Why is the Playboy empire peddling its bunny logo to the middle-school set?
The Playboy brand has come a long way. Playmates now samba proudly on family friendly fare like “Dancing With the Stars,” and its empire is the subject of a retro-themed fall drama. But are you ready to let your little girl be a bunny-to-be?
The Collective Shout blog points out that the Australian accessories chain Diva — a kind of Claire’s Boutique for the Down Under set — has launched a Playboy line of accessories. What’s your pleasure, kids? A necklace with an iconic rabbit silhouette? A vintage-looking bowtie?
Diva isn’t Toys R Us, and Playboy isn’t trying to peddle Baby’s First Bikini Wax. The merchandise in question includes earrings and pendants, not plush toys. But that doesn’t mean that either Diva or Playboy get a pass for another obvious attempt at sexing up young girls. Diva, with its cute pink heart logos and invitations to “BFF us on Facebook,” aims squarely, unambiguously at the junior set. Most grown women aren’t looking to pick up a K Perry ring or a Pixie Dust Necklace with Tinkerbell charms.
That’s what’s seriously messed up about this product line. As Collective Shout justly asks, “Why is Diva wanting to dress [girls] up in a Pornography brand?” Sadly, because they can. Playboy is a company sells young women cute accoutrements — and sells men those young women’s asses. It’s no coincidence that the ubiquitous little bunny on Diva’s harmless-looking necklace also appears on videos of girls clad only in knee socks, making out with each other. It’s all part of the same, deliberately crafted corporate identity. They’re Playboy. Their entire enterprise is built on giving guys something to spank it to.
You don’t have to some stuffy anti-porn zealot to grok that there’s a reason some thngs are called adult entertainment. And while a girl may not fully understand what the rabbit around her neck represents, rest assured that plenty of grownups get the symbolism. And who in their right minds would be cool with a daughter advertising herself as a mini-Playmate? Wait, don’t answer that. Are they the same kind of people who’d dress a toddler up as a hooker?
Growing up is a natural process for every girl. And the child who was clutching a teddy bear just a short time ago may someday grow into Miss June. But the objectification of younger and younger females – from padded bras to Playboy bunnies — turns girls’ burgeoning sexuality into something that’s not for their pleasure at all. It teaches them instead that they’re playthings, to be displayed and logoed and ogled. Once upon a time, the word “diva” was applied to a female of power, grace and talent. Now, it just means a store where you can trick out your daughter like a centerfold.
More Related Stories
- How Dan Savage lost it
- Diet soda rots your teeth "like meth and cocaine"
- Will U.S. amphibians become endangered species?
- I don't hate millennials anymore!
- Developers evict historic women's shelter to build luxury hotel
- Kaitlyn Hunt refuses plea offer, will go to court over high school relationship
- The secrets of cicada survival
- Nobody "needs" to rape
- Catholic Church in market for more exorcists
- Report: Nearly a quarter of all Americans struggle to afford food
- Louie Gohmert: Women should be forced to carry nonviable pregnancies to term
- This is what Guy Fieri looks like as a balloon
- Boy Scouts to members: Just don't be a gay adult
- Anonymous rallies behind Kaitlyn Hunt
- Mistrial in penalty phase of Arias case
- My text blew up in my face
- Boy Scouts end ban on openly gay boys
- Mississippi could begin prosecuting women for miscarriages
- Teenage girl claims she was beaten up for looking like Taylor Swift
- Billionaire hedge funder: Babies, breast-feeding "kill" focus, keep women from succeeding
- "Bookless library" set to open in Texas
Featured Slide Shows
The week in 10 picsclose X
- 1 of 11
Lisa Montgomery embraces her nephew Thursday after a tornado tore apart her home in Cleburne, Texas. The twister killed six people and destroyed entire swaths of the North Texas town.
Credit: AP/LM Otero
Jack McMahon, the defense attorney for abortion doctor Kermit Gosnell, speaks outside the Criminal Justice Center in Philadelphia Tuesday. His client was convicted of killing three babies in his clinic, and will serve multiple life sentences.
Credit: AP/Matt Rourke
A photo taken Monday captures Vice President Joe Biden's response to a Milwaukee second-grader's innovative proposal to end America's epidemic of gun violence. This guy!
Credit: AP/Jenny Aicher
Sen. Rand Paul, R-Ky., flanked by a grouper-eyed Michele Bachmann, addresses the IRS' admission that it targeted Tea Party groups in advance of the 2012 election. In an op-ed for CNN Thursday, the Kentucky senator slammed the president for his faux outrage.
Credit: AP/Molly Riley
Ousted IRS chief Steven Miller is sworn in on Capitol Hill Friday. Miller testified before the House Ways and Means Committee on the extra scrutiny the agency gave conservative groups applying for tax-exempt status.
Credit: AP/J. Scott Applewhite
Attorney General Eric Holder pauses as he testifies on Capitol Hill before the House Judiciary Committee Wednesday. Holder is under fire, among other things, for the Justice Department's gathering of phone records at the Associated Press.
Credit: AP/Carolyn Kaster
O.J. Simpson sits during an evidentiary hearing at Clark County District Court in Las Vegas, Nev., Thursday. Simpson, who is currently serving a nine-to-33-year sentence in state prison for armed robbery and kidnapping, is using a writ of habeas corpus to seek a new trial.
Credit: AP/Las Vegas Review-Journal/Jeff Scheid
Major Tom to ground control: On Sunday astronaut Chris Hadfield recorded the first music video from space, a cover of David Bowie's "Space Oddity."
Credit: AP/NASA/Chris Hadfield
When it rains it pours. President Barack Obama speaks during a news conference Thursday with Turkish Prime Minister Recep Tayyip Erdogan, inexplicably inspiring an #umbrellagate Twitter meme.
Credit: AP/Jacquelyn Martin
A smoke plume rises high above a road block at the intersection of County A and Ross Road east of Solon Springs, Wis., Tuesday. No injuries were reported, but the the wildfire caused evacuations across northwestern Wisconsin.
Credit: AP/The Duluth News-Tribune/Clint Austin
Recent Slide Shows
- 1 of 11