The man replacing Steve Jobs

Watch Apple's new CEO, Tim Cook, discuss his 1998 move to Apple during a 2010 Auburn commencement address

Topics: Morning Clip, Apple, Steve Jobs,

The man replacing Steve JobsTim Cook, Apple's newly minted CEO

It’s hard to think of a bigger bombshell for the tech community than the one dropped last night, when Steve Jobs, the face of Apple, unexpectedly stepped down as CEO. (He will, however, remain an “active” chairman of the company’s board of directors.) Though most are unfamiliar with Jobs’ replacement, Tim Cook, he’s been a major force behind Apple’s revitalization over the past decade and a half, and served as the company’s chief operating officer since 2007. He’s a man who, by all accounts, doesn’t have the same flair as Jobs, and has served as a measured counterpoint to the dynamic CEO.



Below we’ve posted a commencement address delivered by the native Alabaman at his alma mater, Auburn University, in 2010. There he discussed the important role intuition played in his decision to move from Compaq to Apple in 1998. In closing, he noted (with a deliberate, southern cadence): ”For the most important decisions in your life, trust your intuition, and then work with everything you have to prove it right.”

(Cook’s speech starts at the 2:20 mark.)

(Via the Daily Beast)

Peter Finocchiaro is a senior editor at Salon. Follow him on Twitter @PLFino.

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 11
  • Close
  • Fullscreen
  • Thumbnails

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    Elliott and the friends with whom he recorded in middle school in Texas (photo courtesy of Dan Pickering)

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    Heatmiser publicity shot (L-R: Tony Lash, Brandt Peterson, Neil Gust, Elliott Smith) (photo courtesy of JJ Gonson photography)

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    Elliott and JJ Gonson (photo courtesy of JJ Gonson photography)

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    "Stray" 7-inch, Cavity Search Records (photo courtesy of JJ Gonson photography)

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    Elliott's Hampshire College ID photo, 1987

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    Elliott with "Le Domino," the guitar he used on "Roman Candle" (courtesy of JJ Gonson photography)

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    Full "Roman Candle" record cover (courtesy of JJ Gonson photography)

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    Elliott goofing off in Portland (courtesy of JJ Gonson photography)

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    Heatmiser (L-R: Elliott Smith, Neil Gust, Tony Lash, Brandt Peterson)(courtesy of JJ Gonson photography)

    "Roman Candle" turns 20: Secrets of Elliott Smith's accidental masterpiece (slideshow)

    The Greenhouse Sleeve -- Cassette sleeve from Murder of Crows release, 1988, with first appearance of Condor Avenue (photo courtesy of Glynnis Fawkes)

  • Recent Slide Shows

Comments

0 Comments

Comment Preview

Your name will appear as username ( settings | log out )

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>