Vegetarianism and veganism

A vegetarian’s guide to talking to carnivores

Updated: If you decide to quit eating meat, you'll need to brace yourself for these absurd arguments

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A vegetarian's guide to talking to carnivores

[UPDATED BELOW]

Following my recent column about vegetarianism, I received a wave of hate mail from meat eaters. This came as no surprise — as food has finally become a political issue in America (as it should), some carnivores have become increasingly aggressive toward anyone or any fact that even vaguely prompts them to critically consider their culinary habit. Although the stereotype imagines vegetarians sententiously screaming at any meat eater they see at the lunch counter or dinner table, I’ve found quite the opposite to be true. In my personal life, I go out of my way to avoid talking about my vegetarianism while I’m eating with friends, family or work colleagues, but nonetheless regularly find myself being interrogated by carnivores when they happen to notice that I’m not wolfing down a plate of meat.

Having been a vegetarian for more than a decade now, and having been raised in a family of proud meat eaters, I’m going to use this space to publish a brief primer for both vegetarians and those who are considering vegetarianism — a primer on what kind of blowback you should expect to face when you are forced to publicly explain your personal dietary decision, and what succinct, fact-based responses are most appropriate when confronting the tired cliches that will be thrown at you from enraged carnivores.

Carefully Consider Your Public Explanation Before Speaking

To those thinking about becoming vegetarians and those who have recently become vegetarians, you should spend some time figuring out what your public rationale will be when asked — and you should consider that question separate from what your actual rationale is. Why? Because regardless of why you really decided to become a vegetarian, how you publicly explain your choice will almost guarantee the kind of reaction you will get.

Today, there are three levels of explanation that generally generate three distinct reactions from carnivores on a sliding continuum that runs from completely accepting all the way to belligerently hostile.

The first — and safest — public explanation is personal health. With science telling us that meat eating is linked to heart disease, cancer, obesity, E.coli poisoning, Salmonella poisoning, Mad Cow disease and other such ailments, this rationale is the one that’s most easily accepted by angry carnivores because it doesn’t imply judgment. It allows meat eaters to rationalize their flesh consuming fetish by telling themselves that what may not be healthy for you is perfectly healthy for them. It probably isn’t, of course, especially if the meat eater you are talking to is an average American consuming the typical (and unfathomably huge) 194 pounds of flesh a year. But that’s beside the point.

The second public explanation you can offer is environmentalism. Again, the science is clear and overwhelming.

Meat protein takes an obscene amount of energy to produce compared with vegetable protein. As Cornell University reports, “Animal protein production requires more than eight times as much fossil-fuel energy than production of plant protein while yielding animal protein that is only 1.4 times more nutritious for humans than the comparable amount of plant protein.” Meanwhile, meat production generates huge amounts of toxic waste (Google “hog farm” and “lagoon” for a taste). This is why the United Nations has called the meat industry — and therefore, meat eating — “one of the … most significant contributors to the most serious environmental problems, at every scale from local to global.”

However, with the environmental rationale, you are likely to get at least some vitriol from carnivores because it does imply a level of judgment. When you say you are a vegetarian because you want to do right by the planet, it implies that the person across the table who is happily shoving that bloody steak down his throat doesn’t really care about the environment.

The third public explanation you can use (and the one I use because I feel so strongly about it) is morality — but beware: This is almost guaranteed to get you screamed at because it’s seen as a direct judgment of the meat eaters’ personal value system.

So, when you are inevitably asked about your vegetarianism, any hint that you don’t want to eat meat because you don’t want an animal to have to die for your palate will likely get you either condescendingly ridiculed as a tree-hugging hippie or viciously attacked as an arrogant, conceited holier-than-thou freak.

Typically, this will involve all sorts of laughably labyrinthine arguments from carnivores. They’ll insist that because you sometimes swat mosquitos, you’re a self-delusional hypocrite, and that because they have enough guts to buy nice vacuum-sealed packets of bloodless, viscera-free pre-killed beef at the supermarket, they are the truly moral, consistent and courageously honest heroes of the food world. Some will further insist that they only eat “humane” meat, and that they are therefore actually making a more “humane” decision than many vegetarians who ever dare to eat non-organic vegetables. Based on consumer statistics, though, this is, in almost all cases, a total lie — only a tiny sliver of meat eaters eat “humane” meat. And regardless, the “humane” meat argument doesn’t really address your central rationale because, of course, a grass-fed cow, free-range chicken and wild-caught fish all have to be slaughtered for someone to enjoy a meal out of them.

Quick Answers to Typical Attacks On Vegetarians

As I said, in reaction to my recent column about raising my son in a vegetarian family, I received a flood of predictable hate mail, calling me everything from a weak unmanly eunuch to a child abuser to Adolf Hitler (no joke — we’ll get to that in a second). The following is an amalgam of these carnivore-defending banalities, and some easy retorts vegetarians can use to answer them.

Carnivore Justification: Because humans have incisors and stomachs that can digest meat, we must eat meat — and to raise a child in a vegetarian household is akin to child abuse.

Vegetarian Response: The human body can eat and digest lots of things. It can, for example, chew up and digest other humans. It can also eat animals while those animals are still alive. In most cases, we refrain from doing these things. Why? Because “civilization” means recognizing that just because we can do something doesn’t mean we must do something.

Carnivore Justification: Humans have been eating meat for thousands of years, so we simply must continue the tradition.

Vegetarian Response: While this is technically true, we haven’t been eating the American average of 194 pounds of meat every year for thousands of years. We’ve been eating significantly less. Additionally, humans have done lots of things for most of human history that we now choose not to do. A few examples: for most of human history we’ve embraced the institution of slavery, treated women like property, engaged in mass genocide and permitted all forms of monstrous public torture/execution. While this kind of thing still happens in a few shadowy corners of the globe, for the most part, civilization has largely deemed it no longer acceptable. In other words, just because we’ve done something in the past, doesn’t mean we should continue doing it without question.

Carnivore Justification: Being a meat eater makes humans stronger and men more manly — and being a vegetarian physically weakens people and makes men into wimps. Therefore, we must eat meat.

Vegetarian Response: Of course, the average meat-obsessed American fatty is obviously more manly than and could clearly beat up (among others) NFL running back Ricky Williams, clean-up slugger Prince Fielder, MMA fighter Mac Danzig, and, of course, that classic embodiment of wimpiness, Mike Tyson.

Carnivore Justification: Vegetarianism is exclusively a “rich person issue” or a “white person issue” of a “First World problem” but just not that important if you purport to care about poor people.

Vegetarian Response: Tell that to the global poor, who are disproportionately not rich and not white, and who will be disproportionately harmed by global climate change. That environmental disaster, of course, is intensified by the carbon-emissions-intensive meat industry. Additionally, as Cornell University has reported, “If all the grain currently fed to livestock in the United States were consumed directly by people, the number of people who could be fed would be nearly 800 million.” In light of persistent starvation crises, it’s more than a little silly for carnivores to pretend vegetarianism is a form of limousine elitism.

Carnivore Justification: Animals are just glorified crops — killing them is as humane as cutting down an ear of corn.

Vegetarian Response: There’s no real right or wrong answer here, because the notion of “humane” is inherently subjective. However, it’s more than a little bit telling that few, if any, Americans use this rationale as a justification for eating their pet dog, which is not nearly as smart, cognizant as, say, a pig. Indeed, the idea that animals with a brain and central nervous system are on the same intelligence and self-awareness plane as a plant is not only belied by science, but is so non-sensical as to be humiliating for the person making the argument.

Carnivore Justification: Hitler was supposedly a vegetarian, so that must mean vegetarianism is a form of Nazism (yes, I really did get emails making this argument).

Vegetarian Response: First of all, it’s not really clear that Hitler was actually a vegetarian. But even if he was, Hitler also wore boots. And went to the bathroom. And had a mustache. So unless you are willing to say that anyone who wears boots, goes to the bathroom or sports a mustache is a genocidal Nazi, this line of argument is silly.

Carnivore Justification: Some people, such Eskimos who fish or Mongolians who hunt, are forced by geographic circumstance to eat meat in order to subsist. Therefore, making moral judgments about all meat eating is a form of ethnocentric relativism.

Vegetarian Response: By this logic, because the plane crash survivors in “Alive” had to embrace cannibalism in order to survive, we shouldn’t be offended by anyone becoming cannibals in the future.

Carnivore Justification: It’s better for the environment to eat a locally-raised, grass-fed steak than it is to eat beans flown in from halfway across the world.

Vegetarian Response: This is what magicians refer to as “misdirection” or linguists call a “non-sequitur” — it’s an attention-grabbing talking point that seems wholly impervious to challenge, but that’s really an unrelated distraction. After all, you would also be right to say that it’s better for the environment to eat a locally-raised beans in your garden than it is to eat a steak flown in from halfway across the globe. The fact remains that when comparing apples to apples (or apples to hulking sides of beef, as it were), locally grown beans are inherently less expensive, less energy intensive and less carbon emitting to produce than any form of locally grown meat.

Carnivore Justification: Humans must eat meat to get enough protein to be healthy.

Vegetarian Response: Arguably, those with extremely severe cases of iron deficiency anemia and some other very rare conditions might be able to stake a tiny claim to this argument, but almost everyone else cannot. There is no definitive scientific evidence that shows humans need to eat meat to survive. This is especially true in developed nations like the United States, where plant protein is widely available, and often more affordable than meat protein.

UPDATE: A number of commenters have said what commenter Jeffrey P. Harrison said: “I am a carnivore [and] it’s none of your damned business.” This is usually where the conversation with angry, over-aggressive carnivores ends up — with the carnivore going libertarian, refusing to discuss the substance and science of food decisions, other than to declare it an entirely “personal choice.” The problem, of course, is that these decisions are everyone’s business when they threaten our collective air, water and ecosystem, as meat eating disproportionately does (as shown above). Indeed, trite “live and let live” platitudes sound great in theory, but they aren’t applicable in the case of food — and specifically when meat eaters’ culinary obsessions are unduly threatening the planet’s future.

David Sirota

David Sirota is a best-selling author of the new book "Back to Our Future: How the 1980s Explain the World We Live In Now." He hosts the morning show on AM760 in Colorado. E-mail him at ds@davidsirota.com, follow him on Twitter @davidsirota or visit his website at www.davidsirota.com.

Why do vegetarian products glorify meat?

When my son asks about why we don't eat meat, I'll blame Tofurky and veggie bacon

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Why do vegetarian products glorify meat?

As a new father who (ages ago) did a short stint as a press secretary, I’m already thinking ahead to the questions my son will throw at me. Yes, I know 8-month-old Isaac can’t even say “Dad” yet, but these questions are coming, and I’m sure they’re going to be way tougher than the ones reporters usually lob at Washington politicians. (OK, in the current age of media obsequiousness, that’s not saying much.)

So I’m planning for answers — and, as any press secretary knows, that requires thinking about what evokes the queries in the first place.

The toy pistol question, for instance — Isaac will see a friend with a cap gun and ask why he can’t have one. (Answer: Devices that kill people shouldn’t be the basis for playthings.) The tackle-football question — he’ll ask me why I don’t want him to play. (Answer: because football can cause long-term brain damage.) The existential questions about God and life and death — ugh, I don’t want to even begin thinking about those.

But before any of these inquiries are but a twinkle in Isaac’s eye, I know I’m going to face an interrogation about vegetarianism. At some point soon, he’ll ask why our family doesn’t eat this stuff called “meat” that’s everywhere.

I have my substantive answers already lined up, so I’m not worried about what I’ll tell him. (We don’t eat meat because it’s unhealthy, environmentally irresponsible, expensive and inhumane.) With this question, I’m more concerned about the prompting. Why is he almost certainly going to ask at such an early age?

I think I know the answer — and it’s not the ad campaigns that make meat seem like a rational choice (“Beef: It’s What’s for Dinner”), a healthy alternative food (“Pork: The Other White Meat”) or a compassionate cuisine decision (Chik-fil-A’s billboards, which show a cow begging you to spare his life by choosing chicken). No, Isaac’s going to have questions because of the grocery — more specifically, because of the vegetarian aisle that subliminally glorifies meat-eating.

I realize that sounds like an oxymoron, but the next time you go shopping, imagine what a kid gleans from veggie burgers, veggie bacon, veggie sausage patties, veggie hot dogs, Tofurky and all the other similar fare that defines a modern plant-based diet. While none of it contains meat, it’s all marketed as emulating meat. In advertising terms, that’s the “unique selling proposition” — to give you the epicurean benefits of meat without any of meat’s downsides.

Obviously, this isn’t some conspiracy whereby powerful meat companies are deliberately trying to bring vegetarians into the megachurch of flesh eaters. If anything, it’s the opposite: It’s the vegetarian industry selling itself to meat eaters by suggesting that its products aren’t actually all that different from meat. The problem is how that message, like so many others in American culture, reinforces the wrongheaded notion that our diet should be fundamentally based on meat.

For those who have chosen to be vegetarians, this message is merely annoying. But for those like Isaac who are being raised as vegetarians, the message is downright subversive. It teaches them that as tasty as vegetarian food may be, it can never compete with the “real thing.”

That message will undoubtedly inform Isaac’s early curiosity — and maybe his questions won’t be such a bad thing. Maybe they’ll motivate me to spend more time in the supermarket’s raw produce section, and maybe my ensuing discussion with Isaac will help him better understand why our family has made this culinary choice.

However, that doesn’t mean the subtle propaganda won’t ultimately win out, thus adding another carnivore to a destructively meat-centric society.

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David Sirota

David Sirota is a best-selling author of the new book "Back to Our Future: How the 1980s Explain the World We Live In Now." He hosts the morning show on AM760 in Colorado. E-mail him at ds@davidsirota.com, follow him on Twitter @davidsirota or visit his website at www.davidsirota.com.

A “Bones” star’s controversial vegan pregnancy

Why are Emily Deschanel and other moms-to-be taking heat for their meatless lifestyles?

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A Emily Deschanel, a cast member in the television series "Bones," listens to a reporter's question after she arrived at "An Evening with Fox's 'Bones,'" Monday, May 9, 2011, at The Paley Center for Media in Beverly Hills, Calif. (AP Photo/Chris Pizzello)(Credit: Chris Pizzello)

The popular image of a pregnant woman features a big belly, a wide waddle and a ubiquitous pint of ice cream in her grip. But not all moms-to-be run on Ben & Jerry’s.

In the August issue of the Ladies’ Home Journal, “Bones” star Emily Deschanel talks about staying on the vegan path even as she prepares for motherhood, explaining, “Saying no to meat makes me feel stronger inside; I feel aligned with my morals and ethics. I still have to defend myself because people don’t understand it. As a pregnant woman especially, people will say to me, ‘You must eat meat and dairy.’ You really have to tap into your self-esteem whenever people try to convince you you’re making the wrong choice.”

A woman’s body — and what she puts into it  — are generally regarded as fair game for public speculation. Throw in a fetus and it’s open season. But as some outspoken Hollywood vegans have negotiated their pregnancies, it’s been clear that when you’re eating for two, your choices become more complicated.

On her Kind Life vegan blog, actress Alicia Silverstone went public with her pregnancy earlier this year by running a three-part interview with experts Christina Pirello and Susan Levin on how to have a healthy vegan pregnancy and, subsequently, a healthy vegan baby, including what supplements to take and how to assure everybody’s getting adequate protein, calcium and vitamin B12. She’s continued to post since the birth of her son in May about other women’s “kind” pregnancies and child rearing.

Natalie Portman, meanwhile, the woman who once equated meat eating with condoning rape, found during her recent pregnancy that “I was listening to my body to have eggs and dairy and that sort of stuff. I know there are people who do stay vegan, but I think you have to just be careful, watch your iron levels and your B12 levels and supplement those if there are things you might be low in your diet.” It was, unsurprisingly, a move that was met with cries of hypocrisy and of moving “from one pretentious lifestyle to a slightly less pretentious one.”

Which brings us to Deschanel, whose dietitian told People this week about the “nutrient-dense food” the actress noshes on – and whose story sparked instant debate in the comments between those who insist that “a vegan diet is not natural” and that “veganism is the new eating disorder,” and those who insist that “meat eaters are just angry people.” Seems like there’s plenty of anger to go around on all sides.

It’s clear that all three actresses, despite their ultimate differences, gave serious thought to both their ethical and nutritional needs during pregnancy. Growing a person and staying true to your values don’t have to conflict, and every pregnancy, just like every baby, is different. And there’s got to be room for flexibility, not just during pregnancy but five or 10 years down the road when a child starts piping up with his or her own dietary preferences. Though not everyone’s needs or values are the same, as long as people keep conceiving, there will be plenty of onlookers around to debate a woman’s right to choose — or eschew — cheese.

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Mary Elizabeth Williams

Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub.

Is it OK for a vegetarian to wear leather?

As a child, I was uncompromising about not eating meat. But there was one little hypocrisy I tried to ignore

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Is it OK for a vegetarian to wear leather?beautiful legs in black leather horseman boots with riding-crop over white(Credit: Lev Dolgachov)

When I was 8, I became a vegetarian. A zealous vegetarian. The kind of vegetarian who at 10 forced herself to vomit an accidental bite of hot dog and spent hours lecturing her friends’ parents on why they should stop eating meat.

As time wore on, my righteous crusade was met with practical challenges. When I’d moo at a friend taking a bite of a hamburger or rail against the cruelty of factory farms or drone on about how terrible cattle-rearing was for the environment, variations of the same question would arise: “Um, Emily, what do you think those shoes are made of?” And then I’d dodge the issue or just flat-out lie (“Um, they’re pleather,” my 12-year-old self would say. “I don’t buy leather”).

But in reality my shoes were leather and that wasn’t the worst of it. I indulged in an entire hobby where I regularly used and consumed leather goods: horseback riding. I owned beautiful black leather show boots that went up to my knee; I rode on a soft chestnut leather saddle; my hands held braided leather reins that connected to a leather bridle. And I had my justifications: The boots were used; the saddle and bridle were more comfortable for the horse (OK, that one was a stretch even back when). But the truth was I not only tolerated the various leather equipment, I liked it. I loved the way it looked, the way it felt, the way it smelled. To this day the distinct aroma of leather tack brings back fond adolescent memories of galloping and grooming horses. I had no problem immediately labeling meat as an animal corpse, but with cowhide I quickly mastered the art of disassociation.

By the time I was 16 or so, I at least wore my hypocrisy on my sleeve. A black ’70s leather jacket had been passed down to me by a friend’s mother. That one was easy to absolve — we’re talking cows that were killed decades ago — but impossible to hide from my friends. And that was OK, mostly, because I’d reached that delightful stage of adolescence where everything is glib and ironic, and any values you once clung to as a child are automatically dismissed as “kid stuff.” So in that context, wearing a leather jacket while refusing to eat meat was some sort of subversive contradiction. Somewhere in the back of my mind, though, it still irked me.

But with time, the black-and-white moralizing of my childhood evolved into something more nuanced. Part of growing up is realizing that the clear and galvanizing may not be as clear (or galvanizing) as you were once convinced it was. Marxists go corporate. Hippies cut their hair. Punk rockers put on ties. And sometimes vegetarians wear leather. I came to realize that not eating meat didn’t give me the right to be sanctimonious but it also didn’t mean I had to beat myself up for a few moral inconsistencies. Being a bit of a hypocrite didn’t make me a bad person. It just made me a person, period.

I still don’t eat meat of any variety, but the fervor is gone. When I found out a delicious goat cheese and mushroom tapa I’d just eaten had been cooked in beef stock, I managed to stomach it with few serious qualms. There are even times when I’d rather not know how exactly my food has been prepared at a restaurant. And I recognize other lapses in an ethical code that once seemed starkly black and white. Not only do I purchase leather products on occasion, I also eat milk and eggs (which if my moral compunctions were consistent, I would do only once assured the products had not been ravaged from the bodies of some brutally enslaved cows or chickens on a factory farm).

Now when people ask me why I’m a vegetarian, I don’t give them a lecture on morality. Truth be told, my vegetarianism no longer feels like an ethical choice so much as a long-standing habit or bizarre personality quirk. So, when pressed, I come up with something along the lines of, “I have the luxury of not having to eat meat so I don’t.” Of course, I also have the luxury of not having to buy leather, but I still do.

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Emily Holleman is the editor of Open Salon.

Natalie Portman quits veganism. Good for her

The starlet caused a fuss when she embraced the strict diet. Now, pregnant, she's turning her back on it. Why not?

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Natalie Portman quits veganism. Good for herNatalie will now eat eggs.

In 2009, Natalie Portman read Jonathan Safran Foer’s book “Eating Animals” and turned vegan. Not just any vegan, though. The kind of vegan where you feel the need to make an announcement on the Huffington Post about it, and because you are Natalie Portman, people will read it and be like “Totally,” when you talk about how you educated your less knowledgeable friends (at Harvard) about how “they had never truly thought about the connection between their environmental conditions and their food.”

I am all for veganism, vegetarianism, whatever, but I am also a big fan of “live and let live” mentality. I also don’t like to be given health advice by someone who lost so much weight on her last film that people were legitimately scared for her well-being. Let’s just say, I would not buy that person’s brand of vegan shoes, because there are a lot of shoes out there that are technically “vegan” (i.e., not leather) and do not cost $355.

Now that she’s with child, though, Natalie has backslid a little:

“I actually went back to being vegetarian when I became pregnant, just because I felt like I wanted that stuff,” she said during a Monday phone interview with the Q100 Bert Show in Atlanta. “I was listening to my body to have eggs and dairy and that sort of stuff. I know there are people who do stay vegan,” she added, “but I think you have to just be careful, watch your iron levels and your B12 levels and supplement those if there are things you might be low in in your diet.”

It is kind of amazing to me that even while trying to defend why she abandoned her vegan post, she then starts to critique the health of other mothers who have chosen to stay vegan. Whoa boy.

But! In Natalie’s defense! As annoying as she might be about her food lecturing, at least she’s being transparent about it, leaving her open to criticism from snarky detractors who are more than happy to call her out on her cuisine pretensions.

To which I imagine Natalie replying, “Yes, sometimes you believe one thing when you are younger and only have to worry about yourself and your dogmatic beliefs, but as you grow older and have a family to think about, when you stay up at night worrying about the health of your unborn child, you’d be amazed at how quickly those earlier convictions can start to take a back seat.” At least I hope that’s what she’d say, and not something about how what she’s doing is actually healthier/better for the Earth/more principled than anyone else’s personal life choices.

So I support your move to vegetarianism for the health of your child, Natalie, even if other people think it’s healthier to stay vegan and still others would argue that a diet during pregnancy should contain meat. I will white-knight your decision because it not only doesn’t come from a selfish place, it comes from a humbler, wiser one as well.

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Drew Grant is a staff writer for Salon. Follow her on Twitter at @videodrew.

PETA’s latest Super Bowl disgrace

The organization's idiotic new campaign shows its love of animals comes at the expense of humans -- again

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PETA's latest Super Bowl disgrace

If you’re ever in need of a relevant example of good intentions gone terribly wrong, just ask yourself, hey, what has PETA done lately? And if you’re ever wondering how dehumanizing animal rights can be, look no further than its oh-so-naughty, “too hot for TV!” new campaign.

People for the Ethical Treatment of Animals has long flaunted its flair for outrageous measures in its ostensible quest for a cruelty-free world. President and chief Ingrid Newkirk has cheerfully described her organization as “complete press sluts,” saying, “We would be worthless if we were just polite and didn’t make any waves. ” And polite they are not. In the past, they’ve handed anti-fur fliers out to children at holiday performances of the Nutcracker. They’ve done campaigns comparing meat to a “holocaust on your plate.” Basically, they’re jerks.

On the other hand — puppies! Who doesn’t like puppies? Who doesn’t believe we should be nice to them? Also, celebrities! Movie stars and directors and even the woman who’s worn a dress made of meat, Lady Gaga herself, have lent their fame to PETA’s various causes. And then there are the hot people. PETA’s hugely eye-catching “I’d rather go naked than wear fur campaign” has for years shown off the heavily Photoshopped assets of Eva Mendez, Khloe Kardashian and even a dude or two.

And now, capitalizing on the success of its hot ‘n’ bothered 2009 “Veggie Love” ad  featuring that reliable porn standby of girls in panties and an array of vegetables, they’re back with a creepy new “casting session” campaign. Purportedly revealing the behind-the-scenes making of “Veggie Love,” this time it’s bikini girls (and one incredibly dorky guy) going wild on an array of produce, accompanied by PETA’s familiar tag line that “Vegetarians Have Better Sex.” That may be true, but apparently they’re having it with eggplants.

Look, I get it — babes fellating zucchini, what’s not to like? But in much the same way that PETA asks the public to take a responsible look at the truth behind the alluring facade, let’s consider what’s really going on here. PETA is eagerly trumpeting the campaign as its “banned Super Bowl ad” — despite the fact that NBC apparently has said the spot could run if PETA toned it down a few notches.  That’s unsurprising, given the fact that as it stands now the ad seems to stop just shy of double penetration. It also makes me never want to touch a stalk of celery again, though I give originality points for the tossed-salad money shot.

Even more absurd than PETA’s drummed-up “banned” BS is the clever trap awaiting horny would-be vegetarians at the “Casting Session” section of its website. You didn’t think the people who’ve handed out bloody “Unhappy Meals” outside McDonald’s are going to let you off the hook easily, do you? If you’re not quick, that dirty little video – embedded right next to a group shot of high-heeled ladies about to get it on with radishes — will segue right into a new clip, titled “Free Me.” And it’s not nearly as pornographic as it sounds, unless bloodied-up livestock is your thing. Did they trick you into thinking that this was actually about being sexy and having fun? Gotcha! Snap out of it and look at what’s going on in this slaughterhouse! Somebody, please give Ingrid Newkirk a copy of “A Clockwork Orange” for a rundown on how effective this kind of ploy is.

There are a million great reasons to care about animals, and the impact that their welfare has on the planet and human health. We can’t assume that their lives and the ways in which they’re treated are somehow disconnected from our own. But concern for animals doesn’t give anybody the right to be a douche to humans. It certainly doesn’t lend credibility to a cause when lurid, graphic scare tactics are the prize at the end of some slick little “Show me how much you luuuuuuve vegetables” spank fodder. And based on its endless use of naked and nearly naked girls to push its agenda, maybe it’s time to ask why an organization so dedicated to veganism is so eager to treat women like pieces of meat. 

 

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Mary Elizabeth Williams

Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub.

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