Wiig rides “Bridesmaids” success into new role

The hero of 2011's female comedy hit scores a new triumph. Does this mean the "'Bridesmaids' effect" is real?

Topics: Bridesmaids, Movies,

Wiig rides "Bridesmaids" success into new roleWiig in "Bridesmaids."

According to Variety, “Bridesmaids” star and co-writer Kristen Wiig will begin filming “Imogene” — a “passion project” she’s been hoping to get off the ground for “more than two years” — in August. The film will mark Wiig’s first starring role since her major May hit, which smashed records by becoming both Judd Apatow’s best-performing film and the biggest-ever female-led, R-rated comedy.

Of “Imogene,” Variety writes:

Wiig will star as the title character, a moderately successful New York playwright who stages a fake suicide attempt to win back her ex-boyfriend, only to end up being forced into the custody of her gambling-addict mother. 

While Wiig certainly seems to be enjoying the spoils of her spring triumph, debate over whether the success of “Bridesmaids” will truly open doors for women in Hollywood is ongoing. Several of the wedding-themed movie’s stars have landed exciting deals since the film’s release, but the question of whether other women — not to mention projects that don’t boast the backing of big dogs like Judd Apatow — will truly find Hollywood more accommodating is largely unanswered.

You Might Also Like

“One never wants to be too reactive, but there are few door-openers like a box-office winner.” That’s what David T. Friendly — who produced “Little Miss Sunshine” — wrote in The Hollywood Reporter last month, in a piece about the so-called “‘Bridesmaids’ effect.”

Friendly continued:

[G]etting female-driven comedies to the big screen has been as hard as selling Disney an X-rated movie. And one has to wonder how many will get made without a champion like Bridesmaids’ Judd Apatow behind them. Sometimes edgy, female-driven material that winds up on the coveted Black List (or whatever list is in vogue at the time) is highly regarded but simply too uncertain a bet for the studios. Usually the pass would have sounded something like this: “It’s hilarious; I was cracking up. But I can’t get that made here. No one wants to see women do that!” … [However, i]f the Bridesmaids Effect really takes hold, imagine the possibilities.

Here on Salon, we recently interviewed Women and Hollywood blogger Melissa Silverstein (who was one of several women to make an early campaign out of getting people to theaters to support “Bridesmaids”). Silverstein said she was hopeful that the film might live up to its expectations, and trigger a serious industry sea-change — but also sanguine about the challenges female Hollywood stars still face:

The success of ‘Bridesmaids’ has clearly inspired Hollywood to think about funny women in a new way … [But] we have been in the desert for so long that we don’t even know what the promised land looks like. Women have been so beaten down that they are happy with one success and are looking to build from there. … If women could figure out how to band together and make more films a success, maybe the promised land will be in view sooner rather than later.

Emma Mustich is a Salon contributor. Follow her on Twitter: @emustich.

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 11
  • Close
  • Fullscreen
  • Thumbnails
    Martyna Blaszczyk/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 1

    Pond de l'Archeveche - hundreds thousands of padlocks locked to a bridge by random couples, as a symbol of their eternal love. After another iconic Pont des Arts bridge was cleared of the padlocks in 2010 (as a safety measure), people started to place their love symbols on this one. Today both of the bridges are full of love locks again.

    Anders Andersson/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 2

    A bird's view of tulip fields near Voorhout in the Netherlands, photographed with a drone in April 2015.

    Aashit Desai/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 3

    Angalamman Festival is celebrated every year in a small town called Kaveripattinam in Tamil Nadu. Devotees, numbering in tens of thousands, converge in this town the day after Maha Shivratri to worship the deity Angalamman, meaning 'The Guardian God'. During the festival some of the worshippers paint their faces that personifies Goddess Kali. Other indulge in the ritual of piercing iron rods throughout their cheeks.

    Allan Gichigi/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 4

    Kit Mikai is a natural rock formation about 40m high found in Western Kenya. She goes up the rocks regularly to meditate. Kit Mikai, Kenya

    Chris Ludlow/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 5

    On a weekend trip to buffalo from Toronto we made a pit stop at Niagara Falls on the Canadian side. I took this shot with my nexus 5 smartphone. I was randomly shooting the falls themselves from different viewpoints when I happened to get a pretty lucky and interesting shot of this lone seagull on patrol over the falls. I didn't even realize I had captured it in the shot until I went back through the photos a few days later

    Jassen T./National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 6

    Incredibly beautiful and extremely remote. Koehn Lake, Mojave Desert, California. Aerial Image.

    Howard Singleton/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 7

    Lucky timing! The oxpecker was originally sitting on hippo's head. I could see the hippo was going into a huge yawn (threat display?) and the oxpecker had to vacate it's perch. When I snapped the pic, the oxpecker appeared on the verge of being inhaled and was perfectly positioned between the massive gaping jaws of the hippo. The oxpecker also appears to be screeching in terror and back-pedaling to avoid being a snack!

    Abrar Mohsin/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 8

    The Yetis of Nepal - The Aghoris as they are called are marked by colorful body paint and clothes

    Madeline Crowley/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 9

    Taken from a zodiac raft on a painfully cold, rainy day

    Ian Bird/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 10

    This wave is situated right near the CBD of Sydney. Some describe it as the most dangerous wave in Australia, due to it breaking on barnacle covered rocks only a few feet deep and only ten metres from the cliff face. If you fall off you could find yourself in a life and death situation. This photo was taken 300 feet directly above the wave from a helicopter, just as the surfer is pulling into the lip of the barrel.

  • Recent Slide Shows

Comments

0 Comments

Comment Preview

Your name will appear as username ( settings | log out )

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>