Movies
Can a film’s website be more than promotional?
Sundance-winning director Ira Sachs hopes the site for his new film, "Keep the Lights On," builds real community
(Credit: Jean Christophe Husson) Online movie marketing can be a craft, if not an art, all its own. Many people found the website of “The Blair Witch Project,” which elaborated on the film’s story and mythology, more entertaining than the film itself. However, in recent years, most film websites have settled for mere promotion. The site for Ira Sachs’ “Keep the Lights On,” which is now in postproduction, does something different. Drawing on the themes of Sachs’ film, which include autobiography, addiction and gay New York, it opens itself up to readers’ contributions. The blog is unpredictable. One day, you’re likely to find a memoir of adolescent desire, an advice column, a short documentary or Sachs’ production diary. While its nature is ultimately promotional, it has more substantial content than the vast majority of personal, noncommercial blogs.
Sachs, whose films include the Sundance-winning “Forty Shades of Blue,” created the blog in collaboration with editor Adam Baran, with whom he also curates the Queer/Art/Film series, held at New York’s IFC Center. Queer/Art/Film presents films selected by LGBT artists, who speak about their choices in front of the audience and then do a question-and-answer session afterward. One can recognize something of the social nature of Queer/Art/Film screenings, which often sell out, in the film’s blog, although it appears in a much different form.
Sachs says that his blog was inspired by the blog Matt Wolf created for his film “Teenage.” As he puts it, Wolf “started something which seemed to have intrinsic value in itself as a website connected to a film. The site is actually a place of productivity and creation, not just promotion.” As it turns out, the two blogs are connected more deeply. Sachs and Baran “borrowed both the idea and the web designers, who are Carl Williamson and Ian Crowther. They designed the site for us, with the intention of creating a site where people could talk about the nature of personal artmaking. To sum it up, it’s a site about storytelling.”
The Internet is full of sex blogs, but most of them are anonymous or pseudonymous. While it’s perfectly understandable why someone would not want a boss to know about a bondage fetish, for example, there’s still an aura of shame around them. The sex stories on the “Keep the Lights On” blog usually come with names attached. My favorite came from an Englishman who recalled his teenage fondness for a friend’s father and his growing realization of his attraction to bears. He planned to seduce his friend’s father, despite the man’s evident heterosexuality, only to discover that when the man shaves off his beard, he finds himself repulsed.
This particular contributor was a stranger to Baran and Sachs. As Baran recalls, “The British man was someone who saw the launch of the site and had a story to tell. He came out of the woodwork. We just found a way to shape it. It’s just a matter of reaching out to people we’re intrigued by.”
Sachs’ production diary has been frank about the possible missteps that can occur in filmmaking, whether it’s scratching the film stock, making errors in blocking, choosing an inappropriate camera lens or awkwardly setting up a sex scene. He sees filmmaking as an extension of his life, not an escape from it, and his writing about the process reflects that. He says: “This site is about the community that’s gained by shared transparency, by people who choose to share things that go on in their lives. What was going on in my life was making a film. So it was interesting not to hide the nuances and challenges of that. It’s also narcissistically appealing, which is not to deny the narcissism of storytelling in general. I felt rewarded by people’s interest in the production diary.”
Baran thinks Sachs’ diary can be particularly useful for queer filmmakers. As he describes, “We don’t have guides to shoot a sex scene between two men or how to deal with a crew who would rather be making an action movie. It’s important to offer something for other queer filmmakers. Ira’s diary doesn’t only speak to queer filmmakers, but it does describe these issues.”
Sachs went on to elaborate on Baran’s linkage of the production diary and queer sexuality. He sees the blog as essentially demystifying. He describes his work as “an attempt to take away the mystique of the things that we feel are shameful in our lives, as well as the things that we feel are grand. Maybe it seems as though films magically appear.” Connecting this explicitly to queer sexuality, he goes on say that “similarly, maybe the things queer people do in the dark are hidden. So in a way we’re trying to say it’s all the same, just the things we do. The site is encouraging people to share the things we do. “
Sachs is now documenting his film’s postproduction. When I interviewed him, he had yet to begin this process. At the time, he told me “I’m going to try [to do a postproduction diary], because Adam keeps telling me to and because the film came out from the idea that if you link together the events in your life, a story will emerge. By documenting the production day after day, something grows. I’m interested in that. It’s all scary. There’s always drama.”
One feature of the blog has been a series of articles on Avery Willard, a pioneering queer photographer and filmmaker who worked during the ’60s. Sachs and Baran are working on restoring four of Willard’s films and producing a documentary about him. He figures in the plot of “Keep the Lights On” as well. They learned about Willard from singer Antony Hegarty. Ira recalls, “About two years ago, Queer/Art/Film restored several films by Charles Ludlum. Antony told us there’s another set of lost films stored at the public library and suggested we do something about them. I looked at them and realized there was something worthwhile.” Ira sees the blog’s Willard thread as fitting into a larger context: “A lot of the website is about stories that are lost and realizing that each of us has a story that is lost. How do we connect around telling those stories?”
Sachs expects “Keep the Lights On” to premiere at film festivals in 2012. He wonders whether the community created by its blog will help the film’s chances of finding an audience. Sachs admits that “you can also over-sell and over-promote a film. As long as we don’t focus on that, I’m sure there will be some benefits to the film’s life, but we both are interested in having the site become a place that stands alone.” He thinks that “the hardest thing is to build a site that has its own life. I want to create one where artists talk about their work and reveal themselves. These are the kinds of questions I hope the site can speak to.”
Steve Erickson's new novel, "The Sea Came in at Midnight," will be published next spring by Bard/Avon. More Steve Erickson.
Blockbuster fatigue? A summer alt-movie guide
Summer movies beyond Batman, from male strippers to a Depression neo-noir to Matthew McConaughey's big comeback
From top: stills from "Beasts of the Southern Wild," "Take This Waltz" and "Lawless" It may feel to you as if the summer moviegoing season has only just begun and many months of popcorn-munching delight lie ahead. That’s both true and not true. There’s a degree of pseudo-Calvinist predestination about the whole thing this year that’s unusual even by the standards of Hollywood, where conventional wisdom and guesswork-in-advance count for actual knowledge.
I mean, nobody knows for sure how much money the 1980s big-hair musical “Rock of Ages” will gross or whether “The Dark Knight Rises” will beat out “The Avengers” as the top box-office hit of the year. (My answers: Not enough to be a huge hit, and no.) But pretty much any idiot with a computer — me, for instance — can look at the calendar and figure out what the biggest hits of the summer will be. As I just mentioned, the summer’s No. 1 movie, in all probability, has already been released. (I’ll save the trollery about how it wasn’t really all that great for some other time.) After we get through “Prometheus” and “Abraham Lincoln: Vampire Hunter” in June, followed by “The Amazing Spider-Man” and “The Dark Knight Rises” in July, well, that’s pretty much it. I exaggerate, but only a little — these days, blockbuster season commences in early May and is over by the end of July, with August reserved as usual for offbeat genre movies, the fourth chapters of trilogies, and the continuing careers of Sylvester Stallone and Jackie Chan. (In other words, the good stuff.)
Continue Reading CloseThe kids are all wrong
Nightmare children populate the dark, dreary and near-perfect "The Bad Seed" and "We Need to Talk About Kevin"
The best movies act as a kind of amber, trapping the life of their times. Sometimes, you get jewels, other times you get, well, amber.
It was hard to read anything about “We Need to Talk About Kevin” without some reference to its distinguished antecedents in the “there’s something about that boy, June” school of demon child cinema. “The Omen,” “Rosemary’s Baby” and “Problem Child” all got their time on deck, but one film in particular gets mentioned, for it invented this entire genre. And that film is Mervyn LeRoy’s 1956 epic “The Bad Seed.” This is one of those movies embedded in our consciousness that perhaps should stay embedded and not actually be pried loose.
Continue Reading ClosePick of the week: Haunting, gorgeous “Oslo, August 31st”
Pick of the week: "Oslo, August 31st" is a wrenching voyage of discovery in Norway's suddenly trendy capital
“Oslo, August 31st” is, as the title suggests, an evocation of one day in the Norwegian capital, as experienced by a troubled young man who’s facing the end of summer and the end of his youth. It’s a marvelously constructed personal journey, both wrenching and bittersweet, whose emotional ripple effects stay with you for days and weeks afterward. While much of international art cinema can seem overly talky or conceptually alien to American viewers, this second feature film from Norwegian director Joachim Trier is a dynamic, even breathtaking visual experience without much dialogue or any philosophical heavy lifting, following the bony, handsome, exceedingly vulnerable Anders (Anders Danielsen Lie) through coffee shops, nightclubs and bodies of water, en route to an ambiguous final destination.
Continue Reading Close“Moonrise Kingdom”: Wes Anderson’s mid-’60s love story
Bruce Willis and Ed Norton are at their best in the rapturous summer fantasy "Moonrise Kingdom"
Tilda Swinton, Bruce Willis and Edward Norton in "Moonrise Kingdom" All the details of Wes Anderson’s rapturous and hilarious mid-1960s New England summer romance “Moonrise Kingdom,” taken one at a time, are plausible. Indeed they are more than plausible; they’re perfect, from the fitted uniforms and yellow canvas tents of the troop of “Khaki Scouts” headed by cigarette-smoking Edward Norton to the achingly picturesque island home where the brood of children belonging to Bill Murray and Frances McDormand sit around listening to the Leonard Bernstein recording of “A Young Person’s Guide to the Orchestra.” (I’m not going to bother questioning whether that record existed in 1965; some production intern probably spent half a day tracking down its history.)
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A 10-year-old gets punched in the face for being too noisy at "Titanic" -- and the Internet applauds the beating
(Credit: iStockphoto/IBushuev) It’s a general rule of thumb that a grown man doesn’t get a lot of support for knocking out a 10-year-old child’s teeth. But Yong Hyun Kim has won himself a few fans lately for doing just that.
Back on April 11, the 21-year-old Washington state man settled in with his girlfriend to enjoy “Titanic” in 3D — right in front of a boy known only in police documents as KJJ. What ensued led to a night in jail and a charge of second-degree assault.
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Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.
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