Viral Video
The new Muppets and OK Go collaboration falls flat
The first joint effort between the two troupes feels like an ad. So why is it getting a free pass from critics?
In theory, OK Go and the Muppets should be like peanut butter and chocolate — a perfect combination. But their first collaboration — a viral video remix of the theme to “The Muppet Show” — left me with a sour aftertaste. OK Go creates videos that turn bold choreography and low-tech cleverness into dazzling spectacle; I raved about them here — and the Muppets’ recent reinvention for YouTube was one of the most delightful brand reboots in memory. Some of the newer Muppet clips are as strong as the best sketches and musical numbers on the original “Muppet Show.” They recapture the surreal counterculture edge that the characters used to sport back in the days when the late Jim Henson was still committed to vaudeville and TV and hadn’t yet gotten distracted by the siren song of big-budget fantasy filmmaking.
So why does this new video feel so disappointing? And why does almost everyone seem to be giving it a pass?
My gripes are inconsequential, of course, because the clip — which was made in support of “The Green Album,” a collection of Muppet music covers by various hip bands, including OK Go — is already a huge success. It has drawn nearly 3 million views since it went up this week, and the media response has been overwhelmingly positive. “The combination produced a video adorable enough to put a smile on almost anyone’s face,” wrote Sarah Bermak of the Toronto Star. “The whole thing is a grinning technicolor marvel,” wrote Entertainment Weekly‘s Kyle Anderson.
But really, now: If you put this “Muppet Show” theme clip up against any OK Go video, or almost any Muppet musical number, past or present, it would wilt in the face of all that creativity and charm.
For one thing, it’s too blatantly an ad for OK Go and the Muppets as brands, rather than a self-contained work that has a life apart from its P.R. function. It’s celebrating the band and the Muppets as properties, not as performers. The video’s story line, such as it is, takes the Muppets on an abbreviated tour of previous videos by OK Go, stirring in bits of disruptive, anarchic humor from the Muppets. But the two troupes never seem to mesh. The video never quite finds the right surreal/deranged groove, which is odd considering that it’s a collaboration between artists who pride themselves on upbeat nuttiness. The final leg of the video — a series of bits wherein characters realize they’re dreaming, wake up and scream into the camera — plays like a desperate attempt to finish a piece that no one could quite figure out how to wrap up. The device of having one band member or Muppet start to sing, only to be interrupted by another character, is also weak; it’s the kind of thing that a music video does when it can’t devise anything better. There’s a whiff of student filmmaking to the whole affair. Bummer, that.
Another problem: The whole thing is just too slick. One of the talents that the Muppet Studios and OK Go share is an ability to do more with less. The band made dancing on treadmills as thrilling as the most lavish Hollywood action sequence, and the Muppet gang had so much faith in the charisma of their characters that they could let Kermit do an exuberant tap dance routine even though he had no visible legs (which was, of course, the heart of the joke). The marvelous “handoff” gags that OK Go perfected in their videos — elaborate bits of choroegraphy that allowed the various gags to flow seamlessly into each other, like elements in a Rube Goldberg contraption — have no actual equivalent here. Everything is done through cuts, and there’s so much digital compositing and glitzy special effects work that it all feels more machine-tooled than handmade. All of which would be fine if the video had a good idea at its core. But it really doesn’t. It’s just a likable joint advertsement for entertainment companies, one established, the other fairly new. What do you think?
At least Statler and Waldorf are there to articulate the feelings of grumps like me.
“OK Go and the Muppets? Sounds pretty exciting.”
“Let’s watch cat videos.”
Growing up, made viral
A time-lapse video of a maturing girl reaches millions -- and appeals to our sanitized vision of childhood VIDEO
She’s a wide-eyed, tow-headed cherub who, in the space of under three minutes, morphs into a smiling tween before our eyes. And since Dutch filmmaker Frans Hofmeester posted a highlight reel of a dozen drooling, giggling and pigtailed years in the life of his daughter on Vimeo last week, his “Portrait of Lotte” has been viewed nearly 4 million times — and elicited the awe of the online community.
What is it about the rapid transformation of Lotte that’s made her such a viral star? Part of it is no doubt the impressive amount of work the video represents – and the consistency of Hofmeester’s project. In 12 years’ worth of weekly videos, Lotte’s hairstyles, expressions and number of teeth change, but the background and music guide us smoothly, hypnotically through. It’s also maybe because, as Deborah Netburn noted Tuesday in the Los Angeles Times, “the online audience has a history of clicking on time-lapse videos” like the classic “Noah takes a photo of himself every day for 6 years.”
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Obama’s campaign video: Osama vs. puppies
Davis Guggenheim's slippery "The Road We've Traveled" reframes Obama's stagnant first term as a tale of daring VIDEO
(Credit: YouTube/barackobamadotcom) We get to see Barack Obama’s 200-watt smile only fleetingly in “The Road We’ve Traveled,” the 17-minute video made by “Inconvenient Truth” director Davis Guggenheim that the president’s reelection campaign released on Thursday. (The video is linked above, and embedded below.) No slouch at turning boring non-accomplishments into effective propaganda, Guggenheim knows he’s got to save the smile for the right moment, and most of Obama’s appearances in the video show him in steely and/or inspirational mode: Declaiming about morality to schoolteachers and autoworkers and gay soldiers, or sitting hunched and pensive in still photographs, surrounded by his economic team as the incoming headlines get worse.
Continue Reading CloseThe year in viral videos
Cats! Babies! Honey Badger! And that day of the week you can't get out of your head VIDEO
Rebecca Black Another year gone by. And with it, all those precious hours that might otherwise have been spent writing novels and training for marathons, sacrificed at the altar of talking dogs and people ripping up paper. Thanks, YouTube! So with heavy hearts and glassy eyes, we bid adieu to the videos that this year made us laugh, sparked our outrage, touched our hearts and made us feel like partyin’ partyin’.
Cats, now and forever
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
A homophobic mayor’s lesson in love
A Michigan mayor doesn't approve of "queers" -- but a lesbian mom showed her what a real American family looks like VIDEO
Inset: Janice Daniels (Credit: YouTube) How do you calmly confront prejudice? How do you rationally converse with someone who has contempt for your family? Just like this.
Our story begins in June, when Troy, Mich., realtor Janice Daniels decided she no longer hearts the Empire State. Apparently forgetting that Facebook pages can be viewed by other people, she posted on her wall that “I think I am going to throw away my I Love New York carrying bag now that queers can get married there.” I’m sure the tote bag was devastated.
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
Rick Perry: More disliked than Rebecca Black
As his ad goes viral -- and divides his campaign -- the Texas governor proves again to be a world-class punch line VIDEO
Rick Perry (Credit: rickperry.org) Which FTD Thank You bouquet do you think John Pike sent Rick Perry this week? Did he go for the “Sweet Splendor” or the “Because You’re Special”? Maybe he opted for the Hickory Farms sausage and cheese box? He must have done something grand, because who else but Rick Perry could have provided the Internet with the most funny-horrible thing since Pepper Spray Cop?
You’ve seen the “Strong” video by now. Your friends have posted it all over Facebook, usually with a string of LOLs underneath. In a campaign ad that, unfortunately for Perry, strongly evokes both Heath Ledger’s tormented performance and his sartorial leanings in “Brokeback Mountain,” the man who uproariously still believes he has a shot at the White House says, “I’m not ashamed to admit that I’m a Christian, but you don’t need to be in the pew every Sunday to know there’s something wrong in this country when gays can serve openly in the military but our kids can’t openly celebrate Christmas or pray in school.” He goes on to promise, “As president, I’ll end Obama’s war on religion. And I’ll fight against liberal attacks on our religious heritage.” (Perry staffers are already distancing themselves from responsibility, with his top pollster calling the ad “nuts.”)
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
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