The hero of 2011's female comedy hit scores a new triumph. Does this mean the "'Bridesmaids' effect" is real?
According to Variety, “Bridesmaids” star and co-writer Kristen Wiig will begin filming “Imogene” — a “passion project” she’s been hoping to get off the ground for “more than two years” — in August. The film will mark Wiig’s first starring role since her major May hit, which smashed records by becoming both Judd Apatow’s best-performing film and the biggest-ever female-led, R-rated comedy.
Of “Imogene,” Variety writes:
Wiig will star as the title character, a moderately successful New York playwright who stages a fake suicide attempt to win back her ex-boyfriend, only to end up being forced into the custody of her gambling-addict mother.
While Wiig certainly seems to be enjoying the spoils of her spring triumph, debate over whether the success of “Bridesmaids” will truly open doors for women in Hollywood is ongoing. Several of the wedding-themed movie’s stars have landed exciting deals since the film’s release, but the question of whether other women — not to mention projects that don’t boast the backing of big dogs like Judd Apatow — will truly find Hollywood more accommodating is largely unanswered.
“One never wants to be too reactive, but there are few door-openers like a box-office winner.” That’s what David T. Friendly — who produced “Little Miss Sunshine” — wrote in The Hollywood Reporter last month, in a piece about the so-called “‘Bridesmaids’ effect.”
[G]etting female-driven comedies to the big screen has been as hard as selling Disney an X-rated movie. And one has to wonder how many will get made without a champion like Bridesmaids’ Judd Apatow behind them. Sometimes edgy, female-driven material that winds up on the coveted Black List (or whatever list is in vogue at the time) is highly regarded but simply too uncertain a bet for the studios. Usually the pass would have sounded something like this: “It’s hilarious; I was cracking up. But I can’t get that made here. No one wants to see women do that!” … [However, i]f the Bridesmaids Effect really takes hold, imagine the possibilities.
Here on Salon, we recently interviewed Women and Hollywood blogger Melissa Silverstein (who was one of several women to make an early campaign out of getting people to theaters to support “Bridesmaids”). Silverstein said she was hopeful that the film might live up to its expectations, and trigger a serious industry sea-change — but also sanguine about the challenges female Hollywood stars still face:
The success of ‘Bridesmaids’ has clearly inspired Hollywood to think about funny women in a new way … [But] we have been in the desert for so long that we don’t even know what the promised land looks like. Women have been so beaten down that they are happy with one success and are looking to build from there. … If women could figure out how to band together and make more films a success, maybe the promised land will be in view sooner rather than later.
More Related Stories
- What's behind New York's anti-gay hate crimes?
- Paul McCartney backs Pussy Riot
- Cannes: Ryan Gosling's new movie draws the boo-birds
- Radio host tweets rape joke, blames journalists for reporting on it
- Juror responds to Joe Francis' insults with thoughtful email
- New track from the Lonely Island features Solange Knowles, semicolons
- Amazon introduces fan fiction publishing platform
- Naomi Watts, "Argo," "Wonderstone" among bizarre Teen Choice Awards nominees
- Imprisoned Pussy Riot member declares hunger strike
- The camp-free "Behind the Candelabra"
- Justin Bieber will destroy you if you live-tweet his parties
- Marc Maron on Twitter feud with Michael Ian Black: "We have an understanding"
- "Girls Gone Wild" creator Joe Francis to jury: "You should be euthanized"
- Ai Weiwei releases heavy metal music video
- Actually, Beyoncé is a feminist
- Marc Maron and Michael Ian Black's epic Twitter battle
- Cannes: Directing 101 with James Franco
- Welcome to the jungle: The definitive oral history of '80s metal
- Burt Bacharach opens up on daughter's suicide
- Steven Spielberg to produce "Halo" television series
- Amazon set to launch fine-art gallery
Featured Slide Shows
The week in 10 picsclose X
- 1 of 11
Lisa Montgomery embraces her nephew Thursday after a tornado tore apart her home in Cleburne, Texas. The twister killed six people and destroyed entire swaths of the North Texas town.
Credit: AP/LM Otero
Jack McMahon, the defense attorney for abortion doctor Kermit Gosnell, speaks outside the Criminal Justice Center in Philadelphia Tuesday. His client was convicted of killing three babies in his clinic, and will serve multiple life sentences.
Credit: AP/Matt Rourke
A photo taken Monday captures Vice President Joe Biden's response to a Milwaukee second-grader's innovative proposal to end America's epidemic of gun violence. This guy!
Credit: AP/Jenny Aicher
Sen. Rand Paul, R-Ky., flanked by a grouper-eyed Michele Bachmann, addresses the IRS' admission that it targeted Tea Party groups in advance of the 2012 election. In an op-ed for CNN Thursday, the Kentucky senator slammed the president for his faux outrage.
Credit: AP/Molly Riley
Ousted IRS chief Steven Miller is sworn in on Capitol Hill Friday. Miller testified before the House Ways and Means Committee on the extra scrutiny the agency gave conservative groups applying for tax-exempt status.
Credit: AP/J. Scott Applewhite
Attorney General Eric Holder pauses as he testifies on Capitol Hill before the House Judiciary Committee Wednesday. Holder is under fire, among other things, for the Justice Department's gathering of phone records at the Associated Press.
Credit: AP/Carolyn Kaster
O.J. Simpson sits during an evidentiary hearing at Clark County District Court in Las Vegas, Nev., Thursday. Simpson, who is currently serving a nine-to-33-year sentence in state prison for armed robbery and kidnapping, is using a writ of habeas corpus to seek a new trial.
Credit: AP/Las Vegas Review-Journal/Jeff Scheid
Major Tom to ground control: On Sunday astronaut Chris Hadfield recorded the first music video from space, a cover of David Bowie's "Space Oddity."
Credit: AP/NASA/Chris Hadfield
When it rains it pours. President Barack Obama speaks during a news conference Thursday with Turkish Prime Minister Recep Tayyip Erdogan, inexplicably inspiring an #umbrellagate Twitter meme.
Credit: AP/Jacquelyn Martin
A smoke plume rises high above a road block at the intersection of County A and Ross Road east of Solon Springs, Wis., Tuesday. No injuries were reported, but the the wildfire caused evacuations across northwestern Wisconsin.
Credit: AP/The Duluth News-Tribune/Clint Austin
Recent Slide Shows
- 1 of 11