Nonfiction
Do we need a third industrial revolution?
A new book argues that there's only one way to save life on Earth: Remake our economy
Books about saving the world are always a two-part confidence game. First comes the story of a calamitous decline and fall, and then the corresponding road to redemption is unveiled. For this type of book to work, its narrative picture must be painted in a chiaroscuro style — bathed in both darkness and light.
Jeremy Rifkin’s “The Third Industrial Revolution: How Lateral Power Is Transforming Energy, the Economy and the World” is a classic example of this type of work. Rikfin’s Manichaean narrative is simple, sometimes perhaps a little too simple. Over the last century, we have been “fossil fuel people” of the “carbon era,” according to Rifkin. But America, he argues, is now in the death throes of this second industrial revolution. It has become a “failed economy,” and we are “sleep walking” into the “deceleration” of the “environmental catastrophe” and the “extinction of life on the planet.”
That’s the dark part. The bright bit is inevitably biblical in its promise of salvation. F. Scott Fitzgerald famously warned that there are no second acts in American life. But for Rifkin it’s America’s second act — the destructive carbon revolution of the 20th century — that’s the problem. And it’s America’s third act, he says, that will save life on our planet from the catastrophe of extinction. The early 21st century’s third industrial revolution of green energy and the “lateral power” of the network, Rifkin promises us, offer a more democratic and “distributed” alternative to the hierarchical structures of traditional economic and political institutions. It’s in what he calls the “marriage” of energy and communications that our salvation as both a nation and as a species lies.
“The Third Industrial Revolution” is sobering reading. Writing with urgency and authority, Rifkin skewers President Obama for failing to strategically confront the fundamental decline of industrial America, arguing that Obama lacks a “narrative” to unleash the third industrial revolution. Rifkin is provocative, too, relating the global revolt against government and corporations that now links the streets of London and Greece to today’s populist uprising on Wall Street to the crisis of top-down institutions struggling to maintain their authority in the face of the breakdown of the old industrial order.
In contrast with Barack Obama, however, Jeremy Rifkin does have a story to tell about how to save the planet. In what he calls “the five pillars,” he lays out a comprehensive plan to realize the third industrial revolution. Rifkin’s “new narrative,” borrowing from the very high-level consultancy work he has been doing for the European Union, is truly revolutionary and comprises the most confident part of the book. Turning the old hierarchies of the industrial revolution on their head, Rifkin argues in favor of a complete shift to renewable energy (wind, solar, and garbage) in which we can turn all our homes into “micro-power plants” that will then be shared on a grid via the Internet. “Renewable energies are everywhere,” he explains as he charts the European ambition to make all of its citizens into new energy moguls by creating 190 million power plants in the Union.
“The Third Industrial Revolution” is a big, brash, bold book in keeping with Rifkin’s 40-year career as an anti-corporate gadfly. So should we believe in it? “The economy is always a confidence game,” Rifkin argues — and so, I’ve already argued, is this type of book. But for all its vigor and erudition, it’s undermined by one fatal flaw. The heart of Rifkin’s critique of industrial civilization lies in its top-down hierarchies, which, he says, have become anachronistic in the face of the “distributed,” collaborative nature of today’s Internet world. And yet Rifkin — who seems to be “friends” with everyone from European prime ministers like Angela Merkel and David Cameron to European royalty like Prince Albert of Monaco — is a classic example of a top-down technocrat who is anything but “distributed” in his glamorous, Davos-friendly lifestyle.
No, there’s nothing “lateral” about Jeremy Rifkin or his green manifesto. Ironically, he’s as top-down as they come, a classic example of a mandarin from the second industrial revolution, more Auguste Comte than Jimmy Wales, who implements change on behalf of everyone else. And “The Third Industrial Revolution” is a pretty conventional top-down 20th-century text, too, written without the kind of interactivity or textual innovation that one might expect of a prophet of lateral power.
“Drill baby drill,” is the Tea Party mantra for solving today’s industrial crisis in America. Rifkin, of course, disagrees. “Drilling for oil won’t get us out of the crisis because the crisis is oil,” he argues. But the crisis, as he explains, goes way beyond oil, to the roots of an American democracy in which mandarin technocrats like Jeremy Rifkin are dismissed as “elitists.” Perhaps that’s why he has more confidence in Europe, rather than America, to realize the third industrial revolution. And that may be why, I suspect, “The Third Industrial Revolution” will evoke more confidence in top-down Europe than in bottom-up America.
“Why won’t you answer me?”
Kids' questions may be annoying -- but they're more crucial to learning than we've ever thought. An expert explains
(Credit: Bonita R. Cheshier via Shutterstock) Children can ask a lot of very annoying questions. Starting at about 2 years of age, they begin barraging their parents with endless queries, from “Are we there yet?” to “Why is the moon round?” — questions that often seem more like desperate ploys for parental attention than anything else. And, to make things worse, cooperative parents are often treated to a relentless barrage of follow-up questions, many of which involve one word: “Why?” Is this process infuriating? Yes. But is it crucial to their development? Far more than most of us think. And furthermore, the frequency and form of those questions can tell us a lot, not only about how children learn but also about cultural and class differences in America.
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Thomas Rogers is Salon's Arts Editor. More Thomas Rogers.
“Farther Away”: Franzen on Wallace
In a new essay collection, "Freedom's" author reflects on his best friend's suicide with betrayal, anger and sorrow
Jonathan Franzen wants you to like him. In “Mr. Difficult,” a 2002 New Yorker essay, Franzen identifies two types of authorship: the Status model, devoted to the pursuit of difficult art at the expense of commercial gain, and the Contract model, which privileges the enjoyment and connectedness of the reader. Franzen is, in his own estimation, “a Contract kind of person.” His novels don’t ask more of the reader than she is willing to give in turn. “[T]o build the reader an uncomfortable house you wouldn’t want to live in: this violates what seems to me the categorical imperative for any fiction writer.”
Continue Reading Close“When women were birds”: Reading blank journals
A writer makes sense of the rows of empty cloth-bound diaries her mother left her
If you are a reader who cares about nature, wilderness, our place in nature, writing and nature, how to choose a course of action when something you care about is threatened, the lifelong search for voice, and what it means to be a woman in this world, you will have crossed paths with the work of Terry Tempest Williams. Perhaps you grew up reading Aldo Leopold, John Muir, Edward Abbey, Gary Snyder and Bill McKibben and, loving their work, still felt something missing — that your relationship with these issues was not fully rendered. Then you discovered Williams, and, not unlike Alfred Stieglitz’s famous response when he first saw Georgia O’Keeffe’s paintings, you might have breathed: “At last! A woman on paper!”
Continue Reading Close“Drop Dead Healthy”: A failed addition to “shtick lit”
In a book about one man's "quest for bodily perfection," the author doesn't even bother to try
In “Memoir: A History,” Ben Yagoda defines “shtick lit” as “[b]ooks perpetrated by people who undertook an unusual project with the express purpose of writing about it.” He identifies “Walden” as the earliest example of the genre, which would seem to establish a respectable pedigree, but the word perpetrated leaves little doubt as to Yagoda’s opinion of more recent efforts. He can’t be alone in casting a skeptical eye on shtick-lit superstar A. J. Jacobs, the Esquire writer responsible for “The Know-It-All” (shtick: reading the “Encyclopaedia Britannica” in its entirety), “The Year of Living Biblically” (shtick: following every biblical injunction to the letter for 12 lushly bearded, annoying months), and now “Drop Dead Healthy,” evidently a reboot of Remar Sutton’s out-of-print “Body Worry.”
Continue Reading Close“A Slave in the White House”: James Madison and his slaves
A new biography focuses on an overlooked part of the president's life: His perplexing relationship with slavery
When James Madison died, he still owned about 100 slaves. He freed none of them, not even Paul Jennings, his valet. Jennings could read and write, and in fact published the first White House memoir, declaring that Madison was “one of the best men who ever lived.” Modern biographers of Madison, such as Richard Brookhiser and Jeff Broadwater, have frankly acknowledged the shocking truth that such a politically astute and sensitive founding father utterly failed to address the problem of slavery seriously. But most, including not only Mr. Brookhiser and Mr. Broadwater, but also Kevin R. C. Gutzman, Andrew Burstein, and Nancy Isenberg, treat the issue of slavery as a thing apart, in separate chapters, instead dealing with the place of the “peculiar institution” in Madison’s life in the years after he left the presidency.
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