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Tracy Clark-Flory is a staff writer at Salon. Follow @tracyclarkflory on Twitter. More Tracy Clark-Flory.
Why Obama’s in bed with abstinence-only education
Behind the administration's decision to fund a controversial sex education program
(Credit: woaiss via Shutterstock) In the week since sex educators and activists called out the Obama administration for getting in bed with Heritage Keepers Abstinence Education, the Department of Health and Human Services has stayed silent on why the program had been added to a list of approved, “evidence based” programs for teen pregnancy and STI prevention – until now. In an interview with Salon, HHS spokesman Mark Weber said Heritage Keepers had met the criteria, “gone through a transparent, rigorous review process” and had “demonstrated outcomes” – in this case, delaying sexual activity, and that alone.
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Irin Carmon is a staff writer for Salon. Follow her on Twitter at @irincarmon or email her at icarmon@salon.com. More Irin Carmon.
Right-wing sexual pathos
Attempts to ban talk of birth control and homosexuality from classrooms reveal conservatives' deepest sexual fears
(Credit: Everett Collection via Shutterstock) Imagine a high school teacher having to separate a smooching pair outside the classroom door to protect herself from being sued for condoning “gateway sexual activity.” Envision a sex education class where the mention of homosexuality is forbidden by law and discussion of contraception, or even puberty, is deemed unnecessary.
That’s the world that would be created by a recent raft of abstinence education bills in Tennessee, Utah and Wisconsin. These initiatives are frightening — but, viewed the right way, they shine light on extreme conservatives’ deepest, darkest fears about sex. They’re veritable inkblot tests for right-wing sexual pathos.
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Tracy Clark-Flory is a staff writer at Salon. Follow @tracyclarkflory on Twitter. More Tracy Clark-Flory.
Ab-ed moves ahead
A sexist, anti-gay abstinence-only program quietly gets the Obama administration's stamp of approval. Why?
(Credit: iStockphoto/Spauln) Just yesterday I wrote of how the war on sex has gotten worse in recent years and, what do you know, now comes news that an abstinence-only program has been added to the government’s list of gold-starred, “evidence-based” programs for pregnancy prevention.
The Department of Health and Human Services didn’t bother to issue a press release about the problematic addition, but a handful of tireless sexual health advocates — Debra Hauser, Monica Rodriguez, Elizabeth Schroeder and Danene Sorace — noticed the change on the department’s website and today took to RH Reality Check to spread the word. Previously, the only approved abstinence programs on the list were after-school programs.
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Tracy Clark-Flory is a staff writer at Salon. Follow @tracyclarkflory on Twitter. More Tracy Clark-Flory.
Abstinence isn’t working
Teen births are down, thanks to contraception use. Why does the right ignore the facts and insist it's abstinence?
(Credit: iStockphoto/tkachuk) Earlier this week, when the CDC announced a record low in the teen birth rate, it listed two possible causes: “The impact of strong pregnancy prevention messages” and “increased use of contraception.” The Guttmacher Institute came out with an even stronger message: “The most recent decline in teen births can be linked almost exclusively to improvements in teens’ contraceptive use,” the organization said in a press release, which pointed to another CDC study for evidence.
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Tracy Clark-Flory is a staff writer at Salon. Follow @tracyclarkflory on Twitter. More Tracy Clark-Flory.
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